site analysis

Loyal Customers

Due to its close proximity to Hallam’s university buildings, OASIS has the potential to bring in many customers. Most of the students are international, which will encourage visit as people generally like to experience new things. Just counting on Indonesians alone, there are approximately 150 Indonesians in Sheffield. This coupled with the fact that day trips are common, it’s not outside the realm of possibility that Indonesians from other cities in the UK might travel to dine in OASIS.

Stand Outs

1. Located strategically near the city center

SITE analysis

The solar diagram shows that dawn occurs around 06:15AM and sunrise follows shortly at around 06:50am. The sun sets at 19:35PM and dusk will be reached around 20:10PM. As per late March-early April, the expected daylight will last around 13 hours.

Precedent Study

Pino’s Warung

Unit 2, Italian Alley, The Stables Market, Chalk Farm Rd, Chalk Farm, London NW1 8AH

“Say hello to Pino Edwards, owner of Pino’s Warung. Serving authentic, traditional and heartwarmingly good Indonesian cuisine Pino’s wishes to showcase his homeland’s rich and tasty dishes. Sip on the Bakso, a 12hr cooked bone broth and meatballs; Gado-Gado, an Indonesian salad that packs a punch; or the smoky, nutty and spicy chicken satay cooked over a Japanese charcoal grill for an extra BBQ flavor.”

(Esri. (2023) Pino’s Warung | Homemade Indonesian street food | Camden Market. Retrieved April 13, 2023, from https://www.camdenmarket.com/food-drink/pinos-warung )

Pino’s Warung is a small Indonesian food stall located in Camden Market London. They operate in a simple and straightforward counter-service system. Architecture wise, there is none. It is simply limited by the amount of space each stall gets in Camden Market. However, contradicting its modest physical appearance, Pino’s Warung has a cult following and presence on social media and is known among Indonesian students in the UK, as well as the locals. One of the contributing factors that helps Pino’s Warung succeed is the fact that Indonesians are known to be very proud of their nationality. Regardless of the situation, if it has something to do with Indonesia, rest assured Indonesians will be there. This type of behavior ensures that the proposed restaurant is almost 100% guaranteed to be financially viable. One of the most recent posts from Pino’s Warung Instagram page shows the Indonesian ambassador to UK paying a visit.

Last, First. (2023) Pino's Warung (@pinoswarung) • Instagram photos and videos. Retrieved April 26, 2023, from https://www.instagram.com/pinoswarung/