Launches Nearly a year in the making – Monday, October 24, 2022, was mission launch. FWCD’s new website debuted as a proud representation of Fort Worth Country Day, an exceptional “school of significance.” The site (fwcd.org) builds upon the School’s admission viewbook and theme, “From Here, Anywhere ….” The brand-new site features a Community Hub for our current families and alumni, continued easy access to MyFWCD, and a media wall that incorporates FWCD’s social media and other content channels. Designed by United Kingdom-based Interactive Schools (IS), FWCD’s site is the first site in Texas to be created by the organization. A dynamic “living viewbook,” the new website gives families an authentic glimpse into the School experience. Websites are constantly evolving, but the parents’ desires to see their children’s learning experiences at school will not change. With the goal of creating a “wow experience” to inform the community and draw in prospective families, FWCD’s website serves as the School’s most important marketing tool. It is more than a “pretty face”; it is a hub for FWCD marketing, communications, admission, advancement, content, and strategy for current and prospective families. First impressions are made at fwcd.org, and these first
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impressions are important. According to website management company SWEOR, it takes approximately .05 seconds for site visitors to decide whether they like your website and whether they will stay or leave. And those first impressions are designrelated 94% of the time.
Website Goals A lot has changed in the realm of websites, digital media and marketing since the School’s last redesign more than 10 years ago. The redesign process provides an opportunity to rethink the School’s existing sitemap and reevaluate and purge content to simplify the user experience. Beyond a visually appealing and easy-to-navigate website, site visitors are looking for authenticity, personalization, dynamic visuals, immersive online experiences, integration (multi-channel content coordination), and a mobile-first mentality. Today, according to Statcounter, a web traffic analysis website, 60 percent of web traffic comes from mobile devices versus desktop or laptop computers, while 92 percent of internet users access the internet from their mobile devices. From the beginning of the redesign process, the goal was to create a magical experience for prospective families, current