FVMA Logo Branding and Guide Lines

Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

FVMA Mission The mission of the Florida Veterinary Medical Association is to advance the veterinary medical profession, promote animal health and well-being, and protect public health.

the FVMA brand • World-Class Education and Events for Professional Development, and Active Engagement With the University of Florida College of Veterinary Medicine • The Support and Services That Benefit Members • The Leadership and Resources To Be the Authority on Veterinary Medicine in Florida

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Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

FVMA Logo

Color: Process

Font: Arial Bold

C: 6 M: 36 Y: 97 K: 0 C: 90 M: 42 Y: 82 K: 42

Minimum Width

C: 100 M: 93 Y: 18 K: 5 No maximum size for Logo

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17 mm

Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

Monochrome and white out

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Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

Exclusion zone

The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to the distance between the two outer circles.

Distance between the two circles

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Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

FVMA LOGO Inspiration

Letter V super-imposed, stands for Veterinary

Staff of Aesculapius - The staff with one snake arose again from the Greek God Aesculapius. He was most likely a skilled physician who practised medicine in Greece around 1200BC. Through myth and legend he came to be worshipped as Asclepius, the Greek God of Healing.

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The words Florida Veterinary Medical Association, with a line, encircled around the staff and with a thicker line encircling all of those elements.

Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

Print Examples

iPad mini

Giveaway

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Florida Veterinary Medical Association 7207 Monetary Drive Orlando, FL 32809

FVMA

Budget & Finance Committee Budget Workbook

For entry, please see a FVMa staFF MeMber.

Proposed Operating Budget Fiscal Year 2015

you do not need to be present to Win!

Sunday, November 09, 2014 - Orlando, FL Richard Carpenter, DVM, Chair

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Florida Veterinary Medical Association (FVMA) Brand Identity and Style Guide 2015

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