BECOME A

Patagonia

Patagonia started as cash cow to provide funding for the high-quality gear it was making. With its outdoor DNA and extreme focus on craftsmanship, it became the epitome of a sustainable business, advertising not to buy and starting a non-extractive ownership model.

Schiphol

In order to reach its ambitious zer0-emission goal, Schiphol turned towards open invitation: calling all innovators. The airport will engage in co-creation to find new breakthrough solutions together, which they will then share and roll-out globally.

Klarna

'Buy now, pay later' – a business model that was said to be doomed to fail. Klarna embedded this backend payment service into the checkouts of numerous online stores. And then it turned the tables to become one of the largest e-commerce front-ends for the Insta-generation.

Normorm

The Skype cofounder views all business through the lens of unit economics: when an element reaches near-zero additional cost, digitally scale and disrupt an entire industry. His most recent scaleup is forcing the furniture industry into a circular service model.

Slack

A former game company turned itself into the largest teamcommunication platform in the world. Slack approached the future of work as a team-of-teams and built a platform and organisation to turn everything into a dynamic conversation.

Polestar

Volvo made an unconventional move by spinning off its performance division, Polestar, to not only design an entirely new electronic, climate-neutral car but to also create an entirely new organisation and vision of what a 'car' is.