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Persuasion  

12 Weapons  of  Persuasion    


Weapons of  Persuasion  

The Offer  


Weapons of  Persuasion    

Value  


Weapons of  Persuasion    

Risk Reversal    


Weapons of  Persuasion    

Social Proof  


Weapons of  Persuasion    

Trust


Weapons of  Persuasion    

Likability


Weapons of  Persuasion    

Credibility  


Weapons of  Persuasion    

Urgency  


Weapons of  Persuasion    

Call to  Ac@on    


Weapons of  Persuasion    

Indoctrinate  


Weapons of  Persuasion    

Be Cool    


Weapons of  Persuasion     Learn  to  Write  Killer  Copy   -­‐  Compelling,  a6en7on  grabbing,  benefit  rich   headline   -­‐  Social  poof   -­‐  Irresis7ble  offer   -­‐  Establish  Value     -­‐  Push  the  hot  bu6ons   -­‐  Scarcity     -­‐  Call  to  ac7on    

Weapons Of Persuasion  

Hand out on how to use persuasion to leverage your marketing

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