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Persuasion    

12  Weapons  of  Persuasion    


Weapons  of  Persuasion  

The  Offer  


Weapons  of  Persuasion    

Value    


Weapons  of  Persuasion    

Risk  Reversal    


Weapons  of  Persuasion    

Social  Proof  


Weapons  of  Persuasion    

Trust  


Weapons  of  Persuasion    

Likability  


Weapons  of  Persuasion    

Credibility    


Weapons  of  Persuasion    

Urgency    


Weapons  of  Persuasion    

Call  to  Ac@on    


Weapons  of  Persuasion    

Indoctrinate    


Weapons  of  Persuasion    

Be  Cool    


Weapons  of  Persuasion     Learn  to  Write  Killer  Copy   -­‐  Compelling,  a6en7on  grabbing,  benefit  rich   headline   -­‐  Social  poof   -­‐  Irresis7ble  offer   -­‐  Establish  Value     -­‐  Push  the  hot  bu6ons   -­‐  Scarcity     -­‐  Call  to  ac7on    


Weapons Of Persuasion