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FUNNEL MAGAZINE TRAFFIC & LEAD GEN

6 FUNNEL FEATURES

EXCLUSIVE CONTENT

5 THINGS YOU CAN DO TODAY TO INCREASE CONVERSION ON YOUR FUNNEL UP TO 35%

THE INTERVIEW

50 METRICS

STRATEGY & TACTICS

LEADERSHIP

70 SOCIAL MEDIA

VOLUME 2

FUNNEL MAGAZINE

LETTER

FROM THE EDITOR

VIRAL LOOP COMMUNICATION AND ENGAGEMENT

FAILURE IS A MYTH VICTORY IS INEVITABLE

SIMPLIFYING THE SALES FUNNEL

TIM LYONS

GROWTH PLAN STRATEGY BLOWING THE DOORS OFF OF GYMS

RELEVANT CONTENT WILL ALWAYS BE RELAVANT AND EFFECTIVE

COMMUNITY MATTERS FOR ENTREPRENEURS

METRICS IN PRODUCTION ENVIRONMENTS

BUILD YOUR LIFESTYLE FIRST

SUCCESS VS ACHIEVEMENT

EDITION 10

FUNNELMAGAZINE.COM

LETTER FROM THE EDITOR OF

FUNNEL M

Dear Funnel Hackers, I am so pumped up to be bringing you Tim Lyons for Our October Edition he is an absolute genius when it comes to Brick and Mortar Funnels especially for the fitness industry. He mentions in the interview that being an entrepreneur means you have to conquer a lot of different job positions in your company you have to be the janitor, the marketer, the trainer and the salesperson. Anything and Everything falls on top of you to fix, to launch, and to succeed, all on one person until you start hiring out and automating. In my experience I see this first hand being married to an entrepreneur in the digital marketing field, I definitely see all the different hats he has to wear from Information Technology to be able to coach your client to be able to pull the best message from all the thoughts in their head to make content for them that actually converts. Ultimately your clientâ€™s success is your own success! Wearing all those hats takes away from your focus of what really sets you apart and being the person you have to be, The Entrepreneur! Sometimes we all need some direction on road trips, so we go to the GPS for direction, Tim Lyons tells us all about ProFit GPS, Growth Plan Strategy in this edition! Your Editor, Tricia Wilkes

VOLUME 2

FUNNEL MAGAZINE

EDITION 10

FUNNELMAGAZINE.COM

TRAFFIC & LEAD GEN

VOLUME 2

FUNNEL MAGAZINE

EDITION 10

FUNNELMAGAZINE.COM

“The Flexy List Building Method” I’m Bringing Sexy Back to List Building. ARTICLE BY Karl Schuckert

Want to learn the most effective, easiest list building combination of messenger marketing along with what method that does not require, Ads, Sales Pages or I call smart or FLEXY links. These links are the secret Funnels? sauce to any old school online marketing tactic. It will all come together here very soon. So treat my part of Great follow along, and I will teach you something you this book as a guide to get you up and running on how most likely have never seen of or heard about. to build your very own “Flexy Links.” I’m coining this “The Flexy List Building Method” I’m Attention, attention, we are in what’s called the attention bringing sexy back to list building. And this is probably economy. OK, so you know the best value or the best the most underlooked less known way to build a list. thing that any marketer wants to go after. Attention, At the same time, it’s the lowest barrier to entry. After sure It’s not hard to get eyeballs, impressions that’s not I explain why you should be investigating this method hard to get. But attention is another level. It’s like when my goal is to equip you with a new and quick way to someone sits down to watch their favorite TV show; build and engage your list using this new undiscovered they’re giving that TV show all of their attention. That’s method for building a list. why they pepper advertisements through because those Why am I dubbing this as “The Flexy List Building advertisers know there’s a good chance most of the Method.” Because it’s the most versatile way you can people in that demographic are going to at least see build your list, you can use it with anything you can stick their ads. Now, if they’re going to take action is another a link to. We will dive more deeply into this soon. thing. With messenger it allows your customers to take And I’m sure by now you have heard about action while it grabs attention because Facebook™ has bot and messenger marketing. “The done such a great job creating an environment inside of Flexy Method” is used in Messenger. Where they’ve made it fun, they brought in emotions, they brought in emojis, stickers, voice, video calls and gifs making it part of life’s journey. VOLUME 2

FUNNEL MAGAZINE

It’s integrated as part of life now. It’s starting to. It’s I’ll be completely transparent here. It is two different becoming part of life as we know it so pretty smart on verticals. It is different. There’s just a different marketing Facebook all within Messenger. So let’s look at some sense in there. Because email is long-form sales copy. messenger statistics. Typically there’s usually a storyboard or something that’s grabbing curiosity, grabbing your attention, Over 1.3 Billion users are on messenger right now. I’m pulling you through a message, getting you to click a pretty sure that your demographic is in Messenger. button, and that’s typically how email works. Where There’s a good chance that any of your demographics messenger is very short, it’s more conversational, so it are in Messenger. actually should be easier for you to create a messenger 67% of people expect to message more in the next two Bot than it is to write an email because it’s very short. Once you get the hang of it, you will see. years. It’s like you’d want to take that same email that you would build in one long email and shorten it drastically. 2 billion messages are sent between people and Get some clicks and get them in the direction they businesses every month on Messenger. want to go. Hey, they have options to go to a button 55% of people said being able to message a business or options to move off that list or move into a different makes them feel more like likely to trust the business. subscription. So there a little bit different. That’s huge. BTW, if you have a business you want to If you look here, 24%, 25% open rates, that’s pretty work with and they’re immediately responding to you, good. Internally we get, and I’ll show you guys in a even if it’s a Bot, (we’ll talk about that a little bit later minute, on) even if it’s a Bot, the fact that they’re responding to you gives you that feeling there are a brick and mortar but internally we get like 10 to maybe 15% click-through behind it. There’s an accomplished set up the structured rates, 4.19%. That’s pretty freaking good. I think we get company that I can trust and do commerce with. So it’s like one of those things like all these little trust values, and you can add to your business, which increases conversions. 67% expect to do it more. They just know it’s coming.

55% say that they would trust a business that has responses in messenger. 56% of the people would rather message than call customer support. Again, that’s instant gratification. Getting answers to my question right away and if you need to pop on life, which Facebook has set it up to where you can if a customer asks a question that your bot can’t handle, you’re going to be notified inside of like one, one and a half percent typically, and then a Facebook and messenger. So pretty cool. We have messenger. These are just averages. This was on Neil something built in there as well inside of SegMateApp. Patel site where he shows the averages. 70% of returning students in the US would rather use 88% read rates, which is the same thing as the open messenger to contact a school with an application question that’s just showing you the younger demographics are already adapting and have already adapted to messenger already. 53% of who message businesses are more likely to shop with a business. They can message directly. 63% of people say being able to message a business rate. That means people are seeing your makes them feel closer to the business. message So again, kind of going on that trust factor. Now let’s look at some email statistics, versus messenger, because everybody likes to show a versus e-mail versus messenger statistics. EDITION 10 FUNNELMAGAZINE.COM