Targeting Landlords through Adsmart with Funky Media Agency ®

Landlord CACI Data Rob & Romesh Vs

Activate across live and on demand

How is the audience defined?

How is the data qualified?

What is the audience size?

Which advertisers can benefit?

CACI can identify addresses of buyto-let properties, and match against Sky households

CACI use many public and reputable sources, including Land Registry and YouGov data

540,000 Sky households, allowing you to overlay additional targeting from the 1,000+ AdSmart attributes available

Perfect for the property and insurance sectors

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Billions

A leading Estate Agent in Surrey, it sells more high value homes than any of it’s competitors. Their service is targeted at the wealthiest home owners who are after a more discerning premium experience and expect the highest of standards.

The objective was to raise awareness of their service to potential customers in the areas where they had offices. Selling your house is a considered action and as such it’s about making sure this agent was front of mind at key times of the year.

They used AdSmart to target Very High Affluent Homeowners from the ages of +35yrs and who lived within a certain distance of their offices in Surrey.

Registrations and valuations instructed

They used a high frequency to ensure a lengthy campaign and maximise exposure.

We are delighted with the results. We ran two campaigns this year and it was important for us to target those hard to reach affluent households.

In house sales across the period

Our customers expect the highest service and it’s great that our campaign on AdSmart has given them that confidence to get in touch with us..

Marketing Director In Agency commission