Ng Fung Yuen Digital portfolio

-NG FUNG YUEN-

Graphic Design

Por tfolio 2012 - 2017

Motion Graphic E - Publishing Branding Photography Typography Illustration Publication

R E S U M E

Ng Fung Yuen Resume

BIRTHDAY 19 November, 1990 Hong Kong CONTACT 98800859 fungyuen_ng@hotmail.com.hk

PERSONAL PROFILE • A creative and multitalented freelance graphic designer graduated from the Hong Kong Polytechnic University with a Bachelor Degree of Visual Communication.

• With good experience in both print design and multimedia, including web design, illustration, branding, packaging design, layout design and typography • A hard working and self-motivated person to work in a busy environment and produce high quality of work, also an approachable and reliable person to build up good working relationships with all colleagues.

EDUCATION

2

2003 - 2008

2008 - 2011

Pui Ching Middle School

Lee Kau Yan Memorial School

Hong Kong Certificate of Education

Hong Kong Advanced Level

2011 - 2013

2013 - 2016

Hong Kong Design Institute

Hong Kong Polytechnic University

Higher Diploma in Visual Communication

Bachelor Degree(BA) of Visual Communication

WORKING EXPERIENCE 2012

2016 - 2017

2017

Pukunui Hong Kong -

Topot Company LTD -

Freelance

Internship Graphic Designer

Inhouse Graphic Designer

Graphic Designer

• Collaborate with IT team to

• Designing promotional

• Freelance graphic

• Creating multimedia

advertising

branding, packaging

design website

materials for commercial

materials for social media • Managing and maintaining

presentation

online shop

designer in illustration, design, layout design and web design.

LEADERSHIP EXPERIENCE

PROFESSIONAL SKILLS

2013 - 2014

Adobe Photoshop

President

Wuxian Hall Association of Hong Kong Polytechnic University - Student Halls of Residence

Adobe Illustrator Adobe InDesign Adobe Flash Adobe Premiere

2012 - 2013

Adobe After Effects

Internal Vice President

Wofoo Leaders’ Network of

Hong Kong Design Institute

Microsoft Office Illustration Branding

AWARDS

Layout and Grid

• Monotype Design Award 2013 - Gold

Motion Graphic

• Kan Tai Keung Design Award 2013

E-publishing

(Student Group) - Merit Prize

Photography

HOBBIES

LANGUAGE SKILLS Cantonese Mandarin Traveling

Movies

Music

Basketball

Game

English

R E S U M E

Drawing

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CONTENT Motion Graphic

E - Publishing

Branding

Photography Typography Illustration and Publication

Uh-oh, Better Get Follow Yourself

P.8

DENTSPLY Promotion Video

P.12

Commit.T promotion

P.14

TOPOT - Social Media Campaign

P.16

Denim Jeans Design

P.18

KODAK Rebrand

P.24

PEACH SEX STORE

P.28

CRASH!

P.32

TISSUEMAN

P.34

GARDEN Rebrand

P.36

IMAGE 2

P.38

Illusion Typeface

P.46

LOCALPEDIA - The Nga Tsin Wai Village Project

P.52

ALEPPO SOAP Promotion PATTERN Menu BOOK DESIGN - Hong Kong Restaurant Poster Design E-BANNER Templete Design Illustration

P.60 P.62 P.64 P.67 P.72 P.74

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MOTION GRAPHIC Uh-oh, Better Get Follow Yourself DENTSPLY Promotion Video

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M O T I O N

Uh-oh!,!Better Get Follow Yourself

G R A P H I C

PHASE

Assignment TYPE

Animation/ Poster design YEAR 2013

LINK

https://www.youtube.com/watch?v=p7-jZwGHGnc&t

In Hong Kong, many people follow others

To promote individual values and avoid

behaviour without consideration. Everyone

following others, I decided to create an

looks similar because they all dressed in

animation to catch audience eyes with

same style, or talked in same tone. The

beautiful graphics and creative ideas. It

survey results show that the trend of crowd

aimed to sarcastic the problem of crowd

behaviour became more critical nowadays.

behaviour in a relaxing way. I designed

People just want to follow others step to

several characters with unique characteristc,.

avoid failure. Thats why everyone looks like

The difference of their characteristc leads to

the same.

a suprising outcome in this animation.

A naughty monkey climbed and glided

A flip phone were doing sit-up exercise.

between the trees. The elephant wanted to

The smartphone wanted to do the same

glide with the vine like the monkey, but it

thing, but it failed.

failed.

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Uh-oh, Better Get Follow Yourself animation

length - 1min 42sec

A woodpecker were drilling

Some food were enjoying hot spring in

A water bucket tried to douse the flame.

the tree with its beak.

the hot pot. An ice-lolly wanted to join

The oil tank did the same thing, but it

Pinocchio tried to do the

them, but it melted.

exploded because oil is flamable.

same thing. Finally he broke his nose.

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M O T I O N G R A P H I C

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Uh-oh, Better Get Follow Yourself poster size - A3 (420mm x 297mm)

M O T I O N

G R A P H I C

Uh-oh, Better Get Follow Yourself characters

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M O T I O N G R A P H I C

DENTSPLY promotion video

PHASE

Freelance job TYPE

Animation YEAR 2013

Dentsply is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care.

My duty is designing two characters based on their dental products, then creating an informative animation of these characters to promote their new dental products.

DENTSPLY promotion video length - 3min 12sec

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E--PUBLISHING Commit.T promotion TOPOT - Social Media Campaign Denim Jeans Design

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E - P U B L I S H I N G

Commit.T Promotion PHASE

Freelance job TYPE

Web banner design YEAR 2017

Commit.T is a textile and clothing manufacturer in Hong Kong. It provides high cost performance ratio T-shirts, uniforms and jerseys for teenagers and college students.

They wanted to attract more customers from different area such as employees and professionals.

Therefore, they entrusted me to design a set of web-banners to promote their services.

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COMMIT.T web-banner1 size - 320mm x 100mm

COMMIT.T web-banner2 size - 300mm x 250mm

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E - P U B L I S H I N G

TOPOT Social Media Campaign PHASE

Fulltime job TYPE

E-publishing YEAR 2017

The TOPOT Company LTD is a retail and logistics company. It sells skin care products and cosmetics from Thailand, Japan, Korea and America etc. My duty is designing social media materials to promote different products on Facebook, Instagram and online shop. Here are some of my works.

TOPOT - Social Media Campaign size - 210mm x 210mm

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E - P U B L I S H I N G

DENIM JEANS DESIGN THE OCEAN DENIM

size - A3 (210mm x 420mm)

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PHASE

Assignment TYPE

Fashion design YEAR 2015

In this assignment, I have to design four denim jeans with different theme and style. This task provided me a chance to practice the functions and tools of Photoshop and Illustrator.

THE FROZEN DENIM

size - A3 (210mm x 420mm)

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E - P U B L I S H I N G

THE GRAFFITI DENIM

size - A3 (210mm x 420mm)

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THE BLOOM JEANS

size - A3 (210mm x 420mm)

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BRANDING KODAK Rebrand PEACH SEX STORE CRASH! TISSUEMAN GARDEN Rebrand

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B R A N D I N G

KODAK Re-brand PHASE

Assignment TYPE

Logo design/ Identity YEAR 2014

Kodak is an well-known American technology company famous for imaging solutions and film services for businesses. However, Kodak encountered problems of market share, competitors and technological explosion. It ruined their business critically and decrease their influence in the market.

In this assignment, I created a new brand image of Kodak in higher lifestyle and prim package, also cool and consistant promotion items, to attract customers who have high interest in capturing images of life in style.

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KODAK Identity

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B R A N D I N G

The letter ‘K’ of Kodak had been a favourite with me. It seems a strong, incisive sort of letter. It is a high recognisable element to represent the identity of Kodak. Therefore the logo contains a hidden letter ‘K’. The major concept of the logo is a shutter of the camera. Which represents the Kodak image industry. It also looks like a arrow, which provides a ‘advancing’ meaning. For the colour, I used black and white to extend the mood of black and white film, also contains a cool and high-end feeling.

The new identity was designed in cool and noir tone, which aimed to attract photographers with high lifestyle and people who love vintage style.

KODAK Name Card size - 90mm x 54mm

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KODAK Logotype Typeface: Sinhala

C:100 M:100 Y:100 K:100 C:0 M:0 Y:0 K:0

KODAK Website (Desktop) Resolution - 1920 x 1080px

KODAK Website (Smart Phone) Resolution - 1334 x 750px

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B R A N D I N G

PEACH SEX STORE

PEACH SEX STORE Logotype Typeface: Lobster1.3, 鯨海酔侯 C:13 M:13 Y:35 K:0 C:100 M:85 Y:40 K:33

PHASE

Freelance job TYPE

Logo design/ Identity/ Packaging design YEAR 2017

PEACH SEX STORE is a startup company selling sex toys and adult products throught online shop and entity shop. It named as “桃色物語 “ beacause the majority of products are made in Japan. It also contains a mysterious mood of Japanese sexual culture. Therefore, I designed the logo with japanese elements such as sakura, wave and sexy Geisha. The brand identity was built in calligraphic style which can show the traditional feeling of japanese sexual products.

PEACH SEX STORE Web Banner resolution - 2067 x 790px

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PEACH SEX STORE Website Resolution - 1920 x 1080px

PEACH SEX STORE Package

size - 210mm x 297 mm x 60mm

PEACH SEX STORE Paperbag

size - 420mm x 297 mm x 120mm

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B R A N D I N G PEACH SEX STORE Identity

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B R A N D I N G

CRASH!!

PHASE

Freelance job TYPE

Logo design/ Identity YEAR 2017

CRASH! is a start-up company. It provides a fun and safe environment for customers to unleash their anger and stress by smashing and destroying household objects. It also known as “Rage Room� in western country.

The company will locate at industrial area, so I designed the logo with graffiti and industrial style. There are crack on the logo which contains a powerful and destructive mood of the brand. I also inserted a hammer and a baseball bat in the logo because they provide the feel of destroying.

CRASH! Logotype C:6 M:0 Y:97 K:0 C:100 M:100 Y:100 K:100

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CRASH! Namecard

size - 90mm x 54mm

CRASH! Identity

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B R A N D I N G

TISSUEMAN PHASE

Freelance job TYPE

Logo design/ Leaflet design YEAR 2016

TISSUE MAN is a Non-Profit Organization founded by a group of university students. The organization aimed to help and sponsor the social vulnerable groups with profit by selling paper towels.

I tried to design the logo and identity in young, energetic and fresh style to represent the passion of teenagers. Moreover, there is a cloak in the logo that symbolized “superhero” and “paper towel” to respond the name ”紙巾 俠”.

For the leaflet design, I made it with many

pictogram and playful typeface. Which can show the concept and information of TISSUEMAN in higher readability.

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TISSUEMAN Logotype C:67 M:2 Y:18 K:0 C:0 M:82 Y:72 K:0 C:55 M:72 Y:61 K:57

TISSUEMAN Namecard

TISSUEMAN Leaflet

size - A4 (210mm x 297mm)

B R A N D I N G

size - 90mm x 54mm

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B R A N D I N G

GARDEN Re-brand

GARDEN cookies package

size - 100mm x 80mm x 65mm

PHASE

Assignment TYPE

Packaging design YEAR 2013

This is a brand design group project. Our objective is helping a Hong Kong traditional brand Garden to re-design their branding, so that more customers from Mainland can be attracted. Our theme “Spirited - Hong Kong�, which focus on the interaction of traditional and modern Hong Kong culture. Chinese ink, calligraphy and the famous night view of Victoria Harbour were used in the package design. The feature of this package is Scanimation. When you try to pull out the inner package, you can see the animation on the cover which represents the prosperity of Hong Kong.

GARDEN gift box

size - 300mm x 160mm x 65mm

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PHOTOGRAPHY IMAGE 2

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P H O T O G R A P H Y

IMAGE 2 PHASE

Assignment TYPE

Photography/ Layout design YEAR 2015

In this subject, we have to learn different technique and knowledge of photography. It provided a chance for me to try different style of imaging such as portrait photography, film photography, street photography, stage photography and screen-printing.

This task is a practice of portrait photography. I tried to take the photo at electric machine room in Innovation Tower of Polytechnic University. This environment can provide a mystery mood of the photo.

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MYSTERY FACTORY 1 model - Abby Chong

lighting - Chan Hing Piu

photo - Ng Fung Yuen size - 11” x 14”

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P H O T O G R A P H Y

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MYSTERY FACTORY 2 model - Abby Chong

lighting - Chan Hing Piu photo - Ng Fung Yuen size - 11” x 16”

MYSTERY FACTORY 3 model - Abby Chong

lighting - Chan Hing Piu

photo - Ng Fung Yuen size - 11” x 14”

Image Magazine

size - A5 (148mm x 201mm)

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P H O T O G R A P H Y

This is a stage photography task.

Which allowed us to tell a story or send message to audiencea from the image by decorating the environment and editing the photo.

We decided to show the bitterness of office employee, so we tried to emphasis the unfair treatment and harsh working environment in a ridiculous and black comedy style. For example, work and eat at the toilet to increase the working efficiency, or waive the employee like garbage when they are old.

Image Magazine

size - A5 (148mm x 201mm)

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Sketch

size - A5 (148mm x 201mm)

Making-of

Making-of

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P H O T O G R A P H Y

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LIFE OF CHEAP LABOUR

model - Andy Lau

lighting - Ng Fung Yuen photo - Chan HIng Piu

editing - Ng Fung Yuen size - 11” x 16”

TYPOGRAPHY Illusion Typeface

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T Y P O G R A P H Y

ILLUSION TYPEFACE

In this project, we have to create a set of Chinese style typeface. I chose visual illusion as my theme because the structure of chinese characters can apply visual illusion easily. It can also enrich the visual interest of my design.

PHASE

Assignment TYPE

Typography design YEAR 2013

Optical Illusion

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Firstly, I built the structure of different characters using cubes in AI. After that, I tried to make the words looked like a real 3D object by applying texture and effect in Photoshop. This project was awarded “The Best Typeface Award� by Monotype Hong Kong Limited.

ILLUSION TYPEFACE poster1 size - A3 (420mm x 297mm)

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T Y P O G R A P H Y Sketches of ILLUSION TYPEFACE

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ILLUSION TYPEFACE poster2 size - A3 (420mm x 297mm)

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ILLUSTRATION AND PUBLICATION LOCALPEDIA - The Nga Tsin Wai Village Project ALEPPO SOAP Promotion PATTERN Menu BOOK DESIGN - Hong Kong Restaurant Poster Design E-BANNER Templete Design Illustration

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I L L U S T R A T I O N & P U B L I C A T I O N

LOCALPEDIA 本土綱目 The Nga Tsin Wai Village Project PHASE

Assignment TYPE

Magazine design/ Photography/ Illustration/

Leaflet design/

Campaign design YEAR 2016

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LOCALPEDIA is a imaginary concerning group focus on protecting and inheriting the core value of a community through text, visual and design elements. In this case, I choose Nga Tsin Wai Village as a target. Nga Tsin Wai Village is one of the victims under urban renewal. It is a cultural and historical symbol of Hong Kong because it lasted more than 500 years with variety of conventions and culture. However, this village will disappear soon.

All the villagers were expelled, and all the architectures will be remove by the Urban Renewal Authority.

To achieve the goal, I planned to set a mobile exhibition

The LOCAL PEDIA Magazine focused on

near Nga Tsin Wai Village . The exhibition stored several

the history and architecture of Nga Tsin Wai

design items of Nga Tsin Wai Village such as guidebook,

Village. It is a photobook with simple text and

leaflet, postcard etc. Users can share their stories or

information. I designed it with many photos and

a item about Nga Tsin Wai Village, then take away a

illustration. Above is the printed version of the

souvenir from the exhibition. I hoped the campaign can

magazine.

strengthen the identity and sense of belongings of the villagers. Moreover, I hoped the campaign can raise public’s concern, and motivate public to discover the core value of different community.

LOCALPEDIA magazine

size - A4 (210mm x 297mm)

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I L L U S T R A T I O N

LOCALPEDIA postcard

size - A5 (148mm x 210mm)

& P U B L I C A T I O N The cover of the postcards is the illustration of Nga

I used acrylic colour to draw the illustration of

Tsin Wai Village. Behind the back is the text line,

different architectures in the village. Acrylic color

users can write message and send the postcard to

looks rich and satisfied, it can show the details

their friends to promote the beautiful appearance

and mood of the architectures. Futhermore, I have

of Nga Tsin Wai Village.

used color pencils to emphasize the details of the illustrations.

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Top - 永成工程

Top - 慶有餘

Top - 仁生堂中西藥行

Middle - 吳氏宗祠

Middle - 天后廟

Middle - 衙前墟

Bottom - 活力士多

Bottom - 潮聯山貨

Bottom - 雅典家私裝飾

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I L L U S T R A T I O N & P U B L I C A T I O N This is the design of the community map. On the left hand side, there is a introduction of Nga Tsin Wai Village. Under the introduction there is a simple illustrative guideline of the map. On the community map, there LOCALPEDIA Community Map size - A1 (594mm x 841mm)

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are several labels noticed the name of the architecture. Audiences can left comments with memo on the map. Public can interact and share their memories in Nga Tsin Wai Village through this community map.

P U B L I C A T I O N & the outline of the village with pencil by looking at the satellite map and the photos I have taken before. After that, I used the drawing pen to emphasis the outline of the map. Then, I painted the map with water color and color pencil. Finally, I scanned the map and edited it with

I L L U S T R A T I O N

The community map is the hardest task of my project. I have to sketch

software.

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LOCALPEDIA Leaflet

size - 594mm x 210mm

The leaflet contained basic information of Nga Tsin Wai Village.

Such as the history, timeline, community map and architectures inside the village. At the backcover, it will introduce the obective of LOCALPEDIA to audience. Audiences can keep a copy of the leaflet to know more about the Nga Tsin Wai Village.

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I L L U S T R A T I O N

LOCALPEDIA Bookmark size - 50mm x 120mm

&

P U B L I C A T I O N

The bookmarks made with the photos of Nga Tsin Wai VIllage, which printed on transparency paper. Audiences can know more about the village from the brief description under the photo.

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ALEPPO SOAP Promo-tion PHASE

Fulltime jobs TYPE

Flyer design/ Illustration Booklet design YEAR 2017

Aleppo Soap is a handmade, hard bar soap associated with the city of Aleppo, Syria. Aleppo soap is made from olive oil and lye, from which it is distinguished by the inclusion of laurel oil. My duty is promoting Aleppo Soap to public and attracting consumers to buy the soap. Therefore, I have designed a booklet and a flyer to achieve the goal. The booklet focuses on the history, ingredients, effects and production of Aleppo Soap. The design is simple and straightforward that public can read it easily. On the otherhand, I designed the flyer with simple illustration. Which aims to emphysis the vintage mood of Aleppo Soap, and shows the instruction of Aleppo Soap in an easy way.

Aleppo Soap Booklet

size - A5 (148mm x 210mm)

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I L L U S T R A T I O N

&

P U B L I C A T I O N

Aleppo Soap Flyer

size - A5 (148mm x 210mm)

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PATTERN MENU

PHASE

Freelance jobs TYPE

Menu design/ Illustration YEAR 2015

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I L L U S T R A T I O N

&

P U B L I C A T I O N

PATTERN is a western restaurant at Tai Wo, Tai Po. This

I sketched the illustration with pencil first, then I drew the

tiny restaurant provides high quality food and drinks

outline with pin pen. After that, I painted the illustrations

such as steak, caesar salad, baked ribs, hamburger and

with water colour and colour pencil. Finally,

fruit tea etc. Their target audiences are teenagers and

I scanned the illustration and edited it with software.

family. Therefore, I tried to design a new menu with delicate and colourful illustration. Which aims to attract more hipsters and youngsters to enjoy the delicious meal at PATTERN. PATTERN Menu

size - A5 (148mm x 210mm)

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I L L U S T R A T I O N & P U B L I C A T I O N

BOOK DESIGN Hong Kong Restaurant 64

PHASE

Assignment TYPE

Book design/ Illustration YEAR 2012

Pop-up Book

size - A5 (148mm x 210mm)

Book design project allows me to create my

In the book, I drew many unique and memorable

own story book. I chose the theme “Hong Kong

items contained in Hong Kong restaurant such as

Restaurant Culture�, which focuses on the dailylife,

bakery box, old cashier and Black & White milk etc.

mood and the food of a traditional Hong Kong

Each page has description and information about

restaurant. I made this book with pop-up elements

the restaurant and dailylife of different staffs.

which can arouse the visual interest of the book. I hope this book can become a record of valuable Hong Kong culture.

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I L L U S T R A T I O N & P U B L I C A T I O N In Hong Kong restaurant, there are many delicious food and drinks. For instance, milk tea, egg tart, beef noodle and pineapple bun etc.

They are a part of Hong Kong’s memory. I tried to draw it with marker and color pencil, then inserted it in the pop-up book.

Food Illustration

size - About A4 (210mm x 297mm)

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Children’s Day Poster

size - A3 (420mm x 297mm)

POSTER DESIGN PHASE

Extra-curricular activities TYPE

Poster design/ Illustration YEAR

2013 - 2016

When I joined the hall association, it provided me a very good environment to design posters in different events without limitation and judgement. Therefore I made many creative and fancy posters in this period. Here are some of my selections.

Interhall Football Poster

size - A3 (420mm x 297mm)

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Singing Contest Banner size - 3ft x 8ft

Run For Your Life Poster

size - A3 (420mm x 297mm)

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PANGJAI Poster

size - A3 (420mm x 297mm)

P U B L I C A T I O N & provided me a very good environment to design posters in different events without limitation and judgement. Therefore I made many creative and fancy posters in this period. Here are some of my selections.

Orientation Camp Poster

I L L U S T R A T I O N

When I joined the hall association, it

size - A3 (420mm x 297mm)

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I L L U S T R A T I O N

WUXIAN FESTIVAL Poster

size - 840mm x 297mm

WUXIAN FESTIVAL is an important and featured function of Wuxian Hall. It is a combination of different activities whatever indoor or outdoor. The theme of WUXIAN FESTIVAL is Japanese Monster. Therefore I created six monsters with eye-catching outlook that represent different activities, and I combined all of them into a poster to promote WUXIAN FESTIVAL. Futhermore, I have made six stickers as souvenirs to celebrate the event.

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&

P U B L I C A T I O N

WUXIAN FESTIVAL Stickers size - A4 (210mm x 297mm)

The illustrations were drawn with pin pen and marker

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I L L U S T R A T I O N

E-BANNER TEMPLETE DESIGN

Invitation Card

size - A5 (148mm x 210mm)

PHASE

&

Freelance Job TYPE

P U B L I C A T I O N

Props design YEAR 2017

E-banner is one of Hong Kong’s largest digital printing companies.

Their main service areas is providing professional digital printing and exhibition installation service. My duty is designing a set of props based on the theme “Graduation” and “School”.

Therefore, I designed the items using elements such as blackboard, chalk , pictogram and typography.

The finished products had become one of the templetes on E-banner website.

Photo Frame

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size - 78cm x 120cm

Props

size - A3 ( 420mm x 297mm )

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I L L U S T R A T I O N

ILLUSTRATION PHASE

Daily Practice TYPE

Illustration YEAR

&

2014

P U B L I C A T I O N Owl

size - A5 (148mm x 210mm) Pin pen, colour pencil

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Parrot

size - A5 (148mm x 210mm) Pin pen, Marker

Eagle

size - A5 (148mm x 210mm) Pin pen

Hawk

size - A5 (148mm x 210mm) Dry Pastel

Toucan

size - A5 (148mm x 210mm) Pin pen, marker

Blue Bird

size - A5 (148mm x 210mm) Colour Pencil

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I L L U S T R A T I O N

MIDO CAFE (Inside)

size - A5 (148mm x 210mm) Pin Pen

&

P U B L I C A T I O N

MIDO CAFE (Outside)

size - A5 (148mm x 210mm) Pin Pen

Tai Kok Tsui

size - A5 (148mm x 210mm) Pin Pen

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THANK YOU