Green Operations at Pol'and'Rock Festival 2019

GETTING THE ECO MESSAGE TO 750 000 PEOPLE

ECO INITIATIVES AT POL’AND’ROCK FESTIVAL

CLEANING AN AREA OF 350 HECTARES

THE CHALLENGE

CONNECTING WITH THE FESTIVAL COMMUNITY

THE STRATEGY

MAKING FESTIVAL GOERS RESPONSIBLE FOR THE FESTIVAL

MESSAGE TO THE PEOPLE

ACTIVITIES ONLINE & OFFLINE

THE PROCESS

REACHING THE AUDIENCE BEFORE THE FESTIVAL

ECO MESSAGE

CREATING POSITIVE HABITS AND EDUCATING THE AUDIENCE

ECO MESSAGE

EXAMPLES OF COMMUNICATION PROJECTS

ECO MESSAGE

INSTRUCTING THE AUDIENCE ABOUT NEW ECO-PROJECTS AT THE FESTIVAL

ECO MESSAGE

DIFFERENT RECYCLING OPTIONS, EDUCATION, ACTIVITIES

AT THE FESTIVAL

RECYCLING ZONE AT LECH = 1.5 TONNES ALUMINIUM & 1.2 TONNES OF PL ASTICS

157 DIFFERENT RUBBISH DROP-OFF LOCATIONS

MULTI - USE BEER CUPS PILOT PROJECT & BAN ON SINGLE USE PLASTIC BAGS

PLEDGE TO LIMIT SINGLE-USE PLASTIC

EDUCATIONAL ECO-ACTIVITIES, WORKSHOPS, AND PROJECTS

JOINT ACTIVITIES WITH FESTIVAL PARTNERS & OTHER NGOS

554 TONNES OF RUBBISH COLLECTED IN 18 DAYS 424 000 - REACH OF FACEBOOK EVENT - WE WORKED TO CHANGE THE WAY PEOPLE THINK AND APPROACH THEIR STAY AT THE FESTIVAL

THE OUTCOME