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Volume 13 | Issue 12 | 2012

PUBLISHER Jaguar Web Media EDITOR Julius F. Kedvessy COPY EDITOR Michelle Leekam

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PROOF READER Cindy

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DIRECTOR OF OPERATIONS Howling Dogs Enterprises

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WEB COORDINATOR Sandra J. Kane

6................ 2012_IN THE REAR VIEW 12 .............. DUTCH WEBMASTER MEETING Submissions via U.S. Mail will not be returned unless requested, and accompanied by an S.A.S.E. Fubar Times reserves the right to revise any accompanied material(s) to fit editorial guidelines. Submission implies the work is original. Those submitting bear the responsibility of any copyright infringement. The products and services available herein are not to be purchased by minors. The articles and editorials are meant for entertainment purposes only and do not necessarily represent or reflect the opinions of FubarTimes, its affiliates and/or subsidiaries. This publisher in now way offers any recommendation, endorsement or guarantees of any kind in regard to any service, product or person advertised or mentioned within. Therefore, Fubar Times and its publishers may not be held liable or responsible, in any way, for any actions ensuing from advertising. For questions or comments on this publication, please contact us at: 551 ne 28th Court, Pompano Beach, FL 33064. Copyright © 2011 No part of this publication may be reproduced with the express written permission of its publisher(s). The publisher(s) reserve the right to refuse any advertisement or submission for any reason, including, but not limited to, content or design, with no further responsibility beyond a refund of any payments made. The publishers assume no responsibility for errors and/or omissions, or inability to publish due to mistake, or any other reason caused or suffered by themselves or their sub-contractors. Such an occurrence will not constitute a breach of any contract and the publisher will be liable for only the price of the ad space and may, at their option, run a“make good”ad of the same size in a subsequent issue. No right to discount or credit will be given. The advertiser is solely responsible for ad content and photos, and/orartwork submitted for their advertisement and shall indemnify and hold harmless the publisher from and against any legal actions resulting from statements, photos or artwork run in their ad due to copyright or trademark infringement, lack of proper releases, slander, libel, unfair trade practices, etc. The advertiser also assumes and takes full responsibility for keeping all records as to the age and identity of all models in submitted photos, as required by law, and providing that all models are 18 years of age or older.

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UTRECHT | 2012

28 .............. ADULT WEBMASTER MEETING

LL HONOR RO M P L A T I N U

SUDERBRUCH | 2012

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48 .............. QWEBEC EXPO MONTREAL | 2012

62 .............. 21ST EUROWEBTAINMENT T I T L E

MAJORCA | 2012

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R S S P O N S O

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To contact Fubar Times, or to send questions, comments and submissions, write to: Fubar, 551 N.E. 28th Court, Pompano Beach, FL 33064

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asacp.org | Association of Sites Advocating Child Protection


2012 — IN THE REAR VIEW

2012 — IN THE REAR VIEW a way to lure customers. In adult the rash of junk sites thrown up all over the net is dwindling with many Google SEO fixes that have badly damaged the ranks of repetitive low quality content sites and boosted their competitors above them by relying more heavily on user metrics. I expect the trend to continue in 2013 and while there will always be a large segment of the market seeking free content, the masses are moving away from junk even when it is offered for free. The size of the market willing to pay for ‘better than free’ will continue to grow. Most of my clients are high end companies seeking top quality work for paying customers, so my plans are to continue moving in that direction along with them.”

Gentrification is a word normally used to describe what happens to a real estate community when things improve economically. It’s a dynamic that emerges when renovations, restorations, and residential shifts change the face of a whole neighborhood. In a community undergoing gentrification, the average income increases while the family size decreases. This generally results in the displacement of poorer residents who are unable to pay increased rents and property taxes or afford real estate of their own. 2010 and 2011 were marked by rapid consolidation in which large companies quickly bought up smaller ones. Now, that process seems to be nearing completion and many webmasters have moved on to entirely new careers in mainstream or offline markets. What remains appears to be a very professional industry of key players and supporting contributors who take a much more serious approach to monetizing the adult marketplace. Free Porn And Even Better Than Free Paid Porn

“The major change I have noticed in 2012 is the delivery of more free but well done content” said Erwin of Manica Media. “Mostly in regards to the tubes, it actually is possible to monetize and make money out of them, but sometimes it’s not worth the time spent creating the good clips versus the income. However, there is also an accelerating drop in the sales of general hardcore content, so good quality movies with good settings and storylines is where it’s at now. It seems consumers have started to understand that free is not always best. We have been testing this theory with high quality offerings ;ole LustCinema.com and the results have been very good so far.”

This notion of a return to quality was echoed by several other industry insiders. “2012 seems to mark a shift, that goes beyond the adult industry, away from junk to higher quality content for consumers” said Kojac of AdultCoder.com “You see guys like Neil Young starting up a higher quality music download service with Pono and other players investing in raising the bar on quality as

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Another way free is changing was pointed out by the alt porn program Burning Angel “Webcams were long considered premium content, but that has changed and now that kind of content can be used for many different purposes” said Mitch of BurningAngel.com “I think webcams have become even more popular than ever this year, and we realized we can’t just sell content to keep our members happy so as a retention tool we have started including weekly webcam shows which are now a fully integrated part of the user experience. We don’t give content away for free,

free offerings or for content producers to reach the free view audience more easily as a method of enticing casual visitors into becoming paying customers. Three of the bigger recent roll-outs came from PimpRoll and the synergy between them makes a lot of sense. PaidPerView.com allows content producers to upload videos for a share of all ad revenue they generate while drawing affiliate traffic from sites like PORN.com where the content is displayed. HostedTube.com enables affiliates by generating quality full length video tube sites with just a few clicks in a simple interface and a fully scalable set of built-in SEO tools. While TrafficForce.com packages the traffic and allows advertisers to buy into a massive ecosystem of quality traffic from ‘better than free’ adult sites that are strengthened by the other two pieces of the puzzle and the webmasters making use of them. “With the direction the industry is headed in, these products made too much sense for us to not develop them“ said Phil, VP of PimpRoll “The big argument has been, for years now, that the decline in membership sales is leaching all the money out of adult. The money is still there, honestly I believe the pool is bigger than ever, only the source has changed, and those who are resisting this change are suffering. Our suite of offerings can help you, in

When we put 2012 in the rear view mirror and examine all that took place over the last dozen months, there are three themes that

seem to bubble up to the surface and the binding element between all of them is the fact that the adult industry is quickly becoming as white-collar as any other big business.

but what we include for our members continues to evolve. So far the feedback has been positive and we would like to expand on it in the future. Rather than competing with free, we have a loyal fan base of customers willing to pay for our products, and we are able to provide them with much more than they would find anywhere else for free.“

minutes, create appealing, targeted and search-friendly sites that will engage users and grow quickly. Users become regulars, faithful followers of a visually enticing and frequently updated product, they come to respect your site because they get what they ask for every time they visit, and that in turn gives them the confidence to finally pay for a subscription for the first time in years.“

The shift has also impacted the deal-making capacity of many businesses on the B2B side of their operations as well. “It seems to me that companies are willing again to get business done and are open to collaborate efforts with each other“ said Mo of DatingFactory.com “Making money together like few years ago. From our perspective its great because our business model is B2B. The verticals to make money in our industry have change but dating is going strong and in 2013 I look forward to taking advantage of this renewed attitude of cooperation and doing business with other companies.”

“Those who decide not to join one of your sites, we can sell them, for you, to someone offering a product that is a better fit and in turn, we can acquire traffic for you, loaded with the exact demographic that is interested in what you have to offer. Hollywood doesn’t make trailers from what’s left on the cutting room floor“ Phil explained. “Stores don’t give out samples of their worst products, or food that has gone bad to try and get new patrons through the door; so why is it that we, the professionals in this business, are having such a hard time realizing that showing off the best of what we have to offer is a better idea than giving away 10 minutes of a model talking to a producer and expecting it to sell memberships? Really though, if the trailer for 007 - Skyfall showed up in a little box in the center of your TV, ran at 300 kb/s,

Innovations from leading sponsors have also made it even easier for affiliate webmasters to raise the quality of their own

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2012 — IN THE REAR VIEW and had a message in all the wasted black space around it that said “don’t worry, the actual quality is much better, but we won’t show you for free, you are going to have to pay for the movie if you want to see the real quality” - would you trust it?“ “In 2012 VideosZ continued doing essentially the same exact things for our members that we have always done, adding thousands of new videos and plenty of new site features” said Clement of VideosZ.com “What seems to have changed is the way we are perceived by the industry. In 2012 we were unexpectedly named site of the year by both GFY and XBIZ. We are very proud of those honors and thankful to see that so many webmasters appreciate the customer-first approach we have always taken with our site. In 2013 we look to capitalize on our notoriety by continuing to add new innovations to our site and by reaching out to affiliate webmasters interested in monetizing our award winning brand. Our business in the mobile and tablet space has blossomed and there are many new revenue streams for affiliates to monetize. Free sites offer one kind of experience, but for our paying customers the level of engagement is much higher because of the effort we put into providing the best quality content across every platform they might use - without any artificial limitations or tiers to their enjoyment.” These days, whether you offer good free content or great paid content, there is a distinct difference between pumping out junk and pumping out something worth watching. Safe Sex, Syphilis Scandal And Measure B

The content production side of the business was rocked this year by a couple major speed bumps that needed to be navigated on a moments notice. News of the first major syphilis scandal in years broke during 2012 as male talent ‘Mr. Marcus’ reportedly falsified testing results to be cast in adult films, even while knowingly carrying an active case of syphilis. The scandal caused studios to shut down all production suddenly while advocacy groups and decision makers worked to resolve exactly what happened and how best to address the incident moving forward. Mark Blazing from OverBoard Video was among the first to determine the severity of the risk and took immediate action to contain it. “Our industry is like a close-knit family for many of us and we expect a level of open honesty from each other in our business dealings on the set or off” said Mark. “The incident was a really sour moment because an established member of the on-camera community made a terribly selfish decision, and put a lot of other people at risk. The financial interests of the companies affected were serious, but that’s nothing compared to the way in which he endangered the health or reputation of other performers.“

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2012 — IN THE REAR VIEW “The only silver lining to the story is the way studios, agencies, performers and advocates came together after facts surfaced and took action to safely bring everything back to normal“ Mark explained. “ We take our role in the production of adult entertainment seriously and continue to evaluate our policies to protect performers from these kinds of challenges, while simultaneously focusing on providing the public with the best adult content available. In 2013 we plan to release more great exclusive content than in any prior year of production, and we are confident that we will be able to do it with the complete peace of mind we have always aspired to offer performers, affiliates and content partners.” The other important hurdle erected in 2012 for content producers was the much maligned ‘Measure B’ which passed in Los Angeles during the recent elections. Measure B requires performers to wear condoms during adult film productions along with a host of other compliance issues. Some industry insiders have been vocal about the ramifications, including popular porn performer Stoya who took on the new Los Angeles County Measure B regulations in an impeccable editorial worth reading that was published by the popular UK Guardian news site. Others have suggested legal challenges may be the way to fix the problem, while some view the legislation as the right time to simply pack up and move to other locations outside what was once considered ‘porn valley’ - to generate billions of dollars of new revenue for a region with a more favorable legal view of the ways in which adult entertainment is created. 2013 may be the moment in which adult studios move the majority of their filming operations outside of Los Angeles once and for all. Mergers And Consolidation

In some ways the biggest stories of 2012 were the ones that got the smallest amount of attention. While industry heavyweights continued to gobble up smaller players in a rapid round of consolidation that seems nearly complete, the desire of buyers to keep their acquisitions quiet has left many webmasters wondering who they are working for, even when continuing to promote the same brands they have done business with for years. Rumors circulating for months about Manwin purchasing just about every other brand imaginable, with massive networks like RK and BangBros thought to be in play and the exact specifics hard to pin down. One of the biggest deals undertaken finished up with a surprising twist as Larry Flynt’s LFP Broadcasting purchased The Erotic Networks from its parent company New Frontier Media (Nasdaq: NOOF) in a $33 million deal that had important

implications for Hustler TV in cable and satellite TV homes. The agreement followed a convoluted proxy fight and management change at New Frontier, which terminated former CEO Michael Weiner. NOOF had announced in July that it would pursue a sale or merger by the end of the year to settle a proxy battle with primary investor Lonkloff Limited. It has been reported that LFP agreed to buy NOOF for an upfront cash payment of $2.02 per common share, or about $33 million, in addition to a contingent cash payment for each common share. The deal valued New Frontier at a 79% premium to its closing stock price at the time the unsolicited acquisition offer was announced. New Frontier has since stated that its board is recommending shareholders approve the offer from Flynt. The result would be nearly complete domination of the entire traditional television programming business for adult content in the United States by only two key players. Flynt’s LFP Broadcasting thanks to this new deal and Manwin Enterprises which bought out Playboy TV last year. What Was And What Will Be

When we put 2012 in the rear view mirror and examine all that took place over the last dozen months, there are three themes that seem to bubble up to the surface and the binding element between all of them is the fact that the adult industry is quickly becoming as white-collar as any other big business. Significant improvements in free porn production values and the reemergence of

‘better than free’ as a viable segment of the market are fundamentally changing how consumers access content and view the sites they frequent. Effective response to a performer safety scandal and new legislative restrictions on production in porn valley have producers evaluating their policies and studio locations. While major buyouts got less attention but may have locked up the traditional media markets for two iconic adult entertainment providers. In 2012 the whole pie may be smaller than it used to be, but the size of each slice grew quite a bit.


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FUBAR Times issue 28