Your Marketing Guide
Meet the Team
The Shriner Group brings a wealth of experience and a strong commitment to ethical practices to their realestate team. With over 25 years of combined e xperience, Aaron and Laura prioritize integrity, kindness, and an unwaveringdedication to doing what’s right, ensuring a personalized andpositive experience for t heir clients. Their deep-rooted family legacy in real estate, dating back to 1959, reflects a longstanding devotionto the industry.
Aaron has navigated diverse markets across three stat es with finesse, upholdingthe highest standards as a managing broker and throughhis involvement in MLS arbitration, disciplinary boards, and leadership roles within the Summit Association of Realtors
Laura brings a diverse professional background, havingexcelled as a Senior Director at Vail Resorts and contributing tohigh-level negotiations atThe Boeing Company. Her expertise in hospitality, team management, and complex negotiations seamlessly translates into herreal estate career.
Their decision to call Treasure Valley home reflectstheir love for theoutdoors and a culture of kindness, embracing activities like skiing, hunting,fishing, and mountain biking. With four children and three huntingdogs, their balanced appro ach to professional success and family life adds a personal touch to their profile. The Shriners are genuinely excited to share their passion for real estate and build meaningfulconnections with their cli ents.
Why Work With Us
WHAT DISTINGUISHES US from other agents is our combined 25 y ears of experience, a legacy built on ethical practices, an expertise in selling equestrian and ranch properties, and a strong commitment to our community and p ersonalized service. Our shared dedication to integrity and kindness ensures that every client receivesindividualized attention anda positive experience.
With Aaron’s leadership asa managing broker and involvement in industry boar ds, he upholds the highest standards in real estate. Laura’s extensive background in hospitality andcomplex contract negotiations brings a level of str ategic insight and marketing prowess that setsus apart. Our passionfor the outdoors andour community allows us to connect with clients on a deeper level and our reputation and relationships with other agents give our clients an edge intheir real estate transact ions.
It is our mission toprovide a superior experi ence and outcome for each client. Our proven, proprietary listing and marketing process means our clientsnever wonder what we are doing to sell their home. Each week, wecommunicate our marketing efforts, showing feedback, online traffic, and the property’s market position. Our clients are highly informed and have an advantage when making decisions about pricing their home and negotiating offers.
WE TRULY BELIEVE IN THE PHILOSOPHY: “LIVE WHERE YOU WORK”, which is why we’ve chosen to call the Treasure Valley home. Our love for this region isn’t just about working here; it’s about fully embracingthe lifestyle it offers. From skiing and hiking to hunting, fishing, mountain biking, andembracing the equestrian lifestyle, we enjoy thesame outdoor adventures that draw so many others to this beautiful area. As a family, we’redeeply connected to the community, and our roots here allow us to share an authentic, personal experience, withour clients. We don’tjust sell properties – we live and breathethe lifestyle, and that’s what makes us uniquely qualified to help others find their perfect home in this incredible region.
OUR EXCLUSIVE AGENT NETWORKS AND CONNECTIONS We generate interestand create hype through exclusive agent networks, including Leading Real Estate Companiesof the World (LeadingRE), and Global Equestrian Ad visors, ensuring that agents worldwide showcase your home to theirclients. With more $282 billion dollars in U.S. Sales Volume, the broker ages that comprise the LeadingREnetwork do more business than any other national brand or franchise.
At FirstTeam® Real Estate,our team of talentedand diverse professionals is dedicated to deliveringthe most effective real estate services. With a low sales associates to employee ratio, our clients benefit from daily suppor t in marketing, transaction coordination, legal services, operations, and relocation. Our full-service in-house advertising agency and partnersutilize the latest technology, including virtual staging, email marketing, social media campaigns,drones, and video, toprovide exception exposure for your property.
WE EARN OUR FEE BY PROVIDING SUPERIOR VALUE We have sold properties after becoming thesecond or third agent on the job and helped “For Sale by Owners”achieve more than they were offered without an agent involved. We achiev e success by collaborating with our owners to enhance the property to increase value; create a pricing strategy that entices buyers to write an offer without underselling, provide superior exposure throughour marketing tactics; ne gotiate the details of the offer and due diligence; and manage the transaction to completion. Weprovide very personalizedservice during each of these steps, so you will never wonder if you“could have gotten more” for your property.
What Our Clients Have to Say
“Having known Laura andAaron Shriner for five y ears, I can attest totheir ability to surpass all expectations. Theirunparalleled expertise, coupled with a genuine dedication to clien ts, sets them apart in the industry. Laura and Aaron’s deep understanding of the market ensures strategic transactions with ease, while their commitmentto communication fosters tr ust and transparency. They prioritize client needs, delivering personalized solutions that consistently exceed expectations. For a top-tier real estate experience marked by professionalism and results, Laura and AaronShriner are the ultimate choice. Exemplary service and expert guidance,I highly recommend them for all your realestate endeavors. “
SCOTT L.
“Laura and Aaron were incredibly communicative throughoutour home-buying process. T hey promptly answered callsand emails, keeping us informedevery step of the w ay, and eagerly answeringall of our questions. They also expedited the paperwork and coordinated all our requested viewing effectively, leading to a quick sale. Lastly, Laura connected us with an amazing window covering company and even checked in on us post-move to make sure we were settl ed. It was an absolute pleasure to work with Laura and Aaron, who were professional yet personable and took all thestress out of our buyi ng process,. I would recommend them to any of my closestfriends and family.”
ALEXIS C.
“Aaron and Laura went above and beyond every step of the way, making the entire process seamless and stress-free. Their market knowledge and attention to detail were outstanding and they always kept me informed. They were patient and informative, while carefully helping me navigate my options during buying myhome. They truly wanted what was best for me and my family, providingthoughtful guidance and supp ort to ensure I made well-informed decisions. Aaron and Laura are intentional and dedicatedto serving their clients. Aside from the house, the best part wasthe friendship that was created. I wholeheartedly recommend Aaron and Laura Shriner to anyone looking for agentswho genuinely care and deliver exceptional results. They are simplythe best!”
AMY M.
“I’ve had the opportunityto work through numerous real estate transactions with The Shriner Group and they are consummate professionals with an unmatched level of service and performance. If you are buying, selling or investing in residential real estate, then I highly recommend their team. BothAaron and Laura are me ticulous to detail and have global connections and local expertise that providemassive value to their clients. I look forward to working with themagain and continually rec ommend their services to my family and friends.”
JOHN K. LARRY H.
“Aaron and Laura are the most wonderful people.Both professionally and pers onally. I hold them in the highest regard possible! I highly recommend doingbusiness with them!“
“There is a level of professionalism that anyoneexpects when meeting real estate professionals, butour experience with Aaron andLaura has been unmatched in any professional experi ence we have ever had. We met Laura and Aaron by chance, which we did notknow at the time, th at they would affect such an amazing professional bond and personal friendship. Two peoplethat have the purest o f heart.
Their dedication to thecraft is unsurpassed in every way. They listened to our dreams, they procured our wishes and have made the transition for my husband and I in move to Idaho seamless. I will continue to praise their experience, attention to detail and true understanding of each individuals needs and wants. Their tireless efforts are unmatched. I am happy to call them friends for life.”
PAULA A.
“I cannot speak more highly of The Shriner Group. Their combined knowledge sets the bar. Theircommunication skills, ability to navigate complex situations and prompt responses put me at ease through the several transactions I’ve done with them. Together and apart, they delegate tasks efficiently and organically work together with the same goal in mind. I would recommend this team to anyone. If you wantprofessionalism and confidence in your real experience, give Aaron andLaura a call.”
JEN C.
“I recently had the pleasure of working with Laura Shriner, who made the process of finding my dream condo not only efficient but also super fun. From the moment we met, she wasattentive and listened to my needs and preferences. She showed mevarious properties that me t my criteria and even some that I hadn’tconsidered. Her ability to help me envision myself in each property we visited stood out to me. She provided great insight into each space and helped me see the full potential ofeach one.
Laura’s expertise and knowledge of the market werealso impressive. This is the third property I have purchased, but it is my firsttime in Summit County. I have dealt with competitive markets before, butnothing like that. Laura was calm but quick to strike anytime somethingnew came on the market . Overall, I couldn’t be happier with my experience working with Laura Shriner. She made apotentially stressful process enjoyable and helped me find the perfect condo. I highly recommend her to anyone needing a skilled and attentive REALTOR®.”
KOLINA C.
Marketing & Merchandising
Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.
Global Property Syndication
Your Home Syndicated to Thousands of the Top Real Estate Websites Around the World
UNPRECEDENTED REACH AND EXPOSURE
Digital Campaigns to Showcase Your Listings
FirstTeam® expands your home’s marketing reach by utilizing the top social media networks consisting of 3.9 billion active social media users.
Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table.
Virtually Lead Buyers to Your Door with Robust Social Media Campaigns
& Reporting
FACEBOOK, INSTAGRAM
• Reach potential buyers through targeted, online advertisements.
• Feature professional photos or video of your property that leads viewers to your property webpage to capture more virtual and physical traffic to your home.
• Detailed reporting on the campaign results to see impressions, reach and activity is provided.
Online Campaigns Available for Your Home as Soon as It Hits the Market
Campaign Results
Numbers based on reporting for 1 week.
Maximizing Marketing Exposure
Our integrated marketing strategies consistently drive higher online traffic, deeper property engagement, more qualified buyer interest, andan increased volume ofin-person showings—effectively capturing theattention of today’s digi tally driven homebuyer.
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Phase 1
MARKET PREPARATION
Our Marketing Plan
• • • Marketing preparation meeting
Consultation with home inspector to prepare your home for inspection
Consultation with staging and cleaning professionals to prepare your home for photography
Provide referrals to service professionals, if needed
Phase 2
CREATION OF MEDIA ASSETS
• • Photoshoot, including aerial photography, 3D tour, and/or video, as applicable
Edit photos and select the best architectural shots to highlight the features in your home
Craft advertising copy and list of features
Work with marketing to create a suite of new listing marketing collateral for print and digital showcase
Phase 3
MEDIA EXPOSURE
Only by listing with The Shriner Group with FirstTeam® Real Estate, will your home receive exposurethrough the Leading Real Estate Companiesof the World® network– an invitation-only netwo rk of the world’s leading independent brokerages within their localmarkets.
• Your home will be automatically syndicated to the largest real estate websites nationally, including Zillow, Redfin, Trulia, and Realtor.com
New listing e-blast delivered to a network of local, top-producing real estate agents
Open house event, leveraged through ads, social media marketing, and email marketing, as applicable
New listing postcards mailed to neighbors
The Shriner Group | First Team Real Estate yard signage, if permitted
1 Case Study
REVITALIZED A STAGNANT LISTING FOR A SUCCESSFUL SALE
The home had been sitting on the market for three months with nooffers, stagnated by an overpriced listing, ineffectivemarketing, and a lingering pet odor, that turnedbuyers away. Buyers struggled to see its potential, and interest remained low.
To revitalize its appeal,we took swift action and freshened up the trim with paint touch- ups, replaced the carpet in the primary bedroom to eliminate odors, and conducted a deep professional cleaning to make the space feel spotless and inviting. We elevated the appeal by hiring professional stagers to highlight the home’s best features. With high-quality photography and drone shots, strategicdigital and print marketin g, and a personalized agent video shared across social media, thehome was repositioned correc tly in the market anddrew increased and renewed interest.
The home sold quickly after relaunching, proving that proper pricing and strategic marketing were key. By addressingpricing, presentation, and ex posure, we overcame theinactivity and transformed a stagnant listing into a success story.
2 Case Study
The home was in disrepair, with outdated features,worn flooring, and atired interior and exterior. To address these issues, we invested $12,000 in updates, including interior and exterior painting for a fresh look, cabinet painting to modernizethe kitchen, new carpet in the main areas, a nd LVP flooring in the bathrooms and laundry.
We also brought in professional staging to highlight the home’s best features and arranged for professional photography and video, including drone shotsand a personalized agent video shared across social media to maximize exposure and marketing.
These updates and stagingresulted in a $40,000increase in the sale pr ice, and the home sold faster than average, goingunder contract in fewer days. This $12,000 investm ent significantly boosted the home’s value,showcasing the impact of strategic updates and sta ging on both sale price and market time.
HOME TRANSFORMATION FOR MAXIMUM PROFIT
3 Case Study
The home had only been lived in for a few months as a transition property. It was previously listed for 4 months with limited success, struggling to attract buyers. When the home was relisted, we needed to act quickly to sell itat the right priceand in a short time frame.
We introduced professional staging to create a warm, move-in-ready atmosphere andused high-quality photography, includingdrone shots, to showcase the homes best features Customized agent videos highlighted both the property and the surrounding neighborhood, emphasizing lifestyle and community amenities to attractbuyers.
As a result, the homesold in 40 days, just a third of thetime it spent on the market during its previous listing. We alsoachieved a $20,000 higher sale price compared tothe earlier listing, thanks to our strategicstaging and marketing efforts . Through effective staging,high-quality photography, customized videos,and personalized marketing t hat highlighted both thehome and the neighborhood lifestyle, we successfully sold the home faster and for a higher price than before, demonstrating the power of a comprehensive marketing strategy.
QUICK SALE WITH STRATEGIC MARKETING AND STAGING
4 Case Study
COMPASSIONATE SERVICE AND STRATEGIC MARKETING FOR A SUCCESSFUL SALE
We were competing for this listing against an agent who didn’t offer personal support to the family and lacked accuratemarket data. The agent planned to overprice the home by 25%, which could have negativelyimpacted the family’s fina nces. The home also required significant cleaning and repairs, andthe client needed help relocating to a carefacility.
We helped the family with relocation assistance asthey transitioned to acare facility and used our knowledge of IRS policies to save the client on excise taxes. Toimprove marketability, we arranged professional cleaning,painting, new carpet, and key repairs, including wa ter leak fixes and mold remediation. Withthe home in top cond ition, we executed a strong marketing plan featuring professional photography,staging, and a customize d video with drone footage.
As a result, the home sold in less thanhalf the average market time at the right pri ce, preventing financial hardship. By providing compassionate support, expert pricing, and high-quality marketing, we turned a challenging situationinto a success story.
Global Equestrian Advisors
At Global Equestrian Advisors, our mission is tobring together a worldwide network of expert agents united by a deep commitment to the equestrian lifestyle. We strive to foster a culture of collaboration and shared k nowledge, where professionals from around the globe exchange best practices and insights to elevate the standard of service within the equine industry.
Our goal is to deliver an unmatched level of “white glove” service to the horse community, ensuring that every interaction is defined by excellence, integrity, and genuine care. We are passionate advocatesfor the well- being of horses and the preservation of their environments, working to raise awareness and support forthe equine world.
We’re proud to be oneof the only three members in the entire state of Idaho – andthe only representatives s erving Southwest Idaho. This distinction underscores our dedication to representing equestrian properties with the highest level of expertise and regional insight.
More than a professionalnetwork, Global Equestrian A dvisors is a community of like-minded individuals who understand the unique needs of horse farms and ranches. Each agent brings deep experiencein equestrian propertiesand a profound respect for the horses and the people who care forthem.
Together, through our shared knowledge and unwaveringcommitment, we aim to m ake a meaningful impact on the equine industry – enhancing thelives of horses and th ose who love them.
Your Address Awaits
