T H E 3 6 0 L I S T I N G S T R AT E GY
FirstTeam doesn’t hide listings
SELLER
GUIDE Your home deserves to be seen by the most buyers.
The 360 Listing Strategy
When you sell your home, exposure matters. FirstTeam’s 360 Listing Strategy is designed to maximize the sale of your home by building demand before launch, putting your listing where serious buyers are searching, and giving every qualified buyer a chance to see it and make an offer.
Because buyers can’t compete for a home they don’t know exists.
BUILD DEMAND. SPARK COMPETITION. SELL FOR MORE.
SELLER GUIDE
02
MAXIMUM EXPOSURE When you list with a FirstTeam agent, your marketing is designed to give your home maximum visibility throughout the launch.
Exposure to 235M monthly viewers on Zillow 3x more views and 5x more saves Fewer days on market A strategic advisor looking out for your best interests Real marketing designed to maximize your sale
FirstTeam doesn’t treat marketing as a single launch date. We build momentum through a coordinated strategy designed to expand buyer reach at every stage. SELLER GUIDE
03
How the 360 Listing Strategy works.
THREE LAUNCHES. REAL RESULTS. 1
LAUNCH ONE Start with SneakPreview. Before your home reaches the public market, SneakPreview shares your listing with 2,000+ FirstTeam agents. This early stage gives our network an opportunity to identify potential buyer interest while your agent prepares the listing for its broader launch. It’s the first step in building momentum.
2
LAUNCH TWO
Reach serious buyers early. Next, Zillow Preview puts your home in front of buyers before the traditional active-market launch. Zillow’s algorithm can surface your listing to matching buyers, with additional distribution through Realtor.com and RealScout — helping drive discovery and showing interest before Day 1. With exposure to 235 million monthly Zillow viewers, your listing is positioned where serious buyers are already searching, saving and making decisions.
SELLER GUIDE
05
3
LAUNCH THREE Launch to the full market. When your home officially launches, the strategy expands through the MLS, syndication networks, digital marketing and agent-led promotion. More visibility creates more opportunity for demand. More demand
The goal is simple:
Ensure every buyer in the market has had the opportunity to see your listing.
creates the conditions for stronger competition.
SELLER GUIDE
06
Why broad exposure matters.
Home sellers who sold off market missed out on $1.3B over the past three years. Some private listing networks intentionally limit who can see a property before it reaches the broader market. FirstTeam takes a different approach.
We believe sellers deserve maximum exposure and buyers deserve the opportunity to compete. On average, private listings lower sale price by
1.5% $30,000 nationwide. In California, that represents an average
missed opportunity.
Your home is one of your largest financial assets. Our job is to create the strongest possible market for it.
Marketing you can actually measure.
Listing marketing based on
DATA NOT VIBES Great marketing should do more than look good. Throughout the launch, your agent can use buyer activity and engagement to understand how the market is responding to your home.
That can include:
Views
Buyer inquiries
Saves
Showing interest
Shares
Pricing signals
Those insights give you and your agent real information to work with as you evaluate market response and make decisions throughout the sale.
SELLER GUIDE
09
A strategic advisor behind every launch
Technology and exposure are only part of the equation.
Your FirstTeam agent brings the market knowledge, pricing strategy, negotiation expertise and judgment needed to turn buyer activity into the best possible outcome. The 360 Listing Strategy gives your agent a stronger marketing platform.
Your agent turns that platform into a strategy built around your home, your goals and your sale. SELLER GUIDE
10
We don’t gatekeep listings,
WE LAUNCH THEM Ready to maximize your sale? Talk to your FirstTeam agent about your 360 Listing Strategy.
Seller FAQs
ANY QUESTIONS? 01
Why does FirstTeam prioritize broad exposure? Your home cannot generate competition from buyers who never see it. FirstTeam’s strategy is designed to put your listing in front of as many serious buyers as possible throughout the launch.
02
What is Zillow Preview? Zillow Preview gives eligible listings public exposure before the traditional active MLS launch, allowing buyers to discover the home earlier while the listing builds momentum toward Day 1.
03
Does every FirstTeam listing use the exact same strategy? Your FirstTeam agent will recommend the right launch based on your property, market, timing and goals.
04
What happens after the early marketing stage? The strategy expands into the broader market through the MLS, major real estate platforms, syndication, digital marketing and agent-led promotion.
05
Why not keep my home inside a private listing network? Private networks restrict who can see a listing. FirstTeam’s philosophy is that broad exposure gives more buyers the opportunity to compete for your home and gives sellers the opportunity to maximize their sale.
S E L L E R FA Q S
02
We don’t gatekeep listings,
WE LAUNCH THEM Ready to maximize your sale? Talk to your FirstTeam agent about your 360 Listing Strategy.