T H E 3 6 0 L I S T I N G S T R AT E GY
A buyer’s guide to the 360 Listing Strategy
BUYER
GUIDE FirstTeam opens the door for every buyer to compete.
Don’t get locked out of your dream home.
You can’t make an offer on a listing you don’t know exists. Some private listing networks keep homes visible only to a limited group of agents or buyers. That means qualified buyers can miss homes they would have wanted to see — and sellers can miss the competition those buyers could have created.
FirstTeam believes the best market gives buyers access and sellers exposure. We don’t gatekeep listings.
WE LAUNCH THEM BUYER GUIDE
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The FirstTeam 360 Listing Strategy
More visibility means more opportunity. The strategy is designed to make listings visible throughout the launch process rather than keeping them hidden inside a closed network. For buyers, that means more opportunities to:
Discover homes earlier Learn about upcoming inventory Save and follow properties that interest you Prepare financing and questions before launch Connect with an agent Be ready when the right home becomes available
EVERY BUYER DESERVES A CHANCE TO COMPETE BUYER GUIDE
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How you may discover a FirstTeam listing.
THREE LAUNCHES. REAL RESULTS. 1
SNEAKPREVIEW A FirstTeam listing may begin with SneakPreview, where the property is shared across FirstTeam’s network of 2,000+ agents as the seller prepares for the broader market.
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ZILLOW PREVIEW The listing can then receive broad early exposure through Zillow Preview. Zillow’s algorithm can surface the property to matching buyers, with additional distribution through Realtor.com and RealScout. FirstTeam listings can receive exposure to 235 million monthly viewers on Zillow, putting upcoming homes where serious buyers are already searching.
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3
FULL MARKET LAUNCH When the property officially launches, its reach expands through the MLS, participating real estate websites, syndication networks, digital marketing and agent promotion.
BUYER GUIDE
The objective
Make sure qualified buyers have an opportunity to discover the home — no matter which brokerage they work with.
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Why this matters for buyers.
Private listing networks can leave serious buyers in the dark. If a home is hidden inside a closed system, you may never know it was available until the opportunity is already gone.
FirstTeam’s approach is different.
Broad exposure means you have a chance to find the home, evaluate it and compete for it. And when more buyers have access, sellers benefit from a more open and competitive market too.
That’s why the 360 Listing Strategy is designed to work for both sides of the transaction.
SEE IT. PREPARE. BE READY TO ACT. Early visibility does not guarantee that a home is immediately available for showings or offers. What it can give you is something valuable — time to:
Learn about the property Ask your agent questions Evaluate the neighborhood Review your financing Understand the listing timeline Decide whether the home fits your goals Prepare to act when the opportunity opens
Your agent can help you understand the current status of the listing and what comes next.
Stay ready. Stay informed.
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What buyer activity means
Views, saves, shares and showing interest help indicate how buyers are responding to a property. For sellers, that activity can help build demand
If a property fits what you are looking for,
and inform the launch.
preparation matters.
For buyers, it means the home may already be attracting attention before its full market debut.
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Your agent can help you understand the opportunity and be ready to compete.
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We don’t gatekeep listings,
WE LAUNCH THEM Your next address may already be taking shape. Stay ready. Stay informed. Your address awaits.
Buyer FAQs
ANY QUESTIONS? 01
Do I need to work with FirstTeam to discover a 360 listing? No. The purpose of broad exposure is to give buyers across brokerages an opportunity to discover available homes.
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Can I see a home before it officially launches? Availability depends on the property and seller’s launch plan. Your agent can confirm the current listing status and showing timeline.
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Can I make an offer before the active launch? That depends on the seller’s instructions and the specific listing. Ask your agent or the listing agent about the process for that property.
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Why does FirstTeam publish listings early? Early exposure gives serious buyers more time to discover a home while helping sellers build awareness and demand before the broader market launch.
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Does early access give me priority over other buyers? No. It gives you more time to learn about the property and prepare. The seller controls the offer and sale process.
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How can my buyer’s agent help? Your agent can monitor opportunities, explain listing status, coordinate showing information, help you evaluate the property and prepare you to make a competitive offer when the time comes.
B U Y E R FA Q S
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We don’t gatekeep listings,
WE LAUNCH THEM Your next address may already be taking shape. Stay ready. Stay informed. Your address awaits.