SELLER’S RESOURCE GUIDE
AT THE PINNACLE OF LUxURY First Team Estates® is synonymous with quality and integrity in Southern California luxury real estate. They are the exclusive affiliate of Christie’s International Real Estate in Orange County, Belmont Shore and Naples. First Team Estates is the exclusive affiliate of Luxury Portfolio, International® in Orange County, the Inland Empire and desert areas. They are the market leader in luxury properties, ranked as the #1 independent real estate firm in Southern California and the #10 brokerage in the nation. The Southern California market attracts sophisticated clients from around the world. First Team Estates and associates who are highly experienced, meticulous professionals are wholly focused on their client’s interests and complete satisfaction. Their comprehensive approach to world-class service and real estate data analysis is unparalleled in the market. First Team Estates’ local focus and global reach, combined with 40 years of rich history and experience is a perfect match for the most discerning clients.
ERIN AND DANNY WILLIAMSON REALTORS® whose passion is evidenced in everything they embrace. Erin has been a full time licensed REALTOR® since 1993 and is a devoted wife and mother to three handsome sons. She has dedicated much of her free time to fulfilling charity work for foundations, such as Heels2Heal OC, that directly supports CHOC Hospital. Danny grew up in the real estate industry and has been a full time REALTOR® since 1991. Danny and Erin married in 2000 and together they formed The Williamson Team. Everyday, the award winning Williamson Team works tirelessly for the benefit of their clients, sharing their experience to help others navigate successfully through market challenges. Their dedication and commitment has led to over 1,000 closed transactions. The reward of their knowledge and preparedness is consistent client satisfaction. Their customers not only become friends for life, but extensions of their family.
ABOUT THE WILLIAMSON TEAM
MEET THE TEAM. Kim Shoup has been a licensed REALTOR® since 2009. She resides in Irvine with her husband Kevin and two beautiful girls. Kevin Shoup is a mortgage lender and has closed hundreds of loans for The Williamson Team. Together, they work to build lasting relationships with clients long after escrow closes. They each understand the importance of earning clients’ referral business by exceeding their expectations. Christina Brogan - Loomis has been a licensed REALTOR® since 2009. She married into a family of REALTORS® and it quickly became her passion. Through the years, she has helped generations of families build their future through real estate. The dedication she shows towards raising her two children, she also demonstrates to her clients’ best interests. Christina takes pride in the fact that superior service yields extraordinary results.
WHAT CLIENTS HAVE TO SAY ABOUT THE WILLIAMSON TEAM
Highest Recommendation
Erin and Danny are both professional and very friendly. They are very knowledgeable in their field and give great advice. They were very quick in responding to my phone calls, texts, and emails. They went beyond the call of duty. Even after the escrow was closed, they helped me with an issue that later arose, something that they didn’t have to do. I am a psychologist and as part of my job I evaluate people personally and professionally. I had the best experience with them and I give Erin and Danny my highest recommendation. They are the kind of real estate agents we all wish to have - someone who knows what they are doing and who does their job well. With Erin and Danny you will be in good hands. - Anthony Demman
Knowledgeable
I don’t know where to begin. Erin and Danny were such a delight to work with. They are so knowledgeable and professional. We spent a lot of time looking at homes and areas where I wanted to live. They were always there and available. Once we found a home for me, Erin and Danny were there to take me through the process of selling and buying. They explained everything to me along the way. They were always available by phone or email. They are not only outstanding at what they do, but I have made friends for life. I would recommend Erin and Danny to anyone. They love what they do, and I don’t think anyone does it better than them. I can’t say enough wonderful things about Erin and Danny. - Virginia Conlin
READ MORE AT: ZILLOW.COM/PROFILE/ERIN-WILLIAMSON Professionalism
Erin and Danny’s professionalism, knowledge, and service are unparalleled. They made us feel as though we were their only clients, and in the real estate arena that is a rarity. They helped us every step of the way, and were very quick to respond to the questions we had during the process. If you are seeking a real estate expert who will go the extra mile, you have found them. I would highly recommend The Williamson Team to anyone looking to buy or sell a home. -James Reskey
Expertise
My entire family and I could not be more satisfied with Erin and Danny’s expertise, professionalism and consideration. They recently helped us sell my elderly mother’s house. Erin and Danny made the process easier for the family and my mother (who was still living there). They referred us to other quality professionals necessary for the sale, and helped my mom receive a higher sales price than we had been expecting. They were involved throughout the process by regularly updating us on the progress and by inquiring what our needs were. Thanks again Erin and Danny! - John Erbie
Positive Attitude
Erin and Danny are one of the most knowledgeable real estate experts in the industry. We can always trust them with our real estate transactions. We would most definitely recommend Erin and Danny to handle any type of situation, and they will do it with a positive attitude! - Eileen Bolitho
Top Agent Award
WHY THE WILLIAMSON TEAM?
Professional Representation, Experience and Service
The Williamson Team’s superior professional representation, skillful negotiations, extensive experience and exceptional service enable them to build lasting relationships with all of their clients.
Professional Representation with a Team of Experienced Professionals.
The Williamson Team founders and top producing agents Erin and Danny Williamson have been licensed since 1993 and 1991 respectively. Other team associates include Kim Shoup - licensed since 2009, and Christina Brogan-Loomis - licensed since 2009. The team’s success is further enhanced by their partnership with First Team® Real Estate, an independent family owned and operated real estate leader since 1975.
Top Negotiating Skills and Achievement Records.
The Williamson Team’s continued education and consistent achievement record assures you that they have the necessary credentials and expertise to accomplish your goals.
Innovative Marketing and Communication Benefits.
The Williamson Team’s innovative and consistent approach to effectively market properties that they are entrusted to represent assures their clients that they always work in the client’s best interest. Through open communication and a “hands-on” knowledge of the real estate process, they also provide up to date progress of your listing or escrow.
Verifiable Referrals.
The Williamson Team has hundreds of past and present clients ready to share their buying/selling experience with you. Go to: www.Zillow.com/Profile/Erin-Williamson to read over 70 recent reviews.
Easy Exit Listing Agreement and Guaranteed Services.
Enjoy the freedom of not being locked into a lengthy contract with The Williamson Team’s Easy Exit Listing Agreement. It gives you the option to cancel your Agreement if at any time you are not completely satisfied with their performance. Only agents confident enough to make this offer can afford you this unique benefit.
HOME STAGING AND PROFESSIONAL PHOTOGRAPHY The right presentation of your property will have a major financial impact.
SEVEN STEP MARKETING PLAN OF ACTION The art of making your home welcoming to a potential buyer. STEP 1
Determine the best price for your home to attract the highest possible offer in the shortest time possible.
STEP 2
Staging and agreement on a marketing plan and strategy.
STEP 3
Presentation of your home to the world through The Williamson Team’s global partners: Christie’s International Real Estate and Luxury Portfolio, International.
STEP 4
Advertise to target markets and promote your property through strategic market penetration.
STEP 5
Constant communication regarding market updates and prospective buyer feedback.
STEP 6
Present and assist in evaluating all offers. Manage the escrow process from start to finish.
STEP 7
Coordinate the closing process and manage your transition.
home staging | professional photography
MARKETING COLLATERAL THAT SETS YOUR HOME APART.
The Williamson Team offers a marketing plan that is customized to your home’s unique qualities. Their team of professional photographers, writers and designers assure your home will be represented in its best light.
THE WILLIAMSON TEAM HAS SOLD OVER 1,000 HOMES THROUGHOUT SOUTHERN CALIFORNIA
luxury portfolio international Strategic Global Marketing.
The affiliation with Luxury Portfolio means you are affiliated with a unified collection of the world’s most experienced, respected and well-known experts in luxury real estate. Luxury Portfolio, International was founded in 2005 to market luxury homes to the increasingly savvy affluent consumer. Luxury Portfolio utilizes a sophisticated mix of online and offline media to position homes so that they receive maximum exposure. When you list with The Williamson Team, the marketing of your home goes beyond the local marketplace. Your property is exposed to a worldwide audience of affluent consumers through hundreds of global affiliates and international real estate partner websites including WallStreetJournal.com, CountryLife.co.uk, and LeadingRE.com – the exclusive site of Leading Real Estate Companies of the World®.
CHRISTIE’S INTERNATIONAL REAL ESTATE Christie’s International Real Estate’s Exclusive Orange County Partner.
Christie’s is a name that speaks prestige, unparalleled service, and expertise. A commitment to the business philosophy established by Christie’s founder James Christie in 1766 defines our approach—one that is founded on trust, integrity, discretion, and excellence. First Team® Real Estate was hand-selected by Christie’s International as their exclusive Orange County representative. Together they are blending Christie’s Auction House’s global perspective on art and lifestyle with the local expertise of The Williamson Team and First Team Real Estate to bring exceptional service and knowledge to discerning buyers and sellers of luxury real estate.
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FREQUENTLY ASKED QUESTIONS
My home has more upgrades than my neighbor’s home that sold 2 months ago. How much higher can I price my home?
When the market is experiencing an upswing homes can, and do, sell higher than the last sale. However, when the market is on a downturn it may be necessary to price a home at, or below, the last sale to ensure the highest price possible, instead of chasing the property down with price reductions that never quite catch up to the market. The best window of opportunity is within the first 30 days of listing a property. In a changing market to effectively get your home sold it must be priced at, or slightly below, the last recent sale.
I don’t want to get an offer less than the listing price. Should I price my home higher to leave room to negotiate?
No, pricing your home strategically correct the first time will give you the best opportunity to sell at the highest possible price. Once a buyer learns that a home has been on the market for many days, they will be more likely to make a low offer.
Does the housing market determine my price?
The housing market does not determine the price of your home. The price is determined by how much a buyer is willing to pay for it.
If I receive multiple offers on my home, did I under-price it?
It’s unlikely that your home was under-priced. Buyers are more educated than ever through the Internet. There is enough inventory on the market that buyers can easily compare hundreds of properties to your property from their home computer. Multiple offers will likely elevate the asking price of a home to put you in the best possible position. An example of this point is found in the following scenario: We recently listed and sold a home with an asking price of $850,000. Since there were multiple offers, we were able to negotiate all four offers up to the asking price, and select the most qualified buyer to purchase the home, while having three solid back up offers in position.
What is value range pricing and how does it work?
It’s a fact, the majority of buyers will shop on the Internet before they look at homes. In doing so, they establish their price criteria in incremental blocks of $50,000, such as $500,000 to $550,000. Value range pricing is basically like fishing with a larger net. If a buyer is looking up to $500,000, and your home is priced at $550,000, it would fall into the search criteria on the Internet because it is value ranged from $500,000 to $550,000. This does not obligate the seller to sell for $500,000, however, it could very well help get a buyer in the door to see why this home may be worth more, and potentially brings an offer. Ultimately, you want to hire an agent with the experience and skill to drive as many buyers to your home as possible in the hopes of generating an acceptable offer for you.
The ladies of Heels2HealOC: From Left to Right: Kim Hansen, Keri Pari, Adriana Fox, Erin Adams, Jennifer Kajdasz, Schavon Suchanek, Erin Williamson, Amanda Hogan, Lindsey Olson, Brandee Bianchi
GIVING BACK HEELS2HEAL ORANGE COUNTY Erin Williamson is involved in a charity called Heels2Heal Orange County that directly sponsors the teen room at Children’s Hospital of Orange County (CHOC). The mission of Heels2Heal Orange County is to provide positive change within the Orange County community by supporting non-profit organizations that promote healing for sick children. The Williamson Team are not just REALTORS®, they are dedicating their time to changing the lives of others. HEELS2HEALOC Events Include:
• • • •
Oncology Prom Shopping Sprees Radio Shows Active Fundraisers
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The Teen Room Activities Holiday Gifts Surprise Guests Charity Galas
Christie’s Luxury Home Tour By Invitation only
Join The Williamson Team for a very exclusive excursion into the local world of luxury. The Christie’s International Real Estate Luxury Home Tour grants you a unique opportunity to view a select collection of Orange County’s most luxurious homes while supporting a great cause.
ERIN & DA N N Y WI L L I A MS O N REALTORS速
CalBRE# 01168509, 01107239
Erin 714-612-4297 Danny 714-269-4020 ErinWRealtor@gmail.com DannyWRealtor@gmail.com ErinWilliamson.com