IS THIS A MERGER OR ACQUISITION?
No—Both companies remain fully independent with their own leadership, branding, and operations.
Frequently Asked Questions
This strategic marketing partnership between FirstTeam® and Brown Harris Stevens focuses on cross-marketing, advertising, public relations, referral opportunities and shared insights and initiatives.
HOW DOES THIS BENEFIT ME AS AN AGENT?
• Increased exposure for listings
• More referral pipelines (West Coast East Coast)
• Enhanced marketing channels and tools
• Access to a broader network of high-quality agents
WILL THIS CHANGE MY DAY-TO-DAY BUSINESS?
No—This partnership is about adding opportunities, not altering how you currently operate.
WILL I BE ABLE TO CONNECT DIRECTLY WITH AGENTS?
Yes—Over time, there will be structured opportunities for networking, referrals, and collaboration. More details will be shared as programs roll out.
ARE THERE NEW MARKETING TOOLS OR PLATFORMS COMING?
Yes—Part of this partnership includes new collaborative marketing initiatives, which will be introduced in phases.
DOES THIS AFFECT OUR BRAND?
No—This partnership strengthens our reach, but our brand identities will remain separate.
HOW IS THIS DIFFERENT FROM OTHER BROKERAGE PARTNERSHIPS?
Most competitors are growing through acquisition and consolidation. We’re taking a different approach: