Essential Flex Collection
Bestsellers and timeless staples
Signature campaign Inspiring seasonal looks
Welcome to the Fall/Winter 2025 Season
As the seasons change and the light begins to cast its soft, golden glow, we usher in a new era of sartorial elegance. Our newest collection embodies the distinctive union of tradition and innovation, offering exceptional menswear that’s intentionally made to inspire and impress. Made for those who demand the best, our Fall/ Winter 2025 offerings blend timeless design with modern flair, ensuring every client finds their ideal fit and style.
This season marks a significant milestone as we celebrate the grand opening of The Atelier Munro House Vancouver—our new flagship in the heart of the city, where timeless craftsmanship meets West Coast elegance. At the same time, we’re expanding our global presence and deepening our local impact, with new franchise openings on the horizon.
Our stunning Fall/Winter 2025 campaign, shot at Lake Orta and the Aosta Valley (p. 03) captures the essence of refined adventure – breathtaking landscapes that embody the spirit of heritage and innovation.
This season also brings exciting collaborations, including our partnership with the world-renowned NOBU Toronto, where impeccable taste in food and fashion unite. We’re also excited to venture into our second season of partnership with leading football clubs Ajax and Sparta merging sport and style in this esteemed alliance.
Embarking into new territory, we’re also proud to introduce our debut Atelier Munro perfume, featuring three unique fragrances as olfactory expressions of our brand’s elegance and sophistication.
Explore our expanded size range and an updated formal jacket base pattern for greater comfort and fit accuracy (p. 15).
We’re also excited to introduce a new Comfort fit for jackets (p. 16), joining Slim 2.0 and Regular fits. This is an ideal choice for those who value both style and freedom of movement, and meets the evolving needs of modern wardrobes.
The new FW25 suit lineup includes an equally sophisticated range of fabrics from Italian maestros (p. 59), along with the new 365 seasonal camel twill quality for outerwear (p. 81), and elegant jacket fabrics including Pecora Nera®, Jersely and Silk Air (p. 57). For shirts, you’ll find options that balance performance with comfort – think modal
wool, stretch cotton, washed cotton denim and more (p. 77).
Our new Essential Flex Collection was created with flexibility in mind (p. 17).
This assortment of bestsellers and timeless staples works for everything across the sartorial spectrum, including handmade suits, lightweight jackets, trousers and vests in a range of qualities.
Alongside the Essential Flex Collection, we're introducing The Essential shirt Collection (p. 78), making it easier than ever to sell multiple custom shirts –including some of our best business shirts as well as informal Oxfords, knits, and more – in one smooth step.
Wrap yourself in luxurious layers of knitwear, including our newest yarn: extra-fine merino wool from Zegna Baruffa Lane Borgosesia (p. 41). Just in time for the cooler months, we’ve also added new scarf qualities, available in two knit types: half English rib or plain (p. 42). You’ll also enjoy a rich new palette of seasonal colors for cashmere, cotton-cashmere and wool-cashmere (p. 40).
This September, we’re excited to launch a new shoe collaboration in Portugal with a renowned atelier (p. 52). We’ll start by transferring all your casual shoe orders to this facility and follow with formal shoe orders next year. We’re also unveiling the stylish new runner model, customizable with mesh or knit options (p. 50), alongside an updated suede collection featuring fresh colors (p. 49), our latest additions including low-top city loafers with laces (p. 48), boat shoe sneakers (p. 51) and more.
In this season’s magazine, you’ll find plenty of styling inspiration – we’ve made sure to include many more seasonal looks (p. 61), Essential Flex looks (p. 19), and Essential looks than previous editions. From semi-formal to professional and beyond – we have created a solid foundation for you to build on.
Finally, join us as we move into a brand new office in Amsterdam this summer (p. 91). Our first official working day in the new building will be July 14, 2025! As your trusted partner in menswear, we invite you to embrace the transformation of the season with us, using this collection to inspire your clients, take the service experience to the next level and elevate every look. To see the full collection and experience the new pieces in person, we welcome you to visit any of our showrooms – and as always, we’re just a phone call or email away for any questions, advice or ideas for the Fall/ Winter 2025 season.
Cheers and talk soon, Team Atelier Munro
Fall/Winter 2025 campaign shot at Lake Orta and the Aosta Valley
Improved formal jacket base pattern Partnership with NOBU Toronto Knitwear, runners & shirts
New headquarters
Fall/Winter 2025 Signature Collection
This season, we celebrate modern elegance rooted in heritage craft and understated luxury.
With a refined fall/winter palette of warm earth tones, muted blues, and sophisticated neutrals, our collection speaks to those who cherish tactile richness, timeless versatility, and quiet refinement.
Inspired by the serene beauty of Lake Orta in fall and the quiet strength of the Aosta Valley in winter, this collection is a tribute to craftsmanship and calm sophistication. It’s made for the man who values detail, resilience, and a wardrobe that moves seamlessly with the seasons.
A spectrum of natural fibers – cashmere, silk, brushed flannels, and wool twills – each piece offers a depth of feeling that’s as inviting as it is functional. Relaxed yet structured, the silhouettes balance effortless layering with precise tailoring: think versatile lightweight jackets, vests, overcoats, tailored trousers, and softknit essentials designed for enduring style and comfort. Keep an eye on your Virtual Showroom as we launch the campaign in early September with images to inspire every facet of your storytelling.
Utility jacket: MJ0708
Turtle neck: MKL1058
Trousers: FLS12006
Shoes: SUE02
Overcoat: MC0045
Double-breasted jacket: MJ0708
Turtle neck: MKC1087
Trousers: FLS12004
Shoes: SUE04
Evergreen essentials
Hooded
Elevated ease
LMC0054
Vest: MJ0695
MKC1045
Turtle neck: MKC1168
Trousers: COT61
Shoes: LIS03
MC0079
MJ0695
Turtle neck: MKC1084
Pocket square: PLF007
Trousers: Blazer25
Shoes: FIC02
Utility
MJ0695
MKC1044
Trousers: MS0912
Shoes: SUE06
MJ0708
MKL1058
MKC1125
Leisure pants: MKL1058
Shoes: KNT02
SUE02
Atelier Munro
Atelier Munro
Vest:
Cardigan:
Turtle neck:
Overcoat:
Jacket:
Pea coat:
Cardigan:
jacket:
Turtle neck:
Utility jacket: MJ0708
Turtle neck: MKL1058
Trousers: FLS12006
Shoes:
Overcoat: MC0045
Double-breasted jacket: MJ0708
Turtle neck: MKC1087
Trousers: FLS12004
Shoes: SUE04
Quilted vest: MS0919
Full-zip cable knit: MKC1043
Mock neck: MKC1085
Trousers: MS0919
Quilted vest: MJ0708
Cardigan: MKL1058
Turtle neck: MKC1125
Leisure pants: MKL1058
Beanie: MKC1177
Après chic
MKC1045
Turtle
MKC1168
Leisure pants: MKC1045
Atelier Munro
Atelier Munro
Vest: MJ0722
Turtle neck: MKC1174
Leisure pants: MKC1174
Vest: MJ0695
Cardigan:
neck:
Festive charm
Jacket: MJ0715
Turtle neck: MKC1163
Pocket square: TGR006
Trousers: AMS15009
Shoes: PLC01
Jacket: MJ0726
Turtle neck: MKC1079
Pocket square: TGR014
Trousers: AMS15013
Shoes: SUE01
Jacket: MJ0727
Turtle neck: MKC1079
Trousers: COT61
Shoes: VLVT001
Atelier Munro
Atelier Munro
Tradition meets innovation: the art of refining the fit
Welcome to a new season of sophistication, where every stitch tells a story of intentional craftsmanship and modernisation.
More comfort & accuracy in (y)our favourite styles
Innovation is at the heart of our craft. Each season, we refine (y)our products based on years of feedback, ensuring they evolve to meet customer needs.
We’re introducing an updated formal jacket base pattern for greater comfort and fit accuracy – part of our ongoing commitment to offering the finest, most forward-thinking menswear possible.
Look for subtle yet significant enhancements in jacket designs:
▪ Wider facings for a sleeker finish on the inside of double-breasted styles.
We've updated some of our essential patterns, improved FitTools and introduced brand new fits for jackets ensuring each piece wears like never before.
▪ Improved single back vent construction on all unlined jackets.
▪ Enhanced sleeve drape for a more natural and fluid fit.
▪ Wider centre-back seam allowances on all lined jackets, allowing easier, more flexible alterations.
No need to replace your TryOns, although we always recommend having the latest versions in your shop. Reach out to your consultant for more details about these improvements and how best to supplement your own TryOn collection.
New FitTool: neck dart
An ideal solution for customers with a strongly developed chest. Reduce the tension in both the chest and the break in the lapel using this invisible FitTool hidden underneath the lapels – creating an even better fit for your customer.
New
FitTool: take in/let out 1/2 cuff only
Our innovative new FitTool allows you to adjust just the ½ cuff—no impact on the upper arm. Designed for those moments when the cuff feels too tight but the upper arm fits just right.
Extended size range
We’re thrilled to share that we’re extending the size range for all suit fits. Sizes are now expanded with 38, 40, 72, 74 and 76, offering true made-to-measure tailoring for more body types – not just in the regular fit but across all available suit styles.
New jacket fit: Comfort
We’re expanding our jacket fit options with the introduction of Comfort fit, joining Slim 2.0 and Regular, to offer even greater versatility. Designed with extra ease through the shoulders, upper arms, chest and waist , this new fit is perfect for those seeking more room without compromising style. A roomier version of our trusted Slim 2.0 fit, the Comfort fit subtly refines these proportions for a relaxed yet sophisticated silhouette that reflects the current trend toward a wider fit.
The Essential Flex Collection
A well-curated wardrobe is built on versatile staples that can be worn year-round – pieces that layer and mix effortlessly or make a statement on their own.
Recognising this need alongside today’s demand for a fast and simple ordering process, we’re proud to introduce the Essential Flex Collection.
The range features a curated selection of timeless classics and new favourites, from handmade suits to smart-casual separates.
Nine fabric qualities
Available in nine premium stretch qualities, each fabric is carefully developed to offer exceptional comfort, movement and style. Renowned for their heritage and innovation in textile manufacturing, ranging from
stretch cashmere to technical stretch and stretch 'knit look', including a wide selection of fabrics made in Italy by Loro Piana. Whether you're seeking breathability, warmth or a refined aesthetic, there's a fabric in this collection to suit every need and occasion.
You'll find styling inspiration and details about each quality on the following pages.
Designed for maximum impact with minimal effort, this collection is presented in its own easy-to-use folder – drawing inspiration from the success of our Events Collection fold-out.
The Essential Flex bunch will arrive with your FW25 collection box. Unless you’ve opted out, the Essential Flex Collection folder will also be part of this shipment.
2. 5. 8. 3. 6. 9. 1. 4. 7.
Atelier Munro
Blending
Look EF009
Elevate your everyday look with pieces that balance precision tailoring and relaxed functionality. The steel grey stretch
Atelier Munro
Atelier Munro
1. LP tropical stretch
2. LP lightweight stretch
Look EF003
This quality combines the softness of a supple jersey knit with the strength of a classic weave. From the Jersely (JY) line of fabrics made in Italy by Loro Piana, it’s crafted from high-performance stretch wool in a denim-inspired twill, providing enhanced flexibility and a modern mélange look.
Complemented by a crisp white cotton poplin shirt, dark brown grenadine tie and finished with rich calf penny loafers – your foundation for poised, all-day confidence.
Look FLS12005
Seize the day with purpose and ease in heather grey natural stretch wool flannel, from the quilted vest to the drawstring trousers. The midnight blue extra-fine merino polo and suede mid-top city loafers bring a sophisticated edge to this cohesive look.
Made from 100% extra-fine S120 merino wool, this stretch flannel quality brings outstanding breathability, sophistication and a soft, lightweight feel – even to your more formal occasions. Featuring natural stretch and superior wrinkle recovery for a sharp, elegant finish.
3. LP stretch
4. Stretch flannel
LP stretch
Stretch flannel
Essential pieces: for the considered man
Utility suit
Look EF019
Bask in the rich warmth of soft caramel brushed wool twill, paired with a light blue cotton twill shirt for a fresh, inviting palette. Dark brown antique calf tassel loafers ground this look with heritage charm — perfect for those who cherish classic sophistication with a modern twist.
Discover understated elegance in the light taupe brushed wool twill utility jacket and trousers. Paired with an off-white S160 ultra-fine merino turtle neck and natural suede runners, this ensemble captures the essence of quiet confidence and versatile, timeless style.
Look EF019 Light taupe stretch brushed wool twill utility jacket - MKC1168 Off-white ultra-fine merino turtle neck - EF019 Light taupe stretch brushed wool twill trousers - SUE12 Natural suede runners
Atelier Munro
Look EF020 Soft caramel stretched brushed wool twill jacket - MSHC0120 Light blue cotton fine twill shirt - EF020 Soft caramel stretched brushed wool twill trousers - PAN02 Dark brown antique calf tassel loafers
From the Jersely (JY) line of fabrics made in Italy by Loro Piana, this quality combines the comfort of a supple jersey knit with the resilience of a classic weave. Crafted from high-performance stretch wool with a flannel-like finish for added softness and textural depth.
5. LP stretch brushed wool
LP stretch brushed wool LP stretch brushed wool
Blazer26
Atelier Munro
Atelier Munro
Double-breasted jacket Essential pieces: for the considered man
Atelier Munro
Atelier Munro
LP stretch cashmere
Look Trouser001
Merge softness with structure in oatmeal stretch
Atelier Munro
Atelier Munro
From the Zelander® Punto Milano (ZS) line of fabrics made in Italy by Loro Piana, this easy-to-wear stretch blend of premium merino wool and technical fibres stands out for its versatile mix of refinement and durability. A true sartorial knit.
8. Stretch ‘knit look’
7. LP knit
'knit look'
A practical and elegant everyday favourite, this fine twill quality features a soft touch, exceptional two-way stretch and outstanding water repellence. Ideal for the demands of an active lifestyle. 9.
Look AMS11071
Navigate any season with confidence wearing a bone stretch water-repellent technical quilted vest paired with ecru wool jersey shirt and water-repellent drawstring trousers. Mid grey suede runners add the perfect blend of function and style — ready for wherever the day leads.
Look AMS11074
Technical stretch
Embrace the cutting edge of style and performance in a steel grey waterrepellent technical utility jacket and vest. The navy blue S120 wool jersey shirt and matching technical drawstring trousers paired with midnight blue suede runners make this a statement of sleek resilience and modern sophistication.
Look AMS11074 Steel grey stretch water-repellent technical utility jacket - AMS11074 Steel grey stretch water-repellent technical vest with zip - MSHC0211 midnight blue S120 wool jersey shirt - AMS11069 Navy stretch water-repellent technical drawstring trousers - SUE26 Midnight blue suede runners
Atelier Munro
Atelier Munro
Technical stretch
Technical stretch
Essential pieces: for the considered man
Vest with zip
Turn up the elegance, but keep the effortlessly cool vibe in this navy stretch water-repellent technical vest with zip (AMS11069). Featuring a slanted welt with zip side pockets and a vertical chest pocket with zip, this is a polished – yet still relaxed – weekend-ready essential.
Look AMS11069 Navy stretch water-repellent technical vest with zip - MKC1174 Steel blue cashmere turtle neck - AMS11069 Navy stretch water-repellent technical drawstring trousersSUE29 Mid grey suede runners
Strike the perfect balance between style and function in this steel grey stretch water-repellent technical utility jacket (AMS11074). Designed with a zip closure, utility patch with flap chest pockets and bellow side pockets for added practicality.
Look AMS11074 Steel grey stretch water-repellent technical utility jacket - AMS11074 Steel grey stretch water-repellent technical vest - SHK045 Navy blue piqué shirt - AMS11069 Navy stretch water-repellent technical drawstring trousersSUE26 Midnight blue suede runners
jacketUtility
Munro
Atelier Munro
New knitwear shades for cashmere: fresh fall & winter additions
Knitwear: made for layering
As temperatures drop, we embrace the coziness of luxe scarves and warm sweaters. Yet, knitwear transcends seasonal boundaries –its versatility makes it a year-round essential.
Whether worn as a base layer, an outer layer or on its own, our collection of adaptable knitwear truly comes to life in the cooler months
Discover our latest additions, edits and updates to keep our knitwear fresh and aligned with customer preferences.
We are celebrating the season with a stunning array of new colours in our wool-cashmere and pure cashmere yarn collections. Whether you love deep, rich hues or soft, elegant tones, there’s something to elevate every wardrobe.
Cashmere
Experience a spectrum of sophistication as we expand this luxurious range with eight breathtaking colours: ice blue, steel blue, dark petrol, desert beige, light taupe grey, chocolate brown, wine red and terracotta
Atelier Munro
Atelier Munro
MKL1200
MKC1176
MKL1199
Wool & cashmere
Explore two new elegant neutrals: winter white and beige
MKC1201
MKC1174, MKC1173 & MKC1175
MKC1177
New yarn quality: extra-fine merino wool by Zegna Baruffa Lane Borgosesia
We are excited to introduce the new extrafine merino wool by Zegna Baruffa Lane Borgosesia, a yarn of unparalleled softness crafted entirely in Northern Italy. This versatile, lightweight yarn is naturally resistant to stains, odours and grease, sourced from fleece in Australia and New Zealand. It’s an exceptional choice for crew necks, turtle necks, polos and zip closures. As soft and comfortable as cashmere, this new all-season quality is available in eighteen 365 colours –offered in single yarn for a lighter, more refined quality and double yarn solid for a winter-ready look and feel.
Cotton & cashmere
We’re refreshing our blue colour offerings by replacing two previous shades with MKC1203 denim blue and MKC1204 dark blue
Please note that MKC1115 Cornflower blue has sold out and will be substituted with denim blue. Thank you for your enthusiasm for this stunning hue! MKC1116 is still available, but dark blue has already been introduced as its replacement.
Your options for styling and layering these exquisite new colours are endless.
New yarn qualities for scarves: wrap yourself in luxury
Stay warm in the most sophisticated way, by adding a scarf to your ensemble. Whether you’re dressing up or keeping it casual, these scarves add the perfect finishing touch.
Discover scarves made from cashmere, wool-cashmere and extra-fine merino wool by Zegna Baruffa Lane Borgosesia now in a luxurious double yarn solid for an extra layer of indulgence. For added versatility, you can now also choose between two knit types: half English rib or plain
Make sure to update your instant ready-made collection with your seasonal favourites! Improve your profit margin and keep your selection enticing for upselling with fall/winter accessories.
Live from September
MKC1194, MKC1189, MKC1190 & MKC1187
MKC1193
MKC1095, MKC1102 & MKC1108
MKC1108
New knitwear design option: deep v-neck
Expand your layering options with our new deep V-neck option for knitwear. Available in both 1.8 cm and 3 cm closure widths, this refined silhouette combines comfort and versatility. When choosing the 3 cm closure, you can select between
a standard or wide rib allowing further customisation to suit your personal style. Perfect for layering or dressing up casual looks, it can be worn over a t-shirt, buttondown shirt or even a turtleneck, offering varied styling possibilities across seasons.
Design tip: For a contemporary edge, consider an oversized fit complemented by ribbed details on the hem, neckline and armholes – an understated designer touch that enhances casual elegance.
New buttons: for knitwear
Customise your knitwear with a new mother of pearl button in dark blue.
Discontinued models and options
Our commitment to providing the highest quality for our customers drives our decisions. Moving forward, the following will be discontinued:
▪ Mock half-zip (5.0 cm)
▪ Mock full-zip (5.0 cm)
▪ Cardigan 6 buttons
▪ Side pockets > patch
Improved leisure pants fit: extended inseam values & refined waist measurements
Extended FitTool: lengthen and shorten Enjoy extended 'lengthen' and 'shorten' inseam FitTool values, allowing you to subtract with 7.5 cm and 10 cm.
Improved waist measurement
The waist measurement has been adjusted – previously quite generous, it is now reduced to better align with the rest of the proportions. You can find the exact updated measurements in the size table.
New knitwear design option: slanted welt pockets
Customise your knitwear pockets. This new design option is available in most yarn qualities – single-yarn solid, doubleyarn solid and half English rib – with the exception of cable knit.
Atelier Munro
MKC1035
MKC1165 MKC1162
MKC1096
Essential pieces: for the considered man
Full-button bomber
Cable knit
A new chapter in footwear: expanded collection and models
New and improved: casual shoes
You can look forward to improved reliability across our casual shoe collection. With more consistency in fit and enhanced comfort , our sneakers, runners and city loafers are now true to size, ensuring better fit accuracy. Stricter quality control means every pair meets our high standards for craftsmanship and durability.
We’re launching a refreshed and expanded footwear collection – complete with new models, updated materials and thoughtful design upgrades. From sporty runners to elevated city loafers, this new lineup is crafted to meet the diverse needs of today’s client, offering more versatility, comfort, and style than ever before. But it’s not just the collection that’s evolving – how we produce it is, too.
The shoes are available for ready-made orders now, with custom-made options launching from September.
New model: low-top city loafer with laces
Where comfort meets sophistication. Our new hybrid model seamlessly blends elements of loafers, dress shoes and casual sneakers. This style bridges the gap between easy-going and formal, offering effortless adaptability for any occasion, whether you're dressing down or elevating your look.
With a stylish lace-up design and a loafer-like silhouette, it’s crafted for versatility in city settings, perfectly straddling the line between loafers and dress sneakers. Choose from four sole colours — now including two new options: anthracite and black — and a range of velvety smooth suedes, as well as fine and grain calf leather to create an ideal everyday pair of loafers.
New model: runner
Sneaker lovers, get ready! We are launching a new customisable runner. Whether you’re always on the go, a fashion enthusiast or
someone who refuses to compromise on comfort, this innovative sneaker is designed to adapt to your needs.
Choose from a range of materials and colour combinations – mix and match leather, mesh, or knit to create a look that's uniquely yours.
Expanded customisation options
With a choice of seven updated sole colours and premium materials – including 21 suede, 4 fine calf leather, 5 grain calf leather, and the 12 new mesh and 9 knit fabrics. This runner seamlessly blends performance and elegance, perfect for those who embrace an aesthetic that is both sporty and refined.
The runner is handcrafted in Portugal with high-quality materials. And the best part? Your custom pair will be at your doorstep within just four weeks.
We are sending your new POS materials in August to further support your presentation –keep an eye out for these exciting new assets.
New quality: knit
We are excited to introduce knit as one of the new materials for our runner model.
This option combines breathable comfort with the soft support of an elastic construction, allowing for natural movement and a snug fit.
Its rich texture contributes to the modern aesthetic of the runners, making them stand out in both look and feel. Offered in nine colours, the knit version delivers a perfect balance of innovation, comfort, and style.
New quality: mesh
The second new addition to our runner model is mesh – a material chosen for its exceptional breathability and performance.
With its open structure and elastic composition, mesh
throughout the day. Visually, the fine texture adds a sleek, athletic look that enhances the overall design.
Offered in a striking palette of 12 colours, this modern material brings energy and
KNT07
KNT08, KNT05, KNT04 & KNT02
New model: boat shoe sneakers
Feeling sporty or more refined? Whichever look you’re going for, this new model helps to complete the ensemble.
New model: mid-top loafer sneakers
A fusion shoe that artfully blends design elements of a loafer, the height of a midtop and the sole and comfort of a sneaker. A highly versatile shoe that combines elegance with casual functionality
Choose from a wide range of nine classic sole colours – now including a new offwhite option Crafted from quality materials that stand the test of time to deliver enduring style and reliable performance.
Designed for everything from city strolls to weekend sailing, this handcrafted, hybrid style combines features from traditional boat shoes with the comfort and construction of sneakers.
Discontinued qualities & colours
I n our commitment to keeping our leather and suede collections relevant, we will be discontinuing certain qualities and colours: cordovan, summer suede, (perforated) washed suede and polished antique. We appreciate your understanding as we make these adjustments to continuously refine our offerings.
New shoe collaboration: get to know our atelier in Portugal
Last season, we announced our newest collaboration with a leading shoe atelier in Portugal.
Since then, we’ve been busy preparing the atelier for all your orders, as well as laying the groundwork to provide you with faster delivery times and more opportunities for Munro-exclusive products and collection developments.
We are excited to tell you: it’s happening! This September, we will start transferring all your casual shoe and belt orders: sneakers, city loafers and the NEW runner. Next year, your formal shoe orders will also move to the new atelier. You’ll be the first to know more details as we get closer to the live date.
We're also adding fresh additions to some of our favourite shoe styles, perfect for the season ahead.
Delivery time: four weeks
The custom-made casual shoes are handcrafted in Portugal with high-quality materials and craftsmanship. And the best part? Your custom pair will be at your doorstep within just four weeks.
Available for ready-made orders now – with a delivery time of seven weeks. Design yours today!
Sell smarter, serve better: align your strategy with your product
Perfecting your approach means choosing the best sales method for each product. Depending on the individual item, you can choose the strategy that works best for you. We offer three distinct options to suit every need:
Tailor every detail – fabric, fit and design – to match your client’s unique preferences. This is custom tailoring at its finest, allowing you to deliver a truly personalised experience.
For those quick-turn moments, our in-stock, limited series pieces are designed for fast, effortless deployment. Benefit from rapid restocking throughout the season to keep your inventory fresh and available.
Utilise your existing rtw and branded samples as flexible templates to adapt style and fit.
Start with a ready-made piece and personalise elements such as lining, buttons, waist or length for a lightly customised, low-lift solution. In addition, curated sample collections can guide clients towards your signature aesthetic, reinforcing your brand identity while simplifying their decision-making process.
By integrating these approaches, you can craft a responsive, versatile offering that elevates your customer experience and keeps your product range agile and on-trend.
Unlock the power of Made to Order Updated and easier than ever
Your sample collection and ready-made styles have just gained even more value with the 'Use Order ID' feature, streamlining the Made to Order process.
This tool turns existing pieces – whether RTW or curated samples – into customisable foundations, allowing you to sell smarter and faster. It’s all about saving time, guiding choices and making the process intuitive. Here’s how it works:
Visualise to sell
Use your rtw and sample pieces as live templates. Let clients see, feel and make choices faster.
Accelerate order creation
Enter an existing order number using the 'Use Order ID' function, then adjust the fabric, fit or finish to suit your client's preferences.
Why it works
▪ Reduces decision time with a clear starting point.
▪ Structures customisation in a simple, repeatable way.
▪ Utilises what you already have to boost efficiency.
▪ Enhances the customer experience with guided personalisation.
Go from sample to sale in just a few clicks. ‘Use Order ID’ is your essential tool for a faster, more focused Made to Order journey. Combine it with our other key tools to unlock the full potential of your sales strategy.
New and improved: updates in the Virtual Showroom
Discover game-changing enhancements in the Virtual Showroom, intentionally implemented to make the ordering process quicker and easier than ever before.
Lightweight jacket now available under outerwear & jackets
When searching for lightweight jackets, you'll find them both under the outerwear and jackets categories. Lightweight jackets crafted from coat fabrics are designed more as outerwear, so we wanted to make navigation more intuitive and logical.
We recommend sizing up to ensure this style's wearability over a jacket.
New options for vests: one TryOn and one fitting for double the results
We’re introducing two new ways to make ordering and customising vests easier than ever.
Now you can maximise your results from a single fitting by offering both quilted and unquilted vests from one TryOn set.
Easily convert the FitProfile between quilted and unquilted styles to suit your customer’s preferences.
Delivery calendar & delivery date calculator
We set two new features live in February, but in case you missed it delivery dates for the next four months are now shown on top of the page based on the selected atelier. The legend on the right side will indicate any delays.
You will also have the option to choose a ‘best match’ lining in the order flow, simplifying the process and making it more intuitive.
Improved selling tools: convert jacket, trouser and vest FitProfiles into more products
We’re enhancing (y)our ability to sell casual products – even without a TryOn! Soon, you'll be able to convert your jacket, trouser and vest FitProfiles into:
▪ Knits
▪ Vests ▪ Lightweight jackets
▪ Coats ▪ Jeans & 5-pockets
Chinos
This upgrade will streamline the selling process, reduce fitting time and expand your offerings especially when you're traveling without all your TryOns.
You can find this new and improved tool in your order flow when selecting a FitProfile. Simply select the ‘convert from’ option and let the Virtual Showroom create a FitProfile for your customer.
FW25
The modern man needs a dependably chic selection of seasonal jackets to greet the cooler seasons. Discover our newest lineup of heritage-meets-on-trend qualities, including a variety of fabrics made in Italy by Loro Piana.
Jersely redefines flexibility by combining the resilience of woven fabrics with the supple comfort of jersey. Crafted on a shuttle loom with pure wool and a hint of stretch, Jersely is ideal for versatile, ultra-comfortable jackets that move effortlessly with you.
Nera® showcases dark Merino wool from rare, natural shades of black and melange, celebrating the heritage of New Zealand’s original wool breed – a true rarity in premium wool fabrics.
And in our Silk Air collection, a merino wool-silk blend delivers a fabric with a sophisticated, textured appearance. Known for outstanding lustre and elasticity, Silk Air delivers a refined tactile experience for winter.
and
Discover luxurious new blends, including a mid-weight wool-silk-linen blend composed from S130 merino wool, perfect for garments that transition effortlessly between formal and sporty occasions.
This collection also features two lightweight Baby Alpaca giro inglese fabrics, a classic wool-Alpaca blend in a glencheck and a houndstooth, bold Alpaca-wool-silk blends with distinctive patterns, and naturally stretchy S130 Merino wool for versatile elegance.
Cashmere Wish® elevates comfort with its extraordinary blend of Super 170 merino wool and finest cashmere. Fluid, enveloping and warm, this fabric offers a host of options in weight and finish, making it ideal for creating the most luxurious, cosy jackets in your wardrobe.
Finally, Capolavoro Tweed joins our fall/ winter collection with its iconic, textured pattern made from select merino wool. Warm, super-soft and versatile, this fabric strikes the perfect balance between classic refinement and casual elegance, easily adapting to a range of styles and weights.
Experience the future of luxury fabrics this season, where tradition meets innovation in every thread.
Atelier Munro
Pecora
MJ0700, MJ0705, MJ0707, MJ0711 & MJ0719 (Silk Air)
MJ0725 (Capolavoro Tweed)
MJ0706, MJ0708, MJ0695, MJ0709, MJ0696, MJ0694, MJ0697, MJ0703 & MJ0704
MJ0719 (Silk Air)
MJ0726 (Alpaca-wool-silk blend)
MJ0716 (Cashmere Wish®)
MJ0720, MJ0715, MJ0722, MJ0714, MJ0721, MJ0726 & MJ0727
MJ0722, MJ0695, MJ0706 & MJ0708 (Bactrian)
The Bactrian collection introduces a rare and noble fibre from the legendary twohumped camel of Central Asia. Harvested from the gentle combing of young camels’ ultra-fine underfleece, this fabric offers a lustrous, soft touch combined with exceptional temperature regulation – perfect for timeless
luxurious winter jackets.
FW25 suits
This collection of 42 seasonal qualities, featuring many fabrics made in Italy by Loro Piana, embodies the perfect fusion of performance, comfort and elegance, for a versatile, stylish wardrobe.
Jersely delivers pure wool with stretch for adaptable, ultra-comfortable garments. Designed for performance and a sleek appearance, these fabrics adapt seamlessly to movement. Crafted on a shuttle loom, they blend the soft, knitted feel of jersey with the resilience and ease of a woven fabric.
Mooving 2Ways ensures flexibility and crease resistance, ideal for the modern traveler. Designed to respond to the needs of the man on the move, this quality is highperformance, refined and practical.
Favola offers warm, soft wool and cashmere fabrics with a refined texture. Available in a range of different weights, this twill construction offers a sophisticated, textured look.
Pecora Nera® highlights the natural beauty of dark merino wool in unique, undyed shades. Sourced from dark merino sheep in New Zealand, this lustrous, resilient wool offers fabrics with unique, natural patterns, all shaped by its rich, warm hues.
shape after being pulled or twisted is enhanced in this fabric’s bi-directional stretch. The result is a garment that feels incredibly pleasurable to wear, combining flexibility and refined comfort.
Zelander® features pristine, resilient merino wool, crafted into year-round fabrics. All of these properties are accentuated by the superlative quality of the raw material selected and the refined production techniques used to create fabrics for impeccable, ultra-comfortable suits.
S130 Doppio blends technical sophistication with luxury – Super 130’s Merino wool with natural stretch innovation for elegance and flexibility in both formal and casual wear.
Atelier Munro
Baby Alpaca provides rare softness, warmth and durability with hypoallergenic properties.
MS0940, MS0941, MS0946 & MS0947
MS0944 & MS0936 (Wool Attitude Natural 2Ways)
MS0946 (Stretch wool-cotton-cashmere blend)
MS0919 (Corduroy)
MS0932, MS0948 & MS0939 (Solaro) MS0952 (Jersely)
MS0917 & MS0916 (Jersely)
MS0930 (Wool-alpaca blend)
MS0922 (Wool-alpaca blend)
MS0919, MS0912, MS0933 & MS0938 (Corduroy)
Wool Attitude Natural 2Ways enhances fluidity with natural two-way stretch, ensuring comfort without synthetic fibre. Wool’s natural ability to return to its original
Finally, beyond these Italian masterpieces, the collection also features Corduroy Stretch offering durability and breathability for versatile jackets and trousers.
MS0921, MS0922, MS0925, MS0921, MS0915, MS0914, MS0918, MS0931 & MS0930
The collection is a tribute to innovation, craftsmanship and effortless style.
Urban elegance
Elegance meets edge in an unexpected yet harmonious blend that commands presence.
Warm monochrome
Redefine warmth and presence with this season’s camel and caramel tones in luxurious wool blends.
Atelier Munro
Atelier Munro
Look MJ0709 Cream-caramel wool-alpaca blend glencheck utility jacket with buttons - MKC1020 Brown mélange extra-fine merino turtle neckMKC1178
Impress with intention
Elegant earth tones
Embrace relaxed refinement with earthy tones ideal for creative settings.
Rich jade and taupe hues in houndstooth and twill capture an easygoing charm and an effortlessly cool vibe.
Atelier Munro
Atelier Munro
Look MJ0701 Jade green-bone wool-alpacalinen-blend houndstooth utility jacket with buttons - MKC1105
Tonal minimalism
Elevate your style with a neutral palette, offering sophistication and a minimalist aesthetic.
The smooth hues and timeless texture of corduroy is ideal for those who appreciate understated elegance.
Atelier Munro Atelier Munro
Look MS0919 Ice grey stretch cotton corduroy quilted
Look MS0912 Off-white stretch cotton corduroy double-breasted jacket - MSHC0376 Ivory mouliné modal-wool shirt - TFL008 Taupe S120 wool flannel tie - PLE604 Sand silk twill with beige symmetrical square design and sand edges pocket squareMS0912 Off-white stretch cotton corduroy trousers - SUE06 Taupe suede penny loafers
The power of colour
Atelier Munro
Atelier Munro
Look MKL1200 Full-zip knit, turtle neck & leisure pants
Festive contrast
From contrasting black and white to the soft elegance of winter neutrals, these festive looks explore refined menswear through luxurious textures.
Designed to make a polished impression at any holiday gathering.
Atelier Munro
Atelier Munro
Look MJ0724 Smoke grey wool-cashmere houndstooth Nehru jacket - MKC1042 Off-white cashmere turtle neck - PSI029 Off-white silk pocket square - MS0912 Off-white stretch cotton corduroy trousers - SUE06 Taupe suede penny loafers
Look MJ0726 Black-white wool-alpaca-silk glencheck 1-button jacket - MKC1184 Black extrafine merino turtle neck - MSHC0268 Black stretch cotton blend sateen pocket square - AMS15013 Black S150 wool twill trousers - SUE01 Black suede penny loafers
Timeless yet ever-evolving, the tuxedo remains the ultimate expression of formal elegance.
Look MJ0727 Black alpaca-wool blend giro inglese
1-button jacket - MKC1184 Black extra-fine merino turtle neck - TGR014 Black grenadine pocket square - AMS15013 Black S150 wool twill trousers - SUE01 Black suede penny loafers
Elegant black tie
Look MJ0721 Midnight blue alpaca-wool blend giro inglese double-breasted jacket - MKC1163 S160 midnight blue ultra-fine merino turtle neckAMS15032 Midnight blue S150 wool plain weave trousers - SUE01 Black suede plain toe loafers
Look WOM09 Black wool-mohair tuxedo jacket - MKC1164 LP S160 utra-fine merino wool turtle neck - WOM09 Black wool-mohair tuxedo trousersPAC01 Black patent calf tuxedo shoes
Look Tuxedo01 Navy wool-mohair barathea tuxedo jacket - MSHC0102 White compact cotton poplin shirt - TUX001 Navy wool-mohair barathea tuxedo trousers - PAC01 Black patent calf tuxedo shoesTTUX003 Midnight blue satin bow tie
FW25 shirts
Elevate your wardrobe with our selection of innovative fabrics that combine style, comfort and performance.
Whether you’re dressing for winter weddings, fall city outings or year-round wear, the newest collection of shirts embodies effortless sophistication.
Our modal wool shirts in ice blue are a true innovation – soft, breathable and multifunctional. Thanks to a unique blend of modal and merino wool, they offer a luxurious feel, natural stretch and a wrinkleresistant, thermoregulating, moisturemanaging surface.
When sophistication calls, our stretch satin delivers. Crafted from stretch cotton satin, it offers a luminous sheen, a soft touch and high elasticity for a flawless, comfortable fit. This fabric balances elegance and ease, making it perfect for both professional and evening wear. For casual elegance, our washed cotton denim shirts exude authen gygtic quality craftsmanship. Inspired by traditional
“spazzino” cloth, they feature a delicately faded indigo hue. Over time, they soften beautifully, becoming even more sustainable and stylish.
Finally, our stretch cotton fabrics, available in twills, pinpoints and oxfords, are renowned for their natural elasticity thanks to innovative finishing
techniques. With breathability, durability and shape retention, they promise long-lasting performance with a seamless blend of style and practicality.
Explore choices that elevate your tailored wardrobe – crafted for comfort and designed for impact.
The Essential Shirt Collection
New shirt fit: Comfort
We’re expanding our fit offerings with a new Comfort fit for your shirts. Alongside Slim 2.0 and Regular 2.0, the Comfort fit provides even more versatility. Designed for a relaxed, comfortable fit throughout the body with a more slim, modern
sleeve, this style is perfect for men seeking extra room without compromising style. Built on the foundation of our trusted Regular fit, the Comfort fit refines the proportions to ensure a sophisticated yet effortless wear.
This collection makes it easier than ever to sell multiple custom shirts in one smooth step.
Divided into nine bestselling categories, this collection showcases our most versatile year-round staples and seasonal favourites.
Many of these garments feature natural or added stretch and include our best business shirts in whites and blues, as well as more informal options like Oxfords, knits, denim, linen and linen blends, modal-wool and flannel
If you haven’t opted out, you have received the Essential Shirt folder (€149) along with your FW25 magazine.
MSHC0426
MSHC0424 & MSHC0425
Pocket squares
Celebrate the richness of fall and winter with our selection of seven new 100% pure Italian silk pocket squares.
Perfect for weddings and special occasions – or adding some extra personality to your every day look – these pieces add a timeless touch of refined charm in vibrant seasonal hues.
Explore designs ranging from symmetrical squares and abstract zigzags to kilim motifs, diamond-circle patterns and architecture-inspired elegance.
Each pocket square features hand-rolled edges, for an extra detail of sophistication.
Highly suitable for purchase as instant ready-made given their universal size, and because they're best appreciated in person.
For a refined winter finish, our two new seasonal wool basketweave ties and one new wool-silk blend in a striped design and a twill weave bring texture and depth to your look. Available in matte finishes and with subtle shine, these ties in deep blues and browns are perfect for the discerning gentleman seeking understated luxury.
Looking to make a bold statement? Our 365 silk twill ties in five vibrant colours offer a smooth texture and elegant drape, making them ideal for weddings and formal occasions or as a modern twist on a classic look. Whether layered under a suit or worn as a standout accessory, these ties effortlessly combine sophistication with contemporary style.
They're the finishing touch that defines your individual style.
Our collection offers a diverse range of luxurious fabrics and intricate designs, carefully crafted to add personality to any ensemble.
Explore our selection of four seasonal jacquards in pure silk and four seasonal options in cotton-silk blends featuring patterns ranging from floral motifs to subtle micro patterns. With their elegant drape and natural shine, these ties effortlessly elevate both classic and contemporary looks.
Don’t forget to update your instant readymade collection with your seasonal favourites! This not only enhances your profit margin and keeps your selection enticing for upselling, it also helps you better cater to walk-ins in search of a quick fix. Finished, as always, with your logo and delivered within 3-5 weeks.
PLE608
PLE609 & PLE610
TSI036, TSI037, TSI034 & TSI033
PLE606, PLE604 & PLE605
TLE823, TLE821 & TLE820
TLE826
PLE607
FW25 outerwear
We are proud to introduce a new 365 seasonal fabric made in Italy by Loro Piana. This outerwear quality, in two new shades, embodies our commitment to rare, precious fibres and timeless elegance.
Harvested using gentle, animal-friendly techniques, the camel is celebrated for its exceptional softness, insulation and resilience. Sourced from fibres under 17 microns on Mongolia’s Alashan plateau, our pure camel fabrics reveal the true beauty of nature – each fibre’s unique thickness and texture absorbing dye differently, creating a rich tapestry of natural depth.
This subtle variation in colour is a mark of authenticity, celebrating the genuine character of hand-dyed camel hair.
No two pieces are alike, making every garment a truly one-of-a-kind masterpiece – an ode to the gentle spirit and warmth of this noble fibre.
The new collection features two stunning shades, both crafted from luxurious brushed camel. The first is a rich dark blue with a soft finish that enhances its warmth and velvety texture. The second is a smooth, warm caramel, inspired by the noble ancestry of the Bactrian camel.
Both new colours and qualities can be used to make a range of garments. Ideal for classic overcoats, pea coats, lightweight jackets, vests and more, these fabrics deliver a truly timeless aesthetic rooted in natural heritage and artisanal craftsmanship.
New quilted linings: for overcoats
We will discontinue our quilted linings for overcoats and replace them with the same quilted linings available for our coats and detachable liners. These new options ensure continued warmth and durability, while maintaining our commitment to the highest quality standards.
The swatches below serve as colour references; the actual lining qualities will feature the quilted texture described above.
MC0079
LMC0039 & MDLCC001 (quilted lining)
Essential pieces: for the considered man
Look MC0077 Dark blue storm system high-tenacity wool structured twill car coat - MS0919 Ice grey stretch cotton corduroy quilted vest - MKC1043 grey-beige cashmere full-zip knit - MGD001 Grey garment-dyed stretch broken twill chinoSUE29 Mid grey suede runners
A polished layer for daily transitions. This dark blue storm system high-tenacity wool car coat (MC0077) combines refined warmth with practical design, featuring patch pockets with flaps for added functionality. An ideal outer layer for commuting, client visits or weekend strolls through the city.
A smart, weather-ready, everyday uniform. The dark blue storm system hightenacity wool structured twill utility jacket (MC0077) features bellow pockets and utility chest pockets with a flap. Ideal for commuting or casual meetings.
Technical utility jacket
Essential pieces: for the considered man
Drawstring corduroy
Laid-back function with a refined finish. The light grey stretch cotton-lyocell corduroy drawstring chino (MC032) blends comfort and utility, featuring a relaxed elastic waistband and practical utility pockets. Ideal for off-duty days or a casual office setting with style.
A refined essential with everyday ease. This grey garment-dyed stretch dress chino (MGD001) features a single pleat for a modern silhouette and a subtle broken twill texture.
The finishing touches
Design linings
Express your individuality and elevate your style with our selection of two new refined, design linings, including an iconic New York City skyline in printed viscose.
Blazer buttons
Customise your blazer down to the last detail. Choose from buttons in three finishes: gold, silver or antique tin
Stretch linings
If you're looking for the ideal blend of style and flexibility, we have two timeless stretch linings in off-white and sand. Offering a smooth, comfortable feel while maintaining a polished appearance, these linings deliver a refined fit with added ease of movement.
Jersey linings
For a natural, versatile option, opt for a solid-toned cotton jersey lining, available in three rich hues: black,
and
Made from 100% cotton, they provide breathability, durability and softness –designed to perform across all seasons while maintaining a polished, pillingresistant surface.
For special occasions, the new jacquard lining showcases a sophisticated lily pattern, making it perfect for special occasion suits, including weddings or business ensembles.
Elevate your suits and knitwear with a new mother of pearl button in dark blue
Jacquard J12
Buttons B10, B11 & B12
Pearl buttons
Jacquard lining
SS26 preview
We are relentlessly focused on the future of menswear. It takes careful planning to ensure we remain sharp, agile and innovative, so while we celebrate the beauty of Fall/Winter 2025, here are some stylish sneak peaks at what’s in store for Spring/ Summer 2026.
Spring’s suit and jacket collection reflects a bold fusion of traditional tailoring and modern vision, emphasising individuality and sustainability. Inspired by vibrant hues like electric fuchsia, amber haze, and teal, alongside calming earth tones such as beige and grey, the collection celebrates self-expression and balance. The colours are thoughtfully chosen to challenge norms, evoke resilience, and connect with nature and a sustainable future, offering a versatile palette that inspires personal narratives and celebrates diversity in style.
The suit and jacket collection will also feature textured fabrics like woolsilk-linen blends, and innovative new qualities. Plus, get ready for a new inlay for the Event Collection folder, and one new inlay for the Essential Flex Collection folder.
When it comes to shirting, we’ll be unveiling three new qualities: Albini YOGA, a linen blend and a seersucker. We’ll also be introducing a variety of classic, bright colours, including faux unis, stripes and checks, ensuring you have options for every occasion.
We’re introducing two new summer knit qualities: a cotton-silk blend and extra-fine merino wool. If these names sound familiar, you'll be pleased to know that these upcoming blends offer distinct characteristics that set them apart from our existing fabrics.
Another standout piece we’re excited about is the full-zip knit with a polo collar delivering a versatile layering option that strikes the ideal balance between polished and laid-back. With its zip-up front providing ease of wear and a polo collar that nods to classic menswear, this piece encapsulates refined preppy style.
We are also thrilled to unveil the one-piece collar polo knit , designed with a clean, seamless finish and a modern, minimalistic aesthetic. This versatile item layers effortlessly under jackets or can be worn alone for a sophisticated flair.
You’ll also be able to choose new design options like the full-zip polo collar. In our knitwear range, we’ll be presenting shirt cuffs for our knitted polos and cardigans with polo collars. This unique twist on the classic polo blends casual and refined elements, updating and elevating your look.
We’re introducing a Nehru closure for lightweight jackets, a new option that strikes a balance between smart and casual, seamlessly blending Eastern charm with Western practicality for a refined yet versatile look.
Our trousers and chinos will now have an option for pintuck pleats, adding
a distinctive style cue to your ensemble. Jetted back pockets on chinos provide a flat, polished appearance, enhancing the overall refinement. You can also count on exploring a new garment-dyed collection for chinos and 5-pockets.
You’ll also be able to choose a new flannel quality for chinos and 5-pockets, previously used for suits.
Next year, we’re introducing a new artisanal, hand-painted leather option for shoes. Customers can choose their colour, which is then hand-dyed directly on the last, creating a rich, authentic finish.
Each pair is unique, showcasing its own depth and texture. Due to the meticulous hand-dyeing process and drying time, this adds an extra week to delivery, ensuring every shoe meets our highest standards of craftsmanship.
Lastly, we are excited to announce that our formal shoes will be moving to the new production facility in Portugal, promising the same outstanding quality you've come to expect.
Prepare for a vibrant and stylish season ahead!
Seasonal suits
Seasonal jacket
Nehru closure for lightweight jacket
Pintuck pleats
Hand-painted leather option for shoes
A new chapter begins: Welcoming our new headquarters
We’re on the move – and stepping confidently into the future.
We’re excited to announce our relocation to a brand-new headquarters, just next door to the place where it all began Still rooted in the heart of Amsterdam, our new space breathes new life into a fully renovated former clothing factory and spans around 3,000 square metres.
This move marks more than just a change of address. Inside, you’ll find state-ofthe-art offices, an elegant showroom, a spacious photo studio and a rooftop terrace with breathtaking views.
Our first official working day in the new building will be July 14, 2025. We warmly invite all of you to visit and discover the new headquarters – an inspiring environment where we look forward to shaping the future together.
Our new headquarters will be located at: Koningin Wilhelminaplein 8 1062 HK Amsterdam The Netherlands
We can’t wait to welcome you.
Atelier Munro
