FTD Mercury Messenger - Q2 2026

MERCURY MESSENGER

A NEWSLETTER FOR FTD MEMBER FLORISTS

GROW STRONGER WITH FTD Q2 2026 NEWSLETTER

MERCURY MESSENGER

Q2 2026 NEWSLETTER

M E R C U R Y H Q E S S E N T I A L S : B U I LT F O R T H E W AY Y O U W O R K We believe that your technology should work the way you do. We’ve been listening to your feedback, studying workflows, and taking note of the tools you use most to grow your business. We are thrilled to announce the enhanced Mercury HQ Essentials. Based on member insights, the user experience is more intuitive, more customizable, and more powerful than ever before.

A Workspace That Adapts to You The heart of this enhanced version is customizable screens that are easy to navigate and user-friendly. Sticky settings allow users to search, sort, or filter data, and Mercury HQ remembers exactly how you left it. Your preferred view is waiting for you every time you log in, allowing you to move through your tasks quickly.

A redesigned Create Order screen speeds up order entry and allows for editing a customer profile. Set up the Order Listing and Customer Directory screens how you want to see the information and save the preferences.

Data with One Click Data is only useful if you can see it.

The new Visual Reporting feature turns your shop’s metrics into instant, clean interactive data tables.

• Instant Insights: View your performance directly on-screen.

• Comparison Reporting: Seamlessly track your growth by comparing your current data against prior periods, prior years, or custom historical date ranges.

• Rapid Export: Need to do more data analysis? Download and export your reports with a single tap.

More Power, Built-In We believe the best tools should be at your fingertips. In the enhanced experience, add-on features are now fully integrated into Essentials at no additional cost: • Design Center: Assign orders to specific designers and track production in real-time.

• QR Code Scanning: Improve your order life-cycle tracking with a simple scan.

• Delivery Dashboard: Gain total transparency over your logistics from shop to doorstep.

• Automated Occasion Reminders: Drive repeat business with automated emails for birthdays and anniversaries.

• QuickBooks Integration: Simplify your accounting with a seamless sync (QuickBooks Plus subscription required).

Are You Ready to Check it Out? The future of Mercury HQ Essentials is arriving soon. This enhanced version is our commitment to your success—a precision tool designed to help you focus on what you do best: creating beautiful arrangements and lasting memories.

REQUEST A DEMO

C E L E B R AT I N G M I L E S T O N E S Our florist members are the foundation of FTD, and we’re thrilled to celebrate the incredible milestones of those reaching significant member anniversaries this quarter. These achievements reflect years of passion, hard work, and artistry, making each florist a valued part of our community. We’re honored to have you in the FTD network!

DON’T MISS OUT ON

1 07 Y E A R S

Washington Florist, Inc – Newark, NJ Demuth Florist – Connellsville, PA 80 YEARS

Kenyon Ave Floral Co Inc – Wakefield, RI Elliott Greenhouse Inc – Mount Pleasant, MI De Santis Florist Inc – Columbus, OH Quasthoff’s Flowers – River Grove, IL 70 Y E A R S

Swan Floral & Gift Shop Inc – Erlanger, KY

60 YEARS

Heartfield Florist – Huntsville, TX Brown Pleasance Florists Inc – Lakewood, OH Flowers By Albert – Lowell, MA 50 YEARS

Sueppel’s Florist – Iowa City, IA Edgewood Florist – Lachine, Quebec Canada Caruso Florist – Washington, DC

We are adding more and more products to FTD Marketplace’s collection of big deals. The Big Deal is a permanent shift in how we price everyday essentials.

With savings of up to 30% off, we are working with suppliers to get you the best everyday low prices on the items you use the most in your shop.

• Glassware • Baskets • Floral Foam

• Chocolates • Flower Food SHOP NOW

Kissimmee Florist – Kissimmee, FL

VIEW ANNIVERSARIES

Y O U M A D E M O T H E R ’ S D AY B L O O M !

As an FTD Member Florist, you are the heart and hands of this industry. Behind every stunning bouquet delivered this Mother’s Day was your passion, your artistry, and your tireless effort during the busiest week of the year.

Because of you, hundreds of thousands of mothers felt seen, honored, and deeply loved. You didn’t just deliver flowers; you delivered gratitude and memories that will last far beyond the holiday.

GROWING STRONGER WITH FTD FTD sent over 1,100 annual recognition plaques to FTD Member Florists celebrating their partnership in 2025 and major anniversaries in 2026.

The Flower Factory in Tarzana, CA was recognized as a Top 100 Partner & Sender by FTD. Owners Simon Soriano (middle left) and Elton Soriano (middle right) celebrated during a visit by Lead Product Manager Kristy Bromm (center) and Florist Division President Tom Moeller. The shop has been a member since 1993.

HONORING 29 YEARS OF E D U C AT I O N David Feola of Feola’s Flowers and Greenhouses in Buckhannon, WV celebrates the shop’s 75-Year anniversary with FTD. The shop has been a member since 1951.

Jimmy Bason from Bird of Paradise Flowers in Bristol, PA shows off the shop’s Top 100 Partner recognition. The shop has been a member since 2012.

John Christy of Chole’s Floral Company in Madison, WI was recognized with two major milestones – 105 years as a member of FTD and Top 100 Partner. FTD President Tom Moeller (left) and VP of Sales Wendy McGoff visited John to present the recognition plaques. The shop has been a member since 1921.

Congratulations to Miller’s Flowers in Racine, WI for 105 years as a member of FTD. Owners Mark Krejcha and Hillary Miller were presented with a recognition plaque

by FTD VP of Sales Wendy McGoff (left) and President Tom Moeller (right). The shop has been a member since 1921.

After 29 years of inspiring florists through education, Ann Jordan AIFD has retired from the FTD Education Team. Throughout her career Ann shared her passion for fl design with countless indust professionals, leaving a lastin impact on the floral commun We are especially grateful for her leadership of FTD Boot Camp, where she educated, encouraged, and inspired countless FTD florists. We th Ann for her many contributio and wish her all the best in retirement.

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hank ons

N O M I N AT I O N S A R E O P E N F O R F O U N D E R S A W A R D

FTD Founder John Valentine

Nominations are open for the John A. Valentine Founder Award. Named after the founder of FTD, the contest is open to all current FTD Florists and will be presented to a deserving individual who demonstrates outstanding achievement in the floral industry and actively engages in civic and charitable activities in their local community.

The winner will receive an on-site consultation at their shop from FTD Education Consultant J. Keith White AIFD. Keith will spend a day in the shop assisting with merchandising or teaching floral design.

FTD Members are invited to submit nominations, either for themselves or for a fellow FTD Florist. The nomination deadline is Wednesday, July 15.

Last year’s award recipient Erin Fletcher of Vine & Ivy Flowers in Suffield, CT during her visit by J. Keith White AIFD.

LEARN MORE

COMING SOON: INTERN WITH IAN Ready to take your floral skills to the next level?

FTD’s Intern with Ian contest returns on August 3. One lucky FTD Member will have the chance to work side-byside with floral icon Ian Prosser AIFD on stunning luxury weddings and events. Now’s the perfect time to refresh your design portfolio and get ready to apply. This is your opportunity to learn, grow, and be inspired!

Luxury event guru Ian Prosser AIFD

T H E N E X T G E N E R AT I O N O F F L O R A L D E S I G N E R S FTD was proud to donate fresh flowers and supplies to Erin Fletcher, owner of Vine & Ivy Flowers in Suffield, CT, who led students from a variety of New York City schools in creating a floral arrangement.

“Growing a Kings Garden” is a program within the “Build a Better Brother” school program run by The Black Man Can, a non-profit that celebrates, educates, uplifts, and inspires boys and men of color.

It was a week fostering dialogue about the emotions tied to giving and receiving gifts and introducing the floral industry to a new generation.

Erin Fletcher, owner of Vine & Ivy Flowers, leads students on how to make a floral arrangement.

H O L I D AY H E L P E R S

The FTD team had a great time leading up to Mother’s Day, visiting with members and le

Field Account Manager Jackie Harrell stopped in to wish Linda McKnight at Buz N’ Bee Florist Gift & Nursery in Clinton, LA a successful Mother’s Day. The shop has been a member since 2002.

Field Account Manager Jared Bennett (left) stopped in to see Sam Killingbeck and the team at Main Street Floral in Cadillac, MI. He trained the team on FTD’s Delivery Service to help them maximize their order volume for Mother’s Day. The shop has been a member since 2024.

The team at Linda’s Flowers in Springfield, MO is ready for Mother’s Day weekend. The shop is also celebrating 25 years as an FTD Member. It has been a member since 2001.

Ray Cober, a d proudly wears Account Mana member since

The team at White Eagle Flowers in Chicago, IL had a great visit with FTD VP of Sales Wendy McGoff (second from left) and Field Account Manager Waheeda Muti (far right). The shop has been a member since 2014.

U P C O M I N G F R E E E D U C AT I O N W E B I N A R S T U E S D AY, J U N E 1 6 @ 4 : 0 0 P M E T

A I B AS I C S F O R B U SY F LO R I ST S

Presented by Cameron Pappas, Owner, Norton’s Florist, Events & Gift Baskets REGISTER

W E D N E S D AY, A U G U S T 1 2 @ 4 : 0 0 P M E T

AMERICAN FLORAL TRENDS® 2 0 2 7- 2 0 2 8

WE’RE HERE TO AS

Our Member Services support team is av questions about your account, statemen can reach all our customer support teams

MEMBER SERVIC Monday thru Friday from 7:30 am

MERCURY SUPPO Monday thru Friday from 7:30 am Saturday from 7:30 am – 4:0

MARKETPL ACE & FLOWER Monday thru Friday from 8:00 am

Presented by Keith White AIFD, FTD Education Consultant REGISTER

CREDIT CARD PROCE Monday thru Friday from 7:30 am

ending a helping hand.

FTD ON THE ROAD The FTD team will be attending industry events this summer. We hope to see you there!

Florida State Convention June 5-7 Orlando, FL Texas Floral Expo June 19-21 San Marcos, TX

designer at Tri-City Floral in Vista, CA, his FTD apron during a visit with Field ager Scott Maynard. The shop has been a e 2016.

ELITE SPONSOR

AIFD Symposium July 2-6 Orlando, FL

SAF Annual Convention GOLD August 18 – 20 SPONSOR Amelia Island, FL

FTD Technology Sales Specialist Michael Whitley (center) helped out the team at A Flower Junction in Austin, TX in preparation for Mother’s Day weekend.

S S I ST YO U

vailable to assist you with nt payments and more. You s by calling 800.788.9000.

FTD was proud to co-sponsor internationally renowned German designer Gregor Lersch at the Illinois State Florists’ Association Convention in March. Gregor presented a main stage program and hands-on workshop.

FTD Education Consultant Jacob McCall AIFD presented a modern approach to seasonal design at the Wisconsin & Upper Michigan Florists Association Convention in March. Jacob was also recognized with a National Service Award by the association.

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The FTD booth at the Illinois State Florists’ Association was busy with florists connecting with FTD Wholesale Representative Shanon Hage.

Visitors to FTD’s booth at the Wisconsin & Upper Michigan Florists Association Convention trade fair entered to win a LEGO Botanicals set or box of fresh flowers from FTD Flower Exchange.

Sara Henzel of Ele’s Flowers in Stanley, WI won the LEGO set.

FLORIST SPOTLIGHT: C H E T A N D L E O N A’ S FLORAL SHOP

FTD: What are some of the unique challenges and rewards of being a local florist?

Tanya: Being a local florist is incredibly rewarding, but it also comes with real challenges. We’re working with a perishable product, tight timelines, and deeply emotional occasions—there’s not a lot of room for error, and every arrangement matters. Add in the unpredictability of supply, rising costs, and competition from online order gatherers, and it can be tough. But the reward is what keeps you going. We get to be part of people’s most meaningful moments— celebrations, milestones, and even times of loss.

There’s something incredibly special about creating something by hand that helps someone feel seen, supported, or loved. As a family-owned business, those connections to our community make all the difference.

The team at Chet and Leona’s was featured on Fox 6 for Valentine’s Day in 2026.

Chet & Leona’s Floral Shop in Milwaukee, WI is a family-owned and operated full-service florist for over 75 years.

FTD spoke with Tanya Stanislaw about the shop’s rich history and why the floral industry is so special.

FTD: Tell us about your business and how you got started in the floral industry.

Tanya: Chet & Leona’s Floral Shop has been part of my family—and the Milwaukee community—since 1950.

I grew up in the shop, surrounded by flowers and the rhythm of a business built on care, connection, and hard work. After 17 years in Human Resources, my path changed unexpectedly when my dad passed away. Stepping in to carry on the business was both deeply personal and incredibly meaningful.

It wasn’t just about running a flower shop—it was about honoring him, preserving what my family built, and continuing to serve our community in the same heartfelt way. Today, every arrangement we create carries that legacy forward. It’s more than flowers— it’s about helping people express love, support, and connection during life’s most important moments.

FTD: What is a particularly memorable or meaningful experience you’ve had with a customer?

Tanya: After stepping into the business following my dad’s passing, the work took on an even deeper meaning for me. Not long after, I helped a customer who was also navigating the loss of a parent. They came in unsure of what they needed, just knowing they wanted something that felt personal. We talked through memories, favorite flowers, and small details that mattered. When they saw the final piece, they told me it captured exactly what they couldn’t put into words. That experience stayed with me because I understood firsthand what they were feeling. It reinforced why this work matters so much—flowers can speak in ways we sometimes can’t.

FTD: How do you maintain a personal touch and build relationships with customers in your community?

Tanya: For us, it starts with slowing down and really listening. Every order has a story behind it, and we take the time to understand what the customer is trying to express—whether it’s joy, love, or support during a difficult time. Being a local, family-owned shop means our customers aren’t just transactions— they’re neighbors, families, and familiar faces we get to know over time. We remember preferences, special dates, and the little details that matter. That personal connection carries through in every arrangement we design. It’s those relationships that have allowed us to stay rooted in our community for generations.

FTD: What advice would you give to someone looking to start a career in the floral industry?

FTD: Tell us anything else of interest about your business.

Tanya: Be prepared to work hard—but also be open to learning everything you can. This industry is so much more than designing flowers. It’s early mornings, problem-solving, working with a perishable product, and showing up for people during some of the most emotional moments of their lives. My biggest advice is to stay curious and humble—learn from experienced designers, ask questions, and don’t be afraid to start at the ground level. At the same time, trust your creativity and find your own style. If you truly care about people and take pride in your work, this industry can be incredibly meaningful and rewarding.

Tanya: What makes our business truly special is the heart and history behind it. As a third-generation, family-owned shop, we’re carrying forward a legacy that’s been part of our community since 1950—while continuing to evolve with a style that feels both timeless and fresh. Our design approach blends traditional foundations with a modern edge, and every arrangement is custom-made with intention. No two pieces are ever the same, because no two stories are the same. For us, it’s always been about more than flowers—it’s about connection, care, and being trusted with life’s most meaningful moments.

W E WA N T TO S H A R E YO U R STO RY

Owner Tanya Stanislaw and her husband won the FTD sweepstakes to attend the Rose Parade in 2025.

FTD: What led you to become a member of the FTD network?

Tanya: FTD has been part of our story for as long as I can remember. My dad joined the network years ago, and it became an important part of how he grew the business and built relationships beyond our local community. After his unexpected passing, stepping into the business meant carrying forward not just what he built, but the partnerships he trusted. Continuing with FTD felt deeply personal—it was a way to stay connected to him while also continuing to grow. Today, FTD allows us to extend our reach while still delivering the same level of care, quality, and personal touch our shop has always been known for.

As an FTD Florist, we know you have unique stories, and we want to share them! Whether you’re a multi-generational business, new to the industry, or have an interesting location or way of doing business, we want to hear it. Complete the survey and we will follow up if we have any questions.

T E L L U S YO U R STO RY