GR ADUAT E CER T IFI C AT E S 4 Courses to Boost Your Resume
MULTICULTURAL MARKETING COMMUNICATION Designed to teach you how to communicate and connect with multicultural consumers. The specialized courses offer training on consumer insights, multicultural research and media consumption geared towards developing and implementing effective multicultural strategies in marketing communication.
DIGITAL VIDEO PRODUCTION Teaches you the fundamental skills of digital video production, including camera work, sound, lighting, non-linear editing software and visual storytelling with emphasis on documentary and public interest media.
PROJECT MANAGEMENT An interdisciplinary approach to help you learn processes, tools and techniques that will let you successfully plan and execute projects in a wide variety of job sectors.
OUR MISSION Understanding the complex and everchanging nature of communication’s vital role in a democratic society, the School of Communication at Florida State University recognizes the need to examine the field from a multitude of theoretical, practical, and creative approaches. We prepare students to be versatile communication practitioners and engaged global citizens through innovative and experiential learning experiences, research and creative scholarship, and service to the discipline, university, and community.
F L O R I D A S TAT E U N I V E R S I T Y S C H O O L o f C O M M U N I C AT I O N
Graduate Programs & Certificates
ALUMNI SPOTLIGHT The most important and beneficial experience I had at FSU was pursuing Multicultural Marketing Communication and collaborating with classmates and teachers to do work that inspired me.
Celeste Eberhardt ‘09
Social Media Manager, Netflix Master’s in Integrated Marketing Communication
For more information, contact:
Betsy Crawford
Graduate Recruiter (850) 645-9661 betsy.crawford@cci.fsu.edu
COMM.CCI.FSU.EDU
MEDIA & COMMUNICATION STUDIES (MCS) MASTER’S PROGRAM
INTEGRATED MARKETING COMMUNICATION (IMC) MASTER’S PROGRAM
PUBLIC INTEREST MEDIA & COMMUNICATION (PIMC) MASTER’S PROGRAM
The MCS program is designed to help you develop an understanding of communication interactions in society, communication theory, research, analysis, media content and effects.
The IMC program will help you integrate the key features of advertising, public relations, cross-cultural marketing communication, new communication technologies and applied research.
The PIMC program is a hybrid professional/research degree that will prepare you to work in the communication area of non-government organizations, political campaigns, government agencies and social service groups.
A flexible combination of courses, labs, research projects and applied activities will help you:
You will have opportunities to develop skills in:
You will incorporate technical media production skills and communication theory and research to gain a skillset that allows you to:
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Understand the foundations of communication principles and theories Develop a critical understanding of rhetoric and human communication Recognize and apply the key elements of persuasive communication messages and strategies Appreciate the role of media law, policy and regulation Gain hands-on skills in digital media content design, production and distribution Conduct both applied and theoretical research
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Marketing communication techniques, including segmentation strategies, creative message design and integrated implementation options Multicultural marketing strategies Principles of account planning and account management Strategic and agile project management Development of digital media communications and applications of new media technologies Qualitative and quantitative research methods and statistical analyses
Meet Alumni
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Create, distribute and evaluate media messages for a wide range of public interest organizations and endeavors Master technical skills to create multimedia communication campaigns Understand the foundation for research and evaluation of communication campaigns Establish a foundation in current communication theory Apply coursework to real world settings
unication m m o C f o l o ho from the Sc
Karol Vargas
Cameron Daniels
Jenn Topper
Senior Research Analyst ESPN
Strategic Account Manager Microsoft
Communications Director The Reporters Committee for Freedom of the Press
Julio Valeriano Vice President Edelman