2019 OOCR Lookbook

LOOKBOOK 2019

A message from the OoCR As the public face of the College of Education, the Office of Communications & Recruitment strives to put our best foot forward in what we present to the public, whether it’s media outlets, prospective students, or other entities on campus and beyond. We work with the University Communications team to inform local, regional, national, and international audiences about people, research, unique programs, and other College news. Our team creates press releases, can help you write op-ed pieces, and helps connect the media with faculty experts. If you are involved in research, policy or a special project – especially anything of general or consumer-related interest – help us tell the world about it!

Our office also coordinates all student recruitment activities, including outreach, events, and strategic planning. We act as liaisons between prospective students and departments within the College and the University to ensure students find the information they need. We can help you create a strategic communications and recruitment plan for your department to help you achieve your goals.

In order to maintain a cohesive and efficient message and brand strategy, we are here to work with you in your various outreach efforts to ensure success. In this guide, you’ll learn more about what we do and how we can help you. Don’t hesitate to reach out with any questions you may have about how best to accomplish your outreach goals. education.communications@fsu.edu (850) 644-6798 1120/2206B STB education.fsu.edu/news-media

Contents SECTION 1

Graphic Design

SECTION 2

Social Media

SECTION 3

Copywriting

SECTION 4

E-blasts

SECTION 5

Photo and Video

SECTION 6

Miscellaneous

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Students Enrolled Undergrad: 1,010 Grad: 904

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Average GPA of College of Education students

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2 Undergraduate Degrees 5 Combined BS/MS Degrees 10 Graduate Degrees 25 Graduate Majors/Programs

Total Degrees Awarded Bachelor’s: 253 Master’s: 261 Specialist: 51 Doctoral: 69

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#26

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Top Public Schools (Florida State University)

#13

Best Online Graduate Education Programs

#16

Academic Ranking of World Universities – Public Education

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NEAR S M O O R S S EY TO CLAREVER YOU ARE. N R U O J R U YO INS WHE G E B R A F D AN PROGRAM CO NTACT Britni DeZ erga b.dezerga@fs u.edu (850) 644 -2122 1114 West Cal l Street Tallahassee, Florida 323

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RESEARC H TRAINING FELLOWSH IP

Interested in grad sch nds ool? tion ys to t Want to build skills in res e ha onstra a n c earch an e d social jus w n g sesm tice inquir m rie n i e e t y? d i p Apply now c d as e x v for the 201 i e l • Ex 9 PURPOSE e n y research trai h a o t j , nin g l fellowship! d TheePUR • En see al aching gy! s POSE program seeks to of students train a dive chacohort rse in rese and ing, te chnolo ! ial just soc pur on ice in educati arch with a focus esgra me epro rn te ere on. The goa m is to pro l of the vide you with s w tech f to dev • Co ce lea with elop m opp the ortu knowledge te dent n i to ent and skills you nities a k er y and e h suc ’ll need cessfully com we en stu plete gra Man /coprograms in edu

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Continuous enrollment through Fall FSU or FAM 2019 at U as either an uppercl or beginning assman master’s stud or a related ent in educati field (includi on ng but not to Psycho logy limited Communicat , English, Food Scie nce, or ion Science & Disorders) • In person availability d T

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FALL 2 ALL-CO018 MEETI LLEGE

General Flyers Flyers are a common staple in various marketing efforts. Our office can design flyers for all sorts of purposes, including events, course advertisements, announcements, and more. An important point to consider is how your message can be best delivered; depending on the audience you’re trying to reach, a print flyer may or may not be your best option. We’re happy to discuss this with you to help you achieve your promotional goal.

JOIN THE COE STUDENT LEADERSHIP COUNCIL!

March 20 – April 3, 2018

COE INTERNATIONAL SOCIAL

Apply now to be one of the newest members of the SLC in Fall 2019!

By serving as a voice of your peers, you’ll make an impact at the College of Education and Florida State University while gaining a valuable network of peers and administrators.

WEDNESDAY, NOV.14

Students interested in applying should be: • Continuously enrolled in the COE during their term • In good academic standing • Comfortable in actively voicing and respectfully listening to a variety of opinions • Able to respect the confidential nature of some topics • Available to attend monthly meetings

11:30 AM – 1:00 PM COE AMPHITHEATER (NORTH SIDE OF STB)

The U.S. Department of State and U.S. Department of Education have designated November 12-16, 2018 as International Education Week (IEW). IEW provides an opportunity to celebrate the benefits of international education and exchange worldwide.

Singapore, Australia, and India. As part of IEW, we invite you to join us in celebrating all things international here at the COE!

The FSU College of Education is proud to be home to students from more than 50 countries of the world, including China, South Korea, Turkey, Canada, the UK, Colombia, Saudi Arabia,

Come get a snack, play games from around the world, and meet your fellow students to learn more about their home countries and cultures.

Representatives from various international student organizations on campus will also be there to share information about their groups.

RSVP on Facebook at bit.ly/2RqVBoQ.

Visit education.fsu.edu/slc to learn more

Apply January 28 - March 1 at https://fla.st/2sKrWN2!

MAKE A DIFFERENCE THIS SUMMER Volunteer with the North Florida Freedom Schools!

GENERAL KNOWLEDGE TEST REVIEW: TRAIN THE TRAINER WORKSHOPS Workshop 1: Friday, May 4, 2018 12:00 - 5:00 PM Stone Building, G151 1114 W. Call Street Tallahassee, FL 32306

OR

Workshop 2: Saturday, May 5, 2018 9:00 AM - 2:00 PM Aquilina Howell Building 3955 West Pensacola Street Tallahassee, FL 32304

Registration is not required.

Questions? Contact the School of Teacher Education at (850) 644-4880.

Interested in working with children? Want to make an impact in the local community? Apply now to become a 2018 Servant Leader Intern (SLI) with North Florida Freedom Schools!

North Florida Freedom Schools, operated as part of the Children’s Defense Fund Freedom Schools®, is an educational and cultural enrichment program that provides summer enrichment options for children where there are none and strengthens parent and community involvement. We serve children ages five to 18 and integrate reading, conflict resolution, and social action in an activity-based curriculum to promote social, cultural, and historical awareness.

College-age young people and recent college graduates play a key role as SLIs, as they are responsible for the front-line care and nurturing of the children. Using the Integrated Reading Curriculum, they serve as facilitators in the classroom and as leaders of parent workshops and community outreach activities.

We anticipate hiring SLIs for our two summer camp sites that will run from June 18th – July 27th: •

•

FAMU Developmental Research School, serving approximately 80 students Downtown Community Church, serving approximately 50 students Apply by March 24 at bit.do/NFFS-SLI. For more information about NFFS, visit nffs.wordpress.com.

A great state needs great schools. Great schools need great educators. e the We know that Florida’s best educators come from FSU and UF, and together, we provided just shy of $1 million in student scholarships in 2017.

When our students become educators, we want them focused on teaching your children, not paying back student loan debt.

Join us for the first “Duel of the Schools” as UF and FSU alumni and friends pledge their support for the state’s preeminent Colleges of Education!

www.dueloftheschools.com

RESEARCH TRAINING FELLOWSHIP Interested in grad school?

Want to build skills in research and social justice inquiry?

Apply now for the 2019 PURPOSE research training fellowship!

PURPOSE 2018 Cohort

The PURPOSE program seeks to train a diverse cohort of students in research with a focus on social justice in education. The goal of the program is to provide you with opportunities to develop the knowledge and skills you’ll need to enter and successfully complete graduate programs in education and related fields.

APPLICATION REQUIREMENTS •

Continuous enrollment through Fall 2019 at FSU or FAMU as either an upperclassman or beginning master’s student in education or a related field (including but not limited to Psychology, English, Food Science, or Communication Science & Disorders)

As a PURPOSE fellow, you’ll spend one year developing research skills through varied experiences, including one-on-one faculty mentorships, bi-weekly proseminars, research with children aged 5-14 in a service learning research practicum.

•

In person availability during the day in Tallahassee so you can work with your mentor and attend bi-weekly proseminars throughout the year, as well as participate in the six-week Freedom Schools ® summer camp

•

3.0 GPA (undergraduate) 3.3 GPA (graduate)

•

Research goal statement

•

Letter of recommendation

You’ll earn a total annual stipend of $6,050 and can get up to $2,000 for research materials, travel, and other costs, such as GRE and graduate application fees.

Apply Online by 10/31/2018 at tinyurl.com/FSU-FAMU-PURPOSE-2019 Questions?

Contact Erik Rawls, Program Coordinator, at (850) 645-2119 or erawls@fsu.edu

purposetraining.org

6 | OOCR LOOKBOOK

CURRICULUM & INSTRUCTION: SOCIAL SCIENCE EDUCATION (PH.D.) FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION

CURRICULUM AND INSTRUCTION: ELEMENTARY EDUCATION M.S., Ed.S., Ph.D.

FRONT

CURRICULUM & INSTRUCTION: SOCIAL SCIENCE EDUCATION (PH.D.) FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION

CURRICULUM AND INSTRUCTION: ELEMENTARY EDUCATION M.S., Ed.S., Ph.D.

PROGRAM OVERVIEW The Florida State Curriculum and Instruction: Elementary Education program is the perfect choice for current teachers interested in gaining more experience and training. The elementary education program offers three different degrees: a master’s (both in-person and online), specialist (Ed.S.) and doctoral (Ph.D.).

Regardless of what program that you enroll in, you will be taught by highly accomplished faculty members that have a long history in elementary education.

Like all of the Curriculum and Instruction programs, students enrolled in the Elementary Education program will become a part of an intellectual community of scholars who work together and support one another.

While students in the Curriculum and Instruction program study a diverse range of topics, they are united by their shared interests and by the tradition of scholarly collaboration. Because of this, students enjoy the resources of a major research university while enjoying a “small school” feel and close mentorship of experienced faculty.

PROGRAM OVERVIEW The Florida State Curriculum and Instruction: Elementary Education program is the perfect choice for current teachers interested in gaining more experience and training. The elementary education program offers three different degrees: a master’s (both in-person and online), specialist (Ed.S.) and doctoral (Ph.D.).

Regardless of what program that you enroll in, you will be taught by highly accomplished faculty members that have a long history in elementary education.

CAREER OPPORTUNITIES The program features master’s (online and in-person), specialist (Ed.S.), and doctoral (Ph.D.) degree plans.

Students who enroll in the master’s program go on to become teacher leaders, implementing advanced techniques and making use of their additional training gained in the program. Graduates of these programs also become college instructors, state testing specialists, and curriculum specialists. Students who complete the doctoral program also go on to become university professors, leading researchers, and influential figures in the field.

PROGRAM CONTACT Britni DeZerga b.dezerga@fsu.edu (850) 644-2122 1114 West Call Street Tallahassee, Florida 32306-4459

Learn more at education.fsu.edu/elementary-ed-grad

Like all of the Curriculum and Instruction programs, students enrolled in the Elementary Education program will become a part of an intellectual community of scholars who work together and support one another.

While students in the Curriculum and Instruction program study a diverse range of topics, they are united by their shared interests and by the tradition of scholarly collaboration. Because of this, students enjoy the resources of a major research university while enjoying a “small school” feel and close mentorship of experienced faculty.

BACK

Program Flyers

These flyers were developed as a simple, cost-effective way to deliver information about COE programs to prospective students in person. They’re especially useful for recruitment efforts at fairs, conferences, and other events. Each COE degree and certificate program has a branded flyer developed by our office, and programs are welcome to discuss content changes with us at any time.

CAREER OPPORTUNITIES The program features master’s (online and in-person), specialist (Ed.S.), and doctoral (Ph.D.) degree plans.

Students who enroll in the master’s program go on to become teacher leaders, implementing advanced techniques and making use of their additional training gained in the program. Graduates of these programs also become college instructors, state testing specialists, and curriculum specialists. Students who complete the doctoral program also go on to become university professors, leading researchers, and influential figures in the field.

PROGRAM CONTACT Britni DeZerga b.dezerga@fsu.edu (850) 644-2122 1114 West Call Street Tallahassee, Florida 32306-4459

Learn more at education.fsu.edu/elementary-ed-grad

OOCR LOOKBOOK | 7

Half-Page Flyers Half-page flyers are particularly useful when you need to get information in front of people but have limited space to do so. They can also be more eye-catching than our full-sized program flyers.

YOUR JOURNEY TO CLASSROOMS NEAR AND FAR BEGINS WHEREVER YOU ARE. Florida State’s online master’s program in Foreign and Second Language Education (FSLE) will prepare you to teach foreign and second languages both in America and overseas – all from the comfort of your own home. You’ll take core courses in curriculum & instruction as well as elective courses in FSLE at your own pace. As an added bonus, you’ll earn a certificate in Teaching English to Speakers of Other Languages (TESOL) automatically when you complete the master’s program!

Apply online by July 1st for fall admission at admissions.fsu.edu.

education.fsu.edu/fsle

Florida State’s graduate certificate in Teaching English to Speakers of Other Languages (TESOL) is offered online to fit within your busy schedule.

The 12-credit hour graduate certificate will expand your marketability as a language educator and prepare you to teach in a variety of settings both in the U.S. and overseas. The demand for teachers who can teach English as a second language is on the rise, and with Florida State University, you can receive your certificate quickly and begin your life’s greatest adventure.

Application deadlines: December 1 (spring), May 1 (summer), August 1 (fall) Learn more at education.fsu.edu/tesol

8 | OOCR LOOKBOOK

Bifold Note Cards

Our office can design professional, COE-branded note cards to fit your needs, including thank you cards, blank note cards, and other options.

FRONT

BACK

OOCR LOOKBOOK | 9

Postcards

Another facet of print marketing, postcards are an efficient way to convey information about your program or event either inperson or via mail.

SAVE THE DATE March 20 – April 3, 2018 Show Your FSU Pride: Out Give the Gators in the 2018 Duel of the Schools!

SAVE THE DATE COE PREVIEW

COMBINED BS/MS PROGRAMS OPEN HOUSE

SATURDAY, OCTOBER 13, 2018 10:30 AM - 1:00 PM Mode L. Stone Building 1114 W. Call Street Tallahassee, FL 32306

LUNCH WILL BE PROVIDED

Make a positive impact on the lives of children with autism, learning disabilities, or visual impairments.

10 | OOCR LOOKBOOK

2018

COE Week

Posters

DIGITECH 2019 STUDENTS INNOVATING WITH TECHNOLOGY

Our office can design posters of any size and description for a variety of purposes, including events and program marketing.

April 10, Noon - 5PM @ THE INNOVATION HUB Experience hands-on learning Enjoy live demonstrations Come and see all the exciting ways to enhance learning, teaching, and assessment with technology!

Tuesday, September 18th 12:30 PM - 3:30 PM Stone Building Atrium (ground floor) • Experience hands on learning • Enjoy live demonstrations • Come and see all the exciting ways to enhance learning, teaching, and assesment with technology!

The right book can change your life.

FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION

Many items were purchased with student tech fees!

Many items were purchased with student tech fees!

INSPIRE TODAY. TRANSFORM TOMORROW.

education.fsu.edu/coweek

Student Focused. Innovation Driven.

Just like a good book, the right graduate degree can open up your world to new ideas and possibilities. Florida State’s Curriculum & Instruction graduate program features 10 different areas of study, so you can find the perfect course to crack open and dive into. As an added bonus, there are GRE waivers available for our online master’s programs.

As a student in the program, you will engage and work closely with regarded faculty members. Regardless if you choose to take classes online or in-person, you will be supported by a welcoming group of scholars and the resources of a preeminent research university.

NEXT GENERATION TEACHER EDUCATION Today’s teachers are more than just subject matter experts – they are transformational educators who shape minds and inspire their students to explore ideas, solve problems and make decisions.

“

“

COE Sandbox

A teacher is a change agent.

They have one of the largest impacts you can have on a child.

AMY BOOHER SPECIAL EDUCATION ‘17

Whether you’re thinking about becoming a teacher or you already know you’re destined for the classroom, our teacher education programs at Florida State University are designed for those who are invested in the generation of tomorrow and dedicated to making a difference for all students.

Find the right program for you and start the next chapter of your career at education.fsu.edu/next-chapter.

ADMISSION REQUIREMENTS 2.5 GPA 60 credit hours of college coursework AA degree Completion of a natural science lab and the oral competency, computer skills competency, and diversity requirements Completion of EDF 1005 (Introduction to Education) with a C- or better Submit official passing scores on all four sections of the FTCE General Knowledge (GK) Exam

COLLEGE of EDUCATION School of Teacher Education

Learn more at education.fsu.edu/teacher-ed

OOCR LOOKBOOK | 11

Logos O R I D A S TAT E U N I V E R S I T Y Never underestimate the power of a well-designed logo! A logo can be a simple, yet effective way to communicate your group’s purpose, values, and brand.

F L O R I D A S TAT E U N I V E R S I T Y

M A N AG E M E N T

RESEARCH TRAINING FELLOWSHIP Interested in grad school?

Want to build skills in research and social justice inquiry?

Apply now for the 2019 PURPOSE

12 | OOCR LOOKBOOK

The Leadership, Education, Activism, & Research Network research training fellowship!

(LEARN) is a student organization dedicated to the

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T-Shirts

T-shirts are a popular option for spreading awareness about your program or group. Keep in mind that shirts with “Florida State University” or “FSU” are subject to University branding requirements and must be purchased through a licensed vendor. Our office is happy to design a shirt for you and handle ordering logistics as we have relationships with local vendors.

OOCR LOOKBOOK | 13

Event Materials Our office can help you put your best face forward at your event with custom programs, agendas, table signs, and more.

FALL 2018 ALL-COLLEGE MEETING HOSTED BY DEAN DAMON ANDREW

THURSDAY, AUG. 16, 2018

SCHOLARSHIP AWARDS BREAKFAST SATURDAY, SEPTEMBER 22, 2018

11th ANNUAL

COLLEGE OF EDUCATION DEAN’S SYMPOSIUM LEADING FOR THE GREATER GOOD: PUBLIC SCHOLARSHIP IN ACADEMIA

AGENDA

9:00 - 10:30 AM 8:30-9:00am

Registration & Coffee

9:00-9:15am

Welcome & Opening Remarks

9:15-10:30am

Keynote Speech: “Identities and Outcomes” Dr. Rick McCown, Professor of Education and the Pierre Schouver, C.S.Sp. Endowed Chair in Mission at Duquesne University Taili Thompson, Violence Prevention Coordinator, Allegheny County Health Department

10:30-10:45am

Break

10:45am-11:45pm

Community Groups Panel Moderator: Dr. Marty Swanbrow Becker Gina L. Kinchlow, MBA, Interim President & CEO / Big Bend Minority Chamber of Commerce Michelle Gomez, Executive Director, The OASIS Center for Women & Girls Chancellor Hershel Lyons, Florida Department of Education, Division of Public Schools

11:45am-12:45pm

Lunch

12:45-1:45pm

TED-style Talks “Breaking Down and Building Up the College Autism Network” Dr. Brad Cox, Associate Professor, Department of Educational Leadership and Policy Studies, Florida State University Dr. Kathleen Viezel, Associate Professor and Director of the Metropolitan Campus COMPASS Program, Fairleigh Dickinson University John Sheehan, Accommodations Specialist, Indiana University-Purdue University Fort Wayne “Inclusive Sport, Better Communities” Dr. Joshua Newman, Professor & Dr. Katie Flanagan, Assistant Instructor, Department of Sport Management, Florida State University David Jones, President, Florida Disabled Outdoors Association Laurie LoRe-Gussak, Executive Director, Florida Disabled Outdoors Association

14 | OOCR LOOKBOOK

Infographics

FLORIDA STATE UNIVERSITY COLLEGE of EDUCATION

2018 BY THE NUMBERS

1,914

$439,927

in total scholarships awarded to 182 total students

Students Enrolled Undergrad: 1,010 Grad: 904

GRAD

3.83 C 7 4 1 0

+/

8 5 2

% 9 6 3

: * +

Average GPA of College of Education students

UGRAD

3.39 C 7 4 1 0

+/

8 5 2

% 9 6 3

$

: * +

634

14 ,742,028

in research expenditures

2 Undergraduate Degrees 5 Combined BS/MS Degrees 10 Graduate Degrees 25 Graduate Majors/Programs

Total Degrees Awarded Master’s: 261 Bachelor’s: 253 Doctoral: 69 Specialist: 51

FSU COE students work with a diverse and outstanding faculty that includes 10 distinguished professors

Top 12%

#26

Top Public Schools Top 12% of Education Schools in the U.S.

Need a way to highlight and explain data in an eyecatching, easily digestible way?

Infographics are the way to go!

#34

World University Ranking (Education)

(Florida State University)

#13

DOCTORAL PROGRAMS by the Numbers

#16

Best Online Graduate Education Programs

education.fsu.edu

School of Teacher Education

Academic Ranking of World Universities – Public Education Programs

Authors over 50 research publications annually on average

Delivers more than 100 keynote, plenary & conference presentations annually

Waives $800K per year in graduate tuition and awards $500K+ annually in graduate assistantships & stipends

Part of 20 grant-funded projects supporting over $17M in research, outreach, and development initiatives

14 countries represented in the current STE student body

Served or currently serves on over 50 editorial boards of journals in the field

Learn more at education.fsu.edu/curriculum-and-instruction

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Advertising

If you’re looking into purchasing print or online ad space, we can help! After determining if the advertising medium is appropriate to meet your goal, we can design an ad (including layout and copy) that will effectively get your message across to your target audience.

The right book can change your life.

Florida State University’s combined MS/EdS School Psychology offers the preparation you need to excel in your career.

Just like a good book, the right graduate degree can open up your world to new ideas and possibilities. Florida State’s Curriculum & Instruction graduate program features 10 different areas of study, so you can find the perfect course to crack open and dive into. As an added bonus, there are GRE waivers available for our online master’s programs.

As a student in the program, you will engage and work closely with regarded faculty members. Regardless if you choose to take classes online or in-person, you will be supported by a welcoming group of scholars and the resources of a preeminent research university.

Find the right program for you and start the next chapter of your career at education.fsu.edu/next-chapter.

COLLEGE of EDUCATION School of Teacher Education

Florida State’s School of Teacher Education prepares you with the knowledge and skills you need to make a difference in the lives of students. After you finish your time at the School of Teacher Education, you will be a force for good, a transformational educator, and a classroom leader.

Upon graduation, you will be career ready and prepared to

TRANSFORM THE FUTURE OF EDUCATION

excel in the classroom and beyond. Our graduates have more than just a career. They shape the future of education and make a lifelong impact on the next generation.

Students in the School of Teacher Education Enjoy small class sizes Receive individualized attention Collaborate with supportive mentors Start your journey by visiting education.fsu.edu/teacher-ed

FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION School of Teacher Education

Ashley Williams FSU-Teach (Chemistry) ‘18

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Other

2018 Roger Kaufman

Exemplary Community AgencyAward May 8, 2018

Delta Kappa Omega Foundation For outstanding use of local and current needs assessment data to identify demands within the community, inform and guide program intervention, and measurably improve the quality of life of residents.

Sponsored by the 21st Century Council, Tallahassee FL, the Florida State University College of Education and the FSU Foundation

CERTIFICATES We can design a certificate for any occasion, including certificate program completers, certificates of appreciation, and more.

REPORT COVERS We can help you put some professional polish on your reports with our custom report cover pages.

DEAN TRANSITION REPORT JULY 2018

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Social Media SOCIAL MEDIA POSTING

The College of Education has an active and growing presence on a number of social media channels. The primary accounts we use include Facebook, Instagram, and Twitter, with accounts also on LinkedIn and YouTube. Social media posts can range wildly from informational to entertaining, although most posts incorporate both. At a minimum, every post includes a graphic or video. The Office of Communications & Recruitment adheres to best practices for each of the platforms we use.

SOCIAL MEDIA ADVERTISING

Social media advertising is an effective way to reach interested parties on platforms like Facebook, Twitter, Instagram and LinkedIn. Prices vary between the platforms, but the general goal remains the same: to reach people that our social media posts would not ordinarily reach.

Stay Connected education.fsu.edu

facebook.com/fsueducation

Social media advertising can boost the reach of an existing post, or we can create a specific ad campaign. Ad campaigns are a great way to advertise and create interest in programs, particularly before deadlines. We can also provide data on how effective a social media ad campaign performs and can tune a campaign in progress.

Advertising budgets can vary, although certain platforms will provide more performance per dollar.

Currently, we can run Facebook and Instagram campaigns in-house.

twitter.com/fsueducation

instagram.com/fsueducation

youtube.com/fsueducation

TinyURL.com/FSU-EDU

issuu.com/fsu_education

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Copywriting BLOG POSTS

Blog posts offer a more extensive look at a topic. They vary in length, but typical word count is 350 to 1000 words.

Anything shorter diminishes the search engine value of the post; anything longer typically is too long for the average reader’s attention span. Blog posts are an ideal way to talk about new projects, events (typically as a recap), and research. They are also often used as a landing page for an advertising campaign as they provide more information on a given topic. Blog posts are distributed in social media, This Week in The COE e-blasts, and often via University Communications.

PRESS RELEASES

Press releases are formal information alerts sent out to the news community and frequently to Florida State’s general population. A press release can be about any important topic, such as a new hire, an important award, a new grant, etc. However, the most important part of a press release is the timeliness. As part of the press release, a member of the Office of Communications & Recruitment will be listed as a media contact in the event of additional inquiries. Press releases are also often shared on social media.

THE TORCH MAGAZINE

The TORCH is our triannual publication, with expected publication dates coinciding with the end of each semester.

The purpose of TORCH is to engage the College of Education’s alumni, friends, and current students, while also potentially being used as a recruitment tool for prospective students.

TORCH articles are typically longer than a blog post and involve extensive research. Thanks to the new digital format, TORCH articles also frequently include video. Issues of TORCH are currently themed, although the theme is intentionally broad to incorporate as many departments and programs as possible.

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E-blasts E-BLASTS/THIS WEEK IN THE COE (TWITCOE)

Every week, the Office of Communications & Recruitment sends out a preview of events and happenings in the college, as well as a recap of recent news. This weekly newsletter is called This Week in the COE, affectionately abbreviated as TWITCOE. It is frequently used to advertise upcoming events, deadlines for programs and organizations, and faculty and student news. It is sent to everyone currently in the College, including staff, faculty, undergraduates and graduate students.

Additionally, we create and distribute e-blasts. E-blasts can be used to advertise programs to specific groups of people and are a great way to reach out to interested parties. We also use them to promote events to various audiences, including alumni, faculty, staff and students.

With e-blasts, we are able to collect data associated with the mailing, such as open rate, link clicks, and opt-outs, allowing us to better hone our messages and strategies.

Programs may need to provide a recipient list if an existing list is not on file with the Office of Communications & Recruitment. Lists will also need to be maintained and updated appropriately.

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Photo and Video Production PHOTOGRAPHY

Our office is happy to assist you with general photography needs at no charge, but the FSU Photo Lab can handle your special event and professional photographic needs for a reasonable fee (at the expense of the department).

We also keep archives of College/Department/Unit event photos, student-group event photos, personnel head shots, Stone Building photos, Tully Gymnasium and campus photos, and more. If you have photos of special events, classes or research-related initiatives, we can archive them with the College.

VIDEO

Videos are quickly becoming the most popular form of online content (Facebook alone has ~8 billion videos viewed each day!), so it’s a great medium to get our message out. Videos can be used for a variety of purposes, including raising awareness about our programs, people, and projects to aid in student recruitment. They can also help faculty members disseminate information about their research as part of our public scholarship mission. Videos are also a great way to hone your “elevator pitch” for your program or project, a skill that will be useful when talking with prospective students, the media, and other constituents.

In terms of video length, less is more. People are more likely to watch a 1-2 minute video than a 10 minute video, so brevity is key to keep people engaged. In addition to brevity, plain language is also be very important. You’ll want to avoid jargon and overly complicated descriptions so that the information is accessible and easily understood by a variety of audiences. We know being on camera can be uncomfortable sometimes, so we will work with you on your message and other tips to ensure your video turns out well!

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Miscellaneous WEB COMMUNICATIONS

Our office manages the content for the entire College of Education website to ensure quality web-based communications. Requests for website revisions should be made via our website revision request form at education.fsu.edu/news-media/strategic-communications-services.

PROMOTIONAL ITEMS

We keep a limited supply of promotional items imprinted with the College of Education logo that are available for approved events, such as:

• Student recruitment events • Donor/Alumni relations • Visiting lecturers, presenters, faculty candidates, etc.

If we do not have the items you are looking for, we can assist you in designing and ordering custom items for your specific needs. Keep in mind that the cost of custom promotional items will be the responsibility of the program/ department placing the order.

MEDIA RELATIONS

One of our office’s most important roles is to serve as a liaison to the media and a conduit for all news dissemination for our faculty, staff, alumni and students.

If you are contacted by the media, we ask that you immediately alert us as we have the knowledge, resources, and contacts to best support media relations.

We can also help you with tips on how to interview and other best practices when engaging with the media.

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Our Team Jennie Kroeger

Joshua Duke

Assistant Director jennie.kroeger@fsu.edu (850) 644-6798

Media Specialist jmduke@fsu.edu (850) 645-4637

Kenneth Higgins Media Specialist ken.higgins@fsu.edu (850) 645-7146

Jordan Harrison Graphic Designer jcharrison2@fsu.edu

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