Singleplatform presentation florist

Grow Your Small Business with Digital Marketing

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Nicole Arnold The Marketing Maven Little Cottage Services, LLC

810-569-6459 Nicole@LittleCottageServices.com Facebook.com/LittleCottageServices

@nicoleslittleco

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The web is where we go to find things – 97% of internet users look for local goods and services online Source: BIA/Kelsey, User View Wave VII, March 2010

We're looking for businesses nearby – One in five searches is local, which means someone is looking for a product or service nearby Source: Google user data, April 2010

We look for things when we're on the go – Three out of four smartphone users have contacted a business they found on their phone Source: Google/Ipsos, "The Mobile Movement: Understanding Smartphone Users," April 2011

Businesses that can be found online are growing faster – Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don't.

Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012

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Hansel & Gretel

A Fairy Tale About Digital Marketing The goal is to get them there

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Understanding the Digital Media Landscape

ALTIMETER GROUP

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Overwhelmed?

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Social Media Marketing Building your social network of fans, followers, and connections, using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.

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Be Where Your Customers Are  The sites that your customers and members are using  The sites that your partners & suppliers are using  The sites that your competitors are using

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Straight from the cats Meouth

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Share Your Expertise & Be Yourself

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Managing Your Time How do you post on all the networks and still run a business?

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ONE STOP

Prices, Products, Services, Hours, Photos & Specials

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BEFORE SINGLEPLATFORM

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AFTER SINGLEPLATFORM

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YOUR STOREFRONT. UP TO DATE.

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YOUR STOREFRONT. YELP.

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YOUR STOREFRONT. GOOGLE.

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YOUR STOREFRONT. EVERYWHERE.

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BUSINESS BENEFITS • BloomNet continually provides SinglePlatform with your flower shop's information, including updated product offerings and pricing based on the BloomNet Floral Selection Guide.

• SinglePlatform has built the capabilities and relationships to share your business data with the leading content companies on the web.

• Without lifting a finger, your flower shop is now positioned to reach millions of customers across the web.

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New Features Coming!

See what your customers see.

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You got them there, now what?

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Capture Their Information

57%

of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business.

Source: Transact Media Group

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Capture Their Information

• • • • •

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Text to join QR Code opt-in Sign-up on your website Mobile apps At checkout

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email is hard to beat for real marketing value • Lots of physical, measurable response • Easy to brand with colors, logos, etc…

• 4x the ROI of direct mail* • Helps to measure and monetize social media • Authentic engagement with a one-to-many tool Highly visible, delivered right to the inbox! * Direct Marketing Association

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Listen & Respond to Your List

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Track Opens & Clicks

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The Wind & The Sun

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Q &A

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BloomNet Features • Bloom Net has the best rebate in the industry for outgoing orders.

– 1 - 19 orders sent out in a month you receive a $3.00 rebate on each order.

– 20+ sent in a month you earn a $5.00 rebate on each order

• Bloom Net Business Management system. Designed by florist for florist – One system does it all Everything you need, for less than you expect – Features At A Glance – Point of Sale – Order Management – Business Management – Financial • Credit Card Processing – Exceptional service, simple pricing, • Directory Online • Bloom Net Hosted Websites

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Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching.

Email Marketing

EventSpot

Social Campaigns

SaveLocal

Send personalized email newsletters and expand your audience with our list-building tools.

Manage your events online: send invites, create an event homepage, and promote registration.

Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups.

Reward loyal customers with shareable local deals and capture contact info every time you sell.

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Single Platform Online Survey Get found by millions online and manage your business info across the web, all from one place.

Transform your communications into conversations with online surveys and polls.

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Nicole Arnold The Marketing Maven Little Cottage Services, LLC

810-569-6459 Nicole@LittleCottageServices.com Facebook.com/LittleCottageServices

@nicoleslittleco

Š 2013