2015 1-800-Flowers Franchising Summit East

2015 1-800-FLOWERS速 Franchising Summit East

july 7th - 8th 2015 Atlanta, GA

Visit the AmericasMart Web Site:

americasmart.com

Letter from the CEO and president

Dear Friends, Welcome to the 2015 Franchise Summit. The theme of our Summit is “Together We Can” – that phrase embodies all that is possible when talented people share innovative ideas and set their sights on achieving new heights of success.

During the past several months we have strengthened our commitment to building the two-way flow of communication with our Franchisees...collaborating to bring new ideas to fruition as the 1-800-Flowers® brand continues to enhance its leadership role among consumers as the foremost source for uniquely imaginative and truly original floral gifts. An example of this collaboration is our Spring/ Summer Design Council this past March. We invited several incredibly talented local designers from our Franchise family across America to our Long Island headquarters to share their creativity in developing exciting, new arrangements. More than 150 designs reflecting the latest trends were created, resulting in added sales potential for all Franchisees. We also continue to make improvements to existing 1-800-Flowers® Florist-Designed products, underscored by 100+ recipe changes to the line with the goal of enhancing local Franchisees’ profitability.

In addition to top quality products that resonate with customers and generate repeat sales opportunities for you, we’ve been working hard through our newly formed 1-800-Flowers Franchising Marketing Committee to increase the scope of resources designed to help you attract new customers to your retail store and strengthen your profits. Included in those resources are: partnerships with nationally recognized organizations such as AARP; custom printed marketing materials available to you through a convenient print portal solution; specialty retail programs that can help you grow sales in such areas as weddings & events, sympathy and corporate accounts; local store marketing programs that can assist you in building relationships in your local neighborhood through in-store events, workshops and community outreach campaigns; and social media strategies that make it easy to extend your presence throughout the social landscape.

Also a vital component in our efforts to drive increased profitability for your business is state-of-the-art technology.

Examples include enhancements to our Business Management System which can boost your shop’s productivity and reduce operating costs as well as mobile-ready website solutions you can utilize to take full advantage of the growing numbers of consumers who are searching for your shop and your product offering through their smartphones and tablets.

And from a continuing education standpoint, this Fall we will be collaborating with our Franchisees to take Floriology Institute courses on the road – offering educational opportunities for Franchisees who are unable to travel to our Jacksonville, Florida facility.

All of us on the 1-800-Flowers Franchising Team look forward to meeting with you during this Franchise Summit – as we celebrate your passion for delivering smiles, and together we explore the many possibilities for growth!

Jim McCann, CEO

Chris McCann, President

1-800-Flowers Franchising Fresh Forum Summit

event schedule

TOGETHER WE CAN Tuesday, July 7th, 2015 12:00pm - 7:00pm Registration

Napco Showroom C10 (17th Floor, Bldg 1)

2:00pm - 5:00pm BloomNet Technologies One-On-Ones

Hospitality Suite A23 (19th Floor, Bldg 1)

Meet & Greet Cocktail Reception

5:00pm - 7:00pm Napco “Power Hour” - Enter by 6pm for a chance to win!

Drawing between 6-7pm

Discounts offered all day

Napco Showroom C10 (17th Floor, Bldg 1)

Wednesday, July 8th, 2015 7:30am – 8:15am Registration / Welcome Breakfast

Hospitality Suite A23 (19th Floor, Bldg 1)

8:30am - 9:30am

General Session Opening Remarks

1002 (10th Floor, Bldg 1)

9:30am - 10:30am

2016 Spring Trends Jackie Lacey, AIFD, CFD, PFCI

1002 (10th Floor, Bldg 1)

10:30am - 11:00am

Break

1002 (10th Floor, Bldg 1)

11:00am - 12:30pm

Floral Design Panel Presentation Jackie Lacey, AIFD, CFD, PFCI, Donald Yim AIFD, CFD Mandy Majerick, AIFD, CFD, PFCI

1002 (10th Floor, Bldg 1)

12:30pm - 2:00pm Luncheon

2:00pm - 3:30pm Breakout Sessions

• Future of Retail - Renato Cruz Sogueco

• Hands-On-Floral Design - Jackie Lacey & Donald Yim

• Tabletop Celebration - Julie Mulligan 3:30pm - 5:00pm

Breakout Sessions • Hands-On-Floral Design - Jackie Lacey & Donald Yim • Tabletop Celebration - Julie Mulligan

5:00pm - 7:00pm Franchise Appreciation Cocktail Social & Awards Ceremony

Hospitality Suite A23 (19th Floor, Bldg 1) 1001 (10th Floor, Bldg 1) 1002 (10th Floor, Bldg 1) 1003 (10th Floor, Bldg 1) 1002 (10th Floor, Bldg 1) 1003 (10th Floor, Bldg 1) Hospitality Suite A23 (19th Floor, Bldg 1)

1-800-Flowers Franchising Fresh Forum Summit

save the date

fresh forum 2016 速

FREE Educational Event, Showroom Shopping

&

Design Competition!

Where: Napco, Jacksonville, FL Date: Saturday, January 23rd Time: 9:30 am - 5:00 pm SIGN UP! Fresh Forum BloomNet Florist Design Competition: Friday, January 22nd Hands-On Workshops: Pim Van Den Akker Friday, January 22nd at 1:00 pm Sunday, January 24th 9:00 am 5-Day Principle & Elements Design Course with Jackie Lacey AIFD, PFCI, CFD January 19th-23rd

To register or for more information, contact Susan Losco at 1-904-737-8500 Ext 206 or email slosco@napcoimports.com

Visit Our preferred franchise vendors

Burton & Burton burtonandburton.com Room # B2 7-721, 728, 729

Lion Ribbon lionribbon.com Room #B1 18-C10

Evergreen Enterprises myevergreen.com

Napco napcoimports.com

Room# B2 17-1700, 1709

Room # B1 17-A8

Georgetown Home & Garden georgetownusa.com

Panacea Products Panaceaproducts.com

Room # B2 9-9A36

Gerson International gersoncompany.com

Room # B2 9-9A09

Premier Kite and Flags premierkiteandflags.com

Room # B2 11-1112

Room # B2 10-10B61

Kay Berry kayberry.com

QMT Windchimes qmtwindchimes.com

Room # B2 9-9C93A

Room # B2 4-418, 10-10B75

Leanin Tree leanintree.com Room # B2 6-619A

To See AmericasMart Showroom Specials visit: flowersfranchiseswordpress.com/2015-franchisingsummit-east

1-800-Flowers Franchising Fresh Forum Summit

breakout session speakers

Jackie Lacey, AIFD, CFD, PFCI

Donald Yim, AIFD, CFD

Mandy Majerik, AIFD, CFD, PFCI

Floral Design Panel Don’t miss this rare opportunity to learn from three renowned floral industry expert designers - Jackie Lacey-Floriology Institute Education Specialist, Donald Yim-Floriology Institute Education Specialist, Creative Director, West Van Florist Home & Garden, British Columbia, and Mandy Majerik, Owner PropHouse and Hothouse Design Studio, Birmingham, AL. The morning Floral Design Panel Presentation will spotlight three upcoming trends with creative floral design interpretations, and provide guidance

Visual Merchandising/Lifestyle Breakout Julie Mulligan

Lifestyle expert, Julie Mulligan has a natural gift for visual merchandising and storytelling through beautifully themed vignettes that really come alive at retail. Each month, Julie’s storytelling lifestyle ideas and DIY tips, tricks and techniques are showcased on the 1-800-Flowers.com Petal Talk blog to help inspire consumers and florists. Your flower shop is the perfect place to take advantage of the creative talents of your team bringing together flowers, containers, accessories and props for storytelling vignettes. During this breakout session, Julie will showcase one of today’s most popular trends “Farm to Table”. This interactive session will teach you how to use storytelling at retail to increase profits, attract new customers and build your reputation for offering unique, quality service in your local community and become the recognized leader of floral and gifting solutions.

for how to bring these trends alive at retail by differentiating your shop and attracting new customers. The afternoon Floral Design Hands-on Breakout Session will provide you with valuable tips, tricks and techniques from the expert floral design team of Jackie Lacey and Donald Yim. Donald will provide you with best practices for photographing floral arrangements and how to use social media to showcase your floral design artistry, building your local brand and expanding your reach with customers.

The Future of Retail Business Owners/Technology Breakout

Renato Cruz Sogueco, SAF’s Chief Information Officer E-commerce used to be a simple process of taking credit cards securely through your website. Today, it’s a complex maze of customer interactions happening via social media, payper-click ads, videos, review sites and more. It has expanded beyond desktop monitors and moved with astounding speed – engulfing mobile devices such as Smartphones, tablets and even HDTV. Renato Cruz Sogueco, SAF’s Chief Information Officer, explains the elements of effective e-commerce strategies and how they work together to drive traffic and sales. Renato will teach you how to leverage your website to make the most of inbound marketing tools such as social media, blogs, content, websites, e-mail, online ads, and videos. He’ll also provide helpful tips and best practices for converting inbound traffic into sales by measuring responses and using analytics to fine-tune results.

Curious to know where the fast changing world of mobile technology and commerce is heading? Then join this informative and interactive breakout and learn how to take advantage of the technology solutions available to you which will help grow your business today and in the future.

1-800-Flowers Franchising Fresh Forum Summit

Florist Designed Program!

Helping you showcase your

Truly Original Products to the World!

BloomNet Florists now have the opportunity to sell their Truly Original floral arrangements, gift & gourmet products on 1-800-Flowers.com.

Receive Global exposure to millions of consumers on 1-800-Flowers.com.

Spotlight your Shop on 1-800-Flowers.com, including pictures, video, and your unique story.

Increase incremental sales for your exclusive local products.

Showcase unique, artisan, locally relevant products consumers are looking for.

Increase Average Order Values by selling exclusive local products at the price you want.

Submit your products today! http://tiny.cc/LocalArtisanProgram

To get started go to http://tiny.cc/LocalArtisanProgram, email localartisan@bloomnet.net, or call us 1-800-BloomNet (1-800-256-6663).

The next generation e-commerce solution for today’s retail florist.

NEW BloomNet Commerce Show off your unique style and store on your personalized website!

• YOU choose your logo!

• YOU choose your color and fonts...with the click of a button!

• YOU choose which arrangements are displayed, including your own exclusive arrangements and gifts!

• YOU are in control of YOUR website!

• Formatted for all devices - desktop to mobile!

Scan here to view video or visit mybloomnet.net/website-hosting

Ready to take your business to the next level?

Contact us at 1-800-BloomNet (1-800-256-6663) or technologysales@bloomnet.net