Summer & Everyday 2011 Design Resource Guide

PRODUCT PREVIEW • PRICING • RECIPES

DESIGN RESOURCE GUIDE

SUMMER & EVERYDAY 2011

summer & everyday 2011

Introducing the 2011 Summer & Everyday Design Resource Guide Supplement 1-800-FLOWERS.COM® is delighted to introduce our expanded 2011 Summer & Everyday Collection. During the last year, the 1-800-FLOWERS.COM® Product Development team has been busy listening to the input of BloomNet Florists and understanding better the preferences of our mutual customers. To that end, we’ve been working hard to create truly original collections that encompass the latest trends in floral design and color at competitive price points for the consumer. This summer, you’ll notice both a renewed focus on and expansion of our custom products, including the Birthday Flower Cake, Cupcakes, Happy Hour Collection and a–DOG-able™ arrangements. And as always, our recipes utilize easy-to-procure flowers and floral supplies that allow you to create 1-800-FLOWERS.COM® arrangements with ease!

2011 Summer & Everyday Top Sellers!

To assist you with purchasing and planning during the summer months, check out the Summer & Everyday Top Sellers list featured on the adjacent page, which features codified and non-codified arrangements. In addition, be sure to always utilize the 2011 Summer & Everyday Design Resource Guide Supplement and Top Selling Products Posters in your Workroom to support your designers and delivery staff!

A Renewed Focus on Original Designs – NEW Extensions of Some of Our Best Sellers!

1-800-FLOWERS.COM® is proud to launch a renewed focus on our assortment of custom products, including the Birthday Flower Cake, Cupcakes, Happy Hour Collection and a–DOG-able™ arrangements, as well as new Americana and Back-To-School themed product lines. Many of these key product lines now offer both an Everyday assortment and a festive assortment for key holidays.

We’re also introducing a number of new hard goods and accessories, such as fruit slice picks, paper beach umbrellas, acrylic cocktail glasses and a lined dog bed basket used to fulfill our signature a-DOG-able™ arrangements.

Flower Cakes and Cupcakes – an increasingly popular consumer trend in the food industry, we’ve expanded our best-selling novelty product line by introducing new flower cake and cupcake varieties, such as the Strawberry Shortcake Fresh Flower Cake™ and Pup-Cake in Bloom™. These fresh new collections use decorative ribbons and fruit picks to bring the relaxing ambiance of summer to each and every arrangement.

Happy Hour Collection – a classic way to celebrate those lazy Summer days. With the introduction of a new acrylic margarita and martini glass at reduced procurement costs for BloomNet Florists, we’ve expanded our Happy Hour Collection by re-introducing the martini glass and livening up the entire assortment with the addition of decorative fruit picks. a-DOG-able™ - our always popular a-DOG-able™ product is just the beginning of an expanded focus on our signature line of adorable pups. We’ve introduced new original dog characters in popular themes like Beach and Princess, as well as occasion specific, including Birthday and Get Well.

Americana – featuring the themes of Memorial Day, 4th of July, and the everyday lover of the Red, White, and Blue! We’ve taken some of our best-selling Everyday arrangements and incorporated a patriotic theme that everyone can celebrate. Our Freedom Fighters Bouquet™ utilizes the readily available 5"x 5" Clear Cube Case and Home of the Brave™ arrangement uses the Everyday codified 7.75" White Ceramic Pitcher.

Back To School – with the summer winding down in August and September, it’s back-to-school time for parents, students, and teachers. Our new Teachers Pet™ and Apple of My Eye™ Baskets are great gifts to celebrate a new school year or reward a dedicated student.

We are all so very excited to bring our BloomNet Florists these new, original and expanded product lines from 1-800-FLOWERS.COM®. Thank you for your continued dedication to delivering smiles each and every day!

Wishing you all a successful and profitable Summer!

2

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

2011 Summer & Everyday Top Sellers – Non-Codified Products 1-800-FLOWERS® Fields of Europe™ For Summer

1-800-FLOWERS® Basket Summer Fields of Europe™

1-800-FLOWERS® Liberty Dreams Flower Cake™

PC #91127 S/M/L

PC #90897 S/M/L

PC #91859

8" H Clear Glass Gathering Vase PC #29497

8" Dark Willow Basket with Handle PC #92790

Ribbon Assortment PC# 92887

Hard Good Also Used In:

Hard Good Also Used In:

Hard Good Also Used In:

PC #91868 1-800-FLOWERS® Tie a Yellow Ribbon™

PC #91885 1-800-FLOWERS® Apple of My Eye™

PC #91371 1-800-FLOWERS® Lemon Fresh Flower Cake™, PC #91948 1-800-FLOWERS® Fruit Cake Fresh Flower Cake™, PC #91297 1-800-FLOWERS® Strawberry Shortcake Fresh Flower Cake™

2011 Summer & Everyday Top Sellers – Codified Products 1-800-FLOWERS® Strawberry Floral Margarita®

1-800-FLOWERS® Martini Bouquet™ Lemon Drop

1-800-FLOWERS® Party Animal™

PC #91076 S/M/L

PC #91078 S/M/L

PC #91876

Acrylic Margarita Glass with Liner PC #92970

Acrylic Martini Glass with Liner PC #92969

a-DOG-able™ Kit PC #92981

Hard Good Also Used In:

Hard Good Also Used In:

Hard Good Also Used In:

PC #91075 1-800-FLOWERS® Margarita Bouquet®, PC #91855 1-800-FLOWERS® Blue Hawaiian Floral Margarita™

PC #91856 1-800-FLOWERS® Sangria Bouquet™, PC #91853 1-800-FLOWERS® Apple Martini Bouquet®

PC #91884 1-800-FLOWERS® Teachers Pet™, PC #91878 1-800-FLOWERS® Doggie Paddle™, PC #91886 1-800-FLOWERS® Princess Paws™, PC #91877 1-800-FLOWERS® Sick as a Dog™, PC #91874 1-800-FLOWERS® Yankee Doodle Doogie™

1-800-FLOWERS® Make Lemonade™ in a Pitcher

1-800-FLOWERS® Fresh Flower Flip Flop™

1-800-FLOWERS® Strawberry Cupcake in Bloom™

PC #91999 S/M/L

PC #91124

PC #91881

7.75" H White Ceramic Pitcher PC #92786

Flip Flop with Flower PC #92972

Cupcake in Bloom Kit PC #29697

Hard Good Also Used In:

Hard Good Also Used In:

Hard Good Also Used In:

PC #91864 MC 1-800-FLOWERS® Pitcher Full of Roses - Assorted, PC #91864 RD 1-800-FLOWERS® Red Pitcher Full of Roses, PC #91864 PK 1-800-FLOWERS® Pink Pitcher Full of Roses, PC #91864 YL 1-800-FLOWERS® Yellow Pitcher Full of Roses, PC #91867 1-800-FLOWERS® Home of the Brave™

N/A

PC #91997 1-800-FLOWERS® Pupcake in Bloom™, PC #17731 LPK 1-800-FLOWERS® Light Pink Cupcake in Bloom™

3

summer & everyday 2011

TaBLe OF CONTeNTs by prOduct name 91853 91885 90897 91855 91878 91127

1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS®

appLe martini bOuquet® ................................................................. 24 appLe OF my eye™ .............................................................................. 38 baSket Summer FieLdS OF eurOpe™ .............................................. 25 bLue HaWaiian FLOraL margarita™ ............................................... 23 dOggie paddLe™ ................................................................................ 33

FieLdS OF eurOpe™ FOr Summer .................................................... 25 91870 1-800-FLOWerS® FreedOm FigHterS bOuquet™ ........................................................ 36 91124 1-800-FLOWerS® FreSH FLOWer FLip FLOp™ ............................................................... 27 91948 1-800-FLOWerS® Fruit cake FreSH FLOWer cake™ .................................................. 29 91867 1-800-FLOWerS® HOme OF tHe brave™......................................................................... 36 91371 1-800-FLOWerS® LemOn FreSH FLOWer cake™ .......................................................... 29 91859 1-800-FLOWerS® Liberty dreamS FLOWer cake™ ..................................................... 37 17731 LPK 1-800-FLOWerS® LigHt pink cupcake in bLOOm™ ...................................................... 28 91999 1-800-FLOWerS® make LemOnade™ in a pitcHer ....................................................... 26 91075 1-800-FLOWerS® margarita bOuquet® ....................................................................... 22 91078 1-800-FLOWerS® martini bOuquet™ LemOn drOp ..................................................... 23 91876 1-800-FLOWerS® party animaL™ ................................................................................... 34 91864 1-800-FLOWerS® pink pitcHer FuLL OF rOSeS .......................................................... 26 91864 1-800-FLOWerS® pitcHer FuLL OF rOSeS - aSSOrted .............................................. 26 91886 1-800-FLOWerS® princeSS paWS™ ................................................................................ 33 91997 1-800-FLOWerS® pup-cake in bLOOm™ ......................................................................... 27 91864 1-800-FLOWerS® red pitcHer FuLL OF rOSeS ........................................................... 26 91856 1-800-FLOWerS® Sangria bOuquet™ ........................................................................... 24 91877 1-800-FLOWerS® Sick aS a dOg™ ................................................................................... 34 91881 1-800-FLOWerS® StraWberry cupcake in bLOOm™ .................................................. 28 91076 1-800-FLOWerS® StraWberry FLOraL margarita® ................................................... 22 91297 1-800-FLOWerS® StraWberry SHOrtcake FreSH FLOWer cake™ .......................... 30 91366 1-800-FLOWerS® StraWberry SHOrtcake LOtSa LOve® uLtimate birtHday bundLe......................................................................................... 30 91884 1-800-FLOWerS® teacHerS pet™ .................................................................................. 38 91868 1-800-FLOWerS® tie a yeLLOW ribbOn™ ...................................................................... 37 91874 1-800-FLOWerS® yankee dOOdLe dOggie™ .................................................................. 35 91864 1-800-FLOWerS® yeLLOW pitcHer FuLL OF rOSeS..................................................... 26

4

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

TaBLe OF CONTeNTs by prOduct cOde 17731 LPK 90897 91075 91076 91078 91124 91127 91297 91366 91371 91853 91855 91856 91859 91864 91864 91864 91864 91867 91868 91870 91874 91876 91877 91878 91881 91884 91885 91886 91948 91997 91999

1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS® 1-800-FLOWerS®

LigHt pink cupcake in bLOOm™ ...................................................... 28 baSket Summer FieLdS OF eurOpe™ .............................................. 25 margarita bOuquet® ....................................................................... 22 StraWberry FLOraL margarita® ................................................... 22 martini bOuquet™ LemOn drOp ..................................................... 23

FreSH FLOWer FLip FLOp™ ............................................................... 27 1-800-FLOWerS® FieLdS OF eurOpe™ FOr Summer .................................................... 25 1-800-FLOWerS® StraWberry SHOrtcake FreSH FLOWer cake™ .......................... 30 1-800-FLOWerS® StraWberry SHOrtcake LOtSa LOve® uLtimate birtHday bundLe......................................................................................... 30 1-800-FLOWerS® LemOn FreSH FLOWer cake™ .......................................................... 29 1-800-FLOWerS® appLe martini bOuquet® ................................................................. 24 1-800-FLOWerS® bLue HaWaiian FLOraL margarita™ ............................................... 23 1-800-FLOWerS® Sangria bOuquet™ ........................................................................... 24 1-800-FLOWerS® Liberty dreamS FLOWer cake™ ..................................................... 37 1-800-FLOWerS® pitcHer FuLL OF rOSeS - aSSOrted .............................................. 26 1-800-FLOWerS® red pitcHer FuLL OF rOSeS ........................................................... 26 1-800-FLOWerS® pink pitcHer FuLL OF rOSeS .......................................................... 26 1-800-FLOWerS® yeLLOW pitcHer FuLL OF rOSeS..................................................... 26 1-800-FLOWerS® HOme OF tHe brave™......................................................................... 36 1-800-FLOWerS® tie a yeLLOW ribbOn™ ...................................................................... 37 1-800-FLOWerS® FreedOm FigHterS bOuquet™ ........................................................ 36 1-800-FLOWerS® yankee dOOdLe dOggie™ .................................................................. 35 1-800-FLOWerS® party animaL™ ................................................................................... 34 1-800-FLOWerS® Sick aS a dOg™ ................................................................................... 34 1-800-FLOWerS® dOggie paddLe™ ................................................................................ 33 1-800-FLOWerS® StraWberry cupcake in bLOOm™ .................................................. 28 1-800-FLOWerS® teacHerS pet ................................................................................... 38 1-800-FLOWerS® appLe OF my eye™ .............................................................................. 38 1-800-FLOWerS® princeSS paWS™ ................................................................................ 33 1-800-FLOWerS® Fruit cake FreSH FLOWer cake™ .................................................. 29 1-800-FLOWerS® pup-cake in bLOOm™ ......................................................................... 27 1-800-FLOWerS® make LemOnade™ in a pitcHer ....................................................... 26

See HOW tO'S On pageS 31-32 & 35

5

PrOduCT highLighTs

acrylic margarita glass with liner*

ONLY $3.17 Each!

PC #92970 Featured i (3) 1-800-FLOWERS® Codified Summer & E eryday Arra geme ts!

O r new an mprove Co fie Acryl c Margar a Glass s he perfec con a ner for o r colorf l an fr y 1-800-FLOWERS® Happy Ho r arrangemen s. Ma e of s r y clear acryl c w h a 7" op open ng, has grea af er-p rpose se; perfec for col r n s an f n ho sehol écor all s mmer long!

USED TO FULFILL: 1-800-FLOWERS® Margarita Bouquet®, 1-800-FLOWERS® Strawberry Floral Margarita®, 1-800-FLOWERS® Blue Hawaiia Floral Margarita™ *

ALSO SOLD AS: PC #92971 Acrylic Margarita (6-Cou t) a d Marti i Glass (6-Cou t) with Li er Kit, $3.17 Each, Case of 12, $37.99 per Case.

PRODUCT DESCRIPTIOn NAME: BN COdE:

Acryl c Margar a Glass w h L ner 92970

PRODUCT DETAIL/PRICInG Acryl c Margar a Glass w h L ner uNit MEASuREMENt: 7" top d x 5" Bo om d x 9" H uNit PRiCE: $3.17 CASE PACk: 12 CASE PRiCE: $37.99 1St dELiVERY dAtE: 7/1/11 iNCLudES:

*Also Sold As A Kit: PC #92971

6

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Margarita Bouquet® PC #91075 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Strawberry Floral Margarita® PC #91076 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Blue Hawaiia Floral Margarita™ Arrangemen PC #91855 S/M/L S gges e Re a l Pr ce: $49.99 S, $59.99 M (shown), $69.99 L 7

PrOduCT highLighTs

ONLY $3.17 Each!

acrylic martini glass with liner* PC #92969

Featured i (3) 1-800-FLOWERS® Codified Summer & E eryday Arra geme ts!

No h ng n erscores he lazy s mmer mon hs be er han one of o r class c 1-800-FLOWERS® Happy Ho r coc a l arrangemen s n an overs ze Co fie Acryl c Mar n Glass. Ma e of h gh-q al y acryl c an s an ng 9" H, ’s a grea eepsa e glass ha w ll s rely be se o fill he r favor e coc a l all s mmer long.

USED TO FULFILL: 1-800-FLOWERS® Marti i Bouquet™ Lemo Drop, 1-800-FLOWERS® Apple Marti i Bouquet®, 1-800-FLOWERS® Sa gria Bouquet™ *

ALSO SOLD AS: PC #92971 Acrylic Margarita (6-Cou t) a d Marti i Glass (6-Cou t) with Li er Kit, $3.17 Each, Case of 12, $37.99 per Case.

PRODUCT DESCRIPTIOn NAME: BN COdE:

Acryl c Mar n Glass w h L ner 92969

PRODUCT DETAIL/PRICInG iNCLudES:

*Also Sold As A Kit: PC #92971 uNit MEASuREMENt: uNit PRiCE: CASE PACk: CASE PRiCE: 1St dELiVERY dAtE:

8

Call us at 1-800-BloomNet (1-800-256-6663)

Acryl c Mar n Glass w h L ner 7" top d x 4" Bo om d x 9.12" H $3.17 12 $37.99 7/1/11

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Sa gria Bouquet™ PC #91856 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Apple Marti i Bouquet® PC #91853 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS®Marti i Bouquet™ Lemo Drop Arrangemen PC #91078 S/M/L S gges e Re a l Pr ce: $49.99 S, $59.99 M (shown), $69.99 L 9

PrOduCT highLighTs

NON-COdified acceSSOrieS ONLY $5.25 Per Pack!

gel assortment pack PC #92983 Featured i (6) 1-800-FLOWERS® Summer & E eryday Arra geme ts!

O r colorf l gel assor men pac s one of he mos mpor an componen s of o r s mmer Happy Ho r arrangemen s, rem n ng rec p en s of he r favor e col coc a ls. th s new assor men con a ns: Sapph re Bl e, topaz Yellow, Br gh R by an Emeral .

USED TO FULFILL: 1-800-FLOWERS® Margarita Bouquet®, 1-800-FLOWERS® Strawberry Floral Margarita®, 1-800-FLOWERS® Blue Hawaiia Floral Margarita™, 1-800-FLOWERS® Marti i Bouquet™ Lemo Drop, 1-800-FLOWERS® Apple Marti i Bouquet®, 1-800-FLOWERS® Sa gria Bouquet™

PC #92983 Assortme t Pack I cludes: Sapph re Bl e PC #92987

PRODUCT DESCRIPTIOn Gel Assor men Pac 92983

NAME: BN COdE:

PRODUCT DETAIL/PRICInG topaz Yellow PC #92985

iNCLudES:

Sapph re Bl e, topaz Yellow, Br gh R by, Emeral

uNit MEASuREMENt:

Br gh R by PC #92984

uNit PRiCE: CASE PACk: CASE PRiCE: 1St dELiVERY dAtE:

Emeral PC #92986

10

Call us at 1-800-BloomNet (1-800-256-6663)

4 Assor e Gel Pac s $5.25 4 $20.99 7/1/11

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Marti i Bouquet™ Lemo Drop PC #91078 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Sa gria Bouquet™ PC #91856 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Apple Marti i Bouquet® PC #91853 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Blue Hawaiia Floral Margarita™ PC #91855 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Margarita Bouquet® PC #91075 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Strawberry Floral Margarita® Arrangemen PC #91076 S/M/L S gges e Re a l Pr ce: $49.99 S, $59.99 M (shown), $69.99 L 11

PrOduCT highLighTs

flip flop with flower

ONLY $1.67 Each!

PC #92972 Every beach b m w ll love o r br gh colore Co fie Fl p Flop w h Flower. th s se of wo s r y melam ne fl p flops fea res a r bber hong w h orange flower on each flop. Af er se, ’s a grea s mmer ecora on for he home, even af er he flowers have fa e !

USED TO FULFILL: 1-800-FLOWERS® Fresh Flower Flip Flop™

PRODUCT DESCRIPTIOn NAME: BN COdE:

Fl p Flop w h Flower 92972

PRODUCT DETAIL/PRICInG 2 Melam ne Fl p Flops w h R bber thong uNit MEASuREMENt: 10" L x 4.25" W x 1" H uNit PRiCE: $1.67 CASE PACk: 12 CASE PRiCE: $19.99 1St dELiVERY dAtE: 7/1/11 iNCLudES:

12

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Fresh Flower Flip Flop™ Arrangemen PC #91124 S gges e Re a l Pr ce: $29.99 One Flop, $44.99 two Flops (shown) 13

PrOduCT highLighTs

ONLY $3.64 Each!

a-dog-able™ kit PC #92981 Featured i (6) 1-800-FLOWERS® Summer & E eryday Arra geme ts!

O r NEW s mmer an every ay a-dOG-able™ arrangemen s w ll raw even more a en on when pa re w h h s won erf l new peele w llow bas e w h plas c l ner. i ’s a err fic con a ner ha a s a memorable o ch o any of o r pop lar sell ng a-dOG-able™ arrangemen s. the fea res one each of he bas e , w h a se of wo eyes an one nose.

USED TO FULFILL: 1-800-FLOWERS® Teachers Pet™, 1-800-FLOWERS® Ya kee Doodle Doggie™, 1-800-FLOWERS® Doggie Paddle™, 1-800-FLOWERS® Pri cess Paws™, 1-800-FLOWERS® Party A imal™, 1-800-FLOWERS® Sick as a Dog™

PRODUCT DESCRIPTIOn NAME: BN COdE:

a-dOG-able™ k 92981

PRODUCT DETAIL/PRICInG Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose uNit MEASuREMENt: 9.5" W x 7" d x 3.5" H uNit PRiCE: $3.64 CASE PACk: 12 CASE PRiCE: $42.50 1St dELiVERY dAtE: 7/1/11 iNCLudES:

I cludes: a-DOG-able™ Eyes a d nose

14

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Pri cess Paws™ PC #91886 SRP: $49.99

1-800-FLOWERS® Teachers Pet™ PC #91884 SRP: $49.99

1-800-FLOWERS® Sick as a Dog™ PC #91877 SRP: $49.99

1-800-FLOWERS® Doggie Paddle™ PC #91878 SRP: $49.99

1-800-FLOWERS® Ya kee Doodle Doggie™ PC #91874 SRP: $49.99

1-800-FLOWERS® Party A imal™ Arrangemen PC #91876 S gges e Re a l Pr ce: $49.99 15

PrOduCT highLighTs

NON-COdified acceSSOrieS

mixed happy hour accessory pack*

ONLY $23.00 Per Pack!

PC #92982 Featured i (14) 1-800-FLOWERS® Codified Summer & E eryday Arra geme ts!

A some s mmer f n o any floral arrangemen w h o r new M xe Happy Ho r Accessory Pac , fea r ng a o al of 77 p eces. Assor men con a ns a paper mbrella p c an 6 colorf l fr sl ces on a p c : Lemon, L me, P neapple, Cherry, S rawberry an Green Apple. i ’s he perfec s mmer a -on o fresh floral!

USED TO FULFILL: 1-800-FLOWERS® Strawberry Floral Margarita®, 1-800-FLOWERS® Blue Hawaiia Floral Margarita™, 1-800-FLOWERS® Margarita Bouquet®, 1-800-FLOWERS® Marti i Bouquet™ Lemo Drop, 1-800-FLOWERS® Apple Marti i Bouquet®, 1-800-FLOWERS® Sa gria Bouquet™, 1-800-FLOWERS® Make Lemo ade™ i a Pitcher, 1-800-FLOWERS® Lemo Fresh Flower Cake™, 1-800-FLOWERS® Strawberry Shortcake Fresh Flower Cake™, 1-800-FLOWERS® Fruit Cake Fresh Flower Cake™, 1-800-FLOWERS® Strawberry Shortcake Lotsa Lo e® Ultimate Birthday Bu dle, 1-800-FLOWERS® Strawberry Cupcake i Bloom™, 1-800-FLOWERS® Liberty Dreams Flower Cake™, 1-800-FLOWERS® Doggie Paddle™ *ALSO SOLD InDIvIDUALLY AS: A. B. C. d.

E. F. G.

A.

#92976 #92977 #92980 #92978 #92979 #92975 #92974

B.

C.

Yellow Lemon Sl ces on P c Green L me Sl ce on P c P neapple on Plas c P c two tone Cherry on P c S rawberry on Plas c P c Green Apple on Plas c P c Paper umbrella P c - 10" H

d.

E.

(25 pc) (10 pc) (10 pc) (8 pc) (16 pc) (5 pc) (3 pc)

F. G.

H.

A-G. PRODUCT DESCRIPTIOn NAME: M xe Happy Ho r Accessory Pac (77 Co n ) BN COdE: 92982 PRODUCT DETAIL/PRICInG iNCLudES: 7 Assor e Sl ces on P c uNit MEASuREMENt: 5" H uNit PRiCE: $23.00 CASE PACk: 77 to al P eces CASE PRiCE: $23.00 1St dELiVERY dAtE: 7/1/11

H. PRODUCT DESCRIPTIOn NAME: Spr ng R bbon Assor men BN COdE: 92887 PRODUCT DETAIL/PRICInG iNCLudES: 6 Rolls of Assor e R bbon uNit MEASuREMENt: 12-Yar s per Roll uNit PRiCE: $14.17 CASE PACk: 6 CASE PRiCE: $85.00 1St dELiVERY dAtE: 7/1/11

16

Call us at 1-800-BloomNet (1-800-256-6663)

Visit us at www.BloomNet.net today!

1-800-FLOWERS® Strawberry Shortcake Lotsa Lo e® Ultimate Birthday Bu dle PC #91366 SRP: $79.99

1-800-FLOWERS® Strawberry Shortcake Fresh Flower Cake™ PC #91297 SRP: $39.99

1-800-FLOWERS® Strawberry Cupcake i Bloom™ PC #91881 SRP: $24.99

1-800-FLOWERS® Fruit Cake Fresh Flower Cake™ PC #91948 SRP: $39.99

1-800-FLOWERS® Lemo Fresh Flower Cake™ PC #91371 SRP: $39.99

1-800-FLOWERS® Liberty Dreams Flower Cake™ PC #91859 SRP: $39.99

1-800-FLOWERS® Strawberry Floral Margarita® PC #91076 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Blue Hawaiia Floral Margarita® PC #91855 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Margarita Bouquet® PC #91075 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Marti i Bouquet™ Lemo Drop PC #91078 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Apple Marti i Bouquet® PC #91853 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Sa gria Bouquet™ PC #91856 S/M/L SRP: $49.99 S, $59.99 M (shown), $69.99 L

1-800-FLOWERS® Make Lemo ade™ i a Pitcher

1-800-FLOWERS® Doggie Paddle™

Arrangemen PC #91999 S/M/L S gges e Re a l Pr ce: $44.99 S, $49.99 M (shown), $54.99 L

Arrangemen PC #91878 S gges e Re a l Pr ce: $49.99 17

summer & everyday 2011

Call us at 1-800-BloomNet (1-800-256-6663)

everyday COdified prOductS

7.75" h white ceramic pitcher

foam strip

11" h plush monkey, with lotsa love® chocolate candy bar

cupcake in bloom™ kit

18

PRODUCT DETAILS: Name Co e un Meas re un Pr ce Case Pac Case Pr ce

PRODUCT DETAILS: Name Co e un Pr ce Case Pac Case Pr ce

7.75" H Wh e Ceram c P cher #92786 7.75" H $23.63 8 $29.00

Foam S r p #92863 BLuE $0.50 10 $4.99

USED TO FULFILL: 91999 91864 MC 91864 Rd 91864 Pk 91864 YL 91867

USED TO FULFILL: 91870

PRODUCT DETAILS: Name 11" H Pl sh Mon ey, w h Lo sa Love® Chocola e Can y Bar Co e #92690 un Meas re 11" H un Pr ce $5.15 Case Pac 10 Case Pr ce $51.50

USED TO FULFILL: 91366

PRODUCT DETAILS: Name

USED TO FULFILL: 91881 91997 17731 LPk

Co e un Meas re un Pr ce Case Pac Case Pr ce

C pca e n Bloom™ k #29697 2.75" H $3.95 18 $71.00

deSign reSOurce guide 2011

Visit us at www.BloomNet.net today!

everyday NON-COdified prOductS

5" h clear cube

8" h clear glass gathering vase

8" h dark willow basket

a-dog-able™ eyes and nose kit

PRODUCT DETAILS: Name Co e un Meas re un Pr ce Case Pac Case Pr ce

PRODUCT DETAILS: Name Co e un Meas re un Pr ce Case Pac Case Pr ce

PRODUCT DETAILS: Name Co e un Meas re un Pr ce Case Pac Case Pr ce

5" H Clear C be #29460 5"H x 5"W x 5"L $3.00 6 $18.00

8" H Clear Glass Ga her ng Vase #29497 8"H $1.84 9 $16.50

8" H dar W llow Bas e #92790 8" H $2.33 12 $27.96

PRODUCT DETAILS: Name a-dOG-able™ Eyes an Nose k Co e #92808 un Meas re 12" H un Pr ce $0.83 Case Pac 12 Case Pr ce $9.96

USED TO FULFILL: 91870

USED TO FULFILL: 91127 91868

USED TO FULFILL: 90897 91885

USED TO FULFILL: 91997

19

Summer & everyday 2011

Call us at 1-800-BloomNet (1-800-256-6663)

everyday NON-COdified prOductS

PRODUCT DETAILS: Name

spring ribbon assortment

Co e un Meas re

un Pr ce Case Pac Case Pr ce

A.

gel assortment pack

Spr ng R bbon Assor men #92887 6 Rolls of Assor e R bbon 12-Yar s Per Roll $14.17 6 $85.00

USED TO FULFILL: 91859 91371 91297 91948 91366 91867 91874

B.

d.

C. A. B. C. d.

Sapph re Bl e #92987 topaz Yellow #92985 Br gh R by #92984 Emeral #92986

PRODUCT DETAILS: Name Gel Assor men Pac Co e #92983 un Meas re 4 Assor e Gel Pac s un Pr ce $5.25 Case Pac 4 Case Pr ce $20.99

USED TO FULFILL: 91075 91076 91855 91078 91853 91856

*box only

birthday flower cake速 box*

PRODUCT DETAILS: Name Co e un Pr ce Case Pac Case Pr ce

B r h ay Flower Ca e速 Box #24581 $1.48 50 $74.00

PC #2609 shown n pho o

20

USED TO FULFILL: 21859 91371 91297 91948 91366

What are the critical ingredients for success in a competitive environment?

Differentiate your business from the pack Stay on-trend with the latest colors, shapes and floral designs Leverage low cost of goods to keep your business running profitably BloomNet® Products offers the most expansive selection of affordable, on-trend wholesale merchandise in the industry.

With small case pack sizes, the lowest per unit product costs and inexpensive shipping and handling, BloomNet Products lets you differentiate your store with on-trend products while watching the bottom line.

So what are you waiting for?

Visit us at www.bloomnet.net today and see what all the buzz is about!

Visit us at www.bloomnet.net, email us at customerservice@bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663) today!

21

summer & everyday

Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale

Acryl c Margar a Glass w h L ner PC #92970 - Co fie Floral Foam Br c PC #25091 Crys al Accen s Emeral PC #92986 Gerbera S raw Green L me Sl ce on P c PC #92977

Each

0.15 0.15 0.15

Each Each

1 2

1 2

1 2

Each

2

2

2

S em S em S em S em S em

1 2 3 0 4

2 3 4 3 5

3 4 5 6 6

0.5

0.5

0.5

UnIT

S

M

L

Each

1

1

1

FLOWERS Rose Yellow 40 cm A hos Pom Pon Sp er M m Green Hyper c m Green Carna on L me Green Var ega e P ospor m

Rose Green 40 cm B on Pom Green

Green P ospor m or Salal S em

HOW TO: See Page 31

1-800-flowers速 margarita bouquet速 #91075 S$249.99 $49.99 16"H 13"H x 8"Lx 42"L #91233 x 28"d #91075 M $59.99 14"H x 8.5"L (shown) #91075 L $69.99 15"H x 9"L

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91075 S

vEnDOR REF

DESCRIPTIOn

#91075 M

SUBSTITUTIOn

#91075 L

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale

Acryl c Margar a Glass w h L ner PC #92970 - Co fie Floral Foam Br c PC #25091 Crys al Accen s Br gh R by PC #92984 Gerbera S raw S rawberry on Plas c P c PC #92979

Each

0.15 0.15 0.15

Each Each

1 2

1 2

1 2

Each

2

2

2

S em S em

1 2

2 3

3 4

S em S em S em

2 3 2

2 5 3

3 6 4

S em

0.5

0.5

0.5

FLOWERS Rose Re 40 cm Rose Ho P n 40 cm Ma s mo o As er Ho P n Carna on Ho P n d an h s P n Var ega e P ospor m

Rose Ho P n 40 cm Rose Re 40 cm Ma s mo o As er P n Carna on Re d an h s F chs a Green P ospor m or Salal

HOW TO: See Page 31

速

1-800-flowers strawberry floral margarita速 #91076 S$249.99 $49.99 18"H 12"H x 8"Lx 38"L #91229 x 28"d #91076 M $59.99 13"H x 8.5"L (shown) #91076 L $69.99 14"H x 9"L 22

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91076 S

#91076 M

#91076 L

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Acryl c Margar a Glass w h L ner PC #92970 - Co fie Floral Foam Br c PC #25091 Crys al Accen s Sapph re Bl e PC #92987 Gerbera S raw P neapple on Plas c P c PC #92980 Paper umbrella P c PC #92987

Each

0.15 0.15 0.15

Each Each

1 2

1 2

1 2

Each

2

2

2

Each

1

1

1

S em den rob m Orch Yellow S em Als roemer a Wh e S em da sy Pom Yellow S em S em Green P ospor m or Salal S em

2

5

7

2 2 1 1

3 2 2 1

3 2 3 1

0.5

0.5

0.5

UnIT

S

M

L

Each

1

1

1

FLOWERS Rose Yellow 40 cm den rob m Orch Green Als roemer a Yellow da sy Pom Wh e Sol ago Var ega e P ospor m

HOW TO: See Page 31

1-800-flowers® blue hawaiian floral margarita™ #91855 S #91855 M #91855 L

$49.99 $59.99 $69.99

17"H x 8"L 17"H x 8.5"L (shown) 17"H x 9"L

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91855 S

vEnDOR REF

DESCRIPTIOn

#91855 M

SUBSTITUTIOn

#91855 L

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Acryl c Mar n Glass w h L ner PC #92969 - Co fie Floral Foam Br c PC #25091 Crys al Accen s topaz Yellow PC #92985 Yellow Lemon Sl ces on P c PC #92976

Each

0.15 0.15 0.15

Each

1

1

1

Each

2

2

2

S em C sh on Pom Yellow S em S em S em Green P ospor m or Salal S em

3 3 3 1

5 4 4 2

7 5 5 3

0.5

0.5

0.5

FLOWERS Rose Yellow 40 cm da sy Pom Yellow Als roemer a Yellow Sol ago Var ega e P ospor m

HOW TO: See Page 31

®

1-800-flowers martini bouquet™ lemon drop #91078 S #91078 M #91078 L

$49.99 $59.99 $69.99

12"H x 8"L 13"H x 8.5"L (shown) 14"H x 9"L

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91078 S

#91078 M

#91078 L

23

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Acryl c Mar n Glass w h L ner PC #92969 - Co fie Floral Foam Br c PC #25091 Crys al Accen s Emeral PC #92986 Green Apple on Plas c P c PC #92975

Each

0.15 0.15 0.15

Each

1

1

1

Each

2

2

2

S em S em S em Mon e Cas no Wh e S em Green P ospor m or Salal S em

5 4 3 1

7 5 5 2

9 6 7 3

0.5

0.5

0.5

UnIT

S

M

L

Each

1

1

1

FLOWERS Carna on L me Green A hos Pom Pon Als roemer a Wh e Gypsoph la Var ega e P ospor m

B on Pom Green

HOW TO: See Page 31

1-800-flowers® apple martini bouquet® #91853 S$249.99 $49.99 16"H 13"H x 8"Lx 42"L #91233 x 28"d #91853 M $59.99 14"H x 8.5"L (shown) #91853 L $69.99 15"H x 9"L

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91853 S

vEnDOR REF

Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

DESCRIPTIOn HARDGOODS

#91853 M

SUBSTITUTIOn

Acryl c Mar n Glass w h L ner PC #92969 - Co fie Floral Foam Br c PC #25091 Crys al Accen s Br gh R by PC #92984 Gerbera S raw Yellow Lemon Sl ces on P c PC #92976 P neapple on Plas c P c PC #92980 Green L me Sl ce on P c PC #92977 S rawberry on P c PC #92979 two tone Re Cherry on P c PC #92978

#91853 L

Each

0.15 0.15 0.15

Each Each

1 2

1 2

1 2

Each

1

1

1

Each

1

1

1

Each

1

1

1

Each

1

1

1

Each

1

1

1

Rose Orange 40 cm S em Carna on Ho P n S em S em B on Pom Green S em Mon e Cas no P rple S em Green P ospor m or Salal S em

2 3 2 2 1

5 4 3 2 2

7 5 4 2 3

0.5

0.5

0.5

FLOWERS Rose Ho P n 40 cm Carna on Orange Als roemer a Yellow A hos Pom Pon S a ce P rple Var ega e P ospor m

HOW TO: See Page 31

1-800-flowers® sangria bouquet™ #91856 S$249.99 $49.99 18"H 12"H x 8"Lx 38"L #91229 x 28"d #91856 M $59.99 13"H x 8.5"L (shown) #91856 L $69.99 14"H x 9"L

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen

24 #91856 S

#91856 M

#91856 L

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each Each

1 1

1 1

1 1

S em S em S em S em S em S em S em

1 2 2 2 2 1 1

3 3 3 3 2 1 1

5 5 4 3 2 1 1

UnIT

S

M

L

Each

1

1

1

Each

0.5

0.5

0.5

2 0 2 2 2 2

3 3 3 3 2 1

5 5 4 4 2 1

0.5

0.5

0.5

HARDGOODS Bloomnet or Local Wholesale Local Wholesale

8" H Clear Glass Ga her ng Vase PC #29497 Na ral Raffia

FLOWERS S nflower Me m delph n m Bl e Als roemer a Yellow Yarrow A hos Pom Pon Mon e Cas no P rple Var ega e P ospor m

Gerbera da sy Yellow

B on Pom Green Salal

REvISED PRODUCT

1-800-flowers® fields of europe™ for summer #91127 S #91127 M #91127 L

$39.99 $49.99 $59.99

16"H x 10.5"L 17"H x 11.5"L (shown) 18"H x 13"L

START DATE: L ve EnD DATE: 9/9/11 SEASOn: S mmer DESIGn: All Aro n Arrangemen

#91127 S

vEnDOR REF

DESCRIPTIOn

#91127 M

SUBSTITUTIOn

#91127 L

HARDGOODS Bloomnet or Local Wholesale Bloomnet or Local Wholesale

8" dar W llow Bas e w h Han le PC #92790 Floral Foam Br c PC #25091

FLOWERS S nflower Me m delph n m Bl e Als roemer a Yellow Yarrow A hos Pom Pon Mon e Cas no P rple Var ega e P ospor m

S em S em Als roemer a Wh e S em S em B on Pom Green S em S a ce P rple S em Green P ospor m or Salal S em

nEW PRODUCT ®

1-800-flowers basket summer fields of europe™ #90897 S #90897 M #90897 L

$39.99 $49.99 $59.99

13"H x 10"L 15"H x 11"L (shown) 16"H x 13"L

START DATE: 5/23/11 EnD DATE: 9/9/11 SEASOn: S mmer DESIGn: All Aro n

Arrangemen

#90897 S

#90897 M

#90897 L

25

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

Yar

0.5

0.5

0.5

Each Each

3 1

3 1

3 1

S em S em S em S em S em S em

2 0 4 3 1 1

3 3 3 3 1 1

4 3 3 3 1 1

Green P ospor m or Salal S em

1

1

1

HARDGOODS Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale

7.75" H Wh e Ceram c P cher PC #92786 - Co fie #9 Sa n R bbon (G ngham Yellow Preferre ) Yellow Lemon Sl ces on P c PC #92976 Floral W re (12")

#9 Sa n R bbon (Yellow)

FLOWERS Rose Yellow 50 cm Cremone Yellow Als roemer a Yellow da sy Pom Yellow Sol ago Mon e Cas no Wh e Var ega e P ospor m

Sp er M m Yellow da sy Pom Wh e

DESIGn TIP: Remove plas c p c from he lemon sl ces. then, w re he sl ces an a ach w h a r bbon o he p cher.

1-800-flowers® make lemonade™ in a pitcher #91999 S$249.99 $44.99 16"H 16"H x 12"L #91233 x 28"d x 42"L #91999 M $49.99 17"H x 14"L (shown) #91999 L $54.99 18"H x 16"L

REvISED CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91999 S

vEnDOR REF

DESCRIPTIOn

#91999 M

SUBSTITUTIOn

#91999 L

UnIT

QTY

Each

1

S em S em

12 2

S em

2

HARDGOODS Bloomnet

7.75" H Wh e Ceram c P cher PC #92786 - Co fie

FLOWERS Rose M l colore 50 cm (a leas 3 colors) Mon e Cas no Wh e Var ega e P ospor m

Gypsoph la Green P ospor m or Salal

*ALSO AvAILABLE AS: PC #91864 Rd: 1-800-FLOWERS® Re P cher F ll of Roses PC #91864 Pk: 1-800-FLOWERS® P n P cher F ll of Roses PC #91864 YL: 1-800-FLOWERS® Yellow P cher F ll of Roses

1-800-flowers® pitcher full of roses – assorted* #91864 MC $59.99 18"H 17"H x 14"L #91229 $249.99 x 28"d x 38"L

26

nEW CODIFIED PRODUCT START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

L

Each

1

2

Each

0.5

1

S em S em

3 3

6 6

HARDGOODS Bloomnet Bloomnet or Local Wholesale

Fl p Flop w h Flower PC #92972 - Co fie Floral Foam Br c PC #25091

FLOWERS A hos Pom Pon M n Carna on Ho P n

C sh on Pom Yellow M n Carna on Orange

DESIGn TIP: Floral can be s bs e w h any br gh color of m n carna on an pom.

HOW TO: See Page 32

nEW CODIFIED PRODUCT

1-800-flowers® fresh flower flip flop™ #91124 #91124 TWO

$29.99 $44.99

1.5"H x 10"L* 1.5"H x 10"L (shown)

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

*(meas remen for one)

vEnDOR REF

DESCRIPTIOn

#91124

SUBSTITUTIOn

#91124 tWO

UnIT

QTY

Each

1

Each

1

Each Yar Each

0.33 0.25 1

S em S em

5 2

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale

C pca e n Bloom k PC #29697 - Co fie k Con a ns: 2.75" H C pca e Componen s an Carry ng Case dog Face k PC #92808 k Con a ns: 2 Eyes, 1 Nose Floral Foam Br c PC #25091 6" Hea R bbon Ban P n

FLOWERS M n Carna on Wh e A hos Pom Pon

B on Pom Green

HOW TO: 1. C all s ems own o abo 6" an ape hree m n carna ons oge her w h floral ape, w h one carna on sl gh ly h gher han he o her wo o form a face.

A wo more m n carna ons on he pper s es of he ears an fill n wo o hree more be ween he ears o comple e he p ppy's hea .

2. Ma e he paws by plac ng hree m n carna ons n a l ne an ap ng oge her.

Place p ece of floral foam n c pca e base an p he carna on s ems of he p ppy's hea n o he floral foam.

3. A he p ppy paws n o he floral foam an fill w h floral rec pe

nEW CODIFIED PRODUCT ®

1-800-flowers pup-cake in bloom™ #91997

$29.99

6.5"H x 5"d

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

27

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each

1

Each

0.33

S em

10

UnIT

QTY

Each

1

Each

0.33

Each

2

S em

10

HARDGOODS

Bloomnet Bloomnet or Local Wholesale

C pca e n Bloom k PC #29697 - Co fie k Con a ns: 2.75" H C pca e Con a ner, "Celebra e" Flag P c , B r h ay Can le an Carry ng Case Floral Foam Br c PC #25091

FLOWERS Carna on P n

nEW CODIFIED PRODUCT

1-800-flowers® light pink cupcake in bloom™ #17731 $249.99 LPK $24.9916"H5"H x 6.5"d #91233 x 28"d x 42"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale

C pca e n Bloom k PC #29697 - Co fie k Con a ns: 2.75" H C pca e Componen s an Carry ng Case Floral Foam Br c PC #25091 S rawberry on Plas c P c PC #92979

FLOWERS Carna on P n

nEW CODIFIED PRODUCT ®

1-800-flowers strawberry cupcake in bloom™ $24.99 18"H 5"Hx x28"d 6.5"d #91229#91881$249.99 x 38"L

28

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each Each

1 1

Yar Each Each

0.5 1 0.5

Each

3

Each

1

B on Pom Green

S em S em S em

7 2 3

SUBSTITUTIOn

UnIT

QTY

Each Each

1 1

Yar

0.5

Yar Each

0.5 2

Each

1

Each

1

Each

1

Each

1

Each

1

Each

1

S em S em S em S em

3 3 3 1.5

HARDGOODS Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Ca e Oas s Ca e Pla e #9 R bbon (Breeze, Fr P nch) PC #92887 Floral W re (12") Floral P c (6") Yellow Lemon Sl ces on P c PC #92976 B r h ay Flower Ca e Box PC #24581

Comparable decora ve R bbon

FLOWERS C sh on Pom Wh e C sh on Pom Yellow A hos Pom Pon

HOW TO: See Page 31

nEW PRODUCT

1-800-flowers® lemon fresh flower cake™ #91371

$39.99

6.5"H x 8.5"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

vEnDOR REF

DESCRIPTIOn HARDGOODS

Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Ca e Oas s Ca e Pla e #9 R bbon (Breeze, Fr P nch) PC #92887 #40 R bbon, Wa erproof Sa n (Yellow Preferre ) Ban P n two tone Re Cherry on P c PC #92978 S rawberry on Plas c P c PC #92979 Yellow Lemon Sl ces on P c PC #92976 Green L me Sl ce on P c PC #92977 P neapple on Plas c P c PC #92980 B r h ay Flower Ca e Box PC #24581

Comparable decora ve R bbon

FLOWERS M n Carna on Wh e A hos Pom Pon C sh on Pom Wh e M n Carna on P n

B on Pom Green M n Carna on Yellow

nEW PRODUCT ®

1-800-flowers fruit cake fresh flower cake™ #91948

$39.99

6.5"H x 8.5"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

29

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each Each

1 1

Yar

0.5

Yar Each

0.5 2

Each

2

Each

1

M n Carna on P n M n Carna on Re Gypsoph la

S em S em S em

5 5 4

SUBSTITUTIOn

UnIT

QTY

Each Each

1 1

Yar

0.5

Yar Each

0.5 2

Each

2

Each

1

Each Each Each

1 1 2

Each

1

S em S em S em

5 5 4

HARDGOODS Local Wholesale Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Ca e Oas s Ca e Pla e #40 R bbon, Wa erproof Sa n (Re Preferre ) #9 R bbon, Grosgra n Pol a do s, P n PC #92887 Ban P n S rawberry on Plas c P c PC #92979 B r h ay Flower Ca e Box PC #24581

#40 R bbon, Wa erproof Sa n (P n ) Comparable decora ve R bbon

FLOWERS M n Carna on Re M n Carna on P n R ce Flower Wh e

nEW PRODUCT

1-800-flowers® strawberry shortcake fresh flower cake™ $39.99 16"H 6.5"H x 8.5"L #91233#91297$249.99 x 28"d x 42"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

vEnDOR REF

DESCRIPTIOn HARDGOODS

Local Wholesale Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale

Bloomnet Local Wholesale Local Wholesale Bloomnet or Local Wholesale

Ca e Oas s Ca e Pla e #40 R bbon, Wa erproof Sa n (Re Preferre ) #9 R bbon, Grosgra n Pol a do s, P n PC #92887 Ban P n S rawberry on Plas c P c PC #92979 18" Happy B r h ay Mylar Balloon PC #92582 11" Pl sh Mon ey w h Lo sa Love® Chocola e Can y Bar PC #92690 - Co fie Corsage Bag C rly R bbon B r h ay Flower Ca e Box PC #24581

#40 R bbon, Wa erproof Sa n (P n Preferre ) Comparable decora ve R bbon

FLOWERS M n Carna on Re M n Carna on P n R ce Flower Wh e

nEW CODIFIED PRODUCT ®

1-800-flowers strawberry shortcake lotsa love® ultimate birthday bundle #91229 $249.99 18"H x 28"d x 38"L #91366 $79.99 6.5"H x 8.5"L 30

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay/B r h ay DESIGn: All Aro n Arrangemen

M n Carna on P n M n Carna on Re Gypsoph la

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today!

® how to arrange 1-800-flowers lemon fresh flower cake™ PC #91371

STEP 1

STEP 2

STEP 3

C a ¼ p ece of he oas s o of ca e oas s.

Gl e ca e oas s n o ca e pla e an soa n wa er.

Follow floral rec pe.

how to arrange 1-800-flowers® happy hour cocktails PC #91075 S/M/L, PC #91076 S/M/L, PC #91855 S/M/L, PC # 91078 S/M/L, PC #91853 S/M/L, PC #91856 S/M/L

STEP 1

STEP 2

STEP 3

F ll he acryl c Happy Ho r glass w h he ns r c e color gel. *For Sangr a: Place fr sl ces n firs .

Po r gel o hol fr n place.

Place l on op of glass.

C oas s an place n l ner.

F ll rec pe as ns r c e .

31

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663)

how to arrange 1-800-flowers速 flip flop PC #91124, PC #91124 tWO

to F ll PC #92972 ONE

32

to F ll PC #91124 tWO

STEP 1

STEP 2

STEP 3

Beg n w h har goo BloomNe PC #92972 Fl p Flop w h Flower.

Beg n w h har goo BloomNe PC #91124 Fl p Flop w h Flower.

Ver cally c oas s n half an place n fl p flop base. C excess oas s off s es an op. Oas s sho l no be h gher han he base.

STEP 4

STEP 5

STEP 6

ta e he fron of he r bber hong w h flower an p n o he pper par of fl p flop.

ta e he 2 s e s raps an w s so he prongs are fac ng own. Place one on each s e of he fl p flop.

F ll w h floral rec pe. keep es gn gh so yo o no lose he shape of he fl p flop.

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each

1

Each

1

Each Yar Each Each

0.5 0.5 5 1

S em S em

13 2

S em S em

2 1

UnIT

QTY

Each

1

Each Yar Yar

0.5 0.5 0.5

Yar Each Each

0.5 1 0.5

S em S em S em

13 2 1

S em S em

1 0.5

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Paper umbrella P c PC #92974 Floral Foam Br c PC #25091 Floral tape Na ral Raffia Seashell

FLOWERS Carna on Wh e da sy Pom Yellow Var ega e P ospor m

C sh on Pom Yellow Green P ospor m or Salal

Shee Moss

HOW TO: See Page 35

nEW CODIFIED PRODUCT

1-800-flowers® doggie paddle™ #91878

$49.99

11.5"H x 10"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: One S e Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Floral Foam Br c PC #25091 Floral tape t lle #9 R bbon, Grosgra n Pol a do s, P n PC #92887 Floral P c (6") Floral W re (12")

Comparable decora ve R bbon

FLOWERS Carna on P n da sy Pom Wh e Gypsoph la Var ega e P ospor m Shee Moss

C sh on Pom Wh e Green P ospor m or Salal

HOW TO: See Page 35

nEW CODIFIED PRODUCT

1-800-flowers® princess paws™ #91886

$49.99

11.5"H x 10"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: One S e Arrangemen

33

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each

1

Each Yar

0.5 0.5

Each Yar

1 5

S em S em

13 2

S em S em

2 1

UnIT

QTY

Each

1

Each Yar

0.5 0.5

Each Yar Each

1 1 1

Yar Each

0.25 1

S em S em

13 2

S em S em

2 1

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Floral Foam Br c PC #25091 Floral tape 18" Happy B r h ay Mylar Balloon PC #92582 C rly R bbon

FLOWERS Carna on Wh e A hos Pom Pon Var ega e P ospor m

da sy Pom Yellow Green P ospor m or Salal

Shee Moss

HOW TO: See Page 35

nEW CODIFIED PRODUCT

1-800-flowers® party animal™ #91233#91876$249.99 x 28"d x 42"L $49.99 16"H 11.5"H x 10"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay/B r h ay DESIGn: One S e Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Floral Foam Br c PC #25091 Floral tape 18" Ge Well Mylar Balloon PC #92589 C rly R bbon Ban -A #3 Sa n R bbon (Yellow Preferre ) Ban P n

FLOWERS Carna on Wh e V ng Pom Yellow Var ega e P ospor m Shee Moss

HOW TO: See Page 35

nEW CODIFIED PRODUCT ® ™

1-800-flowers sick as a dog

$49.99 18"H 11.5"H x 10"L #91229#91877$249.99 x 28"d x 38"L

34

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay/Ge Well DESIGn: One S e Arrangemen

da sy Pom Yellow Green P ospor m or Salal

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each

1

Each Yar

0.5 0.5

Yar Each

0.25 1

S em S em S em

13 2 1

S em S em

2 1

HARDGOODS

Bloomnet Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Floral Foam Br c PC #25091 Floral tape #9 R bbon, W re R nglea er 2.5" W, Royal Bl e w h do s PC #92887 4" Amer can Flag

Comparable decora ve R bbon

FLOWERS Carna on Wh e M n Carna on Re Mon e Cas no Wh e Var ega e P ospor m

Green P ospor m or Salal

Shee Moss

HOW TO: See Page 35

nEW CODIFIED PRODUCT

1-800-flowers® yankee doodle doggie™ #91874

$49.99

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: One S e Arrangemen

11.5"H x 10"L

how to arrange 1-800-flowers® a-dog-able™ kit with peeled willow dog basket PC #91878, PC #91886, PC #91876, PC #91877, PC #91874, PC #91884

STEP 1

STEP 2

STEP 3

C all s ems own o abo 6" an ape hree carna ons oge her w h floral ape, w h one carna on sl gh ly h gher han he o her wo o form a face. A wo more carna ons on he pper s es of he ears an fill n wo o hree more be ween he ears o comple e he p ppy's hea .

Ma e he paws by plac ng hree carna ons n a l ne an ap ng oge her. Place bloc of floral foam n bas e w h l ner an p he carna on s ems of he p ppy's hea n o he floral foam. S rro n floral foam w h greens.

A he p ppy paws n o he floral foam an shee moss o cover he l ner n fron of bas e . F ll floral rec pe.

35

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each

1

Yar Each

1 1

S em S em

12 2

S em

2

HARDGOODS Bloomnet Bloomnet or Local Wholesale Local Wholesale

7.75" H Wh e Ceram c, P cher PC #92786 - Co fie #9 R bbon, W re R nglea er 2.5" W, Royal Bl e w h do s PC #92887 Floral W re (12")

Comparable decora ve R bbon

FLOWERS Rose Re 50 cm Mon e Cas no Wh e Var ega e P ospor m

Gypsoph la Green P ospor m or Salal

nEW CODIFIED PRODUCT

1-800-flowers® home of the brave™ #91233#91867$249.99 x 28"d x 42"L $59.99 16"H 17"H x 14"L

START DATE: 5/23/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

Each

1

1

1

Each Each

0.5 1

0.5 1

0.5 1

S em S em S em S em

5 5 3 3

6 6 4 4

7 7 5 4

0.5

0.5

0.5

HARDGOODS Bloomnet or Local Wholesale Bloomnet Bloomnet or Local Wholesale Local Wholesale

5" H x 5" d Clear Glass C be Vase PC #29460B Bl e Foam S r p PC #92863 - Co fie Floral Foam Br c PC #25091 4" Amer can Flag

FLOWERS Rose Re 50 cm Carna on Re R ce Flower Wh e da sy Pom Wh e Var ega e P ospor m

®

1-800-flowers freedom fighters bouquet™ #91870 S$249.99 $49.99 18"H 9"Hx x28"d 9"L x 38"L #91229 #91870 M $59.99 10"H x 10"L (shown) #91870 L $69.99 11"H x 11"L 36

Gypsoph la

Green P ospor mor See e E calyp s S em

nEW CODIFIED PRODUCT START DATE: 5/23/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen #91870 S

#91870 M

#91870 L

deSign reSOurce guide 2011 Visit us at www.BloomNet.net today! vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Each Each

1 1

Yar

0.5

Each Each

1 2

Each Each

1 5

S em S em

5 4

HARDGOODS Local Wholesale Local Wholesale Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale

Ca e Oas s Ca e Pla e #9 R bbon, W re R nglea er 2.5" W, Royal Bl e w h do s PC #92887 two tone Re Cherry on P c PC #92978 Ban P n B r h ay Flower Ca e Box PC #24581 B r h ay Can les

Comparable decora ve R bbon

FLOWERS da sy Pom Wh e M n Carna on Wh e

nEW PRODUCT

1-800-flowers® liberty dreams flower cake™ #91859

$39.99

6.5"H x 8.5"L

START DATE: 7/5/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each Yar Each

1 1 1

1 1 1

1 1 1

S em S em S em S em S em

0 4 3 3 2

3 0 3 5 4

5 0 3 7 6

3

3

3

HARDGOODS Bloomnet or Local Wholesale Local Wholesale Local Wholesale

8" H Clear Glass Ga her ng Vase PC #29497 #9 Sa n R bbon (Yellow) Floral W re (12")

FLOWERS Rose Re 40 cm Carna on Re da sy Pom Wh e delph n m Bl e R ce Flower Wh e Salal

Gypsoph la Green P ospor m, Var ega e P ospor m or See e E calyp s S em

nEW PRODUCT ®

1-800-flowers tie a yellow ribbon™ #91868 S #91868 M #91868 L

$39.99 $49.99 $59.99

15"H x 12"L 17"H x 13"L (shown) 19"H x 14"L

START DATE: 5/23/11 EnD DATE: Open SEASOn: Every ay DESIGn: All Aro n

Arrangemen

#91868 S

#91868 M

#91868 L

37

Summer & everyday Call us at 1-800-BloomNet (1-800-256-6663) vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

QTY

Fa x Apple P c

Each Each Each

1 1 3

Each Yar Yar Each

0.5 0.5 0.25 1

S em S em

13 3

S em S em

2 1

HARDGOODS

Bloomnet Local Wholesale Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale Local Wholesale

a-dOG-able™ k PC #92981 - Co fie k Con a ns: Peele W llow dog Be w h L ner, 2 Eyes, 1 Nose Re Apple Penc l Floral Foam Br c PC #25091 Floral tape #9 Sa n R bbon (Re ) Ban P n

FLOWERS Carna on Wh e V ng Pom Yellow Var ega e P ospor m

da sy Pom Yellow Green P ospor m or Salal

Shee Moss

HOW TO: See Page 35

nEW CODIFIED PRODUCT

1-800-flowers® teachers pet™ #91233#91884$249.99 x 28"d x 42"L $49.99 16"H 11.5"H x 10"L

START DATE: 8/1/11 EnD DATE: 9/30/11 SEASOn: Bac o School DESIGn: One S e Arrangemen

vEnDOR REF

DESCRIPTIOn

SUBSTITUTIOn

UnIT

S

M

L

Each

1

1

1

Each Each Each

0.5 1 1

0.5 2 2

0.5 3 3

5 1

6 1

7 1

2

2

2

HARDGOODS Bloomnet or Local Wholesale Bloomnet or Local Wholesale Local Wholesale Local Wholesale

8" dar W llow Bas e w h Han le PC #92790 Floral Foam Br c PC #25091 Re Apple Floral P c (6")

Fa x Apple P c

FLOWERS da sy Pom Wh e Sol ago Var ega e P ospor m

C sh on Pom Wh e S em S em Green P ospor m or Salal S em

nEW PRODUCT ®

1-800-flowers apple of my eye™ #91885 S$249.99 $34.99 18"H 11.5"H x 11"L #91229 x 28"d x 38"L #91885 M $39.99 12"H x 11.5"L (shown) #91885 L $44.99 12.5"H x 12"L 38

START DATE: 8/1/11 EnD DATE: 9/30/11 SEASOn: Bac o School DESIGn: All Aro n Arrangemen

#91885 S

#91885 M

#91885 L

“Education is one of the primary tools that will separate you from your competitors, and it is vitally important to stay on top of trends and techniques as they continue to change.

”

... Jackie Lacey, AIFD, CFD, PFCI

Education is the key to our success SCHEDULE OF UPCOMING CLASSES Date

Course Name

Location

6/13-6/17

5-Day Basic Principles & Elements of Design

Jacksonville, FL

7/30

Fresh Forum

Jacksonville, FL

8/1-8/3

3-Day Advanced Wedding Course

Jacksonville, FL

3-Day Holiday Design Course

Jacksonville, FL

2-Day Visual Merchandising/Displays

Jacksonville, FL

5-Day Basic Principles & Elements of Design

Jacksonville, FL

8/21-8/23 8/24-8/25 9/19-9/23

Margaret Fleegal, Owner, 1-800-FLOWERS®, Fairfax, VA Advanced Wedding Course

Nishazad Khan, Owner,+ of Rosemary’s Flower Shop, Fort Lauderdale, FL Advanced Sympathy Course

REGISTER TODAY! Visit www.mybloomnet.net/floriologyinstitute Or call 1-800-BloomNet (1-800-256-6663) 39

Save the Date!

BloomNet’s Fresh Floral Pre-Book Calendar 2011 - 2012

Pre-booking fresh floral is a great way to reduce your costs and increase your profits. BloomNet’s fresh floral pre-book allows you to lock-in pricing and secure valuable inventory ahead of major holidays.

Our product is sourced directly from the farm. We offer a wide selection of varieties, including mixed boxes, single varieties and greens. What's more, our prices meet or beat 1-800-FLOWERS.COM® Design Resource Guide recipe costs! And buying from BloomNet can help improve your cash flow by charging your fresh floral purchases directly to your BloomNet Clearinghouse account or credit card.

Save the Date for our 2011-2012 Fresh Floral Pre-Books!

Holiday

Order Dates

Delivery Dates

Thanksgiving 2011 Christmas 2011

10/17/11 - 11/4/11 11/7/11 - 12/2/11

11/17/11, 11/18/11, 11/22/11 12/15/11, 12/16/11, 12/20/11, 12/21/11 2/7/12, 2/8/12, 2/9/12 5/8/12, 5/9/12, 5/10/12

Valentine's Day 2012 12/12/12 - 1/3/12 Mother's Day 2012 3/12/12 - 4/13/12

Visit us at www.BloomNet.net or call us at 1-800-BloomNet (1-800-256-6663) today!