Vase Expressions Marketing Brochure

Create a one-of-a-kind truly original gift with

Vase Expressions EXCLUSIVE TO BLOOMNET FLORISTS BloomNet is excited to introduce Vase Expressions™, an EXCLUSIVE new retail program for BloomNet Professional Florists!

What is Vase Expressions?

Vase Expressions allows customers to personalize their floral arrangement vase with a photo of their choice.

How Does it Work?

Customers simply bring a digital photo from their phone or download one from their Facebook page and bring to a participating BloomNet florists in order to turn their arrangement into an extra special, memorable gift.

The Vase expressions portal is also pre-loaded with dozens of background images to help your customers express themselves perfectly! Your customers will love this creative and impressionable opportunity to personalize their arrangement.

To Sign Up For the Vase Expressions Program or for more information email sales@bloomnet.net, call 1-800-BloomNet (1-800-256-6663) or visit us at www.Bloomnet.net

PERSONALIZE Customers can channel their creative side by uploading a photo or use one of the background options and create a customized message.

Requirements: PROGRAM FEES • $9.99/month Vase Expressions License Fee • Vase Expressions Royalty Fee: $3 per order

Affordable monthly payment schedule available through BloomNet ClearingHouse statements.

HARDWARE & SUPPLIES

PRINTER/SUPPLIES

• OPTION 1: Cost is $700 (one-time payment) • OPTION 2: Cost is $31.99 per month for 24 months.

PICK They pick their favorite flowers from a fresh selection of assorted bouquets.

HARD GOOD

• Syndicate C007 vase 7 3/4”H x 3 1/2D $2.24 (case of 24)

• OPTION 1 & 2 covers printer, 250 sheets of papers and stickers.

VASE EXPRESSIONS PRINTER OPTIONS

• Lexmark CS310n*

• Lexmark CS310dn* (supports duplex printing)

*Includes installation and configuration specifically for the Vase Expressions program

SOLUTIONS II WATERPROOF MEDIA 250 waterproof pages & 250 waterproof labels *required for printing 1800Flowers Vase Expressions

PERFECT

** can be purchased via BloomNet Products

REPLACEMENT TONER PRODUCT CODES

In just a few easy steps, your customers have a unique one-of-a-kind gift. Sit back and enjoy the accolades.

PRINTER LEXMARK CS540n

Black Cyan Magenta Yellow

C540H1KG C540H1CG C540H1MG C540H1YG

PRINTER LEXMARK CS310n/dn

Black Cyan Magenta Yellow

70C1HK0 70C1HC0 70C1HM0 70C1HY0

PROMOTIONAL PACKAGE

• Lexmark CS310n, including installation and configuration

• 250 waterproof pages & 250 waterproof labels

What are the Benefits to BloomNet Professional Florists?

• Differentiate your shop from the competition with a unique niche in the floral gift-giving industry, EXCLUSIVE for BloomNet Florists fulling 1-800-FLOWERS.COM® orders.

• Increase both inbound and retail orders, as an official Vase Expressions retail provider.

• Attract new customers and provide existing customers with an innovative, one-of-a-kind, personalized gift offering.

• Expand selling opportunities into new categories/occasions such as corporate gifting, weddings, proms, party & events, and more!

• Benefit from the National Marketing support of 1-800-FLOWERS.COM®

• Leverage a FREE* Marketing Kit which includes – banner, point of sale tent card, recipient card, marketing pack with email template, postcard and ad slick.

• Arrangements utilize NON-Codified Containers, widely available thru your local wholesaler.

• Flexible Monthly Payment & Financing options can be applied to your Clearinghouse account. *While supplies last

TESTIMONIALS “I used vase expressions for holiday gifts

“Vase Expression is a new and great product

this year and my family loved them! My aunt had just become a grandmother and her son lives far away.

Seeing a picture of her grandchild brought tears to

for my customers to express there feelings and thoughts. Not only is a great to keep up with new a trendy way to give a gift, but makes it that much more personal too. My customers have expressed great interest in this product and many have walked off with several vase expressions arrangements. I highly recommend other store owners that want to increase their sales and impress there customers to bring Vase expressions into there stores. I am so excited to have vase expression technology in my store and I can not

her eyes.” ... LISA H COMMACK, NY (customer)

wait to see what they come up with next.” ... LAUREN CEGILIO, NY (store manager, 1-800-FLOWERS® – Carle Place)

Scan to Learn More about Vase Expressions

To Sign Up For the Vase Expressions Program or for more information email sales@bloomnet.net, call 1-800-BloomNet (1-800-256-6663) or visit us at www.Bloomnet.net