BloomNet Brochure

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World-Class Florists - World-Wide Delivery


Trust, Commitment, Dependability As the leading floral industry service provider, BloomNetÂŽ is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability. BloomNet is committed to working side by side with our Florists to foster industry education, build community, and develop long term relationships built on trust, commitment, and dependability.

Bringing back a sense of community. As a BloomNet Florist, you’ll be part of a group unlike any other in the floral industry; a fresh, energetic and collaborative community of professionals offering numerous ways to grow your business. You’ll share ideas with fellow florists, broaden your artistic talents with creative inspirations from top floral designers and gain best-practice insights from floral retailing experts. All of which can enhance your bottom line, right now.

Profit. Ability With BloomNet, we offer the flexibility of a tiered pricing plan, further increasing your profit potential. Plus, you can save substantial costs in procurement by leveraging our many product lines including Napco, Palletized Glassware, Gift and Gourmet Collection, Family of Brands, and

It’s all here, all from one source. BloomNet.

Florist-to-Florist Order Fulfillment Send, receive. Rest assured. BloomNet Florists are the best at what they do. We make sure of it. BloomNet establishes the industry’s most stringent quality standards and promotes the sharing of best practices among florists. Every shop in our network is personally, rigorously and continually inspected for quality. Our responsive order processing technology is second to none – helping to make certain that florist-to-florist order transmissions are handled accurately and quickly. Bottom line? You can relax knowing that your outgoing wire orders will be fulfilled with the utmost care and attention to detail. In turn, our insistence on superior quality can mean significantly increased business for your shop, as florists throughout our network know they can trust your expertise and commitment to excellence in fulfilling their orders.

More Value. Period. BloomNet Florists can make more money on wire orders. We have the highest published rebates in the floral industry with the easiest rebate qualifications. BloomNet has no minimum order requirement on outgoing orders, no minimum monthly dollar amount to qualify for rebates and no monthly cap on total number of outgoing orders.

Consider the exceptional value BloomNet can bring to your business: • Tiered monthly fees. • First wire service to provide customers with delivery confirmations. • Compensation for confirmations. • Apply payments to your Clearinghouse Account or credit card. • Small case packs with inexpensive shipping and handling. • Early order incentives. • Palletized glassware program to reduce freight costs.

“Build customer relationships first, do business second. BloomNet stands behind those words and that’s why we stand behind BloomNet.” ~ Bob Tucker and Bill Bobulinksi, owners of Miss Daisy’s Flowers & Gifts, Leesburg, Florida

BloomNet Technologies Our leading edge, your competitive edge. Made simple. Creating beautiful designs, making your customers happy, and increasing your sales possibilities... it’s what you do best. Yet, gaining a competitive edge in today’s retail landscape also means having the right technology and using it to its fullest advantage. And that’s what we do best. BloomNet Technologies has the solutions that can generate new revenue opportunities for your shop while enhancing efficiencies to boost your bottom line. Best of all, we make it simple so you can focus on what matters most: growing your business.

• BloomNet Commerce Websites: Want the best of all worlds? Complement your in-store sales

with your own, fully customizable e-commerce site. BloomNet Commerce Websites are optimized for both mobile and desktop systems, reaching today’s consumers wherever they are. Consider these great benefits: Grow your sales online 24x7x365 by giving your business more exposure; Offer customers the ability to send floral orders anywhere in the U.S. through your website; Increase average order value and boost profits with orders coming directly to you through your site. What’s more, utilize our targeted online marketing services to better engage your customers while we do the work of managing your website design and email campaigns. And, increase your visibility with, the online portal that enables consumers to search and locate BloomNet Florists nationwide.

• Business Management System (BMS): Imagine what an increase in productivity could do for

your profits. Get more done in less time, reduce operating expenses and enhance efficiency throughout your shop with BloomNet’s state-of-the-art Business Management System and its easy-to-use software. Best of all, this intuitive, comprehensive and web-based point of sale solution gives you the freedom to be a creative floral artisan, allowing you to concentrate on your customers and the success of your business instead of thinking about your technology.

• BMS Capture: Engage customers with a unique, interactive gifting experience. This easy to use capture

app works with any point-of-sale system and integrates with BloomLink, supporting holiday staffing with ease. The standalone configuration sends orders into your existing POS via BloomLink and the integrated configuration ties directly into BMS POS. Plus, look for lots of new features coming soon, including Real Time Credit Card Processing, receipts that can be emailed directly to the customer, and paper receipts that can be printed to a wireless receipt printer.

• Directory Online: The industry’s first and most advanced digital Directory. Fast, simple to use and

loaded with features to give your shop a competitive advantage. In addition to being an indispensable tool to increase your sales and profits through advertising, BloomNet’s Directory Online gives you the speed and convenience to enter orders, select fulfilling florists and send orders – all in one. You’ll also have the confidence in knowing you’re selecting the best qualified florists to fulfill your orders. Intuitive search, display pages and real time data make entering orders quick and easy. Enhanced listings and free social media links showcase your shop to increase inbound orders.

• Credit Card Processing: Secure, reliable, cost-effective transaction processing tailored to your needs. Choose credit card, debit and hardware technologies with no hidden fees, no long-term contracts and no high cost equipment leases as well as no application fees, no annual fees and no setup fees.

Napco Products Exciting possibilities, serious opportunities.. The combined power of Napco and BloomNet puts the highest quality products at your fingertips. We offer unique and exclusive containers designed to meet your needs from basics to high style, seasonal collections to drive holiday sales, keepsake sympathy products, trend forward home decor accessories along with a broad range of other fabulous product possibilities.... Napco has the product that can generate big sales opportunities for you. Want even more benefits? We offer flexible payments, small case packs, pre-show and early order discounts, no minimum purchase requirements, freight incentives, palletized shipping, and the ability to apply payments to your Clearinghouse Account.

Napco Showroom Jacksonville, Florida

• Napco: From traditional floral containers and decorative accents, to garden and harvest accessories,

to inspirational, sympathy and holiday themed products, Napco is truly a one-stop resource to increase your sales. For more than 75 years, florists have looked to the Napco brand for innovation and quality.

• Everyday Glassware: Affordable, functional and flexible selections in the latest colors and shapes. Increase your profit possibilities with small case pack sizes and no minimums. • Palletized Glassware: Save money on freight, boost profits.

• WorldFlowers™ Fresh Floral: Local approach, global reach, WorldFlowers™ “direct from the farm” program assures you the very freshest floral products possible. And, save money with special incentives such as holiday pre-book discounts.

• Gift & Gourmet Collection: A broad variety of outstanding products from the most recognized

national brands, available at exceptional prices. Our family of brands, Fannie May, The Popcorn Factory, 1-800-Baskets, Harry London, and Cheryl’s Cookies allows you to create a full service Gift & Gourmet offering for every occasion and corporate gifts.

• Best-in-Class Distribution Partnerships: BloomNet has partnered with leading floral products companies throughout the industry, such as Chrysal, Smithers-Oasis, and John Henry Co.

“Napco is a trusted partner in our business. I have been a customer for over 25 years and rely on Napco for quality containers and floral products. Their customer service is the best in the industry.” ~ Jeanna Furst, CFD, AIFD, Furst Florist and Garden Center

BloomNet Programs & Services At your side, ahead of your needs. BloomNet responds to your business demands with services that can keep you ahead of your competition. Looking for an edge? Our marketing solutions, education programs and support services can deliver a wide spectrum of advantages that can translate to higher sales and greater revenues for your retail florist shop.

Retail Programs • Local Artisan: Helping you showcase your unique, artisan, locally relevant products to the world.

Our florists now have the opportunity to sell their truly original floral arrangements, gift and gourmet products on It’s a great way to increase incremental sales and average order value by selling exclusive local products at the price you want.

“We developed six floral designs that represent the floral artistry our customers come to us for. Today’s consumer wants to buy products that are hand-crafted by a local business. That’s why we feel the Local Artisan Program is essential to the success of retail florists. Customers want to know that the floral arrangement or gift they’re purchasing is being made by a local Florist. The Local Artisan Program puts our shop in front of consumers and allows us to showcase our truly original designs perfectly.” ~ Ann Marie Pierce, 1-800-flowers | Imperial Florist, Baldwin, NY

• Fruit Bouquets by 1-800-flowers.comSM: Grow your business with delicious fruit arrangements for every occasion! Leverage your existing retail location and delivery capabilities. Grow your revenue opportunities with low cost of entry and national marketing reach of

• Wedding Wire Program: Reach millions of brides every month. BloomNet has partnered

with WeddingWire to provide you with exclusive discounts on online advertising. You’ll get premium placement across leading websites in the WeddingWire network. It’s a great way to grow your wedding business, especially when you consider that 77% of couples plan their wedding online.

• Retail Selection Guides: Loaded with the hottest trends, ideas and profit potential. • expressions of flowers™ – essentials: Contains more than 500 images with seasonal updates and promotional posters for website promotions and email marketing campaigns to support retail sales. • expressions of flowers™ – weddings: The industry’s most extensive compilation of the latest trends in wedding flowers and personalized vision that today’s brides are craving. • expressions of flowers™ – tributes: The most comprehensive sympathy selection guide in the industry. Helps you showcase the latest trends with over 15 color collections to give you the professional tools to market to funeral directors and customers.

Education and Industry Support • floriology®: The premier magazine for today’s retail florist. Published monthly and filled with ideas and insights from fellow florists...such as intriguing design suggestions and how to best utilize technology. Also explore marketing approaches that can help you reach more customers, more often. And, read about the latest news from the floral industry.

• The floriology® Institute: Education is the backbone of the floral industry, and that’s why

BloomNet established the premier industry-accredited educational center. Located in Jacksonville, Florida, the Floriology Institute offers courses focusing on the latest floral design trends. Also enroll in courses covering such essential topics as customer service, visual merchandising, care & handling, website/SEO, POS, social media, and procurement and vendor negotiations.

• Fresh Forum®: BloomNet brings people, products and possibilities together at gatherings throughout the country. Design symposiums by leading floral designers, best practices seminars, informative discussions, networking opportunities and an inspiring exchange of ideas make our Fresh Forums highly valuable, must-attend events.

• State Conventions and Industry Associations: The BloomNet team is constantly out and

about, attending local floral events around the country – and getting together with BloomNet Florists to discuss ways we can all grow our businesses. In addition, BloomNet is actively involved with numerous associations throughout the industry, including SAF and AIFD.

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“Wow! What a week. The content of the course was perfect, so much information but not too much. Nicole and Jackie made me feel very comfortable and I cannot wait to come back.” ~ Dana Drury • San Diego Flower Patch

Quality Education:


Approved Pathway Provider

BloomNet offers a State of the Art Education Facility to provide retail florists the training tools needed to build a solid foundation to the floral community.

Our Mission

To establish the premier, industry accredited educational services for the floral industry, to build a foundation for excellence, support best practices, and enable innovative approached in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression on the language of flowers.

Enrollment is open to all industry professionals FLORIOLOGY INSTITUTE OFFERS • Principles & Elements

• Competition

• Modern Twist on Everyday Design

• Certification

• Wedding, Party & Event

• Prom & More!

• Celebrating Life Everyday

Jackie Lacey AIFD, PFCI, CFD

Donald Yim AIFD, PFCI

Doing business with BloomNet is easy. And profitable. Differentiate your shop, optimize your success. Our goal is simple. To go above and beyond meeting the needs of all BloomNet Florists by working side by side with you to drive more orders through your door and create more profits for your business. We’re eager to share the many next-generation resources BloomNet can put at your disposal. It’s all part of our commitment to helping you differentiate your retail floral shop in a competitive marketplace so you can achieve a higher level of success, month after month and year after year. Let’s take full advantage of the possibilities that lie ahead, and prosper together. The future never looked so bright.

100% Florist Satisfaction Guaranteed

To become a BloomNet Florist Call 1-800-BloomNet (1-800-256-6663) Visit us: Email us: Follow us:


Scan this code with your Smart Phone to learn more about BloomNet!

100% Florist Satisfaction Guaranteed

To learn more about BloomNet and to join our select network of Professional Retail Florists, Call: 1-800-BloomNet (1-800-256-6663) Email us: Visit us: Follow us: