Fruit Bouquets BloomNet Marketing Brochure

Modern Indulgence™ PC #91991

Grow your business with delicious fruit arrangements for any occasion!

Incredible fresh fruit arrangements from Fruit BouquetsSM are the perfect gift for any occasion. Succulent strawberries, the freshest melons, juiciest grapes, sweetest pineapple and brightest oranges are hand-selected and expertly designed into fruit arrangements to create an unparalleled gift experience that is as thoughtful as it is delicious.

Just To See You Smile™ PC #102245

Love Potion Strawberry Margarita™

Birthday Bonanza™

Smiles All Around™

PC #94961

PC #102423

PC #96839

To inquire about becoming a Fruit BouquetsSM fulfiller or for more information, email sales@bloomnet.net, call 1-800-BloomNet (1-800-256-6663), or visit http://tiny.cc/FruitBouquets

A Sweet Business Opportunity

Program Requirements

Fruit BouquetsSM by 1-800-FLOWERS.COM® was launched in 2011, marking the company’s entry into

• Become a BloomNet Professional Florist and execute an Order Fulfillment Agreement.

a rapidly growing market for same-day fresh fruit arrangements and chocolate covered berries.

To meet consumer demand for these novelty gifts and capitalize on the opportunity

to expand further into a new and exciting business venture, 1-800-FLOWERS.COM®

is pleased to invite all qualified BloomNet Professional Florists to apply to become

a Fruit BouquetsSM fulfiller and grow your business with us.

1-800-FLOWERS.COM®, Inc. is the world’s leading florist and gift shop. For more

than 35 years, 1-800-FLOWERS® has been helping deliver smiles for our

customers with truly original gifts for every occasion, including fresh flowers and

• State/Local Approved Kitchen • Food License and Food Handling Certificate • Have your staff professionally trained by our expert Trainers.

• Order your starter kit and additional materials needed to get started.

Make their day truly original with our fabulous fresh fruit arrangements.

Pitcher of Sweetness™ PC #94941

the finest selection of plants, gift baskets, gourmet foods, fruit arrangements,

confections, candles and balloons, benchmarked to meet the criteria for excellence.

Starter Kit • Delivery Coolers • Kitchen Equipment

Benefits

Product Overview

• Expand your business by introducing an entirely new product category.

• Over 100 fresh fruit arrangements and gifts!

• Branded Packaging Materials

• All of our dipped fruit is covered in delicious Fannie May® milk chocolate and white confections.

• Professionally designed Marketing Collateral

• Suggested retails range from $39.99 to $149.99, with an average order value of $64.99.

• Starter Kit Cost: $2,500, plus shipping & tax

• Attract new customers, deliver to more customers, and increase your local customer base.

• Increase your in-wire volume by becoming one of the select few fulfillers of Fruit BouquetsSM in your local market.

• Leverage your existing retail location and delivery/fulfillment capabilities.

• Products are designed in food safe containers, mostly from the existing 1-800-Flowers.com® Florist Designed Everyday Codified and Non-Codified Product Collection.

• Leverage the national marketing reach of 1-800-FLOWERS.COM®, the most recognized brand in consumer gifting.

• Arrangements include, grapes, pineapples, apples, pears, oranges, s trawberries, honeydew and cantaloupe.

• Low cost of entry and sizeable revenue growth opportunity.

• All Fruit BouquetsSM arrangements have a 2 day freshness guarantee.

• Broaden your assortment for every gifting occasion, including major holidays.

• Cut-off time for same day delivery is 11:00am - holiday cut-off times may vary.

• Optimize existing delivery trade zone within your current market.

• Projections will be provided for all major h olidays.

• Join this exciting new program now and become a part of its rapid growth from its early stages.

Training

• Fannie May Chocolate compound

• Training Manual and Resources

• Starter Container Inventory Cost: $800 - $1,000, and may be applied to your BloomNet Clearing House Account.

• Extensive, 2-day hands-on training is provided by our team of expert Fruit BouquetsSM Trainers.

• Training Costs: Starting at $375 per day, plus travel expenses for your staff & Trainer, and may be applied to your BloomNet Clearing House Account.

• All fruit, containers, and supplies for training are included in Training Costs.

Sweet Birthday Treat™

Cup of Cheer™

Fun & Flirty™

Your Best Smile Bouquet™

PC #94948

PC #94946

PC #96892 L

PC #94964

Sweet

VALENTINE’S DAY IS TUESDAY, FEBRUARY 14 TH

Marketing Support • Design Resource Guide containing all arrangement and recipe details and helpful “How To” design tips!

Save $10* on a Fruit Bouquets order

• Retail Selection Guide with Acrylic Stand.

• POP Retail Posters.

• Postcards, Tri-fold Brochures, Door-hangers, and $10 Off bounce back cards for online purchases.

1-800-FLOWERS® MODERN INDULGENCE™ Suggested Retail Price starting at $59.99!

WWW.FRUITBOUQUETS.COM

fruit bouquets by 1800Flowers.com

by 1800Flowers.com

VENDOR REF

DESCRIPTION

UNIT

QTY

HARDGOODS BloomNet

Acrylic Margarita Glass with Liner 9"H PC #92970 - Codified

Each

1

FRUIT

• Discounted Web hosting through BloomNet to feature exclusive Fruit BouquetsSM arrangements.

FRUIT BOUQUETS® STRAWBERRY MARGARITA FRUIT BOUQUET #94973

$59.99

9"H x 7"D x 5"L

Strawberry - Plain

Skewer

3

Strawberry - Dipped in White Chocolate with Milk Chocolate Drizzle

Skewer

6

Strawberry - Dipped in Milk Chocolate

Skewer

6

Strawberry - Dipped in Milk Chocolate with White Chocolate Drizzle

Skewer

6

Strawberry - Dipped in Milk Chocolate Rolled in Confetti Sprinkles

Skewer

3

NEW CODIFIED PRODUCT START DATE: 7/18/11 END DATE: 7/18/12 SEASON: Everyday DESIGN: All Around Arrangement

Testimonials

“

As soon as I heard that 1-800-Flowers.com® launched FruitBouquets.com, I knew it would be a life-saving product for us local Florists. All you have to do is build out a small section of your store to make it a reality! Within 1 year of selling Fruit BouquetsSM in at my retail location, it was already over 10% of my product sales and I had recouped my investment. I highly recommend Florists take

“

advantage of this tremendous new revenue generating opportunity!

1-800-Flowers | Commack Florist, Commack, NY - George Karatzas

“

Davids Flowers is always striving for customer satisfaction and ways to bring new ideas and quality

appeal to my customer’s growing interest in Fruit

service to the customer. Fruit BouquetsSM are a wonderful

BouquetsSM. The demand was definitely there for

opportunity to broaden my customer base and offer

quite some time and acting on it has turned out to be

them a excellent product. My first holiday, Mothers Day

a great success. Fruit is a great, innovative way to say

exceeded my expectations! My local customers were

all of the things we have been saying with flowers at

excited to know Fruit BouquetsSM was available to them

Graceland Florist for over 25 years.

along with all the other floral and gift items we carry.

“

1-800-Flowers | Graceland Florist Westchester NY - Joe Edwards

“

“

I decided to add fruit to my current business to

1-800-Flowers | Davids Flowers Midwest City, OK - Sophie Clarey

To inquire about becoming a Fruit BouquetsSM fulfiller or for more information, email sales@bloomnet.net, call 1-800-BloomNet (1-800-256-6663), or visit visit http://tiny.cc/FruitBouquets