No 1 coffee in a can from Japan

Suntory BOSS Coffee has been crafting quality iced coffee in Japan for over 30 years using an authentic flash brew process, which ensures the true flavour of coffee is unlocked in the convenience of a can.

Since its launch in New Zealand in 2019 it has delivered consistent growth, selling over 2.6 million cans and securing an 89% share of the RTD coffee market.

Aimed at 18 – 35 year old workers, Suntory BOSS Coffee offers a refreshing pick-meup, able to be enjoyed anywhere, anytime as the second, third, or even fourth coffee of the day.

The latest flavour launch, Iced Mocha, takes the total offering to six, providing options for lovers of all coffee types.

The RTD coffee market is expected to continue delivering strong future growth, with consumer trends driving a different need than other beverage categories.

. Busy lives need energy

Consumers need energy more than ever to tackle their busy lives, but they want natural, better for you sources that are quick, convenient and readily accessible.

. The growth of coffee

Coffee is a $20 billion category globally and it’s growth shows no sign of slowing down. It’s seen as natural, crafted, adult, pleasurable and efficacious all in one. RTD coffee delivers a quality, socially credible and readily available option.

. Gen Z will reshape the coffee market

Generation Z consumers love cold coffee drinks – in fact, 60% of Gen Z consumers drink RTD coffee. Gen Z’s preference for cold coffees represents a shift within the coffee market, which sees RTD coffee thrive.

BOSS Coffee has totalled $11.3 million in sales in the first three

The launch of Iced Caramel Latte in New Zealand in September 2022 broke sales records... until Iced Mocha came along.

Check out the stats on the following page.

After the first 13 weeks in market, Iced Caramel Latte was the number one selling RTD coffee, being 80% incremental to the BOSS brand and 78% incremental to RTD coffee.

For 53% of shoppers, Iced Caramel Latte is the only flavour they buy.