F&R LivestockResource
Winter 2018 | Volume 1, Issue 2
Your direct source for livestock news and information
Published by Farmers & Ranchers Livestock, Salina, Kansas
In this Issue: 1 Good Horses Make Good Competitors
Adding value by providing good customer service should be at the top of any business’ list. The F&R Preview before the equine sales provide a great opportunity for potential buyers to see a horse in action.
8 Market Momentum Poised to Continue Knowing when to “hold 'em” or “fold ’em” is an age-old dilemma for beef producers
moving into the new year. The overall consensus among most industry analysts is cautiously optimistic.
14 Indexing Opportunity
Registered beef producers are recognizing selection indexes, with economic factors included in the equation, among the most important genetic selection tools available today.
18 Consumer Implications Grow with Carcass Size
Consumer dining experiences are directly connected to signals relative to carcass size being sent down the supply chain. Too big and too heavy carcasses have economic consequences at multiple end points.
23 Enogen® Feed Corn Boosts Calf Feed Efficiency
Interesting new research indicating Enogen® fed to growing calves were 5.5 percent more feed efficient than calves fed conventional yellow corn. The specific corn variety was developed for ethanol production.
26 Precision for Modern Cattle
Backgrounding today’s cattle on yesterday’s “prescription” can mean missed profit opportunities.
36 CAB Opts for USDA Grading Modernization
USDA recently announced changes to modernize the grading standards, recognizing both marbling and maturity.
40 Beef Marketing Group Adds Value by Starting with the Consumer
There isn’t a one-size, fits-all in beef marketing. But, systems are being developed that provide consistent customer solutions.
42 Minimizing Pain is Important to Improving Animal Welfare
Award-winning veterinary researchers at K-State University and Iowa State have been awarded a $500,000 grant to develop an implanted vaccine to effectively suppress a calf ’s reproductive development, eliminating the pain of physical castration.
Good Horses Make Good Competitors and Satisfied Buyers By Micah Samples
When it comes to buying horses, it can be a nerve racking encounter. From studying a pedigree to eyeing their conformation it’s part of the process we all go through to find the perfect matchup. Maybe it’s looking for a horse to do a specific discipline or just a trusty steed to mosey through your herd, whatever your interest, we all want the experience to go as smoothly as possible. That’s exactly why Farmers and Ranchers Livestock host two horse sales a year.
The sales allow buyers to take a real look at horses consigned. From a futurity, ranch horse competition and previews where consigners can team rope, calf rope, cut cattle and barrel race, this comprehensive process lets buyers see the capabilities of their favorite sale picks.
The Senters Rick and Erin Senter have been attending the fall and spring horse Continued on page 4 ________________________________________
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