FSA Magazine Bumper Christmas Edition 35

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2016

35 dec

Bumper issue

CHRISTMAS

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CONTENTS

CHRISTMAS MESSAGES

02 What’s on 03 President’s message 04 Tenants foot the bill for

12 Brescia Wholesalers /

expensive market Golf & Bowls Day

Perfection Fresh

Resolutions

09 Growing Leaders 2017 10 Christmas is a time

Christmas recipes

38 FSL member benefits

25 Flavorite / Melbourne Insurance Brokers / GRAMCO

26 Premier Fruits / VB Sculli 27 Latorre’s / AMV Fresh 28 The Grape House / Veli Velisha /

The Atlantic Group / Roda Fruits

15 Ten Farms Wholesale /

08 Top 10 New Years

33 A new car for 2017!

34 Market Europa 36 Fueled up

Sheren Electrics

29 Tripod Farms / Food Fella’s /

Medici Wholesalers

30 Simon George / Nutrano 31 Piedimonte’s / Foodbank 32 Fresh State OF AFFAIRS

18 Barkers Melbourne 19 ASD / Biodynamic Marketing 20 Ferrinda Fresh / Morco Fresh 21 Louis Melbourne 22 MMCS / Produce of Virginia /

Pignataro Wholesale / Melbourne Market Grocers

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16 Toyota Material Handling 17 Kapiris Bros / Freshmax Australia

ISSN: 1838-7829

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13 Prestige Produce 14 Coolibah Herbs /

06 Melbourne Market

of giving

issue 35 dec 2016

Fresh Cut Processors

ADVERTISING 08 Peter Silk’s Farewell 39 FC Business solutions 40 Bayford Volkswagen Epping

23 Opaljade / Lions Club 24 Fresh Berry / Produce Time PUBLISHED BY:

freshstate.com.au tel: 03 9408 6627

EDITOR / ADVERTISING: Sally Piper sallyp@freshstate.com.au

PHOTOGRAPHY: Sally Piper sallyp@freshstate.com.au

PRINT: Revolution Print revolutionprint.com.au/

DESIGN: Flying Dog Designs fddesigns.com.au

PROOFING: Tony Nigro

DISTRIBUTION: Fresh State of Affairs is produced by Fresh State Ltd and is a free publication.

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PRESIDENT’S MESSAGE Welcome to our special Christmas Bumper issue of the Fresh State of Affairs magazine!

In this Edition we spread some Christmas cheer with our annual Christmas Messages from Fresh State members to the market community as well as a selection of feature Christmas articles to get you even more excited about the silly season.

We take a look at the year that was at the market by analysing the Melbourne Market Annual Report that was recently published. It is scary to think that the market is currently running at a loss, but even more so that expenses continue to be subsidised by market tenants. It is hard enough running a business in the market with quasi extended market hours, lack of sleep and increased rent without adding additional expenses and something has to give. Let’s hope that in 2017, the MMA re-evaluate additional income streams and rent increases at the tenants expense and

instead initiate some positive cost saving exercises to create a more viable and sustainable market.

Registrations are now open with more details on page 6 and 7.

Our Fresh State Gas Station is now covered and we thank everyone for your patience while this was being constructed. Remember this is open 24/7 but is manned between the hours of 2 am and 10 am for your convenience. Toyota Material Handling is also right next door if PLEASE SAVE THE DATE FOR THE FRESH you need your STATE GALA BALL WHICH WILL TAKE PLACE forks serviced, cleaned or a ON SATURDAY 26 AUGUST 2017. quote for a new fork for 2017 take place on Saturday 26 August 2017. (see page 16 for more details).

If you would like to sponsor this event Finally, a big thank you to all the market or pre-register your attendance, please community for your support of Fresh contact the Fresh State Office.

State and the Fresh State magazine this We also have the annual Melbourne year. I wish you and your families a safe, Market Golf and Bowls day on Friday healthy and relaxing Christmas.

24 March 2017 at the Heidelberg Shane Schnitzler Golf Club. It is the first time we have introduced a ‘lawn bowls’ section President and we think you are going to love it!

Fresh State Ltd. Following on from our successful Fresh State Gala Ball at the Peninsula Docklands this year, I am pleased to announce that we have now locked in a date for 2017! Please SAVE THE DATE for the Fresh State Gala Ball which will

DISCLAIMER: Fresh State Ltd makes this magazine available on the understanding the users exercise their own skill and care with respect to its use. Before relying on, or altering any business practices, users should carefully evaluate the accuracy, completeness and relevance of the information for their purpose and should obtain appropriate professional advice relevant to their particular circumstances.

This magazine contains views and recommendations that do not necessarily reflect the views of Fresh State Ltd. Fresh State does not in any circumstances accept responsibility for the accuracy or suitability or otherwise of

any information published in Fresh State of Affairs. Fresh State Ltd specifically disclaims all and any liability for loss or damage of any nature whatsoever and however arising, whether due to accuracy, error or omission or any other cause.

In addition, by using the information in this magazine, each user waives and releases Fresh State, its staff and agents from any and all claims relating to the use of this document. In no event shall Fresh State Ltd be liable for any consequential damages resulting from using the information in Fresh State of Affairs.

© Fresh State Ltd 2016 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior permission from Fresh State Ltd. Requests and inquiries concerning reproduction and rights should be addressed to: The Editor Fresh State of Affairs Magazine Store 36, Melbourne Market 35 Produce Drive Epping VIC 3076

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issue 35 dec 2016

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TENANTS FOOT THE BILL FOR EXPENSIVE MARKET The highly anticipated Melbourne Market Authority Annual Report 2015 – 2016 was finally made available to the public recently via the MMA website. This report is the first since trading commenced at the new Epping facility and facts and figures that have been thrown around for the last year can finally be disclosed to market stakeholders. ralia Vic, Aust ority 3076, et Auth Epping e Mark Melbourn Produce Drive 8401 4837 55 F: (03) om.au Box 1, han 9258 6100nemarket.c T: (03) ifer Rene w.melbour giar, Jenn W:ww ryn Buha

by Kath Compiled cca Curcija d reproduce ority. and Rebe Green. may be et Auth ury es, imag Finsb e Mark Printing: including the Melbourn report of of this en approval No part the writt 9258 6100 without t, T: (03) Matt Elliot Contact

In a year that has seen market tenant consolidation and closures, rent increases, excessive fines and ad hoc market hours, you would be forgiven for thinking that the Report would showcase how the market was trying to make the business of wholesaling fresh produce and flowers stronger and more sustainable. However, other than the usual legislative requirements and trending buzz words it doesn’t even touch the surface – in fact it does the opposite.

A key disturbing factor in the Annual Report is that behind all the warm and fluffy comments, the figures show that the market is running at a loss.

Expenses such as electricity, executive salaries and delays have sucked the life out of a potentially viable market and left tenants to foot the bill without any wiggle room to move.

A closer examination of the MMA Annual Report uncovers a world where: 007 Annual

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Report

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1516 Cover_

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• Supplies and services such as electricity and the new glycol initiative have been costly showing a $2.2M increase from Footscray Road.

• The combined base salary (excluding bonuses payments etc) of the top five executives plus the CEO totals over $1.1M PA which is a sizable chunk of salary for five people in an industry which is struggling to break even.

rne Melbou Authority Market rt l Repo Annua 016 2 2015 –

PM 16 2:22

9/09/20

• Delays in the construction of the Recycling Transfer Centre resulted in additional undisclosed expense.

How much was this?

• As reported in July in the Fresh State of Affairs Magazine (Edition 33), a new income stream has been added at the expense of tenants. This includes the MMA LPG gas station, the embedded electricity network and glycol accounts coincidently amounting to over $2.2M.

THE FACTS ARE THAT THERE IS NOT AS MUCH RENT GENERATED FROM EPPING COMPARED TO FOOTSCRAY ROAD AND THE NEW STATE OF THE ART FACILITY AT EPPING IS MORE EXPENSIVE TO RUN.

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THE MMA GAS STATION IS PART OF THE ‘ADDITIONAL INCOME STREAM’ AND SEES PROFITS GOING BACK INTO THE OPERATING EXPENSES OF THE MARKET. THE FRESH STATE GAS STATION SEES PROFIT GOING STRAIGHT BACK INTO THE INDUSTRY FOR THE INDUSTRY. Unfortunately, even this new income stream targeted at tenants, combined with increased rents have not been enough to pull the market figures back above the line.

The facts are that there is not as much rent generated from Epping compared to Footscray Road and the new State of the Art facility at Epping is more expensive to run.

A key priority listed in the MMA Annual Report is to financially grow and diversify the revenue base and minimise operating costs without compromising outcomes for tenants via initiatives such as new operating rules and recycling (page 8).

We understand solar panels are being implemented on existing roofing to try and

EXPENSES SLUGGED TO TENANTS SINCE THE MARKET MOVE Standard costs of a large store for tenants in 2015-16 Relocation to Epping New fit out of store Increase in rent (large store 40 sqm bigger than Footscray Road) Additional expense from embedded network and glycol accounts Increased staff wages due to unforeseen earlier market hours Cost of health and wellbeing on tenants (longer hours, sleep deprivation, excessive costs, uncertainity)

reduce electricity costs and we support this initiative however, we fail to see how the MMA have minimised costs to tenants when expenses continue to increase.

We can only hope that a five to ten year forecast (which cannot be located) is for the expenses to settle once the entire move to Epping has been realised and cost saving initiatives (like the solar panels) have been implemented.

“Tenants cannot continue to subsidise the market operating budget,” says Shane Schnitzler, President of Fresh State. “The move has cost us enough money and it is time for the MMA to look at minimising costs without compromising tenants as they purport to do in their Annual Report”.

Shane encourages all tenants to source their own electricity suppliers and follow up on glycol accounts in the first instance. “Fresh State have been proactive in exposing the ‘additional income stream’ set up at the expense of tenants,” he says. “It is up to each tenant to reduce their own expenses as much as possible and these two areas are a great start.”

“Tenants should also think about which gas station they use at the market with both generating an income,” continues Shane. “The MMA gas station is part of the ‘additional income stream’ and Per annum (est) sees profits going back into the operating $20,000 expenses of the market.

The Fresh State gas $200,000 station sees profit going straight back $14,800 into the industry for the industry, so we can $10,000+ continue to advocate and provide services on $40,000 your behalf.”

With 2017 just around the corner, we hope PRICELESS that the MMA can earn their salaries and reduce expenses in the second year at Epping without the need to hurt tenants any further.

“All the additional expenses stack up and they effect the wholesaler which in turn effects the supply chain,” says Shane. “We want the industry and the market to be viable, and passing on these expenses to the tenant is not the way to do it.”

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issue 35 dec 2016

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Australia

Heidelberg Golf Club, 8 Main Road, Lower Plenty.

Register as a Gold Sponsor, Tee or Bowls Lane Sponsor or Team of 4.

HIGHLIGHTS:

CHANCE TO WIN A TOYOTA FORKLIFT VALUED AT $28,880 • All player showbags including Golf Day polo shirt.

Registration includes golf or bowls game, • All proceeds donated to DEBRA Australia. carts, lunch, dinner and Melbourne Market • Compete with AFL legends for the longest Golf & Bowls day t-shirt.

For more information, or to sponsor this event, please contact drive or closest to the pin.

Sally Piper at Fresh State on 03 9408 6627 or sallyp@freshtate.com.au Golf Registration 11.00 am, Shotgun start 12 noon • Ambrose team event with winning perpetual Proudly Sponsored By ForBowls more information, or to sponsor this event, Registration 12.30 pm,please Startcontact 1.00 pm trophy and full catering on the day.

Sally Piper at Fresh State on 03 9408 6627 or sallyp@freshtate.com.au Proudly Sponsored By

Download a registration form at www.freshstate.com.au For sponsorship and registration inquiries contact Fresh State on 03 9408 6627 or info@freshstate.com.au.

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You are invited to be part of the annual Market Charity Golf & Bowls Day on 24 March 2017 at the Heidelberg Golf Club.

All proceeds from this event are donated to DEBRA Australia, a volunteer based not for profit organisation which supports people with Epidermolysis Bullosa (EB), a rare disease whereby the skin blisters and peels at the slightest touch. Visit www.debra.org.au for more information into how your contribution can make a difference.

Sponsorship packages are currently available for market and industry businesses ranging from team participation through to Gold level.

Please refer to our table below for entitlements.

Sponsorship Entitlements Company logo to appear on all pre and post event publicity including social media channels Company banner display on arrival Promotional opportunity for player show bags Team of four Ambrose competition registration including lunch, dinner, golf buggy and polo shirt

Gold Sponsor $5,000

Tee Sponsor $1,500

★ ★ ★ ★

★

Team of four in lawn bowls competition, registration including lunch dinner and polo shirt Certificate of Appreciation

★ ★ ★ ★ ★

Invitation to post event thank you and debrief event Company logo in event booklet Signage on all tees Company logo on event t-shirt to wear on the day Opportunity to fully brand a tee hole or bowling lane pursuant to HGC rules and regulations Entry into the draw to win a major prize Up to 200 word editorial in one edition of the weekly MMA e-newsletter*

Bowls Lane Sponsor $1,000

★

★ ★

★

★

★ ★ ★ ★

★ ★ ★ ★

*Conditions regarding editorials can be viewed on the event website at www.freshstate.com.au/events

PRIZE DONATIONS:

You may choose to donate merchandise, memorabilia, sporting goods, golf gear, holiday power tools or anything which For more information, or to sponsor thispackages, event, please contact could be used as prizes on the day.

Remember all proceeds go directly to DEBRA Australia.

Sally Piper at Fresh State on 03 9408 6627 or sallyp@freshtate.com.au Highlights include: Proudly Sponsored By For more information, or to sponsor thiswith event, pleaseforcontact • Compete AFL legends the longest drive or closest to the pin. • Chance to win a Toyota forklift in Hole in One competition.

• Ambrose team9408 event with winning perpetual trophy and full catering on the day. • Player showbags including golf day polo. • All proceeds donated to DEBRA Australia.

Piper at Fresh State on 03 6627 or sallyp@freshtate.com.au For sponsorship and registration inquiries contact Fresh State on 03 9408 6627 or info@freshstate.com.au.

Proudly Sponsored By

I AM RETIRING FROM THE MARKET After 40 years in the wholesale market and after much thought, I would like to let the greater market community know that I am retiring from the market.

I especially want to thank my wife Leonie, my three sons, my brother Michael, and to acknowledge my market mentors over the years – Kevin Silk, Dizney Crombie and Robert Millis.

I would like to thank my fellow wholesalers, my loyal and occasional buyers, my work

Thanks to all of you and I will miss you. It’s the end of an era.

With 2017 just around the corner it’s time to start thinking about any changes you may like to make and perhaps start your own ‘New Year’s Resolution’.

We took a survey of wholesalers and retailers from the market floor to determine the TOP 10 Melbourne Market New Year Resolutions …

Answers included: Cut down on sugar, allow forklifts on the buyer’s walk, move to a warmer climate, change the market management, no more funerals, paint the house, get more salesmen, witness Essendon make a comeback, take time off, get a new job, try to smile more and quit smoking …

THE 3 C S OF LIFE

Choices.

ges.

Chances. Chan

You must make a choice to take a chance or your life will never change.

Peter Silk

Goodbye and regards –

01 Be healthy and happy 02 Make more money 03 Find a new wife

TOP TEN

colleagues throughout the years and to all the growers who have entrusted their product for me to sell.

04 Not to make NY resolutions!

05 Try and retire 06 Sleep more 07 Be kind to my mother 08 Get fit 09 Lose weight 10 Win Tattslotto

Growing Leaders

2017

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National Vegetetable Industry Leadership Program

2017 Applications now open Proudly supported by Fresh State, Growing Leaders upskills the next generation of dynamic and skilled industry leaders with the program becoming more and more popular each year.

“There have been a number of Fresh State members who have participated in Growing Leaders over the years and they have found it really rewarding and in some ways life changing” says Fresh State President Shane Schnitzler.

“We encourage our members to look in their businesses and seriously think about sending their staff to not only represent the Melbourne wholesaling industry, but to also provide them with the skills, confidence and networks to ensure they stay in the industry and do great things.”

The 2016 program was a sell out so if you are interested or you would like to sponsor one of your staff members to attend, jump online and apply at www.ruraltraininginititatives.com.au FAST FACTS:

KEY DATES – 2017 SIX MONTH PROGRAM:

rowing Leaders 2017 focuses on G developing skills that participants can apply at three key levels:

• First residential: 7 – 9 March Melbourne

• personal • business • national industry

• Second residential: 16 – 18 March Adelaide • Third residential: 29 – 31 August Canberra

To apply go to www.ruraltraininginititatives.com.au

APPLICATIONS CLOSE 13 JANUARY 2017 For further information contact Rina Cooper on 0417 535 822 or admin@ruraltraininginitiatives.com.au

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R OR F FO E E M I M I T T A IIS SA

THE MELBOURNE MARKET AND FRESH STATE HAVE A REPUTATION FOR HELPING THOSE IN NEED AND THIS CHRISTMAS IS NO EXCEPTION.

THE VSK FAIR COMES TO TOWN Last month a contingent from the market donated fresh produce to sell at the Very Special Kids Fair at their hospice in Malvern – an annual event to raise money for the VSK organisation.

“We organise a stall and ask for donations from the market every year,” says Joe Brancatisano from VB Sculli. This year their produce stall raised over $4,000. “Many thanks to the wholesalers that donated such wonderful produce. It certainly made the day easier when you have good product to sell.”

Overall, the VSK Fair raised over $130,000 which is a fantastic effort.

For more information on VSK visit: vsk.org.au

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GIVEN A CHANCE TO CHANGE A LIFE An employment program that is changing lives for Australia’s disadvantaged and unemployed, run by the Brotherhood of St Laurence, is currently being trialed here in the market.

“Given a chance” provides training and targeted placement for candidates who are work-ready and highly motivated, but otherwise struggling to find gainful employment.

The program is helping job seekers including young people, long term unemployed, asylum seekers and refugees find a job and keep it.

Perfection Fresh has experienced first-hand how participating in this program can not only change someone’s life, but also benefit their business. Iran refugee Reza Pourgharavi began working at the Melbourne Market with Perfection Fresh in August. Reza says it is a great company to work for and everyone at Perfection are very funny which makes working enjoyable.

Reza’s supervisor Travis recommends the program to other businesses who need hardworking staff and who want to provide opportunities for people looking for a market career. “Reza is a fantastic worker and a good young fellow,” says Travis. “This is what Australia is all about – giving people a go.”

For more information or if you would like your business to be involved go to giventhechance.org.au

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ar . e y e h t t u o h roug h t s s e ity n i n s u u m b m r o u o C y s r rket s fo r a e m M o t . e s n n u o r c s u r a o u e b s o l e e o v t i t u M fes he Thank yo We wish t very safe and happy a Brescia_half_2015.indd 1

27/11/2015 12:18 pm

from our family to yours from Christmas our family to yours Merry from our family to yours fromMerry our Merry family toChristmas yours Christmas Merry Christmas

All of us at Sheren Electrics would like to take this opportunity to offor us your at Sheren Electrics would like to takeand this wish opportunity to thank you support throughout thewould year and All All of us atAll Sheren Electrics would like to take this opportunity to of us at Sheren Electrics like to takeyou this opportunity to All of us at Sheren Electrics would like to take this opportunity to thank you for your support throughout the year and wish you and yoursyou a very Merry Christmas, and throughout best wishes foryear 2015 thank for your support throughuot the year andthe wish youand andwish you and thank you for your support thank you fora your throughoutand thebest yearwishes and wish and yours very support Merry Christmas, for you 2015 yours a very Merry Christmas, and best wishes for 2017. yours a very Merry Christmas, and best wishes for 2015 yours a very Merry Christmas, and best wishes for 2015

Sheren_half_2016.indd 1

17/11/16 11:32 am

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melon

potato

garlic

onion

pumpkin

ginger

Vince Brancantisano 0419 582 039

Mark Brancantisano 0418 338 757

Dom Brancantisano 0417598733

Stores 307-310 Melbourne Markets, 542 Footscray Road, West Melbourne 3011 T: 03 9687 6449 F: 03 9689 7134 E:admins@prestigeproduce.com.au

carrot

potato

garlic

pumpkin

ginger

swede

melon

beetroot

onion

turnip

Vince Brancatisano 0419 582 039

PrestigeProduce_full_2016_final.indd 1

Mark Brancatisano 0418 338 757

Dom Brancatisano 0417 598 733

25/11/16 11:44 am

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Thanking you all for your loyalty and support over the years.

We wish you and your loved ones a joyous festive season and keep safe while enjoying your holidays.

Bruno, Giulio & Connie

BUON NATALE Roda fruits half.indd 1

26/11/2015 12:27 pm

The team at Coolibah Herbs wish the Melbourne Market Community a

Merry Christmas

CELEBRATE CHRISTMAS DAY with The Atlantic Lunch from 12pm | Dinner from 6pm Enjoy a 3 course selection from a full Ă la carte menu.

Bookings essential.

Crown Entertainment Complex, 8 Whiteman St, Southbank VIC 3006 reservations@theatlantic.com.au | +61 3 9698 8888

m

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FROM OUR FAMILY TO YOURS

MERRY CHRISTMAS Store 113, Warehouse 4/3 Melbourne Market Epping VIC 3076 www.tenfarms.com.au Ten Farms half_2016.indd 1

22/11/16 12:18 pm

Wishing all of our customers and friends a Merry Christmas & a happy and prosporus New Year. Thank you for your support in 2016.

We’ve been seeking out the world’s tastiest fruit and veggies since 1978. And when we find the absolute best, we bring them home. To grow, perfect, share and enjoy. perfection.com.au

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Sale enquiries – Scott 0411 721 112 Service enquiries – Ray 0403 183 898

Russ, Scott, Teddy and Ray would like to wish all the Fresh State members a Merry Christmas and Happy New Year Thank you for your ongoing support and we look forward to assisting and servicing you in 2017.

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8/12/16 10:41 am

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24/11/16 11:17 am

Wishing everyone in the Melbourne Market a very Happy Christmas

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8/12/16 10:43 am

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Merry Christmas from Joe, Rocky and Mark and all the ASD boys

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20/11/2015 12:17 pm

Best wishes to the market community for Christmas and the New Year Biodynamic_half_2016.indd 1

23/11/16 10:09 pm

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from the team at ferrinda fresh

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s g n i t e e r G s ’ n o Seas

NOW OPERATING FROM TRADING STAND 349 Steve Grillo half.indd 1

8/12/16 10:44 am

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Thanking all our customers and suppliers for their support throughout the year

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25/11/16 10:24 am

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Store 36 Melbourne Market Epping T: 9408 6627 F: 8405 3746 MMCS half 2016_v2.indd 1

melbmcs.com.au

Open Monday to Friday 6am-2pm (excluding public holidays) 4/12/16 3:52 pm

to our customers and colleagues at the Melbourne Market

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SEASON’S GREETINGS ALL THE BEST FOR THE FESTIVE SEASON

Opaljade_half_2015.indd 1

20/11/2015 12:08 pm

Our Market Lions Club has been a beacon of assistance for thousands of needy over the past 40 years. The Club thanks the ever-generous market community for its constant support and wishes you all the joyous experience of family reunions over the Festive Season.

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Wishing everyone a joyful Christmas, and a prosperous New Year

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Wishing our customers, suppliers and the market community a Merry Christmas and a safe and happy new year.

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23/11/16 10:18 pm

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To all our valued customers & suppliers

s g n i t e e r G

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23/11/16 10:20 pm

SEASONS

Mark Perree Principal

Call 9686 0688

Sandi Fulcher Office Manager

We will be closed from Monday 26th December and will reopen on Tuesday 3rd January.

WE WISH YOU A CHRISTMAS FULL OF JOY AND A PROSPEROUS NEW YEAR melbourneinsurancebrokers.com.au

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Wishing you and your families a Merry Christmas and Happy New Year from the Team at LaManna Premier Group

www.lamana.com.au

www.premierfruits.com.au

TO ALL OUR VALUED CUSTOMERS, WISHING YOU ALL A HAPPY CHRISTMAS AND A SAFE NEW YEAR.

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23/11/16 10:24 pm

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Rocco, John and all the boys at Latorres would like to thank their customers for their continued support and wish everyone a Merry Christmas and a safe and happy new year.

Latorres half_2016.indd 2

Thank you to all our retailers and growers for supporting us in 2016.

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23/11/16 10:27 pm

Looking forward to bigger and better things in 2017!

23/11/16 10:28 pm

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Merry Christmas Merry Christmas to the market community

to everyone in the market and all the best for 2017

house_quarter.indd 1

M

y Christm r r e a to everyone in the market and all the best for 2017

s

to all our valued customers and growers

VV_qtr_2016.indd 23/11/16 10:30 pm1

23/11/16

rs a n e m o us t our c uni t y l l a m to at a le r k e t c om N n a Buo the m

d

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MERRY

CHRISTMAS

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8/12/16 10:49 am

10:31 pm

to our valued customers

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Merry Christmas FROM THE TEAM AT SIMON GEORGE

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8/12/16 10:51 am

SEASONS GREETINGS FROM THE FRESH TEAM AT NUTRANO

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8/12/16 10:52 am

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Merry Christmas and a Happy New Year to the whole market community

PIEDIMONTE’S L I C E N S E D

NORTH FITZROY 37-49 TELEPHONE BEST9481STREET 1600 FAX ORDERS 9482 2117

TRADING HOURS Mon-Sun 7.30 am to 9.00 pm

Piedimonte_half_2016.indd 1

S U P E R M A R K E T S

“ WE SERVE TO SERVE AGAIN” *Meat * Service Delicatessen * Liquor *Produce *Bakery Kodak Digital Photo Centre North Fitzroy Store Only

TattsLotto Agency Pascoe Vale Store Only

PASCOE VALE 366 BELL STREET TELEPHONE 9354 7257 FAX ORDERS 9350 2810

TRADING HOURS Mon-Sun 8.00 am to 9.00 pm

25/11/16 10:04 am

THANK YOU FOR YOUR SUPPORT THIS YEAR!

On behalf of the many charities and schools we support, Foodbank would like to thank the fruit and vegetable industry. Your continued support has allowed us to provide fruit and vegetables to those who might otherwise go without and we look forward to your support again next year.

We always appreciate any fresh fruit and vegetable donations. To find out how you can help please contact Michael Davidson on 0400 724 613 or via email at michael@foodbank.org.au. You can also visit us at foodbank.org.au.

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wish the market

FRESH STATE

community a safe and happy

HOLIDAY SEASON Open Monday to Friday between 6am and 2pm for your convenience, excluding public holidays.

freshstate.com.au

FreshState_full_2016.indd 1

Store 36, Melbourne Market 35 Produce Drive Epping VIC 3076 T: 9408 6627 | F: 8401 3690 | W: freshstate.com.au

5/12/16 10:49 pm

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A NEW CAR FOR 2017!

There are many schools of thought regarding buying a new car and regularly updating or ‘running an old car into the ground’.

driving,” says Kurt from Bayford VW Epping. “A modern vehicle such as the Volkswagen Transporter can achieve as little as 7.5L of fuel per 100km or better, depending on the driving conditions.”

“If you do the math, $1.30 per litre of fuel with an annual distance travelled From a business perspective and especially working in the fresh produce of 30,000km can end up costing you industry, the cleaner and more efficient an estimated $4,875 a year or $24,375 over a five year period.” the vehicle to transport product in – the better the image of your business, the fresher the product remains “A MODERN VEHICLE SUCH AS and the bigger THE VOLKSWAGEN TRANSPORTER saving in your hip CAN ACHIEVE AS LITTLE AS 7.5L pocket.

OF FUEL PER 100KM OR The Fresh State of Affairs, in partnership BETTER, DEPENDING with Bayford ON THE DRIVING Volkswagen Epping, CONDITIONS.” ran some figures to see just how much saving there was to be made by updating your vehicle and taking advantage of new technologies that save you DO YOUR dollars in the long run.

“If your old van or ute is only getting 400km from an 80L tank it is using around 20L of fuel per 100km of

RESEARCH AND WORK OUT WHAT YOU NEED.

BE FLEXIBLE BUT ONLY FOR THE RIGHT VEHICLE.

To organise Santa to bring you an extra Christmas present this year, visit Kurt Choromanski at Bayford Volkswagen Epping across the road or give him a call on 9409 9000.

SAFETY MATTERS – GO FOR A TOP STAR RATING .

CALCULATE YOUR RUNNING COSTS IN ADVANCE.

CHOOSE A COLOUR THAT MAKES UPDATING EASY – WHITE, BLACK AND SILVER ARE THE MOST POPULAR COLOURS.

34

OF AFFAIRS

issue 35 dec 2016

EUROPA CHALLENGES THE LARGE CHAINS OF AFFAIRS

OF AFFAIRS

Fruit and veg greengrocers have been selling quality produce to consumers for as long as wholesale markets have been in operation. As a central market system, we rely on the success of greengrocers just as much as we rely on the success of growers for a vibrant, busy and sustainable wholesale market.

The greengrocer has struggled since markets in the early days, and says the the large supermarkets grew their people were beautiful and their word powerbase and busy consumers was their bond regardless of supply have grown accustomed to the and demand. “I remember pushing my convenience of shopping in the one trolley around the market and waiting place at the one time.

Greengrocers have GREENGROCERS HAVE HAD TO EITHER had to either adapt or face extinction and ADAPT OR FACE EXTINCTION AND A a recent visit to Tony RECENT VISIT TO TONY MADAFFERI’S Madafferi’s Market Europa in Moorabbin MARKET EUROPA IN MOORABBIN showcases not only adaptation but the SHOWCASES NOT ONLY ADAPTATION ability to challenge the BUT THE ABILITY TO large supermarkets at their own game.

CHALLENGE THE LARGE

Tony Madafferi first SUPERMARKETS AT THEIR started in the fresh produce industry OWN GAME. in 1968 working for a small Moonee in line to collect Ponds greengrocer. He grew to produce by hand” love the industry and was able to he says. “You would see first hand the effect that the be thrown cabbages supermarket phenomena had on straight off the truck small greengrocers. “There were 3860 and the water would independent retailers back then,” splash on your face recalls Tony who has been a buyer at they were so fresh”. all three Melbourne wholesale markets – Queen Victoria, Footscray Road and In those days, Tony says Epping. “Now there are only about 700 there was more physical greengrocers left in Melbourne”. work to buy produce because there were no forklifts. “It took a much longer Tony migrated to Australia from Italy at time and we started the market later the age of 16 years with only a suitcase than we do today but it still all worked.” to his name. He had no choice but to learn on his feet and so he rolled up With a family of his own all now his sleeves and did exactly that. He working in the Europa business, Tony has fond memories of the wholesale is a big advocate of later market

hours preferring to work in his shops all day, start at the market later and work smarter. “I have built strong relationships with wholesalers and they know what I want so I don’t need to be there too early.”

Becoming a specialist in the retail space, Tony saw an opportunity early on for

35

Tony workin g in the fruit shop in 1968

The Melbourne Markets Credit Service is available at the Melbourne Market to make transactions even more streamlined and to save time at the market so Tony can do what he does best – build and strengthen relationships.

TOP 5 reasons for buyers to open an account with the MMCS: Confidently purchase from any Credit Service Wholesaler or Grower Receive one statement a week covering all credit purchases from registered sellers in the Credit Service Pay once a week by direct deposit Save on banking fees Increase office staff productivity by reducing paperwork. greengrocers to model their stores on the supermarket format but with a twist called ‘customer service’. This has seen him open 46 stores in his lifetime following this successful recipe.

These days he has four flagship Market Europa outlets located in specific areas around Melbourne as well as a warehouse which acts as a distribution centre once again modelled off the large supermarket chains.

Asked what makes his stores different to the large retail chains, Tony says it is the customer service and quality products. “We have continental flavors at our stores and only stock the best and the freshest stock,” he adds. A walk around his Moorabbin store highlights a large fresh produce

After 48 years, Tony still selects the fr eshest produce for his Market Euro pa stores

section similar in look and feel to a main supermarket chain, an abundance of continental cheeses, deli meats and a generous butcher section. The café is a popular addition together with the array of seafood ranging from dried stock to bottled delicacies that keep his customers coming back for more.

If you can’t beat them, join them!

This is certainly a motto that has been used in Market Europa’s strategy to success and proof that the smaller retailer can compete with the larger chains by using the same formula only making it better.

So what’s next? Plans to open another Market Europa store is currently underway with potential

sites being investigated, ensuring this popular chain is front and centre as a shopping experience. Back at the wholesale market, Tony continues his tradition of buying fresh produce and still remains adamant that the earlier market is not ideal and could in fact be detrimental to family businesses such as his. “I have set up this business for my family but if the market continues to trade earlier and earlier, it will affect my son’s quality of life with his young family.” This is not an uncommon situation and something the market community need to take into consideration when thinking about the sustainability of the industry.

36

OF AFFAIRS

issue 35 dec 2016

OF AFFAIRS

unch P e n g a p m a h C y it ru F

OF AFFAIRS

g r a a r i M tas y r r e nb

Cra

edients in a llowing ingr fo e on th ne bi Com ir and enjoy ice cubes, st large jug with er’s day: a hot Summ ing wine chilled sparkl • 1 ½ cups ade chilled lemon • 1 ½ cups a ed vodk • 1 ⁄3 cup chill liqueur ibu coconut • 1 ⁄3 cup Mal • 1 lime s en raspberrie • 100g froz it pulp ru nf io h pass • ½ cup fres

In blender, place 3 to 4 cups crushed ice with ¾ cup fresh lime juice and then add the following ingredients and blend until slushy: • 1 cup cranberry juice • ½ cup sugar • 1 ½ cups frozen cranberries • ¾ cup tequila • ½ cup orange flavoured liqueur

FRUITY FESTIVE RECIPES TO FUEL YOUR CHRISTMAS Pomegranate White Wine Panna Cotta PANNA COTTA:

In a small bowl, sprinkle the gelatine over the water, whisk together, allow to sit for 5-10 minutes to activate. In a large saucepan, heat 1 cup heavy cream, 1 cup of milk, ¼ cup granulated sugar and a pinch of salt over medium heat, stirring until sugar fully dissolves. Bring to a low simmer and add in the gelatine, stirring constantly for 1-2 minutes. Remove from heat and stir in 2 tsp of vanilla extract.

Divide evenly between serving glasses.

Refrigerate for 4-6 hour until set.

WHITE WINE SYRUP: In a small saucepan, bring 1 cup white wine, ¼ cup of pomegranate seeds and 1 tbsp sugar to a slow simmer. Reduce the wine by half to concentrate the flavour.

Remove from heat, strain the seeds out of the syrup and chill. Spoon the wine syrup evenly over panna cottas and sprinkle with fresh pomegranate seeds. Keep chilled until serving.

lls a B n o l e M Drunken FRUIT:

rmelon, ss wate le d e e s 1 small lon dew me 1 honey

loupe, 1 canta

, y vodka raspberr p u c 1 juice, ineapple 1 cup p . c e S er riple contain ½ cup T hallow s a in e c and pla at Ball fruit Add liquid so th . d li ed. rg e m b with a u s alls are few all the b ill for a h c d n a g Cover in rv . efore se hours b

LIQUID:

37

Christmas Orange Trifle

Spiked Fruit Cup

Peel 3 oranges making sure the pith is removed, slice as thinly as possible and arrange over a dinner plate. Sprinkle with the 1 tbsp Demerara sugar followed by 2tbsp Grand Marnier and set aside.

Place four cups of sliced fruit such as strawberries, raspberries, grapes, pears and plums in a large bowl. Toss with ½ cup sugar and basil sprigs.

Stir in 1 ½ cups white rum to cover fruit. Refrigerate between 2-8 hours, stir a few times. Stir in lime juice and serve.

Crumble 300gm of leftover Christmas pudding into large pieces and scatter over the bottom of a trifle bowl.

Place the oranges over the pudding in a layer and pour over any juices. eat 250gm mascarpone until B smooth, then stir in 500 gm custard. Spoon the mixture over the top of the oranges.

Lightly whip 300ml of double cream until smooth, then stir in the custard. Spoon the mixture over the top of the oranges. Sprinkle with almonds and grated chocolate.

EVERYONE HAS A CHRISTMAS RECIPE, BUT WHY NOT TRY SOMETHING NEW THIS YEAR WITH ONE OF OUR INDULGENT, INTOXICATING AND FRUITY ALTERNATIVES WITH PRODUCE STRAIGHT FROM THE MARKET FLOOR!

Frozen Christmas Berry Pudding P lace ½ cup caster sugar and 1 cup water in a small saucepan over low heat and stir until sugar is dissolved.

Bring to boil for one minute.

Place ½ cup currants and ¾ cup sweetened dried cranberries in a bowl and pour over sugar mixture.

Set aside for 10 minutes or until the fruit is plump. Drain and allow to cool completely.

P lace 2 litres vanilla ice cream, 2 tsp vanilla bean paste and

1 tsp cinnamon in the bowl of an electric mixer and beat for 1 minute or until softened.

Stir through the currant mixture, 85g unsalted shelled and chopped pistachios, and ¼ cup brandy and spoon into a 1.75 litre-capacity pudding basin lined with muslin.

Top with a round of non-stick baking paper and freeze for four hours or overnight to set. Top with blackberries and raspberries and dust with icing sugar.

Cherry Liqueur Mix 2 ½ cups of vodka, 1 cup of brandy and 1 ½ cups of sugar together until dissolved.

Cut each washed cherry slightly to open (leave in pits) and place in two sterile mason jars, pour liquid mixture over cherries; stir and cap with tight lids. For the first two weeks, shake jars several times.

Let age in a cool, dark place for at least 3 months for best flavour.

Strain off liqueur through a wire mesh strainer and discard cherries.

38

THE BENEFITS OF MEMBERSHIP “FRESH STATE LTD REPRESENTS MORE THAN 80% OF THE MELBOURNE WHOLESALERS AND THIS SUPPORT REFLECTS THE DIRECTIONS AND PROGRAMS TAKEN BY FRESH STATE TO PROVIDE STRONG REPRESENTATION, VALUE AND SERVICES TO MEMBERS.” – SHANE SCHNITZLER, FRESH STATE PRESIDENT

Being a member of Fresh State Ltd means you can benefit from:

with State and Federal Governments • Communication and other associations/industry groups on your behalf

PLUS

data of incoming market product • Manifest volumes available free of charge exchange through • Information Fresh State of Affairs magazine and attendance at various meetings

and networking opportunities • Social at our annual events such as the Fresh State Ball

insurance and rental • Reduced premiums central website to access • Aimportant information such as members Terms of Trade

Special purchasing deals on • select motor vehicles to administration • Access assistance and equipment

through the Fresh State office

• MMCS & Fresh Test discounts

TAKE ADVANTAGE OF: MELBOURNE MARKETS CREDIT SERVICE (MMCS) – melbmcs.com.au A professional service assisting sellers and buyers nationally to buy and sell using credit in the Melbourne Markets

FRESH TEST Chemical and microbial testing of fresh produce for wholesalers quality assurance programs DATA FRESH Current daily wholesale prices from the market floor (including historical data) FRESH SPECS A product specification standard which assists with meeting quality assurance standards.

FOR MORE INFORMATION CONTACT FRESH STATE AT 03 9408 6627 OR VISIT FRESHSTATE.COM.AU TO DOWNLOAD A MEMBERSHIP FORM

FRESH STATE GAS STATION Access to a fully manned, premium Gas Station at the Market

39

HR SUPPORT

OPERATIONS PLANNING -

- HELP DESK - RECRUITMENT

MANUALS POLICIES -

- STRUCTURE

PROCEDURES -

- POLICIES

AUDITS -

MARKETING - SOCIAL MEDIA - PUBLIC RELATIONS - STRATEGY

The team at FC Business Solutions would like to send the Melbourne Markets Community our warmest wishes for the festive season.

CONTACT@FCBS.COM.AU (03) 9533 0028 WWW.FCBS.COM.AU

40

AMAROK HIGHLINE

OF AFFAIRS

issue 35 dec 2016

OF AFFAIRS

OF AFFAIRS

$53,990 FROM

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