Personalization

The future of healthcare is personalized.

With more choices than ever and easy access to services and products, healthcare customers, including patients, providers and caregivers, are favoring experiences that take into account their individual

The market is oversaturated with ‘one -size fits all’ solutions. What can make an offering more unique is its ability to provide a customized, tailored solution, validating customers’ needs and pain points.

Treatment

Personalization:

Therapy options specific to an individual patient’s health history, lifestyle and genetics, for greater efficacy and easier provider decision-making.

For example, at Virginia Tech, scientists have developed a 3D tissue-engineered model of the glioblastoma tumor microenvironment that can be used to learn what treatments will be most effective in eradicating the tumors at a patient-specific level. The goal is to take a patient's tumor, build a model of it, test drugs on it, and advise a clinician around which therapy will work best.

Precision in Devices: or rare conditions.

Customized manufacturing processes to enable quicker solutions for personalized healthcare outcomes.

For example, Medical devices manufactured with 3D printing offer personalization by custom printing products in smaller batches at lower costs. This can deliver higher dimensional accuracy for surgical teams looking to practice with synthetic organs, patient-specific anatomical models, or use personalized printed surgical instruments.

For example, Health insurance industry leaders Blue Cross and Blue Shield are offering new customized resources to help patients beyond the doctor’s office by supporting them in their complex cancer journeys. Blue Cross Blue Shield of Massachusetts has partnered with Robin Care to provide 24/7 support services and tools such as helping patients understand their diagnosis and treatments and support their health claims and clinical visits.