Branding and Design
frenchCALIFORNIA is a globally minded interior design and branding studio that works with brands to elevate their identity, propel public awareness, and drive sales with a focus on innovation and impactful design.
We have experience in key markets to accompany and support our clients in their journey.
REAL ESTATE, HOSPITALITY AND DESIGN Creative marketing designed to target your audience and prospective buyers in a budget friendly way.
WHAT WE DO
STRATEGY
FULL-SERVICE DESIGN
ACTIVATION
Mood board and research
Brand Architecture
Photography and videography
Demographics profile
Market Research
Social media and cross promotion
Concept ideation
Brand ID
Events ideation and activations
ABOUT frenchCALIFORNIA is a globally minded interior design and branding studio that works with brands to elevate their identity, propel public awareness, and drive sales with a focus on innovation and impactful design. Founded by Paris-born, San Francisco-based Guillaume Coutheillas, frenchCALIFORNIA is a 2021 NYCxDESIGN Award Honoree for exceptional interior design. The studio’s projects have been featured in top-tier publications including Architectural Digest (US, Spain, Middle East, India), Elle Decor (US, Spain, Russia), Galerie, Dezeen, Robb Report, Interior Design, Mansion Global, San Francisco Chronicle, San Francisco Magazine as the cover story, and many more. Among its many services, frenchCALIFORNIA has been highly recognized for introducing novel strategies to the real estate industry and changing the perception of the typical model residence. frenchCALIFORNIA conceptualizes, designs and curates collectible design and art exhibitions within one-of-a-kind, luxury model residencies, partnering with galleries, artists and realestate developers to create significant showcases that drive sales for both the real estate developers and gallerists.
DESIGN
CASE STUDIES
111 West 57th – The Steinway Tower
100 Franklin – Model Residence
22 Vendôme
frenchCALIFORNIA brings museum-quality pieces to a Landmark Building.
“The Most Beautiful Apartment On Earth” – ELLE Decor
A new brand identity for a luxury Condominium project.
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Neri & Hu X de la Espada X The Future Perfect X Sonos
12 Warren St. – Model Residence
Wallpaper* Handmade x Jaguar
The Team unveils 12 Warren’s first furnished interiors, complete with bluestone accents.
“Showcases the best of contemporary and midcentury Brazilian design.” – Architectural Digest
A unique partnership with Wallpaper* Handmade and Jaguar created a distinct look at the International Contemporary Furniture Fair.
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PARTNERSHIPS AND CO-BRANDING PARTNERSHIPS PARTNERSHIPS AND CO-BRANDING
& CO-BRANDING
PRESS
TEAM Stephanie / Marketing + Strategy
Leo / Designer
After three years as a commercial real estate project manager focusing on high value properties, Stephanie transitioned into marketing strategy and design for real estate-related businesses. Stephanie has developed and managed strategies and design across industries for nearly 15 years.
Having worked with such designers as Jay Jeffers and Steven Volpe, Leo knows design. With a degree from the Rhode Island School of Design, he draws upon his education in the visual arts to create unique and eye catching spaces. He is based in San Francisco and builds showstopping installations for FCA’s clients.
Patricia / Marketing + Analytics
Chelsea / Designer
Patricia is a Connecticut-born marketer. After spending six years as a full charge bookkeeper to several local businesses, Patricia expanded her services to include business support. Patricia pays attention to the small details and has a strong ability to manage FCA’s internal tasks.
Chelsea is known for her hands-on approach to creating magazine-worthy spaces. Based in NYC, she has managed luxury interior installations for iconic brand Ralph Lauren. Her reputation as a creative who loves process, craftsmanship, and authenticity has made her in demand with FCA’s high-end clients.
Daniel / Content Manager
Charlotte / Senior Designer + Axel / Senior Designer + Illustrator
A Palm Beach-based marketing professional with an eye for style. With more than six years in content and luxury marketing to his name, Daniel can find the best images for social media content. He knows what works and what doesn’t. With his MBA in process, he is current on the newest marketing and media trends.
Charlotte and Axel are a team of Paris-based graphic designers. Strategic design and a comprehensive services approach make up the core of their business approach. Their belief is that a brand is more attractive with a soul.
Bernadette / Content Manager
Jake / Architect + Designer
Bernadette made her way to FCA with five years of experience in content creation and management. She uses her BA in Psychology to craft social media content that highlights relationships. Her expertise in Industrial Organization helps her navigate social media across different lines of business.
With a Bachelor’s of architecture degree from the University of Miami, Jake has worked in design offices both big and small. A creative and driven designer, he has gathered experience on a range of projects, from luxury residences to multimillion-dollar cultural works. He has gained an eye for style and attention to detail.
OUR UNIVERSE
REAL ESTATE
Sea One
REAL ESTATE
Sea One
REAL ESTATE
Sea One
REAL ESTATE
532W20
REAL ESTATE
22 Vendome
REAL ESTATE
22 Vendome
REAL ESTATE
22 Vendome
REAL ESTATE
22 Vendome
REAL ESTATE
22 Vendome
REAL ESTATE
The Box
REAL ESTATE
The Box
REAL ESTATE
111 West 57th Street
REAL ESTATE
111 West 57th Street
REAL ESTATE
111 West 57th Street
REAL ESTATE
La Maison / Groupe Launay
REAL ESTATE
100 Franklin
REAL ESTATE
100 Franklin
REAL ESTATE
100 Franklin
REAL ESTATE
The Brooklyn Home Co.
REAL ESTATE
The Brooklyn Home Co.
REAL ESTATE
The Brooklyn Home Co.
REAL ESTATE
Miro
REAL ESTATE
Miro
REAL ESTATE
Miro
REAL ESTATE
Fifteen Fifty
REAL ESTATE
Fifteen Fifty
REAL ESTATE
Fifteen Fifty
REAL ESTATE
Eve
REAL ESTATE
Eve
REAL ESTATE
Eve
INNOVATION
Planorama
INNOVATION
Planorama
INNOVATION
Bonami
INNOVATION
Bonami
INNOVATION
Intech
INNOVATION
Intech
INNOVATION
Intech
INNOVATION
Xenocs
INNOVATION
Xenocs
INNOVATION
XrAI
INNOVATION
XrAI
INNOVATION
Wazo
LIFESTYLE
Bouteillerie
LIFESTYLE
Lolo
LIFESTYLE
Tonton
LIFESTYLE
7Tea
LIFESTYLE
Ateliers Gohard
LIFESTYLE
Conexion
LIFESTYLE
Design & Technologies
LIFESTYLE
Design & Technologies
LIFESTYLE
Christian Constant
LIFESTYLE
Christian Constant
LIFESTYLE
Christian Constant
LIFESTYLE
Claverin
LIFESTYLE
Claverin
LIFESTYLE
All In Bio
LIFESTYLE
Spok
LIFESTYLE
Burger’s Banquet
LIFESTYLE
Sublimité
www.frenchca.com info@frenchca.com 415-590-3382