frenchCALIFORNIA - Portfolio - Residential

Design Services

frenchCALIFORNIA is a globally minded interior design studio with a focus on innovation and impactful design.

Founded by Paris-born, San Francisco based Guillaume Coutheillas, frenchCALIFORNIA is a 2021 NYCxDESIGN Award Honoree for exceptional interior design.

The studio’s projects have been featured in top-tier publications including Architectural Digest (US, Spain, Middle East, India), Elle Decor (US, Spain, Russia), Galerie, Dezeen, Robb Report, Interior Design, Mansion Global, San Francisco Chronicle, San Francisco Magazine as the cover story, among many more.

We help our clients by guiding and supporting them on their journey to create a home.

STRATEGY

WHAT WE DO

Mood board and research

Concept ideation

Interior design concept

FULL-SERVICE DESIGN

FF&E sourcing and procurement

Model residence staging and styling

Photography and videography

ABOUT

frenchCALIFORNIA is a Branding and Design Agency focused on Real Estate, Architecture and Design.

Founder Guillaume Coutheillas is a Paris-born Marketing and Branding expert based in San Francisco and New York.

After 10 years building a reputation for innovative & design-driven marketing - Coutheillas saw an opportunity in the market to provide Real Estate companies the kind of tailored and strategy-driven marketing services that are typically out of reach.

frenchCALIFORNIA was founded on these principles as a marketing house designed to help Real Estate, Architecture and Design brands elevate their identity, propel public awareness and drive sales.

frenchCALIFORNIA utilizes its expansive collective of artists, creators, and influencers to help shape the identity of its partner brands.

The agency’s projects have been featured in renowned publications such as Vogue, Architectural Digest, Forbes, Dezeen, Artnet and The New York Times.

111 West 57th – The Steinway Tower

frenchCALIFORNIA brings museum-quality pieces to a Landmark Building.

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CASE STUDIES

The Belnord – Model Residence

“The Belnord Project is the brainchild of Guillaume Coutheillas, founder of interior design and branding studio frenchCALIFORNIA.“

– Robb Report

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22 Vendôme

A new brand identity for a luxury Condominium project.

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Crescent Nob Hill – Robert Stern

“The Robert Residence was designed by frenchCALIFORNIA.” – Mansion Global

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532 W 20th Street

frenchCALIFORNIA unveils a new design project within 532 W 20th Street in New York City’s Chelsea neighborhood.

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Fifteen Fifty by RELATED

San Francisco Penthouse Converted to Exhibition Space for Traveling Gallery of Unique Pieces.

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TEAM

Stephanie / Marketing + Strategy

After three years as a commercial real estate project manager focusing on high value properties, Stephanie transitioned into marketing strategy and design for real estate-related businesses. Stephanie has developed and managed strategies and design across industries for nearly 15 years.

Patricia / Marketing + Analytics

Patricia is a Connecticut-born marketer. After spending six years as a full charge bookkeeper to several local businesses, Patricia expanded her services to include business support. Patricia pays attention to the small details and has a strong ability to manage FCA’s internal tasks.

Daniel / Content Manager

A Palm Beach-based marketing professional with an eye for style. With more than six years in content and luxury marketing to his name, Daniel can find the best images for social media content. He knows what works and what doesn’t. With his MBA in process, he is current on the newest marketing and media trends.

Bernadette / Content Manager

Bernadette made her way to FCA with five years of experience in content creation and management. She uses her BA in Psychology to craft social media content that highlights relationships. Her expertise in Industrial Organization helps her navigate social media across different lines of business.

Leo / Designer

Having worked with such designers as Jay Jeffers and Steven Volpe, Leo knows design. With a degree from the Rhode Island School of Design, he draws upon his education in the visual arts to create unique and eye catching spaces. He is based in San Francisco and builds showstopping installations for FCA’s clients.

Chelsea / Designer

Chelsea is known for her hands-on approach to creating magazine-worthy spaces. Based in NYC, she has managed luxury interior installations for iconic brand Ralph Lauren. Her reputation as a creative who loves process, craftsmanship, and authenticity has made her in demand with FCA’s high-end clients.

Charlotte / Senior Designer

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Axel / Senior Designer + Illustrator

Charlotte and Axel are a team of Paris-based graphic designers. Strategic design and a comprehensive services approach make up the core of their business approach. Their belief is that a brand is more attractive with a soul.

Jake / Architect + Designer

With a Bachelor’s of architecture degree from the University of Miami, Jake has worked in design offices both big and small. A creative and driven designer, he has gathered experience on a range of projects, from luxury residences to multimillion-dollar cultural works. He has gained an eye for style and attention to detail.

OUR WORK

STEINWAY TOWER

FIFTEEN FIFTY

1550 Mission Street | San Francisco

THREE-BEDROOM PENTHOUSE

CRESCENT

875

TWO-BEDROOM RESIDENCE

TWO-BEDROOM RESIDENCE

Warren Street | New York

TOWNHOUSE WITH COURTYARD

BROOKLYN

Sackett Street | New York

PRIVATE TOWNHOUSE

TENNESSEE

Pie Town | Nashville

TWENTY FURNISHED HOMES

SAN FRANCISCO

Four Seasons Residences | Mission Street

THREE-BEDROOM RESIDENCE