FURNITURE
A refined blend of modern silhouettes and curated vintage—each piece selected to reflect the imagined lifestyle of its resident. With deep experience in buildings like Brooklyn Tower, , f frrenchCALIF enchCALIFORNIA ORNIA creates spaces that feel both elevated and lived in.
DECOR & ACCESSORIES
Layered textures, luxurious linens, and thoughtful accents—from signature brands like Byredo, L’OBJET, and Augustinus Bader—deliver a personalized sense of luxury that feels intimate, not staged.
PAINT & DRAPERY
Custom paint colors and optional drapery treatments add architectural polish and mood-setting distinction. Colors may be uniquely named for each persona— exclusively available to residents of Brooklyn Tower.
ART
Each residence will feature emerging artists and collectible works—introducing tenants to the early stages of their own curated collection. We envision partnerships with local creatives, including presence at open house events.
PARTNERSHIPS & COLLABORATIONS
Through exclusive brand alignments and editorial partnerships, each residence becomes more than a model—it becomes a story. These collaborations are crafted to spark press interest and deepen the emotional connection to the space.
CURATED OBJECTS
Sustainable, soulful, and storied—select Artisans pieces from our own 1stDibs storefront add character and depth. These are the kinds of objects that make a space feel truly collected, not just decorated.
SOUND
Each model will include a curated playlist designed to align with its persona— creating an atmospheric layer that connects emotionally and experientially with visitors.
Brooklyn Tower CONCEPT SUMMARY
GENERAL CONCEPT
AtBrooklyn Tower, interiors are not simply outfitted — they are imagined. Each of the model residences will reflect a fully realized lifestyle, brought to life through thoughtful design, artful furnishings, and a distinct point of view.
The vision is to move beyond neutral backdrops and into an emotional, aspirational experience — a showcase of how downtown living can feel personal, collected, and quietly luxurious. The approach is narrative-driven: each model tailored to a specific persona, yet connected by an overarching sense of modern refinement and urban intelligence.
DESIGN NARRATIVE
1. ELEVATED DOWNTOWN
The interiors will evoke quiet confidence — blending natural textures, sculptural lines, and an edited palette of warm neutrals with rich, tactile accents. Materials will feel authentic, considered, and inviting. Furniture silhouettes will be modern, with a collected sensibility.
2. LIVES IN RESIDENCE
Each residence will represent a fully imagined New Yorker — a creative director, a global entrepreneur, a design-forward couple, a young family — allowing the space to resonate emotionally with potential tenants. No two residences will be the same, yet all will express a cohesive narrative of thoughtful, elevated living.
3. DESIGN WITH SOUL
From curated books to meaningful objects, custom artwork, and layered lighting, every detail will contribute to a story. The result will be spaces that feel lived in, not just designed — interiors that invite a buyer to say: “I see myself here.”
SMART TECHNOLOGY
Discreet but powerful, smart home features (via partners like Google Home, Bang & Olufsen, Philips Hue, and Apple) will enhance everyday living with seamless control and intuitive ease.
Smart lighting technology allows for adjustable light sources that enhance daylight conditions—ideal for optimizing home office environments throughout the day.
Unit78C—TheEntertainers
Designedforasophisticatedprofessional couplewithacreativespirit,Unit78Cis centeredaroundentertainingandelevated cityliving.Theexpansivechef’skitchen flowsseamlesslyintothelivingroomandout tothespectacularprivateterrace,creating aneffortlessindoor-outdoorlifestylethatis equallysuitedtointimatedinnersorlarger gatherings.
Theinteriorsembraceamoody,refined palettethatreflectsBrooklynTower’sbold architecturalcharacterwhileremaining highlyfunctionalforeverydayliving.
Thethirdbedroomisintentionallyconceived asaluxurioushomeofficewithabeautifully designeddaybedforoccasionalovernight guests,allowingthespacetosupportboth workandhospitalitywithoutcompromising itselevatedaesthetic.
Theresultisaresidencethatfeels memorable,sophisticated,anddistinctly BrooklynTower.
Designedforadiscerningprofessionalcouple withacreativeedge,Unit75Coffersthe flexibilitytoevolvewithitsowners.While perfectlysuitedforagrowingfamily,the residenceisequallycompellingforbuyers whovaluegenerousentertainingspaces, thoughtfuldesign,androomtoadaptover time.
Theexpansivegreatroomistheheartofthe home,offeringmultipleopportunitiesfor gathering,relaxing,andentertaining.The largeopenkitchenencouragesconnection andeverydayliving,whilethesecondary bedroomsareenvisionedassophisticated, flexiblespaces—idealforchildren,guests,or evolvingfamilyneeds.
Throughout,thedesignbalanceswarmth, practicality,andquietluxurytocreatea homethatfeelspersonalratherthanstaged.
CURATED ART PROGRAM
For Brooklyn Tower, we have curated a collection of emerging and established artists whose work reinforces the architecture, enhances the interiors, and creates an emotional connection with prospective buyers. NARRATIVE DECK.pdf
Our Curatorial Approach
* A carefully balanced mix of abstraction, photography, and contemporary works.
* Art selected to complement Brooklyn Tower’s bold architecture and refined material palette.
* Pieces chosen to create residences that feel collected, personal, and authentic—not staged.
* A program that introduces buyers to collectible contemporary artists while enhancing the overall lifestyle narrative.
FeaturedArtists
*LeighWells–Expressivemixed-media compositionsthatbringbalanceandtexture.
*LeiseDichAbrahamsen–Bold, contemporaryworksintroducingcolorand energy.
*MarcGabor–Intimatephotographythat addsdepthandstorytelling.
*TheHeidies–Graphic,modern compositionswithasophisticatededge.
*NordProjects–Refinedcontemporary pieceswithunderstatedelegance.
*AnaSantl–Calm,serenecompositionsthat softenprivatespaces.
*MarleighCulver–Vibrantabstractworks introducingmovementandvisualinterest.
*GiaCoppola&AlarahGee–Narrativedrivenpiecesthatcelebratecreativityand individuality.
