Freesurf 2015 Media Kit

2015 MEDIA KIT

Company Profile Manulele targets a youthful and active audience and translates the stoke of surfing to our evergrowing international audience.

Manulele delivers Hawai‘i’s premiere surf, beach lifestyle and board sports content through print, television, web and other digital media. Based at Sunset Beach on O‘ahu’s North Shore, Manulele Incorporated is directly connected to the source of the action, athletes and industry players who set the trends.

A humble, hard working production team delivers a blend of stunning imagery and family-friendly entertainment to a local, national and international audience.

Manulele’s growing media list includes ESPN.com, Surfline, Fox Sports, PBS, ABC, Outside Television Network, OC 16, Time Warner Cable and COX 3, as well as international media outlets in Japan, OFF TV in Brazil and Fuel TV in Australia.

Freesurf Magazine, Board Stories TV, freesurfmagazine.com and Manulele’s other outlets provide prime opportunities for companies interested in targeting males and females between the ages of 12 and 54 who engage in healthy and active lifestyles popularized by the booming extreme sports industry.

Global surfing market to reach $13.2 billion by 2017, according to a new report by Global Industry Analysts, Inc.

“ The sport of surfing has manifested itself into a billion-dollar market.

Increased accessibility and affordability has drawn a significant number of surfing participants and has attracted wide demographic clusters beyond just the younger generation.�

- Global Industry Analysts, INC. Surfing: A Global Strategic Business Report, 2011

Circulation •

Demographics

Readership

20,000 printed copies / month

160,000 impressions / month

•

61% male surfers*

Pass around value of 8 people per issue

•

39% female surfers*

•

Distributed free to 300+ locations in Hawai’i and Southern California

•

•

• Targeted

toward Gen X and Gen Y

Distributed at trade shows and surf events in the mainland and statewide.

•

CHINA MADAGASCAR FIJI NORWAY CHILE BRASIL IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES SAMOA PORTUGAL SPAIN ENGLAND CANDA WESTERN AUSTRALIA JAMAICA PANAMA CUBA MOROCCO TAHITI PUERTO RICO FLORIDA ISRAEL COLOMBIA KOREA CAPE VERDE ARGENTINA ITALY ECUADOR NICARAGUA BAHAMAS SWEDEN URUGUAY VENEZUELA BARBADOS DOMINICAN REPUBLIC NAMIBIA INDONESIA JAPAN THAILAND

BOMB UCH A

B E T T E R F A S T E R STRONGER

SUMMER in the CITY

FREE

5 Reasons to Leave Hawai`i 1 2

FREE

F R E E

V #

1 1

In Hawai’i

In Hawai’i

+

3 0

Ye a r s

o f

T h e

E d d i e

+

K e a n u

A s i n g

Shane Dorian, Mexico. Photo: Edwin Morales

MALAYSIA SINGAPORE ARUBA SOLOMAN ISLANDS FINLAND ALASKA IVORY COAST OREGON ICELAND SOMALIA VANATU INDIA HONDURAS NEW YORK GUATEMALA Ezekiel Lau / Photo: Brian Bielmann

Volume 11 Number 10 / 2014 Beach & Board Buyer’s Guide + Brian Bielmann + Waialua Sugar Mill + Board Story: Mick Fanning + Bethany Hamilton Dusty Payne. Photo: Sean Reilly

VIETNAM NORTH CAROLINA CALIFORNIA SRI LANKA MOZAMBIQUE CHINA MADAGASCAR SOUTH AFRICA FIJI NORWAY CHILE NICARAGUA BRASIL IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES SAMOA PORTUGAL SPAIN ENGLAND CANDA JAMAICA PANAMA

V 1 1

CUBA MOROCCO TAHITI PUERTO RICO NEW ZEALAND FLORIDA ISRAEL COLOMBIA KOREA CAPE VERDE ARGENTINA ITALY ECUADOR NICARAGUA

M A D E

N 8

BAHAMAS MEXICO SWEDEN URUGUAY VENEZUELA BARBADOS DOMINICAN REPUBLIC NAMIBIA TAVARUA JAPAN THAILAND MALAYSIA SINGAPORE ARUBA SOLOMAN ISLANDS FINLAND ALASKA IVORY COAST OREGON ICELAND SOMALIA VANATU INDIA HONDURAS NEW YORK GUATEMALA VIETNAM NORTH CAROLINA

KU L I ` O U ` O U K I DS • TOW N G O L D E N H O U R • T H E N & N OW • Z A K

Surfer Kekoa Cazimero Photo Tony Heff

in Hawai`i

SRI LANKA MOZAMBIQUE CHINA MADAGASCAR FIJI NORWAY CHILE BRASIL IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES

Panama Bocas del Toro Caribbean Infused Panamanian Adventure

in Hawaii

Vol 11 #6

Surfer Kaoli Kahokuloa Photo Mike Latronic

WESTS

in Hawaii Volume 11 Number 2

v11n2.indd 1

+ XXX Crown Wrap + Mick + Sharks

Surfer: Kelly Slater

Photo: Sean Reilly

Volume 11 Number 1

Wild, Wild MADE

MADE

MADE

in Hawaii

1/20/14 12:17 PM

“American surfers have a median age of 34 years old, have a college education or above, and are employed full-time earning $75,000 a year.”

- Surf-First and The Surfrider Foundation. A Socioeconomic and Recreational Profile of a Surfer in the United States

* Percentages represent the island of Oahu, which harbors approximately 80% of Hawai’i’s population.

Jamie Obrien

Photo: Sean Reilly

In Print | Freesurf Magazine

Hawai‘i’s only standard glossy, full color surf magazine Freesurf Magazine made its debut in 2002. Born on the North Shore of O‘ahu - the surf Mecca of the world - Freesurf is dialed into the global surf community and is the authority on Hawai’i’s surfers and beach culture. The only surf publication in the world produced on the North Shore, Freesurf delivers authentic surf coverage from the front lines and throughout.

The monthly publication promotes a young, free and energetic lifestyle. The content is informative and captivating, while remaining family-friendly. Freesurf Magazine prints 20,000 copies per month, which are distributed free to hundreds of locations in Hawai‘i and Southern California.

In Hawai’i, our distribution locations include all Jamba Juice shops, surf, and other specialty stores. You can find Freesurf in over 50 locations in Southern California, including Huntington Beach, Irvine, Dana Point, San Clemente, Hermosa Beach and Newport Beach.

The magazine is also distributed at Agenda and Surf Expo trade shows, and is on hand at surf and beach events in Hawai’i throughout the year.

Freesurf is also available on all transpacific Hawaiian Airlines flights and Premiere Club lounges.

With no cover price in Hawai’i and Southern California, your customers are guaranteed to pick up Freesurf.

Baby Boomers

Income by Demographic Group in Trillions

Born between 1946 and 1964.

Most notable for their significant impact on the economy during post WWII.

Harland Clarke, Generation Y: Why They’re Worth a Second Look, Stephen Nikitas, Senior Strategist

8.3 6.4

Gen X Born between mid 1960s and early 1980s. Most notable for entrepreneurial advancements, exposure to music television and commercialization of extreme sports.

1.1 2010

2015

2020

2025

Gen Y Born between the 1980s and 2000. Most notable for a lifestyle immersed in technology, emphasizing a work-life balance and working toward global community-mindedness.

“In just seven years, Gen Y’s income will exceed that of Baby Boomers and Gen X combined.”

Freesurf represents the Gen X and Gen Y audience, with expectations for a growing Gen Y consumer market.

In the Media | Manulele, Inc. Combined with nearly 20 years of media experience, Manulele is Hawai‘i’s premiere surf media source. Our production team is ready and able to get your company the images and content you need. Wellappointed with the latest technology and equipment, Manulele provides clients professional services and top-notch quality content.

A one-stop shop for media production, Manulele can supply you with the drama of Hawai‘i’s surf scene, with your athletes and events in the action on a daily, weekly, monthly or seasonal basis.

Manulele has five in-house shooters that are trigger happy and eager to boost the value of your business through photography and videography. Whether it is for print, TV, websites, social media, advertising, promotions or commercial resale, our team delivers North Shore’s finest multi media content.

Manulele also travels the globe. Aside from ‘adventure’ travel to surf destinations like Tahiti, Fiji, Samoa, South Africa and more, Manulele has a partner relationship with the Hawai‘i Surf Team, and has followed them around the world to Portugal, France, Peru, Ecuador, Nicaragua and Panama. This puts Manulele on the pulse of the best junior surfing on the planet.

•

Television Show Sponsorship

•

Segment Production

•

Commercial Production

•

Photography Services

•

Videography Services

•

Website Creation

•

Artwork Creation

•

Media Promotion

The growth of the industry is largely the result of the rise in the amount of spectators and participants, which was spurred by the popularity of cable TV coverage of surfing, skateboarding and snowboarding, according to a 2011 business report by Global Industry Analysts, INC.

On TV | Board Stories Manulele Incorporated produces Board Stories, a television show that delivers a blend of stunning imagery and family-friendly entertainment to an international audience.

Board Stories broadcasts Hawai‘i’s premiere surf, beach lifestyle and board sports content straight from the frontline - the North Shore of Oahu.

Manulele has expanded its television offerings to include Outside Television, Time Warner Cable, COX 3, Visitor Video and Turtle Bay Resort TV, with continued long-standing history on OC 16 in Hawai’i as well. OC16 is available in more than 280,000 homes

throughout the Hawaiian Islands and is the leader in authentic local programming.

Manulele’s strengths are in Hawai‘i’s surf culture - since based in the Islands - but the team seasonally travels the world to gather international surf content as well. The show represents the sport from both a local and international viewpoint, offering a wide variety of entertainment to interest any ocean enthusiast.

Board Stories offers promotional 30-second commercial spots per month across multiple channels including MTV, VH1, E!, FSW, SPIKE, ESPN, ESPN2, TNT and Travel.

OC 16 (Hawai’i) Television Advertising Rates

3 Months 6 Months 12 Months

Billboard $400 $375 $225

15 Second $1,000 $800 $550

30 Second $2,000 $1,500 $1,000

Prices are on a monthly basis.

Monthly rates include 6 airdates per week.

For more information or pricing about our other programming networks, please call our office at (808) 638-7395 or email sales@freesurfmagazine.com

Online | freesurfmagazine.com

Testimonials

Freesurf Magazine’s website, www.freesurfmagazine.com, is inundated with surf news, videos, stories, Hawai’i’s #1 Calendar of Events, a Board Buyer’s Guide, apparel shop and more, and offers web banner advertising for clients.

“Freesurf is the voice of the most important surfing region in the world. If it happened in Freesurf, you know it’s happening.”

The website is constantly refreshed with industry news, events and photos and has revolving prime advertising positions. With online banners becoming an increasingly popular method of promotion, freesurfmagazine.com provides a great opportunity for clients to boost traffic and direct potential consumers to their own website. freesurfmagazine.com page requests for 2014: Q1- 38,069 | Q2- 18,829 | Q3- 23,762 | Q4- 31,630. Averaging 14,358 page views per month with 2,388 new unique visitors in January 2015.

- Evan Slater, GM Brand Marketing, Hurley

Website hits by age group

18-24

25-34

freesurfmagazine.com generates an average viewer age range of 25-34 (33.50%) and 27.50% within the age range of 18-24.

Header Banner 728 x 90 px

Side Banner 300 x 250 px

Rates Header Banner $295/month Side Banner $195/month

“Hawai’i is the birthplace of surfing. Nowadays, Hawai’i is still the place where the limits are pushed and the boundaries are broken when it comes to surfing. Without Hawai’i, the surf industry would not be where it is today and in order to be considered a legitimate brand in surfing, it is crucial to have a strong presence in Hawai’i, and that is one of the many reasons we choose to advertise in Freesurf.”

- Bradley Margol, Global Marketing Manager, Quiksilver

In the Industry | Media Mill

“Freesurf is by far the most popular magazine in Jamba Juice shops, if not the entire state of Hawai’i.”

- Sherry Rigg, Marketing Director, Jamba Juice Hawai’i 1999-2013

Manulele’s Media Mill offers added value by outputting the client’s promotional news, events and industry happenings through Freesurf’s various media platforms.

Depending on the term of the advertising agreement, Manulele will churn client exposure through our Media Mill on a daily, weekly, monthly or seasonal basis. This includes freesurfmagazine.com and Freesurf’s social media outlets (Instagram, Facebook and YouTube). In some instances, the Media Mill may also include client exposure through print (Freesurf) and television (Board Stories), depending on how editorially savvy the content is.

Freesurf goes hand-in-hand with Manulele’s digital/web opportunities, which means being part of our Media Mill is a cultivation of hits and impressions for your business.

Manulele can deliver hundreds, thousands, if not millions of views with our unique combination of television, web and print advertising opportunities, especially when combined with the Media Mill.

“Advertising with Freesurf Magazine has helped align the Kona Brewing Company with consumers, partners and visitors that value the Liquid Aloha Lifestyle. It’s more than business – it’s relationships, connectivity, and opportunities for mutually beneficial experiences and growth.”

It is the client’s responsibility to update our staff with press releases, photos and topical information for the Media Mill blasts.

- Rebecca Villegas, Kona Marketing Manager, Kona Brewing Co.

WWW

100K

ANNUAL USERS

22.3K

FOLLOWERS

10.2K

FOLLOWERS

2K

SUBSCRIBERS

Issue Schedule / Deadlines

Volume/Issue

Artwork Deadline

Newsstand Date (Oahu)

V12#1 January V12#2 February V12#3 March V12#4 April V12#5 May V12#6 June V12#7 July V12#8 August V12#9 September V12#10 October V12#11 November V12#12 December V13#1 January, 2016 V13#2 February, 2016

Dec. 10 Jan. 10 Feb. 10 Mar. 10 Apr. 10 May 10 Jun. 10 Jul. 10 Aug. 10 Sep. 5 Oct. 1* Nov. 5* Dec. 1* Jan. 10

Week of Jan. 19 Week of Feb. 16 Week of Mar. 16 Week of Apr. 13 Week of May 18 Week of Jun. 15 Week of Jul. 13 Week of Aug. 17 Week of Sep. 14 Week of Oct. 12 Week of Nov. 9* Week of Dec. 7* Week of Jan. 4 * Week of Feb. 15

* Date subject to change due to holidays and possible earlier upload dates.

Freesurf Advertising Rates

Ad Size 24x 12x 8x 4x 1x Double Page $2,295 $2,595 $2,795 $2,995 $3,295 Full Page $1,295 $1,495 $1,595 $1,695 $1,895 Half Page $695 $795 $845 $945 $995 Quarter Page $450 $525 $575 $625 $675 Surf Saver $195 $225 $250 $275 $295 Prices are on a monthly basis.

For Our Clients Bleed & Safety

Artwork Dimensions and Specifications AD SIZE

TRIMMED SIZE

BLEED SIZE

Double Page

16.75” x 10.875”

17.25” x 11.375”

Full Page

7.875” x 10.375”

No Bleed

Full Page Bleed

8.375” x 10.875”

8.875” x 11.375”

1/2 Page Vertical

3.75” x 10.375”

No Bleed

1/2 Page V. Bleed

4.125” x 10.875”

4.625” x 11.375”

1/2 Page Horizontal

7.875” x 4.875”

No Bleed

1/2 Page H. Bleed

8.375” x 5.35”

8.875” x 5.85”

1/4 Page

3.75” x 4.875”

No Bleed

Surf Saver

3.75” x 1.5”

No Bleed

Ad With Bleed +.25”

Cut

Safety -.25” within cut For advertising inquiries please call our office at (808) 638-7395 or email sales@freesurfmagazine.com

COVERAGE 160k 4 Million 34k

Freesurf monthly impressions Board Stories reach Social media subscribers

West Coast Hawai‘i

Manulele is Hawai‘i’s Premiere Surf Media Source PUBLISHER / PRODUCER

TERMS

Mike Latronic ml@freesurfmagazine.com

1. Orders non-cancelable after closing date.

INQUIRIES

3. Advertiser and agency assume liability for content of advertisements printed and assume responsibility for any claims made

office : 808.638.7395 fax : 808.638.8946 info@freesurfmagazine.com sales@freesurfmagazine.com www.freesurfmagazine.com PO Box 1161, Haleiwa, HI. 96712

against the publisher.

2. All contents subject to publisher’s approval.

4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered by guarantee fee. Insertion orders specifying positions will be accepted, but position will not be guaranteed.

5. First-time advertisers must prepay first three insertions and submit credit application in order to receive credit terms.

6. A minimum production charge of $100 could be assessed on all ads that have not been received by Freesurf Magazine by stated deadline.