Hannah’s Sampler Block Of The Month Presented by Award-Winning Quilt Designer and NEW FreeSpirit Designer Sarah Fielke Techniques: Hand Appliqué + Machine Pieced | August 2027-July 2028
MEET SARAH FIELKE FreeSpirit Fabrics is thrilled to welcome award-winning Australian quilt designer Sarah Fielke as a new FreeSpirit fabric designer, debuting Memory Lane and Old Quilts, New Life with our October release. Sarah may already be familiar to FreeSpirit fans as the designer behind the Big Woods Block of the Month, originally introduced with Tula Pink in October 2023. A modern traditionalist with 25+ years in the quilting industry, Sarah has authored 20 bestselling quilt books, selling more than 200,000 copies worldwide, and built a devoted global following through her Block of the Month programs, books and teaching. HANNAH’S SAMPLER, Sarah’s newest Block of the Month program, together with her new fabric collections, marks an exciting new chapter with FreeSpirit, bringing her distinctive approach to color, storytelling and quiltmaking to fabrics of her own.
FAQs Fabric pack and BOM subscription are sold separately. •
You sell the fabric pack. The coordinating FreeSpirit fabric pack, FP2QTSF.HANNAH, is shelf-ready and easy to merchandise in your shop. Featuring Memory Lane and Old Quilts, New Life by Sarah Fielke, each pack includes all the fabric needed to make the 64” x 64” (1.60 m x 1.60 m) quilt top + binding.
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Sarah Fielke sells the digital Block of the Month subscription. Consumers (quilters) purchase the HANNAH’S SAMPLER digital Block of the Month subscription directly from Sarah Fielke’s website- SarahFielke.com. The subscription is $80 USD and includes the digital pattern and supporting instructional videos.
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Digital BOM subscriptions will be available for purchase beginning April 2027. Upon purchase, consumers (quilters) will receive an information sheet with key dates and a link to create their account on the BOM website.
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The program is released in monthly installments beginning August 2027. Subscribers receive a new section of the digital pattern each month, along with corresponding video instruction. The complete pattern is not provided upfront, regardless of whether the subscription is paid monthly or in full. Following completion of the 12-month program, the HANNAH’S SAMPLER pattern will subsequently be made available in book format.
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Subscribers receive ongoing online access to downloadable patterns, on-demand instructional videos and supporting materials through the HANNAH’S SAMPLER portal, plus access to Sarah Fielke Quilts’ private Facebook community. Access to all continues after the program ends. » Private Facebook community: Subscribers can connect with other HANNAH’S SAMPLER makers, share progress, inspiration and see what fellow quilters are creating. ©2026 All Rights Reserved | freespiritfabrics.com | October 2026
RFP1QTSF.HANNAH Center Block Advance Retailer Kit
FP2QTSF.HANNAH Block of the Month Fabric Pack
ADVANCE RETAILER KIT FreeSpirit is offering limited quantities of an Advance Retailer Kit to help you promote the FreeSpirit Hannah’s Sampler fabric pack and Sarah Fielke’s BOM digital subscription. The retailer kit includes all the fabric needed to create the quilt’s center block, along with a postcard featuring a QR code that provides access to the center block pattern. »
Ships early December 2026.
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Advance access to the center block pattern is available only to retailers who purchase the FreeSpirit Hannah’s Sampler fabric pack. Retailers who wish to access the full BOM pattern must purchase Sarah Fielke’s digital subscription, just as a consumer would.
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No order cutoff; available while supplies last. Order early! Note: RFP1QTSF.HANNAH is not available for resale.
Retail marketing support: An 11” x 17” HANNAH’S SAMPLER BOM sign is also available to support in-store promotion. Please contact your FreeSpirit sales representative or distributor for availability. ©2026 All Rights Reserved | freespiritfabrics.com | October 2026
RETAILER-ONLY RESOURCES Live September 22, 2026 | sarahfielke.com/retailer-portal | password: HANNAHSPLACE (ALL CAPS)
Here You Will Find •
Program Resources: BOM information, FAQs and Sarah Fielke contact information.
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Wholesale Resources: Wholesale information and links to purchase Sarah’s recommended products to support your customers making the quilt.
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Retailer Materials: Printable flyers and other resources to help you introduce the program to customers.
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Marketing Assets: Product/lifestyle photography, email copy, ready-to-use social media copy and banner ads.
Additional Sales Opportunities You can purchase additional HANNAH’S SAMPLER products and recommended notions at wholesale through SarahFielke.com, creating ongoing add-on sales opportunities throughout the program. U.S. and Canadian orders will be fulfilled from the U.S. »
Sarah Fielke products: Milliners needles (#9, #10, or #11), thread conditioner, books, patterns, Pocket Projects, and Conversation Cards.
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Special-edition Hannah’s Sampler products: Pale pink acrylic template set, half-square triangle template, and sandpaper board for tracing.
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Recommended notions: Silver gel pen, liquid appliqué glue, and recommended scissors.
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Aurifil threads: Old Quilts, New Life 80wt and 12wt Cotton Thread Collection, plus Sarah Fielke’s Everyday Appliqué 80wt and Big Stitch Hand Quilting 12wt threads.
Retailer Education & Support Participating retailers will have access to optional educational and promotional opportunities with Sarah Fielke: »
Retailer Education: Shop owner-only Zoom lectures/classes and Zoom appliqué classes.
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BOM Launch Support: BOM introduction presentations.
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Customer Engagement: Facebook Lives for retailers’ customers.
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On-Demand Education: Discount codes for Sarah’s on-demand appliqué class.
Please Note: Additional fees may apply to select opportunities.
Social Media & Promotional Support •
Ongoing Content: Sarah will support the program with YouTube videos, social media posts and blog content.
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Pre-Launch Promotion: Content will begin ahead of the fabric arriving in shops to help build excitement for HANNAH’S SAMPLER.
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Storytelling Content: Sarah plans to feature antique quilts, quilt history and related inspiration.
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Easy to Share: Retailers will be encouraged to share and repost Sarah’s content with their customers.
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FreeSpirit Support: Additional program information and promotional opportunities will be communicated to you via email.
sarahfielke.com
@sarahfielkequilts
freespiritfabrics.com
@sfielke
sarahfielkequilts
#freespiritfabrics ©2026 All Rights Reserved | freespiritfabrics.com | October 2026