THE ADEME PRESENTS ITS TOURISM STRATEGY

This strategy’s objectives are fostering the green transition, creating the right conditions for capitalizing on opportunities, and helping the sector’s professionals to focus their attractivity on a more local or more sustainable offering. With this in mind, a large range of new solutions has been introduced.

Three working priorities have been drawn up:

1. Raising awareness and guiding the sector in terms of environmental challenges and existing solutions.

2. Assisting professionals in the short-term as well as the long-term to prepare for the future.

3. Developing strategic partnerships capable of uniting the sector’s players and increasingly rolling out good practices.

Given the cross-disciplinary nature of the sector, the ADEME is focusing its intervention on:

• Transport and mobility stakeholders: development of active mobility, encouragement of a shift from air or car to public transport, etc.

• Tourist accommodation: thermal renovation of buildings, development of renewable energy, etc.

• Restaurants: development of sustainable food, fight against food waste, etc.

• Tourist sites and leisure activities: ecocitizenship, development of tourist offers to accelerate the green transition, etc.

• Regional: sharing expertise and providing support for adaptation to climate change, decarbonization and business tourism...

When those surveyed were asked to list the concepts most associated with holidays in the mountains, “clean air” was the most cited (50%) (Unique poll carried out by OpinionWay for the Association Nationale des Maires des Stations de Montagne).