Flipbook Portfolio

christian gumboc

aspiring

listing specialist’s

portfolio.

contents

01 about me

core skillset

09

19

about our community

11

certifications

13 CV

Christian Gumboc is an aspiring Amazon Listing Specialist with a strong focus on detail and optimization.

While new to the role, Christian brings valuable experience from his previous role as a Milk Tea Business Assistant, where he honed his skills in optimizing menus and designing promotional materials. This experience has equipped him with a keen eye for effective presentation and strategic improvements.

Christian is passionate about staying current with industry trends. He regularly engages in free & paid online courses to enhance his skills. This drive for knowledge and innovation ensures he remains at the forefront of digital marketing strategies.

Outside of work, Christian enjoys optimizing his workout routines, which further fuels his creativity and dedication.

Currently, he is focused on leveraging his newly gained knowledge to tackle new challenges and contribute to dynamic projects.

01

about me

his mother used to run a small-scale fixed -shop retail business.

(General Store) From a young age, Chris helped his mother manage their sarisari store, a small neighborhood retail shop common in the Philippines. He often took responsibility for serving customers when his mother needed rest during the afternoons.

Running a sari-sari store is highly competitive and challenging to scale. Although they’re frequently operated at breakeven, they truly enjoyed the experience. They have built great relationships with their customers and gained loyal shoppers, which made their work even more rewarding.

2012 – 2017

his father has been a vegetable vendor for over a decade.

With a decade of excellence, his father earned the loyalty of over ten customers. Their precision in delivery reflects their dedication to providing a seamless and reliable service. In their line of business, they continue to uphold the values that have been defined by them for over ten years, setting a benchmark for customer satisfaction and unparalleled produce selection.

April 2021 – December 2021

Chris assisted in managing the business for almost a year.

Originally stepping in as a substitute for his uncle, he began working 3–4 days a week to support the family business. His role involved managing the stall while his father handled deliveries for their loyal customers.

What Chris enjoyed most about this role was keeping the vegetables neatly organized and well-displayed. This attention to detail and focus on organization is a skill he has carried over into his work as an aspiring Amazon Listing Specialist.

his sister became a franchisee of a Milk Tea Business way back 2021 – 2022 As a franchisee of a milk tea brand in the Philippines, Chris helped align their product offerings with local market preferences. By selecting the most in-demand flavors, they maximized the success of their initial launch.

In just three months, they doubled their weekly sales from 175–200 cups to 350–375 cups. This was achieved by optimizing the menu with new top-selling flavors, repositioning high-margin flavors, and creating eyecatching promotional materials that targeted their core customers.

Additionally, he implemented high-impact mini-banners and social media strategies to boost brand visibility and product awareness.

For nearly a year, Chris has helped manage the full operations of the business—from daily processes to long-term strategy.

KEY DEMOGRAPHICS Age range: 10 - 50 Gender: 70% female, 30% male Target income class: Low-income to lower-middle-income class

KEY PSYCHOGRAPHICS Social gatherings: Milk tea can be a popular social drink, and residents of squatter settlements may enjoy gathering with friends and family for drinks.

Value for money: Customers in this income bracket are likely to be very price-conscious and seek affordable options.

Treats and rewards: Milk tea can be seen as a treat or reward, especially for those who may have limited opportunities for leisure or entertainment.

CHALLENGES Limited budget

PREFERRED CHANNELS Social media: Platforms like Facebook and Instagram are popular in the Philippines, and many people in squatter settlements use them to connect with friends and family.

Word-of-mouth: Recommendations from friends and family are likely to be highly influential in this community.

PREFERRED CONTENT TYPES Social media posts

( audience profile sample )

09

coac

about our community

ches he has been guided by a group of experts They didn't just help students with their learning journey but also with working with their clients. They are the go-to people for any concerns about unknown encounters on Amazon.

People in their community are very accommodating, especially Virtual Assistants who become experts in their respective skills. Google became a second option because the community is really active.

He was so honored that he stumbled upon this opportunity and glad he took action to partake and become one of the people who helps brands establish their long-term business on Amazon.

11

certifications

13

core s

SEO & Listing Optimization

skillset

he is deeply invested in learning Amazon’s algorithm and customers’ buying behavior.

My deep understanding of SEO empowers me to elevate Amazon listings to the top of search results. By meticulously analyzing search behavior and strategically employing relevant keywords, I ensure accurate indexing and increased visibility.

This not only drives targeted traffic but also fosters higher conversion rates.

I've mastered the art of optimizing both the front-end and back-end of listings, avoiding the pitfalls of irrelevant search results. This precision ensures that products reach their intended audience, maximizing both traffic and sales potential.

Beyond keyword research, I excel in crafting compelling product narratives. My copywriting skill ensures that listings resonate with potential customers, enticing them to take action. I meticulously curate product detail pages, providing comprehensive information that empowers buyers to make informed decisions.

By maintaining clear and concise communication, I eliminate confusion and instill confidence in customers. This approach fosters trust and drives conversions.

OCTOBER 2024

search engine optimization

Is your Amazon SEO game weak? Want to increase your Amazon organic traffic and boost your sales?

FROM KEYWORD RESEARCH TO CONVERSION OPTIMIZATION: YOUR COMPLETE SEO NAVIGATOR AVOID GETTING LOST IN THE AMAZON SEO MAZE. LET ME BE YOUR GUIDE.

Keyword Research Identify relevant keywords to improve search engine visibility, attract potential customers, and optimize paid advertising campaigns.

Keyword Indexing Enhance online presence by ensuring that your website is easily discoverable for targeted keywords.

Keyword Ranking Monitor keyword performance and implement SEO and PPC strategies to improve search engine rankings and attract targeted traffic.

Struggling to Rank? Your Indexing Strategy Might Be to Blame.

If so, it's time for a change. Indexing opportunities are like hidden treasure. Find them, claim them, and watch your Amazon listings rise to the top of search results.

OVERVIEW When aiming for a top position on Amazon's search results page, understanding your product and target market's search behavior becomes crucial. The strategic use of relevant keywords in both the front-end and back-end of your listing is vital for successful indexing.

Avoid the mistake of having your product appear on irrelevant results pages, as this can lead to lower conversion rates. By carefully selecting and using fitting keywords, you not only increase the likelihood of accurate indexing but also create a foundation for higher conversion rates.

In the dynamic world of e-commerce, it's crucial to recognize that increasing traffic is often more achievable than doubling conversion rates. Utilizing SEO strategies for a substantial traffic boost can significantly impact your online visibility. However, remember the old adage: "Without traffic, there's nothing to convert." Doubling your traffic is easier than doubling your sales if you don't have a solid foundation of visitors to your listings.

Remember, it's not just about driving more traffic; it's about attracting quality traffic genuinely interested in your product. An optimized listing, enriched with the right keywords, becomes a driving force for achieving this goal. Ensuring your content aligns with the needs and interests of your target audience is key to maximizing both traffic and conversion potential.

Embrace the power of strategic indexing to enhance your product's visibility and, in turn, boost sales. By optimizing your content, you pave the way for a more impactful online presence, ensuring that your product finds its place in the right search results and reaches the audience it deserves.

“No matter which scenario you run through here, it’s still going to be 10 times easier to double the traffic than to double the conversion. And if you double the traffic and maintain the conversion rate, which never happens, but if you could, it would still be the same outcome versus doubling the conversion rate and maintaining the traffic. So why wouldn’t you put more resources behind traffic generation if it’s easier to grow your sales?

At the end of the day, if you don’t have the eyeballs to begin with, then you won’t convert them. And therefore, you should put all of your resources behind traffic, or most of the resources rather.”

– Steven Pope, CEO @ My Amazon Guy

FROM SHELF TO SCREEN: OPTIMIZING YOUR AMAZON LISTINGS FOR MAXIMUM IMPACT WHAT ARE YOU DOING TO MAKE YOUR AMAZON LISTINGS STAND OUT?

Benchmarking Measure your product's performance against competitors.

Identify areas where you can improve and gain a competitive edge.

A/B Test Experiment with different listing versions to determine what works best for your audience.

Continuously optimize your listings for maximum conversions.

Troubleshooting Identify and resolve issues that may be impacting your product's performance. Use data-driven insights to make informed decisions and improve your listing.

P.S. While I don't offer graphic design services, I can refer you to a talented graphic designer who can create visually appealing images that align with your branding.

OCTOBER 2024

listing optimization

Your competition is optimizing their listings. Are you?

Ready, Set, Sell: Is Retail Readiness The Key to Sales Growth?

If so, it's time to unlock the door. Retail readiness involves making sure your products are stocked, displayed, and promoted in the best possible way. It's about creating a positive shopping experience that drives sales.

OVERVIEW As we start becoming retail-ready, it's crucial to not only possess the product but also to acquire in-depth knowledge about it. The initial step involves an exhaustive search for relevant keywords. Once identified, strategically place these keywords—from the product detail page to the backend—ensuring maximum visibility and reach.

However, our efforts do not stop at strategic keyword placement.

Incorporating effective copywriting techniques is equally vital in enhancing conversion rates. Compelling and concise messaging is our tool for cultivating customer interest and nudging them toward a purchase decision.

Before the product launch, meticulous attention must be given to the product detail page, ensuring it encompasses all essential information. This comprehensive approach aids potential customers in effortlessly understanding the product features and its benefits, empowering them to make informed decisions.

Clear communication is crucial. Uncertainty and doubt about our offer can lead to Analysis Paralysis, a situation that hinders conversions. Let's adopt a candid and deliberate approach in communicating key messages, steering clear of confusion, and instilling confidence in our potential customers.

"In a nutshell, the connection between retail readiness and increased sales hinges on meticulous listing optimization. By understanding our product, strategically placing keywords, utilizing effective copywriting, and ensuring clarity in our messaging, we pave the way for a successful product launch and increased conversion rates.”

– Christian Gumboc, Amazon Listing Specialist

CHRISTIAN

Amazon Listi

chrisg.etp.freelancer@gmail.com

|

Li

Diligent Amazon Listing Optimization Specialist with Eager to expand my skill set and enhance my expertise Aim to share my knowledge base and k

RELEVANT WOR Milk Tea Business Assistant / Family Business

(October 2021 – October 2022) Assisted my elder sister with serving customers.

Identified minor flaws in the franchisor's provided menus location and target demographics.

Consistently enhanced product awareness by optimizin increased sales velocity.

Participated in stock replenishment planning.

Key achievement: Successfully doubled the number of cups so since launch through the strategic optimization of menus, inc margin flavors; designing eye-catching advertisement post implementing highly visible banners and best practices in social

Vegetable Vendor Assistant / Family Business

(April 2021 – December 2021) Assisted my father with preparing and orderly arranging g Effectively handled bargain-hunting customers, maintainin

Small-Scale Retail Shop Assistant / Family Busin

(2012 – 2017) Assisted my mother with the day-to-day organizing of goo Participated in fostering strong relationships with regular Participated in stock replenishment planning.

CERTIFIC ASVA Masterclass, November 2022 Online Course - AmazeNation

PPC Course Online Cours

SEO Course, February 2023 Online Course - MAG School

Advanced S October 202 Online Cours

Catalog Course, April 2023 Online Course - MAG School Reviving Sales on Amazon, May 2023 Online Course - MAG School

Brand Regi Online Cours

SKILLS &

Technical Skills: Working knowledge of Product Listing Optimi Soft Skills: Initiative | Open-mindedness | Creativity | T

Interests: Workout Program Design: In the process of developin volume, intensity, and recovery contribute to long-term p Animal Training: Enjoyed learning methods that encoura and small birds, with the goal of enhancing the relationshi

N GUMBOC

ing Specialist

inkedIn

|

Metro Manila, Philippines

Amazon Account Management-related certifications. e in optimizing every critical aspect of listings and PPC. key skills and add value to the business.

RK EXPERIENCE Metro Manila, Manila

s and advertisement posters, and skillfully tailored them to our

ng menus, advertisement posters, and banners, resulting in

ld per week from 175–200 to 350–375 after just three months luding adding new best-selling flavors and repositioning highters that effectively targeted our key demographic; and media management that improved our product awareness.

Metro Manila, Manila oods for sale. ng profitability by avoiding break-even scenarios.

ness

Metro Manila, Manila

ods. customers, leading to increased loyalty and repeat business.

CATIONS

e, September 2023 se - MAG School

SEO-Market Share, 23 se - MAG School

istry, In Progress se - MAG School

Filipino PPC Masterclass, In Progress Online Course - AmazeNation ChatGPT Masters: Generative AI, Prompt Engineering, Chat GPT, In Progress Online Course - Udemy

INTERESTS

zation, SEO, Account Management, and PPC. Time management | Tenacity

ng a hypertrophy-focused workout plan while studying how rogress. age desirable behaviors in various animals, including dogs, cats, ip between pets and their owners.

christian gumboc | amazon listing specialist | 2024