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Design An Ad - 2026

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DESIGN AN AD IS A PROGRAM WHERE WE PAIR LOCAL BUSINESSES WITH LOCAL MIDDLE SCHOOL CLASSROOMS THROUGHOUT FREDERICK COUNTY to create ads for the advertisers. Students are challenged to use their creativity, logic and critical thinking skills to design a winning ad, while local business owners demonstrate their commitment to the education of Frederick County students by purchasing ad space for which the students design an advertisement.

Through the competition, students learn the importance of advertising for businesses and for newspapers. Advertising is especially important to newspapers as it typically accounts for 75 to 85 percent of the newspaper’s revenue. The students learn the aspects of designing an effective ad by clearly stating a message, using persuasive writing and imagery, and tying a concept or idea together through visual composition. They learn about deadlines and elements of a good ad.

FRONT COVER DESIGN BY: PAGE 2 DESIGN BY:

Middle School

Paige O'Brien
Oakdale
Kacy Strasser
Bella Howell
Hood College
Monocacy Middle School
Ashley Cuevas

Juliet Hart

Frederick Primary Care Associates

Monocacy Middle School Ashley Cuevas

New Life Christian School

Heritage Academy Stephanie Leisinger

New Life Christian School

Alanna Panasyuk
Mia Jones Catoctin Dental
Mrs. Teske

Felicity Cordes

Mountain Gate Family Restaurant

Urbana Middle School

Eileen Estok

Abigail Hendrix

Washington County Museum of Fine Arts

Middletown Middle School — Alyssa Pilarcik

Monocacy

Andry Osorio
The Frederick News-Post
Middle School
Ashley Cuevas

Catoctin Wildlife Preserve

Urbana Middle School

Eileen Estok

Shea Murphy
Valentina Rodriguez
The Lube Center
Gov. Thomas Johnson Middle School
Diane Huyck

Vitoria Coli

Cowork Frederick

Oakdale Middle School

Cynthia Wetzel

Evelyn Currence

Sally Arnold & Associates

New Market Middle School

Joseph Poisal

Emily Tate

HobbyTown

Middletown Middle School ı Alyssa Pilarcik

Finley Bray

Petersen's Carpet & Flooring

Oakdale Middle School

Cynthia Wetzel

Nathan Kenne

YMCA of Frederick County

Gov. Thomas Johnson Middle School

Diane Huyck

Giovanni Esposito

Goldfish Swim School

Oakdale Middle School

Lily Clay

L.S. Fuel

Monocacy Valley Montessori Public Charter School

Emily Bray

Sophie Victoria Ohin

Layla Fallahi

South Mountain Creamery

Middletown Middle School

Alyssa Pilarcik

Eli Falibota

Fourth Dimension Fun Center

Monocacy Valley Montessori Public Charter School

Emily Bray

Mason Lee Watson

Transit
Gov. Thomas Johnson Middle School
Diane Huyck

Xavier Cresta Tree Trekkers

Urbana Middle School

Eileen Estok

Griffin Gerhardt

Modern Asia

Oakdale Middle School

Cynthia Wetzel

Advanced Behavorial Health

Monocacy Middle School

Ashley Cuevas

Kayla James

Richard Montero

The Frederick News-Post
Monocacy Middle School
Ashley Cuevas

Karina Collins

H.C. Summers Inc.

New Market Middle School

Cheryl Banes

Julianna Medlin

Middletown Sportsland

Middletown Middle School

Alyssa Pilarcik

Dylan Hudak

Cowork Frederick

New Market Middle School

Cheryl Banes

Erin Gillen

Sally Arnold & Associates

Frederick County Virtual School

Lori Warren

Ally McNeely

Skate Frederick

Middletown Middle School

Alyssa Pilarcik

Yardley Welker

Kona Ice

Monocacy Middle School

Ashley Cuevas

TOP 6 REASONS to use the newspaper – electronic or print!

TOP 6 WAYS TO USE THE NEWSPAPER...

LANGUAGE ARTS

Look at a photo in the sports section. Without reading the story, write down what is happening in the photo, what happened during the game and who won the game. Read the story. Were your predictions correct?

MATH

Race through the newspaper – you have five minutes! See how many numbers from 1-25 you can find. Circle each number as you find it.

SOCIAL STUDIES

Chart community crimes for one-week using reports and articles in the newspaper. Chart the type of crime, age of the criminal, location, etc.

SCIENCE

Find articles in the newspaper about areas that have experienced severe weather. Discuss how stories such as these can help us prepare for weather emergencies.

LIFE SKILLS

Find a recipe in the food section. Examine the recipe's ingredients to see if it includes enough of the nutrients necessary for a balanced diet. What other foods or recipes could you add to make a balanced meal?

CRITICAL THINKING

Choose one story from the front page of today's paper. Find the answers to these questions: Who? What? When? Where? Why? Note the organization of details in this story.

Which is the most important? Where is it found in the story. Does the headline highlight the most important fact? If not, where did the information for the headline appear in the story?

CHARACTER EDUCATION

Go through the newspaper and make a "survival vocabulary list" of words that a person would need to know to be a good responsible citizen in today's world. Be sure to list the legal terms you find that we assume all people understand.

SCHOOLING (ELEMENTARY, MIDDLE, HIGH)

Using the classified ads, find prices of cars, that are equal to, greater than, or less than $9,999.00; Using a ruler, figure out the percentage of space on a given page of ads, pictures, stories, headlines; Have a discussion of employment trends and demands in your community based on the help wanted section and any related articles.

Fredericka Diallo

Shipley's TV Sales & Services

Urbana Middle School

Eileen Estok

Frederick County Virtual School

Brady Baugher
HobbyTown
Lori Warren

Eva Yewawa

The Auto Spa Express

Oakdale Middle School

Cynthia Wetzel

Kennedy Taylor

Catoctin Dental

Gov. Thomas Johnson Middle School

Diane Huyck

Emily Abiskhiroon

Catoctin Wildlife Preserve

Frederick County Virtual School

Lori Warren

Xander Ruch

Fourth Dimension Fun Center

New Market Middle School

Cheryl Banes

Elena Grant Thurmont Kountry Kitchen

Gov. Thomas Johnson Middle School

Diane Huyck

Juliet Komons

Fountaindale Auto Center

Monocacy Valley Montessori Public Charter School

Emily Bray

Emma McAteer

Kelco Plumbing

Frederick County Virtual School

Lori Warren

Braydon Gross

Kelco Plumbing & Backhoe Services, LLC

Oakdale Middle School

Lily Clay

Gina Carvelli

Monocacy

The Frederick News-Post
Middle School
Ashley Cuevas

BACK COVER

INSIDE
DESIGN BY: Aaron Baker
Yellow Springs Dental
New Market Middle School
Cheryl Banes

At HOOD COLLEGE , we believe every next step, breakthrough and challenge is worth the work. With more than 50 undergraduate and graduate majors, our diverse academic programming aligns with the needs of tomorrow and connects you with the industries that matter most.

Our class sizes are small by design, so you can receive individual support from faculty experts. And with Hood’s proximity to Washington, D.C., Baltimore and the I-270 Technology Corridor, you’ll have access to countless internships and research opportunities at top-level companies.

Visit our scenic campus, located in the heart of historic Downtown Frederick, and explore our cutting-edge learning facilities. Plan your personalized campus visit today and say “Hello” to your future at Hood.

YOUR FUTURE IS WORTH THE WORK. HOOD.EDU

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