With over 75 years of design & manufacturing expertise focused in the bridal category, we’re proud to o er our full-service in-house capabilities to our valued retail partners.
Take the guesswork out of creating the perfect ring with TruCustom™
TruCustom™ is a streamlined customization service that lets you turn your customer’s vision into reality. O er your customers the ability to create the engagement ring, stackable ring and/or anniversary band of their dreams and delivered by you in a little as 10 business days.
DELIVERED BY YOU dreams
dream. design. deliver.
TruCustom™ provides three levels of service depending on your customer’s vision.
Choose from configuring or customizing an existing style from Frederick Goldman, or work with the TruCustom™ Concierge Team to design a completely new ring. Regardless of which level you select, our TruCustom™ service handles everything for you—so you can focus on your business—and your customers.
The customization possibilities are endless and e ortless with TruCustom™.
EXCEED YOUR CUSTOMERS EXPECTATIONS
Don’t lose another sale because you can’t produce a custom ring for your customer. With our 3 levels of service, we cover any type of ring customization your customer desires.
PROVIDE CUSTOMERS CAD IMAGES & PRICING FAST
With our 48-hour turnaround time to produce a CAD image and price, you can present your customers with images of their dream ring quickly.
MANUFACTURE FASTER THAN DOING IT ON YOUR OWN
Once a design is approved, we will produce the ring in 10 days and ship it straight to your store.
ORDER ANYTIME–AT YOUR CONVENIENCE
Our B2B portal is available 24/7 so you can place an order at any time. Easy-to-use forms guide you through the entire process of creating a TruCustom™ online order.
RECIEVE GUIDANCE STEP OF THE WAY
Our TruCustom™ Concierge Team provides a single point of contact for your order, making the communication process streamlined and seamless.
great levels of service.
Level 1
CONFIGURATION
CHANGES:
Only the center stone carat size and/or shape on an existing Frederick Goldman, Inc. style
Applies to engagement rings only: All non-halo styles & halo styles in:
• Round
• Princess
CUSTOMIZATION Level 2 DESIGN Level 3
CHANGES:
Any significant modifications to the overall design of an existing Frederick Goldman, Inc. style
NEW DESIGN:
Customer designs a completely new engagement ring, anniversary band, or stackable band
• Cushion
• Oval
• Emerald
Any halo shapes not listed above should be submitted as LEVEL 2: Customization.
DETAILS:
• No fee
• Fast track directly to production*
• Same-day quote
*No approvals needed.
WHAT’S REQUIRED TO START:
STYLE NUMBER
Must be an existing Frederick Goldman, Inc. style
Customization options such as changes in melee size/quantity, re-designing part of the ring, or mixing design elements from two or more rings are all possible.
DETAILS:
• $150 fee
• 3D CAD product images provided
• 2 design revisions included
• 48-hour quote
WHAT’S REQUIRED TO START: STYLE NUMBER
Must be a modification to, or a combination of two Frederick Goldman, Inc. styles
DETAILS:
• $150 fee
• 3D CAD product images provided
• 2 design revisions included
• 48-hour quote
WHAT’S REQUIRED TO START: DESIGN REFERENCE:
• Inspiration images
• Sketches
• Drawings
NOTE: TruCustom™ service can only be used for engagement rings, anniversary bands, or stackable bands. At this time we do not o er sourcing of center stones and will not accept customer supplied stones.
Tail o red to m ee t a ny ty pe o f r i ng cu stom i z a t i on yo ur cu stom er d r ea ms up 3
Frederick Goldman, Inc. (“FGI”) will create finished jewelry pieces from “Source Material” that is provided from you, a retail jeweler (the “Company”). Source Material can be in the form of sketches, photographic representations of jewelry, CAD designs, verbal instructions or other forms of information, that will be used for Design Inspiration (all of the foregoing being “Design Inspirations”). Design Inspirations provided by the Company to FGI are the sole creation of the Company, even though FGI may assist the Company in interpreting the Design Inspirations in the process of converting them into a finished piece of jewelry. The Company accepts full responsibility for any copyright and/or other infringement of third-party designs. FGI will have no liability for producing jewelry from Company supplied Source Material and Design Inspirations and the Company will hold FGI (inclusive of its o cers, employees, shareholders and others) harmless from and against all claims (copyright infringement or other), losses, liabilities, costs, damages, and expenses (including, but not limited to, attorney’s fees and disbursement and amounts paid in settlement).
CONFIGURATION Level 1
RETAILER REQUEST
"Change the head and halo shape to fit a 1.5 ct oval diamond, and make the internal shank embellishments yellow gold."
deliver
1 2 3 dream design
CUSTOMIZATION Level 2
RETAILER REQUEST
"Change the diamonds on the shank to 1.5mm and extend to 3/4 of the way down the sides of the ring. Change the head and halo shape to fit a 1 ct round diamond."
dream design deliver
3
1 2
1 2 3 dream design deliver CUSTOMIZATION Level 2 RETAILER REQUEST “Add a diamond halo and increase the shank side stones to 1.0 - 1.3mm.”
CUSTOMIZATION Level 2
RETAILER REQUEST
"Change to a smooth shank, and extend the diamond side stones half way down the shank ending with a 2mm diamond."
3
1 2 3 dream design deliver CUSTOMIZATION Level 2 RETAILER REQUEST "Change the center stone bezel to fit a 1 ct round diamond."
DESIGN Level 3
CUSTOMER REQUEST
RETAILER REQUEST
“I am uncertain of the diamond size of this ring, but I would like to see the cost for a similar item.”
"Create an engagement ring based on this unity cable design with a smooth interior, and a 4 prong head to accommodate a 2 ct round diamond."
1 2
dream design
1 2
DESIGN Level 3
dream design
RETAILER REQUEST
“Replicate this heirloom ring to fit a vintage 1 ct euro cut, round diamond with blue sapphire halo setting."
deliver
3
DESIGN Level 3
RETAILER REQUEST
"Design a ring similar to the inspiration picture provided."
dream design
3
deliver
1 2
DESIGN Level 3
1 2 3
dream design deliver
RETAILER REQUEST
"Create a custom ring using the images provided as inspiration. Increase the shank side stones to 3mm, and the center stone to fit a 1 ct princess cut diamond."
DESIGN Level 3
CUSTOMER REQUEST
RETAILER REQUEST
“I am uncertain of the diamond size of this ring, but I would like to see the cost for a similar item.”
"Create a custom ring to fit a 5 ct long cushion cut diamond center with pear side stones. Use 18K yellow gold in the shank and platinum in the head of the ring."
3
dream design
1 2
"I would like to create a custom ring to fit my 5 ct diamond. Please use 18K yellow gold for the ring and platinum for the setting."
design to done, in 4 simple steps. Create the Ring of their Dreams. LEVEL 1 & 2: Configuration or customization. Must be an existing Frederick Goldman, Inc. style. LEVEL 3: Design of a completely custom ring. Visit: https://newb2b.fgoldman.com/TruCustomHome and select level of service. SUBMIT YOUR REQUEST 1
Within 48 hours of submitting your request, you’ll receive 3D CAD* product images, a Design Specification Sheet (for you and your customer), and a price estimate.
Up to 2 rounds of revisions to the initial CAD product images are included.
*3D CAD Product images included in TruCustom™ service levels 2 & 3 only.
APPROVAL
Upon approval*, our team will begin work on crafting your customer’s dream ring.
*Required for TruCustom™ service levels 2 and 3 only.
PRODUCTION
2 3D CAD PRODUCT IMAGES* 3 4
Within 2 weeks* your customer’s final TruCustom™ ring will be shipped.
*Additional time may be needed for sourcing requests or intricate designs. Notification will be sent upon review.
what retailers are saying.
"With a few clicks, a custom quote will be provided within a timely fashion by email. Whether it is modifying a center stone, adding more diamonds or enhancing a shank with scroll, anything can now be customized... A truly needed product and we cannot be more thrilled with the progress! Simple to use and a great customer service!"
— Blasé DeNatale Jewelers
"I have so appreciated the job that Goldman's TruCustom has done for me and my customers. The added services of CAD’s in 48 hours made their dreams of the perfect ring come true. My sales rep, and the team at TruCustom have been a pleasure to work with. I highly recommend you give them a try."
"With a few clicks, a custom quote will be provided within a timely fashion by email. Whether it is modifying a center stone, adding more diamonds or enhancing a shank with scroll, anything can now be customized... A truly needed product and we cannot be more thrilled with the progress! Simple to use and a great customer service!"
"How exciting to see my custom bridal piece come to life in such a short period of time. I am so very happy with the process and look forward to the next one."
— Bay Hill Jewelers
— Blasé DeNatale Jewelers
— Strauss Jewelers
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customized to
shine
IN-CASE SIGNAGE DIGITAL ASSETS
Promote ring customization to customers on your website.
COMPLIMENTARY SOCIAL MEDIA IMAGE PACKAGE
https://newb2b.fgoldman.com/TruCustomHome
Upon delivery, you’ll receive images to share with your customer, capturing every step in the TruCustom™ process. Encourage customers to follow and tag your store when they share their TruCustom™ images on social media. #TruCustom in
your store.
ORDER TODAY!
RETAILER SUPPORT TOOLS
Having trouble with an order? Email our TruCustom Concierge Team: trucustom@fgoldman.com
newb2b.fgoldman.com | 1-800-221-3232 | 55 Hartz Way, Secaucus, NJ 07094 © 2023 Frederick Goldman, Inc. All rights reserved. O U T S T A N D I N G S E R V I CE, RE L I A B I L IT Y , A N D D E D I C A T I O N T O E X CE LL E N CE F O R O V ER 7 5 YE A R S .
