Living the Difference

MONTHLY NEWSLETTER

JULY 2019 Volume 1, Issue 1

July 2019

FRED FAMILY UPDATE PG 2 EMPLOYEE SPOTLIGHT PG 3 PROPERTY SPOTLIGHT PG 3 DEPARTMENT UPDATE

PG 4 FEATURED NEWS PG 5

LETTER FROM THE NEWSLETTER COMMITTEE If you’re noticing something new about this newsletter, it may be that you’re looking at the first edition of what will be a monthly, exciting way to share all things FRED. Whether we are bragging about our exceptional events, spotlighting an employee who has accomplished awesome things, or just plain spreading the word, we wanted our newsletter to reflect where FRED came from and where we’re going. The truth is, we’re growing and we’re having fun while doing it! Our commitment to our residents drives the success behind our growth and we accomplish that by ensuring our growth is as a team. The goal of this newsletter is to eliminate the miles from property to property; to introduce members of the FRED family who might only work part-time but make a full-on difference, to celebrate birthdays, FRED anniversaries, and promotions. We keep the FRED Way at the center of everything we do. We look forward to bringing new and exciting content your way several times a year! Whether this newsletter will be your bedtime reading material or perhaps just a coaster for your FRED coffee – we believe it is a sign of exciting things to come and we appreciate you tagging along!

Sincerely,

EVENTS CALENDAR PG 6 EMPLOYEE ANNOUNCEMENTS

The Newsletter Committee

The Newsletter Committee

PG 6 FRED FUN PG 7 COVER PHOTO: Jade Apartments Clubroom

Volume 1, Issue 1

1

July 2019

FRED FAMILY UPDATE “I ran my first 5K wearing high top basketball shoes.” Whether the race is arduous or (relatively) a breeze, Bowden is careful to prepare his body and mind. “[Prerace] rituals include stretching out and setting up my transition area for the triathlons, as well as consulting with other competitors.”

Run, Bill, Run! The Triathlon Enthusiast Next Door In the limelight this month is Bill Bowden, Regional Property Supervisor in Madison and avid runner. Bill is a triathlon athlete with 130 5Ks under his belt! “After playing on basketball leagues for over thirty years, I was starting to have a hard time making some of the games,” said Bill. “Truth be told I had lost a couple steps on the 20-some year olds that were dominating the games.” He decided to make the transition from basketball to running, with a minor learning curve.

In the past 5 years, Bill has set many personal records including a 23.38 5K record. (That’s 3.1 miles in 23 minutes!) “I have about 40 race medals, a few trophies, and have been on the podium many times,” said Bill. Through all his successes, Bill remains grounded in his original goals to keep up with the punks on the basketball court. His first goal, however, is “to stay healthy and have a good time.”

BILL’S

Bill recalls, “I ran my first 5K wearing high top basketball shoes.”

STATISTICS

Bill says the community aspect, both in the participation and charitable giving, are what he enjoys most about the events. “I [also] find it motivating to be with a big group of like-minded individuals regarding fitness,” he said. After finding a love for 5Ks, Bill decided to challenge himself even further by pursuing triathlons. Average triathlons (for the less athletically savvy) involve a 1.2 mile swim, 25 mile bike ride and 6.2 mile run, though distances vary per events and locations.

Volume 1, Issue 1

FIRST 5K

May 2014

5Ks RAN

130

TRIATHLONS

15

100m SWIM RECORD

2:05

BIKE AVG RECORD 5K RECORD

19.3 MPH 23m 38s

2019 GOALS 10 20 5K RUNS

2

TRIATHLONS

July 2019

EMPLOYEE SPOTLIGHT Winner of the May Employee Shout-Outs!

CODY HALE Creekwood Q: What is your favorite summer activity? Cody loves to garden all summer! He likes to watch something start at a tiny seed and then see all the vegetables that come from them! Q: What hobbies or activities are you interested in? Cody likes to watch theater; recently he went to The Lion King, fulfilling a lifelong dream! Cody is also an avid Sims 4 player, again watching his family grow from nothing to something. Q: Where do you see yourself in 10 years? Cody sees himself living on a farm, taking care of animals, and having a huge garden and greenhouse!

WHAT MAKES THEM SHINE Congrats again to the team at Drexel Ridge Apartments on being voted a Top Project of 2018 by The Daily Reporter!

Volume 1, Issue 1

3

PROPERTY SPOTLIGHT FRED communities doing amazing things.

July 2019

DEPARTMENT UPDATE What’s new in a department near you?

MARKETING DEPARTMENT ERIN BALL SHARES ALL In January 2016, FRED owned and/or managed 26 communities. Fast forward three years, and “staying busy” is an understatement with 36 communities throughout the Milwaukee and Madison areas, and several more coming down the pipeline. For Erin Ball, Marketing & Training Manager, this is a playground. As a team, Erin Ball, Eric Isidoro and Shannon McInnis have worked to re-vamp FRED’s marketing initiatives from the ground up. Starting with a solid foundation was key; accuracy, consistency, a proactive approach and visibility is the continued goal.

Accuracy

Proactivity

Visibility

In support of Property Management, the marketing team always strives to deliver timely, accurate and easily digestible results. We strive to ensure our teams have the tools they need and prospects are able to make an informed decision.

You cannot have accuracy without a proactive approach to your marketing initiatives.

From 2016 to today, all FRED property websites have been re-built to include new layout, photos and copy.

To further the accuracy of information, the team has developed a weekly and monthly listing audit process, managed with the help of property teams.

“We want to know about issues before a prospect even has a chance to notice them. The only way to do that is to be on our toes, audit our listings and to work as a team,” said Erin. Proactivity also means being a few steps ahead of the game, whenever and wherever possible.

“We want to know about issues before a prospect even has a chance to notice them.”

Most excitingly, and certainly an all-team effort, is the soon-to-be launched, brand new corporate website. “Staying ahead of the market starts by recognizing where you may be falling behind. One area that has definitely not stood out is our corporate website,” says Erin, “but with the upcoming release of the new site, I believe we will be out-pacing our competitors, and solidifying a brand we can be proud of.” Stay tuned for updates!

New Employee, Property and Department featured every month!

Volume 1, Issue 1

4

July 2019

FEATURED FRED NEWS THE BEVY BREAKS GROUND

ORCHARD HILLS NOVEMBER OPENING

Bevy Breaks Ground

Mark your calendars for the opening of Orchard Hills in November 2019! Modeled after Drexel Ridge, acquired by FRED in 2018, Orchard Hills will feature an outdoor pool and 15+ unique floor plans.

Like us on Facebook!

Last month marked the ground breaking for FRED’s newest property, The Bevy. Located in Brown Deer, WI just off Brown Deer Rd and Green Bay Rd, The Bevy is scheduled to open Spring 2020.

THE VUE LEAVES FRED

Visit the new site at: orchardhillsoakcreek.com

WHAT’S NEW WITH YOU?

President & CEO Brett Miller announced on Monday, June 10th that The Vue in Fitchburg will be sold from the Fiduciary Real Estate Portfolio. The transition process is expected to take around six months, through which FRED is fully committed to supporting employees.

Monthly Newsletter? Send us announcements, news, etc. to jlincoln@fred-inc.com by the 15th

Thank you to all the hardworking people who’ve made The Vue a great place to live the last five years.

Volume 1, Issue 1

Want to contribute to the FRED

to be featured in our next issue!

5

July 2019

EVENTS CALENDAR Check out what’s on the way for FRED Properties.

JULY 2019

FRED EVENTS

SUN

FRED Closed | July 4th & July 5th*

MON

TUE

WED

THU

FRI

SAT

30

1

2

3

4

5

6

7

8

9

10

11

12

13

FRED Company Picnic | September 2019

14

15

16

17

18

19

20

BIRTHDAYS

21

22

23

24

25

26

27

28

29

30

31

1

2

3

*office hours may vary

Bill’s Outing | Thursday, July 25th | Mequon, WI

LOOKING FORWARD (more details to come)

Porsha Jasper Riverwood | July 1st

Maribel Castrosantiago

Jared Durlauf

The Enclave | July 9th

50Twenty | July 17th

Anthony Rife

David Hanson

Luis Torrez

The Fairways | July 1st

The Vue | July 10th

The Junction | July 17th

Amanda Becker

Scott Schwenn

The Pines | July 3rd

Valley View | July 11th

Vicente Medina Guadalupe 22 Slate | July 19th

Yannah Rosenquist

Karla Campanelli

Jordan Farrey

Andre Goodall

Danielle Dahl

Elan | July 23rd

The Pines | July 28th

Corporate | July 30th

Rebeca Neumann

Tyler Giese

Grant Fischer

Robert Lesch

Drexel Ridge | July 6th

The Woodlands | July 12th

Corporate | July 21st

Corporate | July 23rd

The Pines | July 29th

Corporate | July 31st

Candice Ford

Ashely Poull

Daniel Schulz

Matthew Pastorek

Shannon Hudson

Branka Budesa

Ridge View | July 6th

1 Glenn Place | July 14th

Corporate | July 21st

Corporate | July 24th

Manchester Oaks | July 29th Corporate | July 31st

Pedro Abad

James Pette

Kathie Thomas

Kristina Richard

Anthony Rios

50Twenty | July 26th

The Woodlands | July 30th

Synergy | July 7th

Saddle Brook | July 14th

Corporate | July 22nd

EMPLOYEE ANNOUNCEMENTS New Hires

Promotions

June 2019

MICHELLE SWANSON Synergy | Part Time Leasing

TYRAH CHRISTIAN

Ridge View | Part Time Leasing

June 2019

KAYCEE BLADER

The Junction | Property Manager

CHRISTOPHER RUPEL

DANIEL SCHULTZ

SHEILA CHAMBERLAIN

MITCHELL SWANSON

JAMES CHUDADA

CRYSTAL HUG

The Vue | Part Time Utility

Corporate | Accounting Assistant

1 Glenn Place | Part Time Leasing

1 Glenn Place | Full Time Leasing

Manchester Oaks | Lead Maint. Tech

Ridge View | Part Time Cleaning

THOMAS JONES

KIERA SLATER

TINA ROUSSEL

BRIAN BRUSHA

KEITH KLETTKE

JON ZIEGELE

MADELYN KEMPEN

ROBERT SWAIN

Elan | Part Time Leasing Forte | Property Manager The Enclave | Part Time Leasing

Volume 1, Issue 1

Synergy | Property Manager Synergy | Maintenance Tech II

CANDICE FORD

Ridge View | Assistant Property Manager

FRED Anniversaries

Ridge View | Part Cleaning Corporate | Warranty Expeditor & 789 Maintenance

COMING SOON!

The Junction | Part Time Leasing

6

July 2019

FRED FUN

1985 QUICK FACTS $1.09

Gallon of Gas

$2.75 Movie Ticket $375.00 $9,005.00

Average Monthly Rent Average New Car

IN THE NEWS Michael Jordan Named NBA “Rookie of the Year” President Ronald Reagan Sworn in for 2nd Term RMS Titanic Wreck Located

FRED’S FOUNDING YEAR, IN REVIEW Bruce Springsteen, Madonna, Way before Nirvana FRED started in 1985 with just three properties all named “KWAK” - Kellner, Wilson, Arpe and Krug. Check out some fun facts from that year!

TOP FILMS The Goonies Back to the Future The Breakfast Club

Weird Science Return of the Living Dead Teen Wolf

TOP SONGS “Take on Me” - A-ha “We are the World” - U.S.A. for Africa “Don’t You (Forget About Me)” - Simple Minds

TOP BOOKS If You Give A Mouse A Cookie - Laura Joffe Numeroff The Handmaid’s Tale - Margaret Atwood The Cider House Rules - John Irving

789 N WATER STREET STE 200 | MILWAUKEE, WI 53202 | PHONE: 414-226-4535 | FRED-INC.COM