Fraser Company Profile 2023

STEP ABOARD ANOTHER WORLD

Fraser manages a client portfolio of yachts worldwide worth over 5.3 billion euros (5.8 billion dollars). That's the value of trust and confidence our teams have earned from years of delivering on client expectations.

Welcome

STEP ABOARD ANOTHER WORLD

We all share one passion: the freedom that only luxury yachting offers. And undoubtedly you share the same passion, whether you are looking for an unforgettable yachting escape, considering making the step towards ownership or are an Owner wanting to manage and maximise your investment. Whatever your requirement, you need a partner to see your unique vision fulfilled dependably and effortlessly.

As a world-leader in yacht chartering, brokerage, yacht management and new builds, our experience, track record and portfolio are unchallenged. This position and our long heritage are a great source of pride, but we’re prouder still of our people. Every member of our expert team is committed to providing you with the highest quality service that is absolutely transparent and reliable. In the world of yachting, you could have no better qualified or trustworthy partner than Fraser.

Fraser has become the trusted name in yachting by consistently delivering unparalleled service, ethics and luxury

Conscientious management and effective marketing

EXPERT ADVICE

Continually exceeding the expectations of clients and upholding our values of honesty and transparency are the core qualities that make us distinct.

SERVICE

We pride ourselves on being recognised as industry leaders by our reputation for excellent service and global reach.

ETHICS

By championing excellence in service, ethics and sustainability, Fraser is respected by Owners, crew, buyers, Charterers, yacht builders and industry professionals.

LUXURY

We operate in an industry devoted to delivering the highest levels of luxury. We facilitate rare and extraordinary experiences, and we manage a broad portfolio of immensely valuable yachts, superyachts and megayachts.

In every area of our business Fraser has a proven track record in delivering for our clients, making us the most experienced and trusted name in yachting.

Sale & Purchase

AN UNBEATABLE TRACK RECORD IN THE SALE AND ACQUISITION OF SUPERYACHTS

Buying a superyacht is one of life’s pinnacle achievements. However, the challenge of finding the perfect yacht at the right price is not a journey to embark on lightly or without an experienced hand to guide you. Sellers also need a trusted partner with extensive market knowledge to manage the sale of their most valuable commodity.

Fraser is the world leader in the sale of luxury yachts over 30m (98’). Our advanced databases allow us to bring buyers and sellers together easily and discreetly. We represent the largest fleet of yachts for sale and have access to thousands more. But our true advantage lies in the specialist expertise of our team. Our Brokers view hundreds of vessels every year and build personal relationships with hundreds of Owners worldwide.

The results are swift, problem-free transactions that perfectly satisfy the needs of both parties.

“E xpert and honest advice from my Broker is crucial to me. The team at Fraser has levels of experience, expertise and integrity that you simply can’t find anywhere else.”

RIZA TANSU, TANSU YACHTS

LEADERS IN YACHT SALE & PURCHASE

OUR BROKERS ARE UNIVERSALLY RECOGNISED AS THE MOST PROFESSIONAL, KNOWLEDGEABLE AND RESPECTED IN THE LUXURY YACHT MARKET.

#1

MORE OWNERS SELL THEIR YACHTS THROUGH FRASER THAN ANY OTHER BROKERAGE HOUSE IN THE WORLD

€3.5B

($3.8 BILLION USD) WORTH OF YACHTS SOLD IN THE PAST 5 YEARS

LEADERS IN YACHT SALE & PURCHASE

“FRASER, WITH THE HIGHEST NUMBER BOTH OF YACHT SALES AND OF COMBINED SALES VALUE, IS THE BENCHMARK AGAINST WHICH WE CAN MEASURE THE OTHERS.”

THE SUPERYACHT ANNUAL REPORT

24 YRS

THE AVERAGE EXPERIENCE EACH FRASER BROKER BRINGS TO EVERY CLIENT

24-100M+

FRASER BROKERS ARE PROVEN SPECIALISTS IN EVERY SINGLE SIZE RANGE OF YACHT

70 m (230’) Benetti, 2020

For sale with Fraser

ARROW

75 m (246’) Feadship, 2020

For sale with Fraser

Trusted Relationships. Market Knowledge. Commercial Skills. A passion for yachts. And experience.

That’s the secret to why our brokers close more sales transactions than any other brokerage house in the world today.

Charter

A SEAMLESS EXPERIENCE FOR BOTH CHARTERER AND OWNER

Imagine the freedom to follow your heart and voyage to the most incredible destinations around the globe. And, while you travel, imagine luxurious accommodation, impeccable service, exhilarating activities and exquisite dining – all in complete privacy. This is the unmatched experience that life on board a luxury yacht brings.

All yacht Owners know this – after all, it is the reason they made this way of life into a permanent reality. To them, chartering is an opportunity to keep the crew fully engaged, raise the profile of their yacht and generate revenue towards running costs.

By chartering their beloved vessel, they bestow the same freedom on those looking to create unforgettable memories on their own personal ocean adventure.

“ W hat an amazing week! No words can describe the week of heaven we had. The memories will last a lifetime. We cannot thank you enough for such a fabulous time!”

CHARTER GUEST, 76M (249’) WHEELS

LEADERS IN CHARTER VACATIONS

“FROM OUR FIRST CALL I WAS HOOKED ON THE EASE OF CHARTERING, AND FINDING THE RIGHT YACHT FOR MY FAMILY BECAME A REALLY ENJOYABLE EXPERIENCE.”

REPEAT CHARTER CLIENT

+3,000

FRASER CHARTER BROKERS BOOK OVER 3,000 DAYS OF CHARTER AROUND THE WORLD EVERY YEAR

€50M

OVER 50 MILLION EUROS (55 MILLION USD) WORTH OF CHARTERS ARE BOOKED BY FRASER EACH YEAR

LEADERS IN CHARTER YACHT MANAGEMENT

“FRASER HAS BEEN INSTRUMENTAL IN ASSISTING US WITH FILLING OUR CHARTER CALENDAR, WORKING AS A TEAM TO MAKE EACH CHARTER A SEAMLESS PROCESS AND AN UNFORGETTABLE EXPERIENCE."

CAPTAIN CLAUD AKERS 33M/108’ ASKARI

OWNERS CHOOSE FRASER CHARTER MANAGEMENT 98

DAYS BOOKED ON FRASER'S MOST SUCCESFUL CHARTER YACHT IN 2022

The charter experience

UNSURPASSABLE FREEDOM, PRIVACY AND PLEASURE

For the ultimate escape, a life-changing voyage of discovery or an uneclipsable social event, chartering a superyacht offers an experience like no other. In searching for a single word that does justice to the scope of it, we chose ‘freedom’. The possibilities are truly endless, and you can curate every moment, from cast-off to disembarkation.

With our unparalleled portfolio of sensational yachts, we will help you select the vessel that best reflects you and serves your needs. From an overwhelming catalogue of breathtaking global destinations, we will guide you through the tailoring of an inspiring and enriching itinerary.

And, as the world’s leading yacht charter company, you can rely on Fraser to execute every detail perfectly. Leaving you with one task: to indulge in the luxury of freedom.

“I cannot thank you or the crew enough. Our kids were literally in tears in the car on the way home from the boat, and not just from the amazing experience we had just had, but because of the friendship and love they had for the people that made it happen. Thank you for making this once in a lifetime trip so memorable. I cannot wait to do it again."

Chartering your yacht

CONSCIENTIOUS MANAGEMENT AND EFFECTIVE MARKETING

Your yacht is many things: a lifelong ambition, the key to freedom, an indulgent luxury or a precious possession. What it should never become is an unwelcomed responsibility, making ownership an increasingly challenging passion to sustain. Lighten the financial burden, and you can fully immerse yourself in the sense of freedom you fell in love with.

The secret lies in your yacht itself. Chartering can generate crucial revenue for its upkeep while still allowing you to enjoy your vessel whenever you desire. With Fraser’s management experience, your valuable asset is in trusted hands. Our world-leading marketing and management expertise will ensure your yacht achieves the highest possible global profile and turns the right heads.

“O ur Charter Management experience has been seamless and beautiful. We wouldn’t even think of having anybody else right now.”

New construction

EXPERIENCED IN REALISING THE MOST EXACTING VISIONS

Commissioning a bespoke vessel, designed and built to your personal specification, is the ultimate ambition for any prospective yacht Owner. The process, from initial ideas through detailing and construction to launch, is a considerable and complex project involving many parties and countless decisions. It is an adventure in itself.

Fraser offers invaluable assistance with all new-builds, refits and conversions through our in-house project management team. Working hand-in-hand with you and your Captain, your personal project manager will help you at every stage: choosing a designer and shipyard, accurately negotiating contracts, liaising with contractors and monitoring construction. Their wealth of knowledge and wide experience will ensure your yacht is built to exactly your specification, on time and on budget.

“F raser’s excellent project management team makes my life easy. Building a new yacht is a complex task but they always have everything covered. They pay attention to detail and always protect the Owner’s interests, making sure that we receive the best quality product.”

BUILD CAPTAIN, 62M (203’) SEAXPLORER

LEADERS IN YACHT CONSTRUCTION AND REFIT

“I AM CERTAIN THAT WITHOUT THE SUPPORT, LEADERSHIP AND EXPERIENCE THAT THE ENTIRE TEAM AT FRASER BROUGHT TO THE PROJECT, IT WOULD NOT HAVE BEEN THE UNDENIABLE SUCCESS THAT IT IS.”

CAPTAIN 120M (393’) YACHT

NEW YACHTS DELIVERED FROM 24M/79' TO 120M/393'+ +60

DEDICATED YACHT MANAGEMENT EXPERTS

LEADERS IN YACHT CONSTRUCTION AND REFIT

“THE FRASER PROJECT MANAGEMENT TEAM MAINTAINED A VALUABLE PRESENCE DURING THE BUILD AND PROVIDED SUPPORT AND GUIDANCE AT CRITICAL POINTS. COMMUNICATIONS WERE PRECISE AND A MUTUAL TRUST AMONG THE YACHT’S OFFICERS AND THE FRASER TEAM WAS QUICKLY CREATED.”

BUILD CAPTAIN 68M (222’) MOTOR YACHT

167%

INCREASE IN FRASER NEW BUILD ORDERS IN THE LAST 3 YEARS

1km

(3,280’) OF YACHTS ARE CURRENTLY UNDER CONSTRUCTION WITH FRASER

Management

DEPENDABLE SUPPORT FOR OWNERS AND THEIR CAPTAINS

Owning and maintaining a luxury yacht is an increasingly elaborate business. Employing yacht management services is the sure way to alleviate the pressure of responsibility, protect the value of your asset, maximise its potential and run it efficiently.

Fraser was one of the first companies to recognise the need for such services and provide an effective solution. Today, we have the largest fleet of superyachts under management, including some of the most prestigious in the world. We provide a level of support that we believe is unparalleled in the industry.

Our close relationships with shipyards, designers, naval architects, Flag States and Class Societies as well as other suppliers enable our team to keep up to date with the many types of vessel. This also allows us to stay abreast of design trends and how to run vessels efficiently alongside the ever-changing technical, administrative and regulatory standards.

“I w as impressed by the energy, enthusiasm, resources, knowledge and experience that Fraser brought to what would be a very demanding few months in the run up to the delivery.”

CAPTAIN, 120M (393’) YACHT

LEADERS IN YACHT MANAGEMENT

“THE WORKING RELATIONSHIP HAS PROVEN TO BE EXCELLENT AND ALL ASPECTS THAT WE REQUIRE OF A MANAGEMENT COMPANY HAVE EITHER BEEN MET OR EXCEEDED.”

CAPTAIN AARON T CLARK 80M/262’ ARTEFACT

125

YACHTS UNDER MANAGEMENT FROM 24M (79') TO +120M (+393')

67

SHIPYARDS BUILT THE YACHTS THAT MAKE UP THE FRASER MANAGEMENT FLEET

LEADERS IN YACHT MANAGEMENT

“IN MY OPINION AND LOOKING BACK AT MY PAST EXPERIENCES FRASER HAS THE MOST SENSIBLE AND STRAIGHTFORWARD SYSTEM WHEN IT COMES TO ISM MANAGEMENT.”

CAPTAIN 67M (220’) MOTOR YACHT

€3.4B

(3.6 BILLION USD) WORTH OF YACHTS UNDER FRASER YACHT MANAGEMENT WORLDWIDE

58%

OF THE FLEET BENEFIT FROM FRASER'S FULL MANAGEMENT SCOPE

WORLDWIDE ACCESS TO THE MOST DISCREET AND QUALIFIED CREW

A luxury yacht is nothing without an exceptionally skilled and experienced crew.

First, there is the precise operation of a supremely advanced ocean-going vessel. Second, and equally demanding, is the delivery of ultra-luxury accommodation and catering services. In essence, every crew member’s role is to give you peace of mind, allowing you to relax and enjoy the experience of owning a yacht, knowing that everything is in the most capable hands.

Fraser’s subsidiary company, The Crew Network (TCN), is the world's longest running professional crew placement agency. With offices in 4 worldwide locations including the USA and Europe, TCN was established over 30 years ago. TCN's professional team of recruitment consultants boast a wealth of experience in yachting, human resources and business.

Using a state of the art recruitment database holding over 45,000 crew profiles, candidates are matched to find the best fit for each position. Potential crew members are interviewed and screened to ensure we find the best people to run your yacht to the highest of standards.

“ T CN is the original and only true crew network that delivers Quality, Integrity, Confidentiality and is always there to support the needs of the yachting industry. TCN delivers more than you realised you needed.”

MARINER AND SUPERYACHT CAPTAIN

MASTER

Marketing

REACHING THE WIDEST AND MOST RELEVANT AUDIENCES

Intelligent, targeted and high-impact marketing is the active catalyst that ensures your yacht stands out from the crowd and achieves a successful sale or chartering contract.

As the world’s leading experts in yacht marketing, Fraser’s approach is proactive and international in scope, using both proven promotional tools and innovative techniques. Central to our strategy is our strong presence at high-profile yachting events in established and new markets around the world. And, working with experienced photographers, we produce a series of beautiful annual publications as well as high-quality brochures for individual yachts.

But it never stops there. Other routes to reach the widest and most relevant audience include online marketing, print advertising, public relations, luxury events, sponsorships and partnerships to secure optimum global coverage for your yacht.

“F raser’s innovative marketing generates numerous charter enquiries and bookings and I have personally benefited from the results.”

CHARTER YACHT OWNER, 45M (148’) MOTOR YACHT

FRASER WEBSITE

A STATE OF THE ART WEBSITE ALLOWING CLIENTS TO FIND THEIR PERFECT YACHT OR DESTINATION

+200K VISITORS TO THE FRASER WEBSITE PER MONTH

DIGITAL MARKETING

REGULAR PROMOTION OF OUR YACHTS ON INDUSTRY AND LUXURY WEBSITES

+14M

REACHING MILLIONS OF HNWI’S AROUND THE WORLD

SOCIAL MEDIA

DAILY POSTS ACROSS INSTAGRAM, FACEBOOK, LINKEDIN, PINTEREST, YOUTUBE AND TWITTER

+11M

OVER 11 MILLION VIEWS ACROSS OUR SOCIAL MEDIA CHANNELS PER MONTH

CLIENT PORTFOLIO: NATURALLY EXCEPTIONAL

A BEAUTIFUL COFFEE

TABLE BOOK HIGHLIGHTING A SELECTION OF THE WORLD’S BEST YACHTS, TOP DESTINATIONS AND UNIQUE INSIGHT

+13,000

HIGHLY ACTIVE AND QUALIFIED CLIENTS – MANY OF WHOM RECEIVE A COPY OF THE CLIENT PORTFOLIO SENT TO THEIR HOMES E-NEWSLETTER

CUSTOMISED AND TARGETED NEWSLETTERS AND EMAIL CAMPAIGNS

+30,000

DATABASE OF QUALIFIED CLIENTS RECEIVE PERSONALISED INVITATIONS, FLYERS AND NEWSLETTERS THROUGHOUT THE YEAR

BRAND PARTNERSHIPS

FRASER WORKS CLOSELY WITH A NUMBER OF LUXURY BRANDS AROUND THE WORLD FOR CROSS MARKETING PURPOSES

+50

EVENTS WHERE FRASER IS PRESENT EACH YEAR REPRESENTING OUR YACHTS AND MEETING POTENTIAL CLIENTS

UNITED BY WATER

Fraser is proud to be a part of MarineMax, the world’s largest recreational boat retailer. Focused on premium brands diverse in size and use, MarineMax sells new and used boats from 3m (10’) to over 36m (118’) in length, spread across customer activities of Leisure, Fishing, Watersports, Luxury and Vacations. With over 70 retail locations in the USA, the company is focused on premium brands, selling new and used recreational boats and related marine products and services in addition to providing yacht brokerage and charter services.

MarineMax is more than a dealer selling boats, it is also a resource. Clients get access to a wealth of experience that can match them with the perfect boat from an unparalleled diversity of brands and models. MarineMax provides world-class service, financing and insurance, educational programs, access to Getaways!® trips and other boaters.

Together, MarineMax and Fraser are committed to delivering excellence, from customer service to team members to premium products. This aligned focus, a passion for the water, and our combined expertise enables clients to enjoy superior insight, support, experience, and quality worldwide networks throughout their whole yachting journey from boats of 3M (10’) to 180M (590’).

MarineMax is a New York Stock Exchange-listed company, HZO.

The real value of Fraser for our clients is our people.

Having them by your side ensures you will enjoy only the best of yachting.

MONACO monaco@fraseryachts.com

FORT LAUDERDALE florida@fraseryachts.com

LONDON london@fraseryachts.com

PALMA spain@fraseryachts.com

ATHENS greece@fraseryachts.com

SAN DIEGO sandiego@fraseryachts.com

SYDNEY australia@fraseryachts.com

DUBAI dubai@fraseryachts.com

KUWAIT kuwait@fraseryachts.com

QATAR qatar@fraseryachts.com

HONG KONG hongkong@fraseryachts.com

SINGAPORE singapore@fraseryachts.com

THAILAND thailand@fraseryachts.com

ANTIBES antibes@crewnetwork.com

VIAREGGIO viareggio@crewnetwork.com

PALMA palma@crewnetwork.com

FORT LAUDERDALE fortlauderdale@crewnetwork.com

FRASERYACHTS.COM

We would like to thank the Owner and Crew of Wheels for the photoshoot which generated the majority of the beautiful pictures in this brochure. Wheels is available for Charter with Fraser.

Thank you to our photographers including Breed Media, Thierry Ameller, Tom van Oossanen and Stuart Pearce. Every effort has been made to identify all contributors. If anyone has been missed, we apologise, and thank you for your contribution.

© Fraser 2023 All rights reserved. No part of this publication may be reproduced or used in any form without prior written permission from Fraser.

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