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visual strategy | creative direction | communication | education | brand development | interior | architectural | product design

1623 west broad street | richmond virginia 23220 | 804.249.1220 |



We have been working building a vision for tourism in the Richmond Region over the past few months and have enjoyed focusing on the myriad of fantastic assets in our own back yard. The legacy of this region is our stage, the river, our backdrop and everything that happens here is a rich tapestry unlike anything else. Check out the link below and see if you can keep up.


I recently took a quick jaunt to the design department at Syracuse to meet the students, review the work and share my definition of design, leadership and the emerging relevance economy. The school is impressive and the students were too. The faculty and leadership are truly visionary. This program is highly ranked for a reason. I hope to visit again!

Vision Identity Brand Environment News and Interesting Stuff Q2-11

Welcome to our quarterly newsletter. We love design. We are passionate about the design work we do. We also want to share our experience with some of the people we cross paths with. Here is what we have been up to and who we find inspiring.

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Energy is everything. Do you know how much we consume? Step up and find out. Pedal Power will be at community events and races all year giving everyone a chance to give it a try. We had a little competition to generate watts and about 40 of us working hard for 30 minutes made enough to power the AC for about 2 hours! The Pedal Power message is simple- use less power- give it a try.


This ground-breaking initiative was launched with an all day event featuring a diverse, brilliant array of presenters, a wellspring of ideas and tangible energy. We were lucky to secure tickets, and rewarded by the day's end. More to come, and for sure, it will be great.



Working with our friend and collaborators Visible Proof, we recently celebrated the opening of Richmond's best shop for bedding and accessories. The products are exceptional, really wonderful, tactile and elegant. The model is a paradigm shift in retail and the vision Layers puts forth shaped the design and process in great ways.


We began by learning and getting to know the Greater Fulton community and coming to an understanding of its rich assets. We then took the voice of the community and scribed a vision plan. Our next challenge is looking forward, to ink the identity of this anchor of Richmond. We're rolling up our sleeves (even more).


We have quite a unique studio, pioneering collaboration and creativity in an open shared environment. We've decided to look for some more friends to join us, launch Marvin Lang formally, and begin a campaign of events, exhibits and projects to foster an innovative disposition towards creativity and design. Starting with an intership partnering with VCU and an i.e.* sponsored workshop series, the coming months will see a flurry of activity.

eventing Comingup...StorefrontforCommunityDesign-[workshopsinallcornersofthecity!]Shop Talk- [Ani.e.*sponsoredeventseries]BacktoSchool[design,leadershipgohandinhand] InLight[wewillbepartoftheshowthisyear] Mondial[harnessingthevisionofanemerging pacesetterinRichmondandthecountry]

WE LOVE DESIGN we are designers & creative consultants who develop, strategize & articulate

WEARE BECAUSE RELENTLESSLY IT CREATIVE MATTERS vision, brand, identity & environment. our studio is a palette for collaboration & innovation.

located in downtown richmond virginia, we work everywhere.

Fraser Design Q2 Newsletter  
Fraser Design Q2 Newsletter  

Inspired and Inspiring