Retail innovation

Retail innovation

The growing influence of millennials is radically transforming the sporting goods industry. Social media such as Instagram are being used to sell directly to people.

https://www.cnbc.com/2017/07/06/nikes-plan-to-sell-shoes-via-instagram-could-spark-rally-analyst.html

https://www.kaansstreamstore.nl/ is a livestream store that combines the ease and reach of online shopping with the personal contact and authenticity that a physical store has to offer.

http://popupcity.net/worlds-first-livestream-store-explores-the-future-of-shopping/

In many cases, customers do research before setting foot in a store.

https://dupress.deloitte.com/dup-us-en/focus/internet-of-things/iot-retail-strategies.html

Most retailers are merchants using technology. www.amazon.com is a technologist empowering merchants.

https://hbr.org/2017/05/to-change-your-strategy-first-change-how-you-think

Predictive retail involves inspiring consumers in different contexts before, during, and after a purchase.

Example A chip in a running shoe sends - via mobile app - a notification to the user that the running shoes are worn down after x km.

https://hbr.org/2016/11/how-predictive-ai-will-change-shopping

Retail chains will need less space. Improvements in the supply chain result in a reduction of warehouse and sales spaces.

https://www.stadt-zuerich.ch/prd/de/index/stadtentwicklung/stadt-der-zukunft/meinungen_stimmen/Shoppingcenter.html

Pop up stores use temporary spaces in cities to give customers a sense of something unexpected.

http://www.globaltoynews.com/2016/04/pop-up-stores-the-new-face-of-retail.html http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall

https://www.stadt-zuerich.ch/prd/de/index/stadtentwicklung/stadt-der-zukunft/online_station%C3%A4r.html