Individualism

Individualism

Part # 1 What is individualism?

Part # 2 High individualism cultures.

Part # 3 Low individualism cultures.

Part # 1 What is individualism?

The degree to which tasks Part of salary which is are more important than individual bonus relationships The degree to which people are extrovert Size of tax rate

Individualism Size of GDP per capita Number and efficiency of meetings

Extent of individual ownership of resources

Size and power of government

Individualism

http://www.na-businesspress.com/jabe/coxweb12-6.pdf

GDP per capita

The initial decrease in individualism following economic development occurs as modernization and industrialization demand increased conformity to social norms.

http://www.na-businesspress.com/jabe/coxweb12-6.pdf

With further economic growth and a shift to a more service oriented economy, the requirement for social conformity decreases, and the culture places a higher value on

individual freedom and self-expression. http://www.na-businesspress.com/jabe/coxweb12-6.pdf

Generation Y expects to work in communities of mutual interest and passion, not structured hierarchies.

Consequently, people management strategies will have to change so that they look more like Facebook and less like the pyramid structures that we are used to. http://www.vineetnayar.com/rethinking-talent-management-in-the-new-normal/ http://www.hcltech.com/about-us/hcl-technologies/leadership-team/vineet-nayar/

Vineet Nayar

Further inspiration https://www.scribd.com/doc/34862800/Values http://www.slideshare.net/frankcalberg/questions-to-discover-your-values http://www.slideshare.net/frankcalberg/social-competence

Part # 2 High individualism cultures

Though the United States espouses teamwork, it is evident in sports that it is the superstar who is admired and that building teams is seen as pragmatically necessary, not intrinsically desirable.

Schein, Edgar H.: Organizational Culture and Leadership, p. 181.

Americans, who value achievement, accomplishment, and independent thinking, focus on the positive consequences of their purchasing decisions.

Example Welch's grape juice can lead to higher energy levels, is great-tasting as well as energizing, and is fun to drink. http://www.gsb.stanford.edu/news/research/mktg_aaker_cultureinfluences.shtml

Asian American participants with more interdependent ways of viewing the world favor preventive messages that concentrate on the negative consequences of their actions or decisions.

Example Welch's grape juice can reduce the risk of some cancers and heart disease, helps keep arteries clear so that blood can flow freely, and is healthy to drink. http://www.gsb.stanford.edu/news/research/mktg_aaker_cultureinfluences.shtml

http://www.dailymail.co.uk/news/article-2661258/Lonely-Britain-EU-league-table-shows-dont-know-neighbours-no-one-turn-crisis.html

http://www.economist.com/news/britain/21627666-britons-views-immigration-are-perplexing-blend-myth-and-reality-melting-pot

There is a relative good correlation between a) individualism and b) interpersonal trust.

http://www.psych.ut.ee/~jyri/en/Allik%26Realo_JCCP2004.pdf

Part # 3 Low individualism cultures

http://www.imagebase.net/People/imagebase23_14

Low vehicle ownership per 1000 people in BRIC countries

http://www.ipcc.ch/graphics/ar4-wg3/jpg/fig-5-2.jpg

GDP per capita (USD)

In rich countries, the average woman has 1-2 children in her lifetime.

In Kenya, she has 5. http://www.economist.com/displaystory.cfm?story_id=12376610

In Tibet and Nepal, families live together, and it is common for brothers to share the same wife.

Levine, Robert: A Geography of Time, location 504.

Further inspiration

http://www.slideshare.net/frankcalberg/china-19154166 http://www.slideshare.net/frankcalberg/india-3549567 http://www.slideshare.net/frankcalberg/kenya-13955472