Design thinking

Design thinking

Question # 1 What problems do people have?

What do people value and need?

What needs do users have?

What do users value?

What will users want in the future?

https://www.mckinsey.com/business-functions/operations/our-insights/the-expanding-role-of-design-in-creating-an-end-to-end-customer-experience

By asking questions to and observing local expectant mothers, the design thinking team learned that these women had a strong need for a sense of community.

https://hbr.org/2017/08/health-care-providers-can-use-design-thinking-to-improve-patient-experiences https://hbr.org/video/4443548301001/the-explainer-design-thinking

In Holstebro in Denmark, the design thinking team made observations and asked questions to find reasons for poor nutrition.

They observed how  cooks prepared food.  food was delivered to elderly people.  elderly people set the table and ate the food.

They asked questions to  the supervisor of the food preparation process.  cooks who prepared food.  elderly people who received and ate the food. http://thisisdesignthinking.net/2016/05/the-good-kitchen/

In northern Ghana, mosquito nets are provided free to pregnant women and mothers with children under age 5. These women can readily pick up free nets from local public hospitals. By asking questions to Albert, a well-educated Ghanaian, who had recently contracted malaria, the problem could be defined: There was no place in the city of Tamale to purchase a mosquito net.

Because so many people could obtain free nets from hospitals, it was not profitable for shop owners to sell them. And hospitals were not equipped to sell additional nets. https://ssir.org/articles/entry/design_thinking_for_social_innovation

http://www.frankcalberg.com/values http://www.frankcalberg.com/needs

Question # 2 How do we develop ideas that help satisfy needs people have?

Brainstorm to create many ideas that can help satisfy user needs / solve the problem.

https://www.edutopia.org/blog/design-thinking-and-deskless-classroom-tracy-evans

http://www.frankcalberg.com/creativity

Question # 3 How do we test ideas?

One of the ideas that 2nd grade teacher Michael Schurr tested with his students, who had a need to feel more comfortable in the classroom, was creating a comfortable semi-private space where students could study.

https://designthinkingforeducators.com/design-examples/

Students tested learning environment ideas by

moving furniture around in the classroom and taking some furniture out.

https://www.edutopia.org/blog/design-thinking-and-deskless-classroom-tracy-evans

To change a negative culture in a kitchen that produced food for elderly, the design thinking tested the idea of bringing in a gourmet

chef to inspire people, who worked in the kitchen.

The gourmet chef  praised the food they made.  praised their professional competencies.  inspired them to think more in colours when they present the food.  inspired them to use more seasonal ingredients. http://thisisdesignthinking.net/2016/05/the-good-kitchen/

Testing new, chef-style uniforms with cooks, who produced food for elderly people, helped solve the problem of poor nutrition among elderly people in Holstebro in Denmark.

Why? The chef-style uniforms helped give the cooks a greater sense of pride / dignity / status / authority. This was a strong need, the cooks had, because they felt that others had a poor perception of them. http://mitsloan.mit.edu/newsroom/articles/design-thinking-explained/ http://thisisdesignthinking.net/2016/05/the-good-kitchen/

Let people, who wants to use the product, test the product.

Example In Vietnam, there was a man who kept giving suggestions about the design of a hand-washing station. This man tested the product at home. A week later, he suggested improvements to the product. The most substantial improvement suggestion was to put the hand-washing station in the kitchen. Why? People in his household preferred keeping hand-washing stations in their kitchen because it was the place they were most likely to get other family members sick through contaminated food. http://philmckinney.com/design-thinking-and-innovation-a-real-life-example/

Testing the idea of creating more beautiful photos of rooms rented out via www.airbnb.com and replacing them with the not so good photos helped users to better understand what they were paying for.

As a result, the number of users grew.

http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/