Par Lisa Schreiber
SUMMARY
EDITO The second line
is an
extend of the brand Fatboy , particulary known for his huge beanbag chair (yes, the famous big red pile!). This clothes line follows the red thread..... oh no , the red label of the brand , with a reflexion about praticity, adaptation and accessibility. We also hilight a form of simplicity in a color set, wich leads to have a remarkable brand image .
GENERAL MOODBOARD
TEXTILE / COLORZZ
COLORZZZZZZZ Soot Sky
Mandarin
White Dark vivid green Bright red
CLASSIFICaTION 1ST LINUP Soot
Sky Mandarin
White Dark vivid green Soot Bright red
2ND LINUP
BRAND DNA
MARKETING DNA This second line can bring something interresting to the brand fatboy . I try to create a collection with many links between every outfits in order to create many matching outfits . And it also try to give an outfit for each type of peopl, you need to be chic , fun , exentric or practical ? Normally you’ll find what you need here !
SECOND LINE DNA The logo is important because it is used many times in the outfits as label, it keep the identity of the brand , leading to create a real impact .
TARGETS
CONCURRENCES
As competitors , we This brand is made for families , even if outfits can be wear mostly by young people , the goal is to create a familialcommunity around the project. And eventually group a entire family around this Line .
will find all the technical brand , in middle budget. Brands will send products from 50 to 250 euros. But you will find a good quality with this products . Brands like Carhartt , COS , The north face , Muji ,Rain or others . Mostly it’s outwear / workwear brands .
ECO RESPONSABLE PAGE Today , it s paramount to think about acology , mostly for the fashion Industry , we have lot of work to do ...
ECO PATROn AND SCRAPS
In this collection , the modularity of one part of the collection leads to have 2 clothes in one , the goal is to mitigate our compulsive shopping and by more intelligently .
Using eco patron and fabric scraps of the furnitures . Because the materials are the same than some products of the brnds
ECONYL
A big part of the collection is made with nylon , but there is a way to use it in an ecoresponsable way ...
Econyl is a 100% recycled and recyclable nylon fiber, made from plastic waste collected in garbage dumps and oceans (fishing nets, bottles...). They are crushed, melted, transformed into a new fiber, to give a new garment. Econyl can be found in the same garments as nylon, for which alternatives in natural materials are still rare: swimwear, sportswear, carpets... It has the same technical properties: elasticity and resistance Ancient beanbag’s fabric straps are reused to make new clothes and accessories. This allows us to preserve our brand identity while keeping in mind the ecological imperative that we hold dear.
Primar red
Soot
White
HARMONies
FABRICS
FABRICS
HARMONies Dark vivid green
Mandarin
Sky
Soot
LINE UP 1
LINE UP 2
Silhouette
Take the sleeves off
Primar red
White
FABRICS POLYAMYDE/NYLON
(HAMMAC)
Silhouette
FABRICS
Primar red
Soot
Silhouette
Primar red
Soot
FABRICS
Silhouette
Primar red
Soot
FABRICS POLYAMYDE/NYLON
Silhouette
This is a view of the pant at le knees level , you have 3 layers : - the layer at the extremity is the part of the pant wich leaves from the waist to the knees. - The 2nd layer , the smaller one , in a sort of pocket made by 2 faces you have to attach together w/ velcro at each extremity ( top and bottom) - The last layer is the bottom of the pant , wich leaves from the knees to the ancles.
2
1
Catchstitch wich link every layers
velcro
You have to pleat the bottom of the pant with the stop cord. With the nylon , all this mass of fabric can turn into a really small piece .
You pull the stop cords at the maximun to reduce the mass as much as possible.
3
4
You close the pocket with the velcros and catch the bottom of the pant inside. there is a hole in the right , at the junction between the seams to let the cordof the bottom part fall .
THE PANT
SEASON Spring Summer 2022
PRODUCT A pant / A short
DESCRPTION A technical pant in appearance, with elastics links it become a short. It’s a modular clothe .
FURNITURES 2 white thread bobins; 4 metal eylets ; 1 zipper of 18 cm; 4 elastic links; Thermocollant , a label .
FABRIC REF/NAME
Nylon/polyamide
COMPO
Nylon / polyamide
PRICE
15 E /m
SIZE
2m
THE t-shirt
SEASON Spring Summer 2022
PRODUCT Adjustable t-shirt
DESCRPTION A simple oversize t-shirt in appearance. There is an elastik link at the bottom of the t-shirt , when you pull it , the bottom thighten and gathering appears.
FURNITURES 2 bobins of white thread ; 2 metal eyelet; A double stop cordons in platic; An elastic cordon ;
FABRIC REF/NAME
Nylon
PRICE
Nylon 15 E /m
SIZE
2m
COMPO
Silhouette
Soot
Sky
FABRICS
Silhouette
Mandarin
Sky
FABRICS
Silhouette
Soot
Dark vivid
FABRICS
Silhouette
Soot
Dark vivid
FABRICS
Silhouette
Soot
Dark vivid
FABRICS
THE Top
SEASON Spring Summer 2022
PRODUCT A top
DESCRPTION A top made with polyamide and néopréne , pleated with a big box pleat
FURNITURES Fabrics , 3 neopren biais , ! black thread bobin
FABRIC REF/NAME COMPO PRICE
Nylon/polyamide
Nylon / polyamide 15 E /m
THE Skirt
SEASON Spring Summer 2022
PRODUCT A Skirt
DESCRPTION A Skirt made with polyamide and néopréne , pleated with a big box pleat
FURNITURES Fabrics , black thread bobin , @ scratches .
FABRIC REF/NAME
Nylon/polyamide
COMPO
Nylon / polyamide
PRICE
15 E /m
Collection plan
Collection plan
ACCESSORIEZZZZZZZ
Accesories represents an importantpart of the collection because they add a fun touch. With sharp shapes , big hats and big bags . This accessories are reallycolorfull and made with padding.