Francis Hong - Industrial / UX / APP Design portfolio

Fr ancis Hong _ Intr od uctor y Portfolio _ 2018

Selected Design Work

From 2009 to 2018

Hi

Hi

5

Pers onal healt hcare Management Applic at ion

o’ c are p.45 - p.54

4

Content _

B od y Co mpos i ti on An a ly z e r

Comprehens ive Profes s ional devic e for hos pit al and gym

p.39 - p.44

3 S ma rt B ra c el et

Feminine, delicate Act ivit y t racker for office lady

p.27 - p.38

2 BMI Scale p.19 - p.26

1 A th e n a p.5 - p.18

Clean-cut Brand-new s t yle of BMI s c ale

0

Individual healt h management for female

Fra nc is

Self-in tr od u of Fr an cis Ho

p.3 - p.4

-1 Co ntent p.1 - p.2

01

The cont en t of Francis ’s Port folio

Content _

!

C O N T E N T

u ct ion on g

02

I’m Francis Hong Ab out me _

Insightful, proactive, creative designer & problem- solver I a m an indu strial desi gn savvy from T aiw an, having suffic ie nt produ ct design experi ence in home el ectroni cs and acce ssorie s.

D u ring 3.5 years of w orki ng, I gained cognition and was p romoted to b e a l eader of the design team and produ ct manage r, w hich ma de me more accessi b l e to ma nu factu ring, manage me nt, and marketing. T o b ecome an infl u entia l and posi ti ve de signe r to society in the fu tu re, I a m eager to condu ct resear ch on use r experie nce fie ld.

03

TOOLS_

Institute for Information Industry Course: Refresher course of user experience designer Duration: 05/2015 - 06/2015

Graphic design Adobe Photoshop Adobe Illustrator

National Yunlin University of Science and Technology Major: B.Sc. Industrial Design Duration: 09/2009 - 06/2013

3D Modeling software Rhinoceros Creo Parametric KeyShot Catia Cinema 4D

WORK EXPERIENCE_ Product Manager, Charder Electronic Co., Ltd. Department: R&D Research and Development Duration: 01/2017 - 03/2017

Video, Animation Adobe Premiere Adobe After effect

Design Supervisor,Charder Electronic Co., Ltd. Department: Marketing Dept.

Duration: 03/2016 - 12/2016

Prototypes software Axure RP

Industrial Designer, Charder Electronic Co., Ltd. Department: Marketing Dept.

Duration: 03/2014 - 03/2016 Industrial Designer, Prochics Co., Ltd. Duration: 07/2013 - 01/2014 Intern - Industrial Designer Giant Manufacturing Co. Ltd. Duration: 07/2012 - 08/2012

Ab out me _

EDUCATION_

Document Processing Microsoft Word Microsoft Power point

SKILL_

CONTACT_

Product Design Concept Generation Product Management Digital Visualization manufacturing cooperation

Francis (Chia-Ying) Hong Email: catherine00211@gmail.com Tel: +886-978 787 211 Current Location: Taichung, Taiwan Issuu: https://issuu.com/francis_hong

Leadership Members Training Project Management Strategy & analysis

LANGUAGE_

Interest Accordion Knitting

Mandarin -- native English ------ Lower Advanced

03

0 01 _Athena _ Background 3D model is built up by Rhinoceres Rendering by Key Shot.

05

0 1 _ Ath en a 01 _Athena _ Background

In d iv idu a l h eal th man ag emen t f or f emale I am Industrial designer & Project leader Development Time: 2015/3 – 2016/8

Reason to launch this project To look back to the products in our brand in past 7 years, we found that we lack the products which is especially design for women to fit every stage in their life.

Our goal oserio is a Taiwan brand and good at manufacturing and selling the body fat monitor and the other healthcare products. This project aims to design a series of personal healthcare products for women, including the body fat monitor, basal thermometer, smart bracelet and personal food and beverage management.

s

06

Observe the need under the surface.

I invited team member including product marketing, project manager and sales to share their work experience and brainstorm the need of our target users with KJ Technique and AEIOU method.

01 _Athena _ Design Research 07

01 _Athena _ Design Research Athena _ KY Technique and AEIOU method meeting with team

08

01 _Athena _ Design Research

Ma rke t Sur vey An aly sis.

We investigated the products that made by others companies. We found that even though there are may products design for women,but all of them just provide the basic function and do not support the wireless transmission .

Nowadays, this kind of products would not convenient for people due to the prevalence of the smart phone.

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Basic Func

Support Wireless Transmission

01 _Athena _ Design Research

c ction

Premium Function

Not support Wireless Transmission

Ser vice Inte gra tion .

In the first generation of our application and cloud, we provided our customers to record their data on the smartphone and manage them on the computer.

However, there are some disadvantag es. For example, there is only one device support the system, so it still can not provide the comprehens ive service for them. So, this time we expect to integrate all devices and fix the drawbacks.

10

Use r Jou rne y Ma p.

Before we started to design, we need to analyze the whole possibility that customers may experience, since they have the initial need then buy the product and use it finally.

Therefore, these three charts described the stages including every feeling and method they use before they but the product, the moment while they are hesitating and the experience after they buy the product.

01 _Athena _ Design Research

Who

Which

Before Buying

What

Where Whe n

Who

Which Buying

What

Where Whe n

Who Which What U s ing Whe re

Whe n

11

01 _Athena _ Design Research

measurement...

!!

B!B!

Left the scale...

Receive the data!

This is the user scsnario from the user finished her showering and got off the bathroom, then she would received the alarm from o’care app to remind her to take a measurement.

12

Pe rso na s.

01 _Athena _ Design Research

R

uby is an independent and fashion woman. She enjoys living in the well-designed apartment and cares about the quality of products. In terms of material of products, she considers that metal and glass would be better than plastic. She keeps her body well.

Generally, Ruby prefer to buy things via internet, and browse the evaluation from those who have bought the product to determine her will to buy. She suggests that normal size of the scale with suitable round corner and well-designed would be nice. Also, having the function of recording the daily weight data via her smartphone is charming for her.

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Interv i Potent ia

Through interviewin users to have a deep their hobby, living s and how they use good time to verify t former stage “Perso detail of design and

Ann is a 28 years old women, she has her own clothing brand and shops. In brief, Ann is an independen t and modern woman. She is in a relationship and expects to get married and have a baby with his boyfriend.

01 _Athena _ Design Research

Those pictures are her house living style, idol, clothing style and magzines she like to read.

iew of al Users

ng with two potential per understandi ng of style, shopping habit the scale. This is a the hypothesis in the onas� and correct the d developmen t.

M

s. Tuan is a successful and autarkic woman. She enjoys cozy housing and prefers wooden living style. She pays attention to her healthy and keeps doing exercise regularly by running or riding the bicycle.

Products with good quality, safety and durable as well as match delicate packing are significant for her. Products made in Taiwan would be trusty. Recording her weight data on the smartphone is an appealing function for her. Also, she prefers to buy things in the physical shops and trust the recommendation from her friends.

Because of her job, she often needs to go on business trips, so normal size with the basic function of the scale would be convenient for her.

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Solution & Image Boar

01 _Athena _ Solution

Through making abundant of research, we discovered that our users have financial independence and prefer products with good quality. They are sensitive and love sharing new things with friends, as well as pay attention to keep fit.

They love shopping and receive the latest news via the Internet. In terms of the function of the scale, they want the scale can keep they weight number as a secret because of they do not want their partner to know her weight. Also, the scale can recognize diverse users because they may share this with their family. To provide the proper advice in different stages in their life and keep daily weight data would be appealing for them.

In addition, we also arrange the function to make them easier to know the slight change between today and yesterday.

15

rd

01 _Athena _ Solution

Athena_ Image Board

16

Secre

01 _Athena _ Product Feature

Normal Mode If you want to see the result directly, you can step on the bottom, then it will be shown on the screen while you finish the weight measurement.

Auto on.

Automatically Id

After the user finishes the mea the scale will automatically ident er this user is one of the users save his or her data on the scale. one of the users, your data will b ed in the scale and upload to yo phone immediately. Also, the tr screen will twinkle the color lig belongs to you.

Wireless Transmis

Keeps your every weight meas data in your smartphone via the B

et Mode Step on the scale and it will auto on then starting to recognize your weight.

Then the result will not show on the screen directly instead of the smile and sad emoji to tell you this result is heavier or lighter than the last one. This mode keeps your secret while your boyfriend or friends beside you but you do not want them to see your weight.

01 _Athena _ Product Feature

Feature.

dentification

asurement, tify whethwho ever . If you are be recordour smartransparent ght which

ssion

surement Bluetooth.

O’care App In this app, there will be a special function provide for woman. This is just like a little partner accompanies with you every day and accord to your status (e.g. in the period) and weight to provide personal advice to you. It also provides some tips to assist you while you aim to lose some weight.

10 18

02 02 _B MI Scale _ Background

3D Smart touch key Operation

8 users +Guest mode

Intelligent Identification

19

2_ B M I Scal e 02 _B MI Scale _ Background

E l ega n t, I n t ellig en t , S t ylish desig n

Photo

grahy

Copyr

oght b e lo n

gs to o s e r io comp a

ny

I am Industrial designe, Graphic Designer & Project leader Development Time: 2015/9 – 2016/4

Reason to launch this project We need to replace the old and best-selling BMI scale in our brand oserio. This time, we want to keep the advantage of the old one and applies some new function to enhance the value of the scale.

Our goal A simple, multi-functional, budget scale. It should also can coincide with the brand image.

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02 _B MI Scale _ Image Board

Elegant, Intelligent, stylish

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02 _B MI Scale _ Image Board

22

Install batteries properly.

(4 AAA Batteries)

Step on to take a measurement.

Place the unit on a hard, at surface.

02 _B MI Scale _ User Scenario

Beep " Beep "

Enter your personal profile. (age, gender, and height)

Calculat compos

ConďŹ rm

Body weig BMI

Body Wate

Bone Mass Long press up and down buttons to switch faster.

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Step off and select your user number.

Congratulations. You’ve completed five quick operation steps.

From now on, the scale can automatically identify your profile once you step on the scale.

Press

Your personal user number

ting your body sition.

PL!" Beep " Beep "

ght

er

s

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Patterned 3D smart touch key Make each measurement more enjoyable.

One tou access yo

One touch to get instan

02 _B MI Scale _ Features

Intellige Specular gloss  decorative lines makes excellent taste.

8 users memory Automatically id number when Or you can sele

Fe

25

uch to our life

nt access to your stats

Step-on activation Easy to measure your weight, BMI, bone mass, body water with 7 history results for each user.

48.2% 2.3kg

47.8%

47.5kg

2.3kg

21.2

48.2kg

22.1

02 _B MI Scale _ Features

48.7% 2.2kg

48.9%

48.4kg 22.2

2.3kg 48.5kg 22.3

ent Identification

Feature.

y with guest mode. dentify your personal user you step on it. ect your number manually .

M a le / Ag e 45 / 173cm

e ma le / A g e 3 1 / 1 5 9 c m

M a le / Ag e 18 / 180cm Fe mal e / Age 27 / 148cm Fe mal e / Age 52 / 166cm

26

03 _Smar t br acelet _ Background

Reason to launc There are more health recently. I attend the road r women who hav However, there a for office women great look. Theref 27

03 _Smar t br acelet _ Background

0 3_ Sm ar t Brace l e t

Feminin e & d el ica te a ctiv it y t r acker f or of f ice lady

ch this project and more people pay attention to their n my country, lot of workers they would unning event on the weekend. Moreover, ve exercise habit is increasing significantly. are not smart bracelet is especially design n to use in their daily life and match their fore, we expect to develop one for them.

I am Industrial designer & Project leader Development Time: 2014/3 – 2014/10

Our goal We expect to develop a smart bracelet especially for office lady and hope the product can applies in their daily life as well as the particular road running event.

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Ma rke t Sur vey An aly sis.

03 _Smar t br acelet _ Personas & Market Survey

We discover that there are no products provide for our target customer after we made the market survey. The vertical axis represents the style of activity tracker (top: sporty; bottom: feminine style) The horizontal axis represents whether the product provide multi-functio n for users. (right: basic; left: professional)

Professional

Per so

We focus on 23 – 35

Alice is a market dire consuming ability an ucts. She adores de does not really need ucts. Alice use smart 29

Sporty

03 _Smar t br acelet _ Personas & Market Survey

Basic Function

Feminine Style

ona s.

5 years old women as our target user.

ector at the internationa l company. She has nd have willing to buy the high-quality prodelicate and good quality products, but she d the most professional and expensive prodtphone frequently.

30

Wake up Freshen up and dress up. Last night, I had eaten midnight snack, so I gain 0.3 KG today. Breakfast is the Hi-fiber bread.

Calculate calories burnt

03 _Smar t br acelet _ User Scanario

Way to the company Because of gaining weight today, so I decide to get off the bus a stop earlier and walk for a while.

Calculate step numbers

At work During the meeting, I turn my cellphone on silent. I show off my new accessory while taking a rest in the common room with colleagues.

Product alarm by light or vibrate

After work The first thing while I arrive home is to clean my room. I invite my friends to attend a road running on this weekend.

Identify the intensity of diverse activity

Ready to sleep I am a little bit uncomforta ble due to the cramps.

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Record the Menstrual Cycle

Lose weight assistance

Calculate calories burnt

Record walking distance

Personal health advice based on the body condition

Modern and delicate product design

Record the medium -intensity exercise

Upload data to The cloud

User Scenario

y

Body weight/ fat measurement

32

03 _Smar t br acelet _ Image Board

33

03 _Smar t br acelet _ Image Board

34

03 _Smar t br acelet _ Ideas & Prototype

35

03 _Smar t br acelet _ Ideas & Prototype

Ideas & Prototype

36

Identify intensity of the activity/sport The activity tracker based on the 3D sensor technology to identify the user’s activity intensity.

According to the diverse intensity, the calories burnt would be different, so the device can identify and make sure to provide the most accurate data of calories burnt.

03 _Smar t br acelet _ Features

Easy to match your evey outfit The design of the smark brecelet differs from the others, thiscan really fit your any out fit and easy to attach on them.

37

Feminine desi

To match office lady’s daily the design would tend clean-cut and delicate. The ladies can regard it as a accessory without any wo utilize it at work days.

ign

y outfit, to be erefore, fashion orry to

03 _Smar t br acelet _ Fretures

Feature.

Wireless transmission The devise would record the data automatically and upload the data to your smartphone while you are near it.

38

04 _B od y Composition Analyzer _ Backgroun d

Co

39

04 _B od y Composition Analyzer _ Backgroun d

0 4_Bo dy o mpos o tio n A nal y ze r Compre he nsive & profes s ional device for hos pit al and gym I am UX/graphic designer & Project manager Development Time: 2015/11 – 2016/3

Reason to launch this project In 2016, oserio determined to develop a brand-new flagship product for enterprise and hospital to serve their customers and patients.

Our goal We hope to provide them a premium body composition analyzer with comprehensive functions and assist them in their specialized field.

Project Situation Our team ran this project with external industrial team.

During the process of development, I left the company. Therefore, I would demonstrate some part in the first stage.

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Buy er & Use r.

04 _B od y Composition Analyzer _ User & Report Dsign

The hospital is the biggest buyer to buy the body composition analyzer. People who go to the hospital are sub-healthy and want to make sure what is the exact problem in their body. So the most important thing for patients and doctors is to check the whole body data in detail to make sure how to cure the disease.

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04 _B od y Composition Analyzer _ User & Report Dsign

Repo rt Desig n.

Body Composition Analysis

Body data Analysis

Segmental Lean Analysis

42

04 _B od y Composition Analyzer _ User & Report Dsign

Seg Fa An

Bo Wa An

Buy er & Use r.

The gym also buy losts of body composition analyzers. The client of the gym are always with nice condition of their health. The reason they go to the gym is to boost their muscle mass or make sure how many fat they should eradicate. Therefore, to understand how to build their muscle or loss the weight would be significant for them.

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ID

Age

Height

SKM00079-0008

29

Gender

Date

160 cm

yrs

Female

Time

2016.12.21

Segmental Fat

09:24:10

Segmental Lean PBF

Lean Mass

Fat Mass

Evaluation

Evaluation

47.7%

44.4%

1.3kg

1.4kg

1.2kg

Trunk

Normal

Left

Right

Over

34.1%

34.1%

3.0kg

3.0kg

Normal

Normal

15.0kg

Normal Range

Normal

Left

LA

TR

RL

LL

(%)

26.8~31.5

27.3~29.5

44.5~47.5

28.3~29.6

27.1~36.8

Fat Mass

(kg)

1.2~1.7

1.3~1.8

3.8~4.4

3.8~4.1

3.9~4.7

Lean Mass

5.4kg

5.5kg Under

(kg)

Obesity Diagnosis Under 55

PBF

(kg)

55

70

85

100

105

120

55

70

85

100

105

120

70

85

100

105

120

WHR

(kg)

ECW / TCW

0.337

0.385

180

195

135

150

165

180

195

150

165

180

195

135

TR

RL

LL

3.8~4.4

3.8~4.1

3.9~4.7

Weight SMM

Normal

(kg)

55

70

85

100

(kg)

55

70

85

55

70

85

Skeletal Muscle Mass

Values

Body Fat Mass (kg)

0.38 0.35

Soft Lean Mass

24.6

TBW

(l)

Protein

(kg)

6.6

Mineral

(kg)

2.49

Body Fat Mass (kg)

17.9

Total Body Water

0.41

0.33

17.5

17.9

Over

105

120

135

150

165

180

195

100

105

120

135

150

165

180

195

100

105

120

135

150

165

180

195

51.6

Fat Free Mass

Normal Range

Weight

Body Composition Analysis

45.7~61.8

24.6 51.6

non-osseous

osseous: 2.05

20.3~24.9 10.8~17.2

0.33

0.31

0.31

0.28

0.28

0.25

0.25

Normal Range

LA 1.3~1.8

Body Composition Analysis

ICW / TCW

0.38

165

0.83

Edema

0.35

150

34.7

Waist-Hip Ratio

0.41

135

20.1

Percentage Body Fat

RA 1.2~1.7

Under

Over

(kg)

Body Mass Index

Segmental Lean Analysis

Muscle-Fat Analysis

Normal

BMI

Right

Under

Normal Range

RA

PBF

Normal

04 _B od y Composition Analyzer _ User & Report Dsign

Normal

35.0%

1.5kg

Trunk

Under

8.6kg

gmental at nalysis

ody ater nalysis

BODY ANALYSIS REPORT

Much more than weighing

0.37~0.39

10.8~17.2

Impedence

Fitness Score

67

Points

BMR

(kcal)

Basel Metabolic Rate

1097

(1174~1333)

kcal

Z

RA

5 kHz

517.6

LA 547.4

TR 36.1

RL 348.6

LL 352.7

50 kHz

473.5

505.6

32.3

314.6

318.6

250 kHz

435.7

468.1

28.8

385.2

288.8

Fitness Score

Repo rt Desig n.

44

05 _o’car e app _ Background

45

0 5_ o’car e

Pe rsonal h eal th c ar e m an ag emen t applicat ion

05 _o’car e app _ Background

I am UI& UX designer & Project leader Development Time: 2014/11 – 2016/2

Reason to launch this project In our brand oserio, we have already launched the first-generation application in 3 years ago.

Therefore, we determine to make a new one to provide the brand-new value for our customers, and expect to keep assisting their health management in a convenient, cozy approach.

Our goal We expect to provide a new application to assist our customers to manage their health and weight.

46

Pe rso na s.

05 _o’car e app _ Background Ann 24 years old Foreign sales assistance Interest: Auctioning online, eating gourmet food, outdoor shooting, handcrafting Before studying at the university, she does not have a regular exercise habit. Since having more chance to eating outside, she started to gain weight and determine to cultivate a good exercise habit.

47

Water Intake

800c.c.

Living style

sedentar y working women

Calories Intake

1443 kcal

A day of An n.

05 _o’car e app _ Background

48

U se r Jo u r Customer Journey / Stages

Doing

05 _o’car e app _ User Journey Maps

Thinking

Feeling

Take a measurement by oserio body fat monitor

Check the data on the o’care app in the spare time

Wake up and go to bathroom to freshen up. leave the bathroom step on the scale to take a measurement leave the scale unlock the smartphone turn on the Bluetooth open o’care app all measurement data upload to cell phone immediately dress up go to work

Take the subway to workplace check the smart phone open o’care app check the weight, body fat, and so on found the weight increased and the calories burnt is few determine to use computer to check the detail information by computer after work

Fin ho t t c sele s c per s ran

-What is my weight and body fat recently?

-I want to know more about the reason why I increase the weigh on the trend chart.

-If inte sta -Ho can sho som

-I gained one kg in this week!

-I found there is a little bit hard to wear pants

-I got lost of gathering which made me eating too much every day. How can I lose weight?

-W cl tio

Provide a user-friendly method to take a measurement.

Provide a convenient way to transmission, checking data at any time and synchronize with the cloud by Wi-Fi.

-P p -P in

Experence

Opportunities

49

rn e y M a p s.

Link to oserio cloud and check the holistic analysis and personal advice from oserio

Want to adjust living style because of the advice from oserio

After adjusting living style based on suggestion for a week

After checking the holistic analysis found the weight increased and the calories burnt is few oserio suggest the proper volume of activity and basal metabolism few exercise recently decide to do more exercise

Wake up and go to bathroom to freshen up. leave the bathroom step on the scale to take a measurement leave the scale unlock the smartphone turn on the Bluetooth open o’care app all measurement data upload to cell phone immediately dress up go to work

several trend charts can egrate so that I can underand why I gain weight. olistic analysis is clear, but how n I improve? How many times I ould exercise a week? I need me suggestion!

-Sometimes, I would forget to bring my step counter.

-I wonder that whether my volume of activity and calorie intake are better than last week

Wow! Holistic analysis is so ear that I can see the connecon between analysis

-I determine not to attend the gathering as much as usual.

- Every time I go to the gathering, I should order more healthy food, such as meals with lots of vegetable or less meat.

-After receive the suggestion from oserio, I decide to arrange a regular time to the gym.

-If the activity tracker can upload my data to the oserio cloud would be good.

-Yeah! I am already lose my weight slightly.

-I would say that the holistic analysis benefits me.

Provide a user-friendly webpage.

Providing suggestion accordng to the user’s condition.

Provide useful suggestion to the user and help them to adjust the current situation.

While the user adjusts their living habit and there is some change in their chart, oserio should provide the result and suggestion.

05 _o’car e app _ User Journey Maps

nish today’s work and back to me take a shower turn on the computer check the bookmark list and ect oserio.com sign in check the olistic analysis and rsonal advice from oserio see how my performance nk among all users

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05 _o’car e app _ Design Research

Stru ctu re Flo w.

51

05 _o’car e app _ Design Research

52

Wir efra me .

05 _o’car e app _ Features

53

05 _o’car e app _ Features

54

Fr ancis Hong _ Intr od uctor y Portfolio _ 2018

Selected Design Work

From 2009 to 2018