Campaign Automation and Subscription Services

• Enable franchisees to easily enroll in automated, locally customized, recurring marketing campaigns and services.

• For example: managed digital marketing programs, set-it-and-forget-it direct mail campaigns, lead transfer programs, and more.

Frontline focused. Corporate controlled. Vya managed.

AN ADVANCED NEW FEATURE OF VYA’S MARKETING PORTAL SEE US AT FCXC TABLE #39

Learn more: vyasystems.com/demo-subscriptions

Last two books read: Accelerate by John P. Kotter, and What Got You Here Won’t Get You There: How Successful People Become

Even More Successful by Marshall Goldsmith and Mark Reiter.

What technology do you take on the road? Phone, laptop, AirPods.

Favorite vacation destinations: Costa Rica and Santa Barbara, California.

Favorite occasions to send employees notes: After they have achieved something hard that they thought they couldn’t do. After I know they have fought hard and had a rough week.

Favorite company product/service: I am a huge fan of disruptors like Apple and Tesla.

What are your long-term goals for the company? I’d like to take the company public someday. I think it would be a business bucket list item to ring the bell. How has the economy changed your goals for your company? It has not changed the goals.

Where can capital be found these days? For businesses that are growing, have a great service and/or product offering, and are led by a great team, there is a lot of capital available. Private equity firms are well-capitalized and ready to deploy it. Banks still need to lend although covenants are tighter and interest rates are higher. If you are a franchisor generating high free-cash flow, are asset light, are royalty sufficient, and have a lot of white space to grow, you should have a lot of capital optionality.

How do you measure success? For me it’s not about the financial success although I am committed to delivering great value to my shareholders and franchisees. It’s about our why. The money and stats are all great, but these are really just the scoreboard that tells us how well we are doing at accomplishing our mission. I want my legacy to be about the skills and life lessons we have taught the next generation. It’s about the special memories we have made, the social engagement we have fostered, and the relationships we have built for the next generation.

What has been your greatest success? The book The Hard Things About Hard Things talks about being a peacetime CEO and wartime CEO. Peacetime is fairly easy because everything is going right. But in wartime, you are fighting to survive. Protecting our team and franchisees during Covid is thus far my greatest success. We had zero Urban Air Adventure Parks close because of Covid-19. We also launched Unleashed Brands and bought five worldclass companies.

Any regrets? No regrets. I believe everything happens for a reason, so I have a lot of lessons learned. I’ve learned to listen more, trust my team more, and not sweat the small stuff.

What can we expect from your company in the next 12 to 18 months? Industry-leading performance by a group of passionate people who are going to have a ton of fun doing it! 