2017 Media Kit - Multi-Unit Franchisees

connects.

Multi-Unit Franchisees.

BUILD YOUR MEDIA MESSAGE | 2017

Franchise Update Media’s Leadership Edge.

Unrivaled Audience Expertise & Multi-Channel Delivery for over 28 Years.

The original franchise storyteller, Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for over 28 years.

The mission of Franchise Update Media is, and always has been, to help all stakeholders in franchising improve and grow their businesses. Over the years, we have grown and evolved how we deliver on that promise.

The focus of Franchise Update Media is to provide an environment where customers can learn, find new business opportunities, network and be inspired by their peers. From our conferences with face-to-face contact to our published resources and our extensive online programs, we provide our customers with tools to further educate themselves, at their convenience.

No matter what aspect of the franchise industry your organization touches, Franchise Update Media has tools, resources and programs to help you improve and grow a profitable enterprise.

connects.

Multi-Unit Franchisees The Multi-Unit Franchisee Channel is a collection of trusted resources for multi-unit franchisees.

Serving the franchising industry for more than 15 years, this channel includes authoritative magazines, digital information products, live conferences with exhibits, leadership events and key industry alliances.

The Multi-Unit Franchisee Channel continues to extend its position as the most influential franchisee business source in the industry.

Multi-Unit Engagement Channels

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Multi-Unit Franchisee Target Audience

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Multi-Unit Franchising Conference

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Multi-Unit Franchisee Magazine

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Multi-Unit Buyer’s Guide

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Franchising.com

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Multi-Unit Franchisee Sponsored eNewsletters 13 Custom Multi-Unit Franchisee Email Blasts

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Contact Franchise Update Media 15

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MediaKit 2017

Multi-Unit Franchisees

Multi-Unit Engagement Channels Annual Multi-Unit Franchising Conference

Multi-Unit Franchisee Magazine CUSTOMER SERVICE ■ TECHNOLOGY ■ FINANCE

Multi-Unit

MULTI-UNIT FRANCHISEE

Franchisee ISSUE III 2016

2 0 1 6 M V P S A N D R A N K I N G S

CELEBRATING THIS YEAR’S OUTSTANDING OPERATORS

S P E C I A L

2 016 A N N U A L M U L T I - U N I T B U Y E R ’ S G U I D E T O F R A N C H I S E O P P O R T U N I T I E S

M U 5 0

Franchisee

MVPs

INSIDE:

■ GROWTH MASTERS

Advice on expansion strategies and tactics

■ MULTI-UNIT CONFERENCE REVIEW

A look back at this year’s record-setting event

■ MU50 RANKINGS

Multi-friendly brands by totals and percentages

Mark Your Calendar !

ISSUE III 2016

2O17

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Franchising.com

Multi-Unit

2016

Adam Saxton, chief business officer at The Saxton Group, operator of 67 McAlister’s Delis

Multi-Unit Franchisee Annual Buyer’s Guide

Multi-Unit Franchisee Digital

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Multi-Unit Franchisee Target Audience Our Multi-Unit Franchisee programs, tools and resources encourage growth personally and professionally.

Franchise Update Media is the trusted industry resource for content, programs and curriculum to help multi-unit franchisees learn, grow and be inspired. Our multi-media product line offers a variety of learning tools multiunit franchisees can utilize—any time, anywhere.

The Multi-Unit Franchising Conference is the only event of its kind that focuses on business issues critical and relevant to franchisees today.

The country’s leading multi-unit franchisees, franchisors and suppliers come together to share ideas, exchange information and opinions and do business together. The exhibit hall is the central meeting place for multi-unit franchisees to explore new brands and supplier services as well as mingle with other multi-unit franchisees.

Published quarterly, Multi-Unit Franchisee Magazine provides continued learning for multi-unit franchisees. Each issue features targeted content important to franchisee growth, featuring real-life experiences from successful franchisees. Multi-Unit Franchisee Magazine is the only industry publication to focuses solely on topics of importance to multi-unit franchisees.

Available in both print and digital editions.

Our Customized Email Blasts are a great way to reach multi-unit franchisees. Keep your brand in front of multi-unit franchisees by putting your message directly in their inbox.

Franchising.com is the largest content site in franchising. We are known for our press room which is syndicated with hundreds of news agencies and our social media links will help build your social following. Franchising.com will attract both single and multi-unit franchisees to your brand.

Multi-Unit Franchisee Sponsored eNewsletters provide a great opportunity to grow awareness to your brand and get you in front of multi-unit franchisees.

We asked multi-unit franchisees where they find other franchise concepts.

Trade Shows

58% 50% 47% 47%

Trade Magazines

Personal Experience with a Brand Referrals from Associates

Note: Multiple answers per participant possible. Percentages added may exceed 100 since a participant may select more than one answer.

We asked the same franchisees to tell us how they use the Internet in their decision to consider other franchise concepts: Use the Internet to research new brands

Our Multi-Unit Buyer’s Guide, published annually, provides a comprehensive overview of brands looking for multi-unit franchisees.

Multi-Unit Franchisees

92%

Our products provide the opportunity for your brand to reach your multi-unit franchisee prospect with the media they use to find and research new franchise brands and supplier services.

We understand the multi-unit franchisee, what they’re looking for, how they find information and we have the products to deliver your message!

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MediaKit 2017

Multi-Unit Franchisees

Multi-Unit Franchising Conference The annual Multi-Unit Franchising Conference is the premier event targeting multi-unit franchisees in the food, hospitality, retail and service sectors – along with developers, chain store operators and private investment groups looking to build and expand multi-unit operations. This is the ultimate deal-making event for franchisors, multi-unit franchisees and service providers.

This unique event is highly influenced by its advisory board consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses. The 2017 conference will provide programs targeted to the size of franchisee organizations as well as topics of importance to multi-unit franchisees today.

2016 Conference Stats

652 Operating Units 12,000+ Revenue $11 Billion+ Employees 120,000 Franchisees

75% of franchisees attending the

2016 Multi-Unit Franchising Conference report that they are seeking new opportunities.

Save the date:

2017 Multi-Unit Franchising Conference April 23-26, 2017 Sunday - Wednesday Caesars Palace, Las Vegas

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Multi-Unit Franchisees

Why to Exhibit & Why to Sponsor

Suppliers

Pre-Conference Golf Tournament

Join more than 250+ sponsors and exhibitors representing franchise brands and product and service providers. The Multi-Unit Franchising Conference is the perfect opportunity for you to showcase your brand to 1500+ multi-unit franchisees, franchisors and product and service providers.

The exhibit hall is open for three networking sessions, providing plenty of opportunity for franchisees to visit every booth.

Service providers interested in reaching multi-unit franchisees and franchisors should sponsor the Multi-Unit Franchising Conference. With 650+ multi-unit franchisees and 450+ franchisor attendees, the conference provides a great opportunity to showcase your services or expertise.

You may choose a sponsor opportunity, exhibit booth or both. All provide a great way for you to grow your brand awareness to both multi-unit franchisee and franchisor target audiences.

Join your franchise colleagues at this premier networking event and casual forum to strengthen existing relationships and build new ones with industry decision makers. (All players must be registered for the Multi-Unit Franchising Conference in order to participate in the golf event.)

Each player receives: cart, box lunch, two drink tickets, post-game awards reception and transportation to and from Caesars Palace. (All Golf fees are additional beyond the conference registration rates.)

Franchisors

Why to Recommend to Franchisees

The 2016 Multi-Unit Franchising Conference was attended by 650+ multi-unit franchisees, representing every segment of the franchise industry – food, retail and service. This conference is the perfect venue to effectively display your franchise opportunity to prospective multi-unit franchisees. Reserve your booth space and give your brand awareness a boost through add-on sponsorships.

Franchisee attendees tell us they find brands with leadership presence at the conference more attractive than those without C-suite representation. Get your leadership team involved in the conference – it shows your commitment to growth and gives you a leg up on the competition.

The Multi-Unit Franchising Conference provides contentrich learning opportunities geared towards franchisees.

Our curriculum brings something different to the table and extends beyond what franchisees learn at their individual brand conferences. Our sessions and panels are comprised of franchisees positioned within different segments of the franchise industry.

This is the only event where franchisees can meet and network with other multi-unit, multi-concept franchisees of brands outside of their specific network. They share their experiences and challenges, providing an outstanding learning opportunity for all. Many previous attendees have developed long-term relationships, both personal and business.

We also strive to provide plenty of opportunities for our franchisee participants to network amongst their peers.

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MediaKit 2017

Multi-Unit Franchisees

Multi-Unit Franchisee Magazine Multi-Unit Franchisee Magazine is the only publication dedicated exclusively to multi-unit franchisees, today’s successful drivers of franchise growth. This publication targets successful multi-unit and multi-concept franchisees from the United States.

PEOPLE ■ INVESTMENT INSIGHTS ■ CUSTOMER SERVICE

Multi-Unit

MULTI-UNIT FRANCHISEE

Franchisee ISSUE IV 2015 AT H L

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RAN IN F

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BY KE RR

ad

D O M I N A T O R S

running Former NFL with es or sc ck ba Bojangles’

Six exceptional operators open up about their path to success

Tom Garrett, Founder and CEO, GPS Hospitality

■ BUCKING TRADITION

Non-traditional operators spread their wings

Multi-Unit

MULTI-UNIT FRANCHISEE

Franchisee

SEE PAGE 56:

■ ANNUAL MSA RANKINGS

Franchising’s largest U.S. markets and BYthem EDDY GOLDBERG the operators who dominate

GROWING TO 10 (and Beyond)

NAME:

AGE: 42 FAMILY:

edgeable enough and have the monetary support to open additional locations. Or you may have vast experience running big operations and can step into a demanding role right from day one. Others still may have significant financial resources to open multiple locations quickly.EEAdISS UE HIS FRA NC of the ditionally, the level-UN of IT complexity LTI operation affect how quickly or slowly 68 willMU you expand. Simplicity may afford you the opportunity to expand more quickly. As 68 0).inddthe good fortune a QSR operator, I had 69,7 iaka(68, rofile_b muf of 3_p waiting until my 10th location to add overhead, like an operations manager and an administrative assistant. Some operations, like hotels, are so complex and demanding that you will need that level of support right out of the gate! So there really isn’t just one answer for when it is time to grow. There are many variables to consider. But you will know, and it will be very clear to you!

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Bill Spae leads the country’s 2nd largest Dairy Queen franchise

Facing external threats in the coming year

The 2016 Print Distribution demographic spread follows:

16,700 Franchisees 12,000 Franchisors 2,600 Conferences 800 Other 1,300 Total Print

2016 per issue Readership Numbers are:

33,000 Digital Distribution 64,500 Total Readership & Distribution 97,500

■ MOVING TARGETS Changing markets demand innovative marketing

Print Readership

■ MEGA 99

This year’s biggest U.S. franchisees

SEE INSIDE:

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Multi-Unit Franchisee Magazine is 2x more cost effective at reaching multi-unit franchisees than any other franchise magazine.

(Based on a direct comparison to competitor 2016 media kit rates for 1x full page insertion)

MULTI-UNIT FRANCHISEE IS S UE III, 2016

MediaKit 2017

7/8/16

ALSO: ■ FRANCHISEE ASSOCIATIONS

ISSUE I 2016

Should you stick with one brand or take on additional concepts?

There are pros and cons to both sides of this argument. Again, it depends on you. Let me give you my track record as an example. Initially, I bought into a brand and opened a location in my home town of Monroe, Mich. Monroe is a very small town. There wasn’t an opportunity for me to open multiple locations of the same brand there. My initial plan was to stay local and open other concepts. So I looked for other brands and eventually had three different brands operating in Monroe. When I decided to break ties with my partner at the time, my goals changed. My new plan was to just have one, or maybe two brands, and expand into other cities. That changed again. As

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girls two young Married,

:7 HISING IN FRANC YEARS 7 SITION: ENT PO IN CURR YEARS

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How do you know when it’s time to expand?

Everyone will have a different trigger point and time frame.

It may rely solely on your ability, confidence, and talent. It may take some time for you to feel knowl-

e Corp.

’n Bis Chicken Famous

M E G A

Salsarita’s Fresh Cantina. Since then, he’s had a few more journeys: serving as chair of the Multi-Unit Franchising Conference, testifying before Congress on the Affordable Care Act, and vice president of franchising at Safeway Driving School.

Today, in addition to his franchise business, he’s franchise development leader and client executive at Hylant Insurance.

Looking to grow to 10 units or more?

Here’s some advice you can take to the bank.

ISSUE I 2016

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A D V I C E F O R T H E E X PA N S I O N - M I N D E D

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rowing to 10 units is a cherished milestone for franchisees. Different obstacles and opportunities crop up along the way, some expected, others not. A while back, we spoke with multi-unit, multi-brand franchisee Sean Falk about his own journey to 10 units, which at the time included four brands: Great American Cookies, Pretzelmaker, Mrs. Fields Cookies, and

Published quarterly, Multi-Unit Franchisee Magazine is the only industry publication providing content important to multi-unit franchisees today. Our content covers inspirational peer success stories; topics that impact the business and help grow successful franchisee enterprises.

We provide content multi-unit franchisees are interested in reading!

A 2016 Franchise Update Media survey of multi-unit franchisees reported 50% of multi-unit franchisees use magazines to find new opportunities. Only trade shows were reported higher as a source of information.

The printed version of the magazine boasts 12,000 franchisees with four or more units among its per issue readership and distribution of 97,500. Multi-Unit Franchisee Magazine provides the perfect opportunity for you to advertise your franchise opportunity or service to these engaged readers.

PEOPLE ■ INVESTMENT INSIGHTS ■ EXIT STRATEGIES

■ CULTURE COUNTS!

ISSUE IV 2015

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ALSO:

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Dominators!

Create—and maintain—the ideal culture for your organization

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OL ■ TECHN

NANCE OGY ■ FI

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Multi-Unit Franchisees

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Multi-Unit

2017 Multi-Unit Franchisee Magazine Editorial Calendar

HISEE

ISSUE II 2016

QUARTER 1

MEGA 99 – America’s Largest Franchisees MULTI

BY DE BB IE SE LIN SK

D - B R A N M U L T I

AND MULTI-BR

acker Former NFL lineb les franchising Bryan Scott tack Club with Title Boxing

5 0

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INSIDE: ERERS ■ OUT-SOURC Mastering the art

of hiring out

ATION

■ CONSOLID

er!

are getting bigg Big franchisees

D 50

■ MULTI-BRAN by size and brands ed

Top operators rank

I 2016 ISSUE I

BY HELEN BOND

SEE INSIDE:

Out-Sourcerers APRIL 26-29,

2016 ■

Going long w

COMPAN

D’s

O

Y: SmitC o Eateries

SmitCo D’s

SPECIAL DISTRIBUTION: IFA Convention & Franchise Expo South

QUARTER 2

Power Players: Top Multi-Brand Franchisees n HR: Finding, Hiring, Developing & Retaining Great Team Members n The Keys To Selecting Additional Brands That Work For You n MU Profiles (30 under 30 profile); Reconnect Profiles; Athlete Profiles n Ranking: Multi-Brand 50 List

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eyes isiana Kitc hen (2 mo developm re in ent 1 in constru ); 1 Captain D’s (plu s ction and for 48 mo a contrac t re); 11 Mo ssy Oak Properties (Missouri, Kansas, Oklahom a)

Multi-Unit

Franchisee

cus on a special project or market, or to handle daily tasks to keep the office running smoothly.

And these days, the options are endless. Payroll, accounting, lead generation, 36 social media marketing, and more canMU beLTI- UN IT outsourced through a third-party provider, often through the cloud (software-as-amuf16-2_ smit h.indd 36 to service). Franchisees also are turning outsourcing for site selection, legal needs, sales, vendor negotiations, human resources, as well as task-oriented work such as taxes or web design.

Franchisees also can rack up savings by using trusted third parties to eliminate the need to hire additional staff for such positions as bookkeeping, and by employing virtual administrative assistants, or even temporary C-level executives.

“Outsourcing is something we are always talking and thinking about,” says Tropical Smoothie Café franchisee Glen Johnson, president of Little Rock-based Tropical Tango. “Even within the outsourcing companies we are currently using, we are always seeing if there is a better option.”

With 15 Tropical Smoothie Cafés in Arkansas and Oklahoma and expansion plans for Texas, he included outsourcing in his business plan from the start, contracting payroll services when he opened his first café in 2011. As his portfolio grew, so did his outsourcing needs. Over the years he has

AGE: 48

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Wife 20; Ashton Debra; children Bo, , Jon Davis, 15; Josie Kate, 14 ; 10

FRA NC

HIS EE

ISS UE II, 201 6

2016

2 0 1 6

YEARS IN FRANCHIS ING: 26 YEARS IN CURRENT POSITION :

ISSUE III 2016

26

4/2/16

2:31 PM

A N D M U 5 0 R A N K I N G S

CELEBRATING THIS YEAR’S OUTSTANDING OPERATORS

INSIDE:

■ GROWTH MASTERS

Advice on expansion strategies and tactics

■ MULTI-UNIT CONFERENCE REVIEW

A look back at this year’s record-setting event

Adam Saxton, chief business officer at The Saxton Group, operator of 67 McAlister’s Delis

■ MU50 RANKINGS

Multi-friendly brands by totals and percentages

MULTI-UNIT FRANCHISEE I S S U E I I , 2 0 1 6

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Mark Your Calendar !

2O17

Multi

SPECIAL DISTRIBUTION: Multi-Unit Franchising Conference & International Franchise Expo

QUARTER 3

MU 50 – Top Multi-Unit Franchisee Brands n Site Selection, Real Estate & Leasing Essentials n 2017 MVP Awards n Multi-Unit Franchising Conference Review n MU Profiles (30 under 30 profile); Reconnect Profiles; Athlete Profiles n Ranking: Multi-Unit 50 List

MVPs

M V P S

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and Captain

NO.T OFEUN C U S T O M E R S E R V I C E ■Lou CITSH: 11NPopO L O G Y ■ F I N A N C E

MULTI-UNIT FRANCHISEE

F

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ith Popeyes

umbers and research not ing, veteran withstandfranchisee while he chooses his Brian chows dow brands usin Smith tain D’s n on seafoo instincts. or chicke g his gut “I like to n at Popeye d at CapI believe Kitchen “I didn’t go wit in and kno s in even hav w I can sell h things Ark. Sm his hometown of Louisiana closet Arkansas e to clean because family ma ,” says the Springdal ith is out my I’ve n. e, Oak. I hunter and an avid outdoo That’s wh had confide always worn Mo rsman and longtime ssy nce in the find the jov y it wouldn’t be sur bought and cam fan of Mo oufl m, and I age clothin prising to ial Smith sold farm ssy Oak had g, so when on any giv tired in his Smith rec s the compan en day at- began to market rea alls. “Early my whole career,” Mossy Oa y acre pro l estate spe k camoufl on, I bou perty for age attire selling farm hunting cializing ght a 10in $14,00 $6,000 and land and property, 0, which other rur sold he got on it for ena al first bus board in iness.” Tod bled me to buy 2008. my ay he has Properties 11 Mossy offi Oak Kansas, and ces spread across Missouri, Oklahom a.

He also thr ew in his rant fran lot with chises Pop restaueyes and because Cap he loves the produc tain D’s lieves in the ts and behis first Pop brands. It’s no acc ide eyes and his first Cap nt that were built in his hom tain D’s eto where Sm ith’s neighb wn of Springdale, of reality ors are the TV fame.

Duggars In 1990, he and a friend to franchi were intr sing when they bought oduced “Our fran chise num a ber was 125 Subway. how early in 2—that’s There wer the game we were with them. e we scraped only six in our stat LAS VEGAS e then, so the money in Little together Rock. We to buy one didn’t kno w how we’ d NAME: Bria PM 4/2/16 2:08 n Davis Sm ith TITLE: CE

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ranchisees of all sizes are increasingly The options are endless discovering that business goes better Outsourcing is a natural avenue for franwith outside help. Many have found chisees, in many ways mirroring the franthe key to bottom-line success is to chise model. And thanks to technology focus on what they do best and find the that erases geographical boundaries and right fit to outsource the rest. provides ready access to highly qualified Former corporate controller and CPA professionals, the options for lowering Joel Karg has the know-how to tackle any operational costs and freeing up time for financial function at his multi-unit Sky building the business are more plentiful Zone franchise. He also knows enough to than ever. Outsourcing can be used to hand off time-consuming tasks to some- serve short- or long-term needs, to foone else.

Karg and his franchise part- Glen Johnson ner David Beckett have chosen to outsource the payroll, tax, human resources, information technology, and social media marketing needs of their Columbus, Ohio-based company, which operates three parks in Dayton and Pittsburgh, with a fourth under construction.

Going outside for help has allowed the duo, who honed their franchise management chops as executives at Stanley Steemer, to spend less time pushing paper and more hours strategically growing their indoor trampoline park business.

“We work hard, we don’t ever take our foot off the accelerator. But you have to be in tune to see if there is a better way. Am I doing the best I can? Should I do this or have someone else do it?” says Karg. “We are boots-onthe-ground people, but every time we have taken a step back and handed something over it has worked out well for us.”

n Employee Management: NLRB, Minimum Wage, Health Care & Other Legalities n Creating an Infrastructure That Leads to Growth & Profits n MU Profiles (30 under 30 profile); Reconnect Profiles; Athlete Profiles n Ranking: Mega 99 List

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Brands To

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FRANCHISING

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SPECIAL DISTRIBUTION: West Coast Franchise Expo

QUARTER 4

Franchisee Dominators and their Territories n Buying & Selling Units: Do’s and Don’ts n Loyalty Marketing Tools & Technology n MU Profiles (30 under 30 profiles); Reconnect Profiles; Athlete Profiles SPECIAL DISTRIBUTION: Franchise Expo South

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MediaKit 2017

Multi-Unit Franchisees

Advertising Deadlines & Rates

n SPONSORED CONTENT COMBO Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article to be formatted for publication.

ISSUE SALES DEADLINE AD MATERIALS DEADLINE TO MAILHOUSE*

Projected Date

n HIGH IMPACT COVER CARD Call for more details and pricing.

QUARTER 1

12/5/16

12/12/16

1/16/17

n POLYBAG PROGRAM AVAILABLE Call for more details and pricing.

QUARTER 2

2/24/17

3/3/17

4/10/17

QUARTER 3

6/5/17

6/12/17

7/17/17

QUARTER 4

9/5/17

9/11/17

10/16/17

n CUSTOM 8X8” INSERT CARD Advertiser provided artwork for full bleed, two-side, 100# cover weight insert. Call for additional specs and magazine bind-in position details.

Ad Size Specifications Printing Process: Web Offset

Binding Method: Perfect Bound

Resolution: 300 dpi

Density: CMYK: 300% max

TRIM SIZE: 8.375” x 10.875” FREQUENCY

1X 2X 3X 4X

AD SIZES

Sponsored Content Combo

$6,690

$6,590

$6,490

$6,390

Back Cover

$6,490

$6,290

$6,090

$5,890

Inside Front Cover

$6,290

$6,090

$5,890

$5,690

FTOC or Editor’s Note

$5,790

$5,590

$5,490

$5,390

Full Page

$5,290

$5,190

$5,090

$4,990

1/2 Page

$3,490

$3,390

$3,290

$3,190

1/3 Page square or vertical

$2,590

$2,490

$2,390

$2,290

Ad Submission Requirements

1/4 Page

$2,290

$2,190

$2,090

$1,990

n Press Ready (Non-compressed, 300dpi or higher) PDF or PDFx1A in CYMK color profile mode, any/all transparancy effects flattened.

1/4 Page Vertical

Full Page

1/2 Page Horizontal

1/3 Page Vert.

Full Page (bleed) 8.375" x 10.875" + Bleed: Extend 1/8" beyond trim size Provide crop and bleed marks. Leave 3/16" safety margin for type and other elements not intended to bleed.

Full Page (non-bleed) 7.875" x 10.375" 1/2 Page 7.375" x 4.625" 1/4 Page 3.5" x 4.625" 1/3 Page Square 4.625" x 4.625" 1/3 Page Vertical 2.5" x 9.5"

n Word, Publisher or PageMaker files are not accepted. n Franchise Update Media does not accept responsibility for color shifting when converting RGB color modes to CMYK. n Gutter safety for spreads: Allow 1/4” on each side of gutter, 1/2” total gutter safety. n For ad spread please provide as single pages and supply 1/16”duplicated image on both sides of the centerline.

1/3 Page Square

n Safety: Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks should be set at .1875”.

Submission

Files smaller than 6 MB may be emailed to: production@franchiseupdatemedia.com.

For larger file submissions please send via Hightail.

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Multi-Unit Franchisees

Annual Multi-Unit Buyer’s Guide Grow your business with comprehensive overviews and side-by-side comparisons of brands seeking multi-unit franchisees.

This annual edition targets the largest multiunit and multi-brand franchise owners and operators in the United States.

Distribution

2017 Rates

n 12,000+ Multi-Unit Franchisees n New Multi-Unit Franchisee Magazine Subscribers n Multi-Unit Franchising Conference

n $5,990 Full Page Company Profile n $5,990 Inside Front Cover Display Ad n $5,990 Inside Back Cover Display Ad n $6,990 Back Cover Display Ad n $8,990 Double Page Spread

The cost to reach multi-unit franchisees in our Annual Multi-Unit Buyers Guide is only $0.25 each.

n Multi-Unit Franchising Conference – Las Vegas n International Franchise Expo – New York City n West Coast Franchise Expo – Denver n 2018 Franchise Expo South

e e s i h c n a r F t i n U i t l u M

U A L A N N

2 01 6

ANNU LTIAL MU UYER UNIT B

IT N U I T L MU

Multi-Unit Franchisee Magazine Advertiser Discounts n 4x Frequency – 50% off n 2x & 3x Frequency – 25% off n Premium Multi-Unit Franchising Conference Sponsors – 50% off

High Impact Listing Formats n Full page listing with up to 3 images n ½ page listing and ½ page ad

Sales Deadline January 17, 2017

I O N E D I T

2016

I A L S P E C

Event Bonus Distribution

Ad Materials Deadline

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Rankings & Awards Opportunity Description There has never been a better time to join Denny’s! Our New & Emerging Markets program offers incentives for opening multiple restaurants in the U.S., and we have recently secured a lending source to benefit both new and existing franchisees.

We are focused on helping our franchise system grow and provide aggressive, longterm franchise development programs backed by industry leading support systems.

If you’re an experienced retail/ restaurant multi-unit developer interested in adding a growth brand, check us out at dennysfranchising.com.

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Site Location Assistance

NC TO FRA

Denny’s provides an experienced team of professionals to guide you through the development process. Our standard prototype can be built from the ground up or converted from existing space in a wide range of settings, including freestanding or multi-use retail sites, travel centers, hotels and casinos.

February 3, 2017

• #1 in Family Restaurants Category, Entrepreneur Franchise 500 • Top 100 Chains in Food Service Sales in Nation’s Restaurant News • Top 50 Franchises for Minorities, USA Today

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• Top 25 Franchises for Hispanics, Poder Magazine

FAST FRANCHISE FACTS Franchising Since: 1953, franchising since 1963 Multi-Unit Franchisee Operating Units: 93% Total Franchise Operating Units: 1550 Company Operating Units: 163 Capital Investment: Up to $2.6 million Franchise Fee (per unit): $40,000

R E TA I L & S E R V I C E S

Royalty Fee (per unit): 4.5%

FAST FRANCHISE FACTS

Advertising Fee (per unit): 3%

Franchising Since: 2012, founded in 2003

Earnings Claims: Yes

Multi-Unit Franchisee Operating Units: 82%

PPOR HISE O

t managerestauran • Franchise an owner rience as ment expe ator and/or oper ts: 95% g Since: rating Uni worth $1.7 Franchisin Ope net isee • Minimum 630+ nit Franch Multi-U ng Units: on rati milli ts nchise Ope 0 liquid asse 5 Total Fra $500,00 ng Units: 0 • At least y Operati $965,80 brand and 7,400 Compan sm for the ent: $44 • Enthusia Investm $30,000 Capital ownership s r unit): business Fee (pe of gross sale Franchise Up to 5% s sale s r unit): gros (pe Fee 4% of t): Up to Royalty (per uni Single and multi-unit franchise chisee sing Fee Founded in 1935, GNC food Adverti cated to Franing s, airports, Yes is dedi opportunities available.

Moe’s are continues to set the standard in in-line, mall Claims: st grow the faste standing, Earnings Ideally, franchisees a urant industry ft. success in haveresta s: All (free ,800 sq. the $100+ billion and growing of the ut Option t, • 2,200–2 - and nutrition minimumsegm net ent worth ofal$150,000 Build-O ican. Our global health ers/high the Southeas cent Casu Mex t they do — lability in Fast etc.) anchored — avai . with $50,000 in capital liquidity. ed courts, • Strong centers inGNC is the world’s es love wha year as ies: Limit nceindustry. are available Franchisefranchisees r regions after le convenie largest le Territor Existing multi-unit can othe year profi ilab s All idors company of its kind Ava show inue -Atlantic. retail corr andtoit their add IceBorn business withcont and Mid locations synergistic and devoted exclusively to helping its Northeast, our sales t and minimal incremental resources. ility to stree customers improve the quality of High visib to grow.

• TION c their lives. High margins, capitalSITE LOCA center traffi vante ing stalls efficient growth opportunities, Sheri Ferra of 45 park ager cing • Minimum cation Man cutting-edge product innovation, Pre-Qualifi ides site sour eur Moe’s prov Moe’s local real 16 Entrepren -2051 in-depth training and an infra(404) 705 • 2011-20 500® support from and evaluation structure with proven success. moes.com Franchise e brokers requests@ IceBorn offers a variety of Entrepreneur team, e estat estat 15 GNC invites you to be a part of ’s real s 3-20 • 201Site services including: selection Franchise by the Moe st-Growing our team. LIVE WELL. d.

Faste mize custo ? assistance, location analysis Best Fran 15 QSR® portfolio reporting, permitting support, and • 2014-20 to your ls re flavor chise Dea SmartIce Remote Management

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MULTI-UNIT BUYER’S GUIDE 2 0 1 6

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FAST FRANCHISE FACTS Franchising Since: 1988

GNC Customer: Gender: 50% Female; Average Age: 41; Average Household Income: $69,000.

GNC Store: Size 1,000–1,400 sq ft; Trade Area: Population 30,000+; High-visibility locations.

Multi-Unit Franchisee Operating Units: 49% Total Franchise Operating Units: 1,100 Company Operating Units: 3,300 Capital Investment: $200,000+ Franchise Fee (per unit): $30,000 - $40,000 Royalty Fee (per unit): 6%

Build-Out Options: Strip, Malls, Downtown, Airports Available Territories: United States

CONTACT Greg Johnston |Director of Franchise Development 412-288-2078 GJohnston@gncfranchising.com gncfranchising.com

Qualifications We are actively seeking multiunit franchise candidates who share our vision, values and passion for the GNC brand. We have proven, profitable locations available across the United States as well as potential future development opportunities.

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Demographics

Earnings Claims: Yes

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#1 in category by Entrepreneur magazine for over 25 years.

15th overall in the 2016 Entrepreneur Franchise 500.

11th in Franchise Direct Top Global Franchise Ranking.

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Rankings

Advertising Fee (per unit): 3%

GNC has a real estate development team dedicated to the growth of the franchise business.

New opportunities, development agreements and refranchising of current corporate locations are available.

N, CONTA CT: us filed by a prospect ion does and that INFOR MATIO more years FOR MORE • reques ts@moes.com offering can be made only ia. Such registrat usly for 3 or 19 of our April 2015 er An n continuo Decemb GA 30342. in Item State of Californ 404.70 5.2051 ement is not an offering. in operatio published 2014 through69 Restaurants Law of the Dr. NE, Atlanta, of 2014, as nts that were January 1, and Glenridge e Investment This advertis There is ed restaura full calendar year annual period from total gross sales or LLC, 5620 OF NEW YORK: d under the Franchis performance. ion for the s for 163 franchis d the average on a 52-week ng. Moe’s Franchis represented FOR THE STATE been registere ect average e financia re flect nanciall informat s are based attained or exceedemay differ from the tus only. not misleadi jurisdiction. franchises have *Figures refl complete and These average These with complet (or 44%) ents in your results by prospec re requirem provided usDisclosure Document. nts, 71 restaurants A new franchisee’s offering is made CALIFORNIA: herein is true, with disclosu FOR THE STATE OFinformation provided Franchise these 163 restaurathe average EBITDA. accept that risk. This ent of Law. ioner that the we have complied 11:13 until e exceeded well and you must Departm 31, 2014. Of or the commiss 1/29/16 l by the you a franchis will do as finding by (or 42%) attained will not offer not constitute approva ce that you 6 ions nor a does to sell. We no assuran DE 201 as an offer New York. Such filing commissioner of corporat the of ER’S GUI ion is not intended of the State or endorsement by This informat NIT BUY ent of Law l, recommendation MULTI-U with the Departm te approva not constitu

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R E TA I L & S E R V I C E S

Opportunity Description hics Demograp

y Opportunit Qualifications Description

Qualifications

Total Franchise Units: 35 Denny’sOperating is seeking franchise Build-Out Options: Free standing, travel centers and conversion Companypartners Operating Units: 118the who understand Available Territories: Select US markets, call for details restaurant business.

Our Capital Investment: $27,095-$213,500 to Franchise recruiting Fee (perprocess unit): is updesigned to $5,000 help you understand the Denny’s Royalty Fee (per unit): 6% opportunity and identify ideal Fee (per 1%grow Doug Wong |Senior Director of Global Franchise Recruitment Advertising markets whereunit): you can IceBorn is a fully automated, Earnings Claims: Yes (864) 597-8705 with the Denny’s brand.

24/7 ice and water vending requirements DWong@dennys.com Build-Out Minimum Options:financial Free standing kiosk in parking lots or inline at machine business. The average are centers $500,000 liquid capital to dennysfranchising.com retail shopping profitability after lease expense invest and $1 million net worth.

Available Territories: Single and multi-unit opportunities available is 67.6% (2015). IceBorn is the Operator must have restaurant nationally and internationally franchise brand for Ice House operating experience.

America, the pioneer in automated ice vending, which has a network of 2,800 ice vending IceBorn ice and water is desired machines across 31 states. With Desirable demographics Ian would Olson no employees required to by all consumers thanks to itsretail, near hotels be near quality Director of Franchise Development operate and a variety of product quality value-driven andand tourist attractions, colleges, (888) 391-8065 placement options, including price point. or From ruralhighways. to suburban major Minimum existing real estate, an IceBorn to metropolitan areas, IceBorn is an offranchise@icehouseamerica.com permanent population 40,000 franchise is a great addition to www.ice-born.com ideal business opportunity. with a minimum traffic count any business portfolio. of 30,000 vehicles per day on primary artery.

CONTACT

ons Qualificati

CTS CHISE FA FAST FRAN 2001

• Bond’s Top 100 Franchises

franchiseupdatemedia.com

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MediaKit 2017

Multi-Unit Franchisees

Multi-Unit Franchisee Channel on Franchising.com Franchising.com with the Multi-Unit Franchisee Channel is the largest franchise information provider with more than 116,000 individually indexed site pages.

It provides the most inclusive information and inspiration for multi-unit franchisees to learn and grow their enterprises.

The Multi-Unit Franchisee Channel of Franchising.com experienced 35% year over year visitor growth. The Multi-Unit Franchisee Channel, with a link to digital editions of Multi-Unit Franchisee Magazine provides the industry’s most comprehensive content specifically targeted to multi-unit franchisees. Franchisees visit this site regularly to find industry updates, research franchise brands and services, view articles and videos featuring their peers and stay up to date on industry news and trends.

To reach your multi-unit franchisee target audience, advertising on Franchising.com is essential to your media plan.

FRANCHISING.COM TRAFFIC:

2,011,150 ANNUAL VISITORS (July 1, 2015 – June 30, 2016)

4% INCREASE OVER PRIOR YEAR 82.1% NEW VISITORS 17.9% RETURNING VISITORS 33% VISITORS WITH INCOME OVER $100K Multi-unit franchisees can browse franchise brands using our extensive franchise search tool including investment, industry and location. Recent upgrades to Franchising.com include streamlined navigation, updated opportunity page and full mobile optimization making accessing information even easier for multi-unit franchisees.

Advertising Opportunities 1. FRANCHISE OPPORTUNITIES SPOTLIGHT PACKAGE ($1299/month)

Package Includes: your banner on the home page (limited to five advertisers in rotation).

Also includes all features in the Top Franchise Opportunities Package.

Banner specs: 700 x 367 pixels (jpg, gif, swf or html), maximum file size 25KB. Rotates on a 10 second cycle.

2. MULTI-UNIT FRANCHISEE SPOTLIGHT

($500/month – Franchising.com clients only) 628 x 250 pixel banner (jpg, gif, swf or html), 72 DPI resolution Display time 10 seconds Maximum file size 25KB

3. STATIC BANNER ON MULTI-UNIT CHANNEL

($500/month – Franchising.com clients only) 250 x 100 pixel banner (jpg, gif, swf or html) 72 DPI resolution Maximum file size 25KB

4. TOP FRANCHISE PACKAGE ($999/month)

Top Franchise Opportunities Rotating Logo Strip on Franchising.com home page #1 in searches (industry and special category searches) Logo and short description on Top Opportunities and Hot Opportunities pages Listed alphabetically and by investment

ALL PACKAGES INCLUDE:

Multi-Page Advertisement (Opportunity Page, Business Overview, Requirements, News, Awards & Testimonials, Video & Media) Real-time stats and leads – 24/7 Lead Generating Press Service Email Lead Form or direct link Social Media links

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TOLL FREE: (800) 289.4232 EXT. 202

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EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Multi-Unit Franchisee Sponsored eNewsletters Published weekly, Multi-Unit Franchisee Sponsored eNewsletters provide a great opportunity to grow awareness of your brand.

With four touch points including the content box of your choice; your message is the primary advertising in each eNewsletter.

New for 2017, the Featured Resource section provides a great opportunity to showcase your product or service with multi-unit franchisees.

The Multi-Unit Franchisee eNewsletter boasts a distribution of over 5,200+.

Multi-Unit Franchisees

SPECS: n 728x90px Leader Banner n 600x314px Photo/Graphic (Above Headline, Eye Catching photo’s works best) n 75 Character Max Headline (including spaces) n 200 Character Description (including spaces) n A link to desired location n 600x160px Logo (On White Background Preferred)

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MediaKit 2017

Multi-Unit Franchisees

Custom Multi-Unit Franchisee Email Blast

Put YOUR MESSAGE in their inbox!

Keep your brand in front of multi-unit franchisees through our custom email blasts.

Share your company with our Multi-Unit Franchisee subscribers, conference attendees, and opt-in audience of more than 9,500.

Our highly refined subscriber list places your message directly in front of multi-unit franchisees.

Connect with Fresh Candidates today with our Multi-Unit Franchisee customized email blast.

To prepare your campaign we will need the following items:

1. A SUBJECT LINE FOR THE EMAIL CAMPAIGN. LIMIT TO A MAX OF 7 WORDS FOR BEST RESULTS.

2. A E-MAIL READY HTML VERSION OF YOUR EMAIL CAMPAIGN. • Max Width: 760px • Avoid use of common spam words see: http://tinyurl.com/6pgawfs • No Flash, Javascript, Video, Audio, IFRAME or Embed tags.

3. A CONTACT EMAIL ADDRESS TO SEND REPLIES TO. If you need a campaign to be designed for you from existing materials, we can do so for an additional $500 fee. You will need to provide us with the following materials and at least 5 days to produce the ad.

• 250-500 WORDS OF TEXT IN A TEXT FILE FORMAT • File-type: .txt, .doc, or .rtf)

• 1 COMPANY LOGO WITH A TRANSPARENT BACKGROUND • File-type: .gif, .eps, or .png)

• 2-4 SUPPORTING IMAGES • Minimum Size: 760px Wide • File-type: .jpg, .png, .gif

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Please send these materials to materials@franchising.com so that we can queue your email campaign to go out in a timely manner.

MediaKit 2017

TOLL FREE: (800) 289.4232 EXT. 202

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EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Multi-Unit Franchisees

Client Testimonials A franchise system is only as good as its best franchisees, and connecting with qualified owners starts with getting in front of the best candidates. We rely on Franchising.com to put The Joint. . . the chiropractic place, at the top of investors’ minds, giving us the greatest chance at finding the best people to represent The Joint brand nationwide.”

—BRENDA DIGATI Local Store Marketing The Joint Corp

We exclusively use a variety of Franchise Update products to reach the multi-unit franchisee target audience. They help us build brand awareness and generate qualified leads. In fact, we received a lead through the magazine that led to closing a 104 unit deal.”

—AARON GOLDBERG VP Franchise Development ZIPS Drycleaning

As a result of our performance leveraging the Franchise Update channel, we are excited to have welcomed 5 new franchisees through both Franchising.com and the Multi-Unit Franchising Conference. The Franchisee of 2015 and the future surround themselves with information and Franchise Update is a key stop in the journey of becoming a franchisee!”

—JENNIFER DURHAM

The original franchise storyteller, Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for over 28 years.

Our integrated media options deliver your brand message to the multi-unit franchisee anytime, anywhere.

Contact Franchise Update Media: 6489 Camden Avenue Suite 204 San Jose, CA 95120

Chief Development Officer Checkers & Rally’s Restaurants

Contact your sales representative to discuss multi-media options to reach your target audience!

Sales@franchiseupdatemedia.com Main: 800.289.4232 ext. 202

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