2017 Media Kit - Opportunity Seekers

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Opportunity seekers.

BUILD YOUR MEDIA MESSAGE | 2017

Franchise Opportunity Seekers

Franchise Update Media’s Leadership Edge.

Unrivaled Audience Expertise & Multi-Channel Delivery for over 28 Years.

Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for over 28 years.

The mission of Franchise Update Media is, and always has been, to help all stakeholders in franchising improve and grow their businesses. Over the years, we have grown and evolved how we deliver on that promise.

The focus of Franchise Update Media is to provide an environment where customers can learn, find new business opportunities, network and be inspired by their peers. From our conferences with face-to-face contact to our published resources and our extensive online programs, we provide our customers with tools to further educate themselves, at their convenience.

No matter what aspect of the franchise industry your organization touches, Franchise Update Media has tools, resources and programs to help you improve and grow a profitable enterprise.

connects.

Franchise Opportunity Seeker Target Audience Our Franchise Opportunity Seeker programs, tools and resources help prospective franchisees get started in franchising and conduct due diligence to find the right brand for them.

Franchising.com

Franchise Update Media is the trusted industry resource for information, tools and opportunities for people interested in investing in franchising.

Franchising.com is the largest franchise information provider in the world. With more than 116,000 pages of relevant information, Franchising.com provides opportunity seekers with essential information and resources required to research, choose the right franchise opportunity and get started with their new venture.

Franchise Opportunity Seekers

Our digital properties connect your brand with franchise opportunity seekers through multiple touch points. Our goal is to help you effectively build brand awareness and cultivate a relationship between your brand and its target audience. We’ll work directly with you to develop and execute a plan to establish brand engagement with franchise opportunity seekers.

Dedicated Email Blasts

If you are interested in reaching the franchise opportunity seeker target audience, we can help. It takes a prospective customer 8 – 10 impressions to remember your brand.

Implementing a strategy to reach your opportunity seeker target audience through multiple touch points is the best way to deliver your brand message to the customer.

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MediaKit 2017

Franchise Opportunity Seekers

Reaching Franchise Opportunity Seekers

1. FRANCHISE OPPORTUNITIES The Franchise Opportunity Seeker is looking for two SPOTLIGHT PACKAGE pieces of information – how to get started in franchising and what franchise brand is right for them. ($1299/month) Franchising.com provides easy access to the information franchise opportunity seekers are looking for. Our streamlined navigation positions information to get started in franchising at the very beginning of the page.

Franchising.com Franchising.com is the largest franchise information provider in the world.

99% of traffic to Franchising.com is driven through organic search. Visitors find Francising.com because we provide the information they are looking for in their quest to begin franchising. We don’t buy traffic!

n Package Includes 1of 5 rotating 700x367 banners on the home page. n Includes all features in the Top Franchise Opportunities Package. n Banner specs: 700 x 367 pixels (jpg, gif or html), maximum file size 25KB. Rotates on a 10 second cycle.

FRANCHISING.COM TRAFFIC:

2. TOP FRANCHISE OPPORTUNITIES PACKAGE

2,011,150 ANNUAL VISITORS

($999/month)

(July 1, 2015 – June 30, 2016)

n Logo/listing rotation in Top Franchise opportunities on home page and Multi-Unit Franchisee Channel

4% INCREASE OVER PRIOR YEAR 82.1% NEW VISITORS 17.9% RETURNING VISITORS

n Logo/listing rotation throughout website in Top and Hot opportunities

With over 116,000 pages of informative content, news, ‘how to franchise’ information and guides, we attract serious business buyers who are actively n First tier rotation in categories researching franchise opportunities. Our un-paralleled information appeals to a broad range of visitors: 3. HOT FRANCHISE OPPORTUNITIES PACKAGE AGE: GENDER: ($799/month) 25-34

FEMALE 41%

45-54 55-64 65+ 19%

30% 22% 16%

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n Multi-Page Advertisement (Opportunity Page, Business Overview, Requirements, News, Awards & Testimonials, Video & Media) n Real-time stats – 24/7

n Logo/listing rotation in Hot Franchise opportunities throughout website 35-44

18-24

ALL PACKAGES INCLUDE:

9%

4%

n Lead Generating Press Service n Direct Link and/or Email Lead Form

n Second tier rotation in categories.

MALE 59%

4. BASIC PACKAGE OPPORTUNITIES PACKAGE ($599/month)

Visitors finding Franchising.com through organic search do so through two categories of information:

n Third tier rotation in categories

TOLL FREE: (800) 289.4232 EXT. 202

n

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

n How to Get Started in Franchising n Franchise Opportunities

Franchising.com offers a variety of features to help get your message in front of your customer.

Take advantage of each of these features to maximize your exposure with Franchising.com.

Mobile Our platform detection system automatically places mobile optimized information directly in front of viewers for easy access to your franchise brand.

More than 51% of all online traffic is accessed from mobile devices. Franchising.com provides an optimal experience for your customer anytime, anywhere.

FRANCHISING.COM TRAFFIC: July 1, 2015 – June 30, 2016

MOBILE DEVICE: 750,297 TABLET: 155.017 DESKTOP: 1,105,836

Expand your analytics by adding our remote pixel tracking to your site to identify visitors after viewing your brand on Franchising.com.

Get connected with franchise prospects their way.

Franchising.com offers a more dynamic approach to linking to your customer through a variety of avenues.

Direct Lead

Direct Link

Social Media

Profile Matching

Click-to-Call

Franchise Cart

Pixel Tracking

FRANCHISING.COM SHARE STATISTICS: FACEBOOK 63% LINKEDIN 16% TWITTER 12% OTHER 9% Franchising.com offers your brand an opportunity to expand your social reach. Included with any Franchising. com package, advertisers can list their social media links directly on their franchise listing to help build a social following.

Our social media tracking allows you to stay updated on how many people clicked each social media link and measure impact to your social reach.

Video & Content Marketing

Press Release Distribution

Social Media

Get your message seen with the Franchising.com Press Distribution Service. This service syndicates your press releases to over 200 franchise and business news sites.

Through careful optimization and scheduling, Franchising. com is able to drive traffic to your press announcement.

Franchising.com content has been shared across social media over 3.5 million times over the past two years.

Our exclusive articles, current press releases and hot opportunities keep viewers engaged and returning, providing your brand with the best chance to make an impression.

Franchising.com advertisers can take full advantage of this traffic by sending press releases to pr@franchising. com and we’ll begin syndicating your release across the world’s largest franchise content network.

Franchise Opportunity Seekers

Enhance the reach of your brand’s content marketing through Franchising.com. We’ll add your company blog or video to Franchising.com, providing additional brand awareness and enhancing your advertising opportunity.

Direct Links Franchising.com offers direct links to your franchise recruitment website for all advertisers. These links can drive traffic to your website and raise your website’s relevancy within the franchise industry by associating it with the largest franchise content network on the web today. And no pay per click!

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Franchise Opportunity Seekers

Franchise Opportunity Listing Page

Individual franchise listing pages offer an opportunity to showcase the benefits of your brand to target customers.

Visitors who find Francising.com through searches on how to get started in franchising stay on the site for more than 5 minutes.

Use your dedicated page to tell your brand story, provide financial requirements, available market data and connect to learn more about your franchise opportunity.

The variety of features available on Franchising.com provides the most comprehensive opportunity for you to showcase your brand to prospective franchisees.

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TOLL FREE: (800) 289.4232 EXT. 202

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EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Custom Opportunity Seeker Email Blast

Franchise Opportunity Seekers

Put YOUR MESSAGE in their inbox Keep your brand in front of Franchise Opportunity Seekers through our custom email blasts.

Share your company with our Opportunity Seeker subscribers, conference attendees, and opt-in audience of more than 66,000. Our highly refined subscriber list places your message directly in front of franchise prospects.

Connect with Fresh Candidates today with our Franchise Opportunity Seeker customized email blast.

To prepare your campaign we will need the following items:

1. A SUBJECT LINE FOR THE EMAIL CAMPAIGN. LIMIT TO A MAX OF 7 WORDS FOR BEST RESULTS.

2. A E-MAIL READY HTML VERSION OF YOUR EMAIL CAMPAIGN. • Max Width: 760px • Avoid use of common spam words see: http://tinyurl.com/6pgawfs • No Flash, Javascript, Video, Audio, IFRAME or Embed tags.

3. A CONTACT EMAIL ADDRESS TO SEND REPLIES TO. If you need a campaign to be designed for you from existing materials, we can do so for an additional $500 fee. You will need to provide us with the following materials and at least 5 days to produce the ad.

• 250-500 WORDS OF TEXT IN A TEXT FILE FORMAT • File-type: .txt, .doc, or .rtf)

• 1 COMPANY LOGO WITH A TRANSPARENT BACKGROUND • File-type: .gif, .eps, or .png)

• 2-4 SUPPORTING IMAGES • Minimum Size: 760px Wide • File-type: .jpg, .png, .gif

Please send these materials to materials@franchising.com so that we can queue your email campaign to go out in a timely manner.

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MediaKit 2017

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Contact Franchise Update Media: Sales@franchiseupdatemedia.com Main: 800.289.4232 ext. 202 6 4 8 9 C A M D E N AV E N U E , S U I T E 2 0 4 n SA N J O S E , C A 9 5 12 0 © 2016 FRANCHISE UPDATE MEDIA INC.