2014 Franchise Update Media Kit

We help FRANCHISORS IMPROVE and GROW their BUSINESS

Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for 25 years. Our purpose is to help franchisors, multi-unit franchisees, prospective franchisees and franchise service providers improve and grow profitable enterprises.

“ Great people – well grounded and good folks.

Outstanding, focused content – three core areas of focus that are the most concentrated in the franchise industry niche. Strong organizational and extended culture.”

– Tom Wood, President & CEO, Floor Coverings International

We help SUPPLIERS and SERVICE PROVIDERS DO MORE BUSINESS with FRANCHISORS and FRANCHISEES

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FRANCHISORS

SUPPLIERS & FRANCHISORS

9-12

(800) 289.4232 ext. 202 | franchising.com

35-38 40 43-44 47-48 51

Franchisor Channel (web)

Franchise Consumer Marketing Report (e-Newsletter)

Franchise Update Sales Report (e-Newsletter)

Franchise Update Media

PRODUCT RELEVANCE KEY:

27-33

Franchising.com (web)

19-25

Multi-Unit Franchising Conference

Multi-Unit Franchisee Magazine

Franchise Consumer Marketing Conference

SUPPLIERS

Franchise Update Magazine

Franchise Leadership & Development Conference

Multi-Unit Franchisee Annual Buyer’s Guide

Multi-Unit Franchising Conference Annual Board Meeting

Multi-Unit Franchisee Channel (web)

Franchising.com Express (e-Newsletter)

Multi-Unit Franchisee Report (e-Newsletter)

Franchise Update Studios

1-8 13-18 26 34 39 41-42 45-46 49-50

TABLE OF CONTENTS

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2014 MEDIAKIT

Franchise Update Magazine Franchise Update Magazine is the leading independent franchise trade publication for franchisors in the United States. This publication targets: CEO’s, Presidents, Development Executives and Consumer Marketing Executives, while providing in-depth information and vital updates on important franchise issues, making this publication an essential resource to the franchise community.

Distribution Our controlled distribution has been developed and refined over the course of 25 years. We successfully reach over 5,000 of the top franchise decision makers in the largest and most active franchise companies in America.

O’s/P resid

opm

ent E

Mark

%

Now includes

ents

2012

xecu t

BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS

CEO’s / Presidents gMa nage r ’s22 31% %

etin

Franchise update|Q2

31% ives

25%

CMO’s / Marketing Managers 22%

e Fradnacthei|sQ3 up

Franchi ment and manage

t!

Marke er marketing

ISORS G FRANCH GROWIN ENCE FOR S INTELLIG BUSINES

Getting to

BU Y-IN

Mangiamele on quarterbacking a comeback

Market!

Linda Shaub talks quick-draw marketing, recruiting strategies

Grow!

System responsiveness engages and recruits prospects

Consum initiatives

Groew! development Franchis intelligence

e Fradnacthei|sQ3 up

t! rkeTeaming Ma 3 Case Studies:

ENCE FOR S INTELLIG BUSINES

ISORS G FRANCH GROWIN

on local up with zees g store marketin

w!

Gro borrowers Franchise owe the banks ! of gratitude

a debt

ncy Transpare 8/18/11

Other 22%

culture of giving

Grow!

Navigating the waters of international expansion

Now include s

WHAT’S Lea YOd!UR page 71

How one brand is tackling healthcare reform

2.indd 1

, Honestyand ss, openne ication commun f for pay of isors francH

franchising.com

|

DEVELO CONNECPMENT TION?

Ma rket!

Consumer Conferen Marketing ce

coming in June 2013 BUSINES mufranchisee.com/2013 S INTELLIG Register Now and Save!

ENCE FOR GROWIN The power G FRANCH in boosting of Item 19 sales ISORS

Grow!

WHAT’S YOUR

6:32 AM

fu3_covers

|

FranchiseLaW

HARMONIOUS, OR TIED UP IN KNOTS? FranchiseLaW

Fr is upadnacth e|Qe 2

page 47

DEVELO ENT SPEEPDM ? page 41

page 29

(800) 289.4232 ext. 202

Now include s

2013 BUSINES S INTELLIG ENCE FOR GROWIN G FRANCH ISORS

wens is Dina Dwyer-Ocustomer her own best

2012

franchisee conventions last year-round

Market!

Jersey Mike’s creates a

Fr is upadnacth e|Qe 3

WER OF THE PO

Development Executives 25%

2013

BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS

page 49

Lead!

How to make your

WHAT’S YOUR DEVELOPMENT CULTURE?

d!

Lea Know thyself:

Engaging es franchise in local marketing efforts

FranchiseLaW

Franchise update|Q1

First Responders

Leased! leadership

2011

Lead!

Bennigan’s Paul

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page 67

Lead!

What are your brand’s values?

Ma rket!

Consumer Conferen Marketing

ce attendance sets new records

Grow!

Overseas brands are coming to America

Franchise Update Magazine By the Numbers 2014

Print Readership: (calculated at 2:1 ratio) 13,000 per issue Digital Distribution: 12,000 Total Print & Digital Readership =

Web Channels: Franchising.com with over 1,500,000 visitors annually and over 34,000 annual visitors to the

25,000

“Franchisor Channel�

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per issue

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2014 MEDIAKIT

Franchise Update Magazine

“

Testimonials

Marketing Success Research and data reveals that today’s “Zero Moment of Truth” that moment when a prospective customer decided to take action, and respond to you, requires over 10 customer engagements. An effective business development program requires a well thought out multimedia approach and stresses frequency and engagement.

“ This is the only publication I know of that brings the unique interests of franchising and consumer marketing together in one place at one time” – Edward B. Waller, Co-Founder, Certa Pro

“ I think the Franchise Update Magazine is such a relevant magazine that allows me to network with others and gain insights on key consumer areas of the business. It’s always great to see peers play a key role in driving the consumer side of their brands.”

Magazines are

– Susan Boresow, CMO, Massage Envy

“ No other place to go to get the depth of knowledge needed to survive and thrive in the Franchise development world!”

”

– Scott Nichols, Director, Franchise Business Development SEARS Hometown & Retail Stores

(800) 289.4232 ext. 202

#1

i n Reader Engagement The average reader spends 40 minutes reading each issue.

(magazine.org/factbook, Source: GfK MRI, Fall 2012)

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Franchise Update Magazine

#1

Comprehensive Editorial in ad receptivity

magazines

Franchise Update Magazine’s editorial staff is comprised of some of the most experienced and respected writers and

(index)

116

internet

95

+tv

96

Their focused editorial has established Franchise Update Magazine as a leader for vital and useful information for researchers in franchising.

over 25 years.

+Ad-supported programs only (Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012)

59%

took action or plan to take action as a result of exposure to specific print magazine ads

(Editorial Excellence = Maximum Reader Engagement)

Actions Included: • • • • • • •

have a more favorable opinion about the advertiser consider purchasing the advertised product or service gather more information about advertised product or service recommend the product or service visit the advertiser’s website purchase product or service clip or save the ad

(Source: GfK MRI Starch, January-December 2012)

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2014 MEDIAKIT

Franchise Update Magazine 2014 Editorial Calendar

Quarter IV

ANNUAL LEADERSHIP & DEVELOPMENT ISSUE ( 15th Annual Development Report results, recruitment best practices and Mystery Shopping Award Winners)

In Every Issue • • •

Lead (franchise leadership and marketing) Market (consumer marketing initiatives) Grow (franchise development intelligence)

•

Quarter I

WOMEN IN FRANCHISING (Top 25 female CEO’s; stats/ lists/data on females in franchising leadership)

15th Annual Franchise Development Report

•

Franchise Leadership & Development Conference Review

•

STAR Award Winners

•

Mystery Shopper Results

Special Distribution at: Franchise Expo South

Special Advertising Section: Annual Directory of Franchise Attorneys Special Distribution at: IFA Convention/2014 Consumer Mktg Conf.

Quarter II

Advertising Dimensions & Specs

TECHNOLOGY (how to grow your brand; accelerate your response; technology to ID/reach prospects faster; responding to leads/prospects more quickly; suppliers with solutions; technology blended with personal touch)

1/4 Page Vertical

Full Page

Special Advertising Section: Technology Buyer’s Guide Special Distribution at: 2014 Consumer Mktg Conf./L&D Conf./IFA Convention

Quarter III

1/2 Page Horizontal

PEOPLE (what does your organization look like?; top to bottom pay stats; breaking down silos; diversity; Millennials; personal touch; engagement; one-on-one relationships; creating a family atmosphere; rewarding team performance) •

3 rd Annual Franchise Consumer Marketing Conference Review & Awards

Magazine Trim Size: 8.375 x 10.875 Full page, Bleed: 8.625 x 11.125 (incl. 1/8” bleed) Full page, Non-Bleed: 7.375 x 9.75

Special Distribution at: 2014 L&D Conf./West Coast Expo

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1/2 Horizontal 7.375”x 4.875” 1/4 Vertical 3.625”x 4.75”

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Franchise Update Magazine HIGH IMPACT FRONT COVER ADVERTISING PROGRAM Front cover premium position – additional upgrade available for full page advertisers at $1,000, 1/2 page advertisers – $1,250. Specs: 8.375”x 1.25” (live space 4.375”x 1.25”).

Franchise Update Media, Att: Art Dept.

634 N. Santa Cruz Avenue, Suite 200 Los Gatos, CA 95030

Advertising Deadlines & Rates

Sponsored Content Combo – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article and Franchise Update formats article for publication.

SALES DEADLINE

QUARTER 1

POLYBAG PROGRAM AVAILABLE

QUARTER 2

Save on direct mail postage! Call for pricing.

MATERIALS REQUIREMENTS

AD MATERIALS DEADLINE

1/7/14 1/13/14 3/28/14

4/4/14

QUARTER 3 6/27/14

7/4/14

QUARTER 4 9/26/14

10/3/14

•

InDesign or QuarkXPress file collection – include all linked images and fonts

•

High-resolution (300 DPI or higher), CMYK TIFF, EPS, or PDF files

FREQUENCY

•

P hotoshop (TIFF) – include all images & fonts Illustrator (EPS) – convert all fonts to outlines

TWO PAGE SPONSORED CONTENT COMBO $3,990 $3,890 $3,790 $3,690

•

Word, Publisher or PageMaker not accepted

BACK COVER

•

Compress files/collections via StuffIt or WinZip /create .zip folder

•

F ranchise Update Media does not accept responsibility for color shifting when converting RGB images to CMYK

INSIDE FRONT COVER MERGED WITH BELOW: IFC, FACING IFC, TOC(2) OR EDITOR’S NOTE $2,990 $2,890 $2,790

ARTWORK SUBMISSION Files smaller than 8 MB may be emailed to: art@franchiseupdatemedia.com For larger file submissions please send via Hightail.

If submitting on disk, send with a hard copy proof to:

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1X 2X 3X 4X

$3,390

$3,290 $3,190

$3,090

$2,690

FULL PAGE

$2,390 $2,290 $2,190 $2,090

1/2 PAGE

$1,990 $1,890 $1,790 $1,690

1/4 PAGE

$1,490 $1,390 $1,290 $1,190

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2014 MEDIAKIT

Franchise Update Media Franchise Consumer Marketing Report (eNewsletter)

MUFC Annual Board Meeting

FranchiseUpdate Sales Report (eNewsletter) FranchiseUpdate Magazine

Franchisor Engagement Channels Masters of Franchising (Video Channel)

Annual Franchise Consumer Marketing Conference

Franchising.com (Franchisor Channel)

Annual Franchise Leadership & Development Conference

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Franchise Update Media

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2014 MEDIAKIT

Franchise Consumer Marketing Conference The 4th Annual Franchise Consumer Marketing Conference is a one of a kind event. It is two days of focused discussion on consumer marketing with decision makers, thought leaders, and industry experts. It is a must attend event for franchising marketing executives and consumer marketing service providers.

June 24-25, 2014

Intercontinental Hotel, Atlanta, GA 2013 Conference sets record attendance of

69%

320

56%

Attendance Demographics

overall growth in attendees (2012 to 2013)

88% attendees

growth in sponsors

Franchisors by Category: Services

growth of franchisor

Retail

36% 34%

(2012 to 2013)

Food

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30%

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(2012 to 2013)

Franchise Consumer Marketing Conference Franchisors by Title:

93%

Brand awareness, brand building

13%

CEO’s, Presidents

14%

Operations, Technology, PR, Development, Legal Executives

13%

75%

Customer Retention

18%

Marketing Managers, Brand Managers, Regional and Field Marketing Managers

70%

Identifying new product, service opportunities

HOW DO YOU USE

SOCIAL MEDIA?

25%

68%

Customer Aquisition

Identifying customer groups not targeted

35%

25%

Market Research

Marketing Directors

franchising.com

Introducing new products or services

of attendees market to customers using mobile technology

CMO’s, CBO’s, VP’s Marketing

|

55%

60%

35%

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Brand Promotions

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2014 MEDIAKIT

Franchise Consumer Marketing Conference

“

Testimonials “ This is my first time to visit this show, and I’ll tell you what, I’ve realized what I’ve missed. Dealing and working with the vendors, there is a lot of information out there that can help me do better than what I do. I’m grateful that I have enough sense to come out here and spend some time with these true professionals in the industry. Thank you very much for the opportunity.”

– Greg Tanner, National Director of Franchising, Aaron’s

“ I am the president of Molly Maid. I’ve got the privilege of working on the board here with Therese and the wonderful team of Franchise Update. I have to say this is the conference in franchising if you want to learn how to do things right. Everyone here in marketing is so brilliant and they are able to share, they’re able to teach, it’s a fantastic place to network and learn how to make sure you’re not going to make big mistakes.”

Venue Info

– Meg Roberts, President, Molly Maid

June 24-25, 2014

Intercontinental Hotel, Atlanta, GA

“ This is my first consumer marketing show. I’ve been to other Franchise Update Media shows, all the ones they do – The Leadership Conference, haven’t missed one since I’ve been in franchising. But this show is great, I’ve learned so much direct marketing things for our products to get out in the field. I like the camaraderie of this event versus a giant 3,000 person conference. The networking, the people sharing ideas have been absolutely fantastic. I’m coming back next year…”

– Barry Falcon, CEO, All American Decorative Concrete

3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254

This event is exclusively for Franchisor attendees and Supplier Sponsors

”

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Franchise Consumer Marketing Conference Sponsorship Opportunities GOLD: $10,990 (Limited to 6)

ALL SPONSORSHIPS INCLUDE: •

Marketing exposure in all conference materials

•

Two-minute video presentation during the general session

•

Directory listing in the conference guidebook

•

Table in the Sponsor Networking Area

•

E-mailed conference attendee lists (pre- and post-event)

•

3 Staff Registrations

•

Half-page ad in the conference guidebook

CO-PLATINUM: $15,990 (Limited to 2)

SILVER: $5,990

•

Five-minute video presentation during the general session

•

Table in the Sponsor Networking Area

•

Table in the Sponsor Networking Area

•

4 Staff Registrations

•

2 Staff Registrations

•

Full-page color ad in the conference guidebook

•

Participation in a panel discussion led by one of your customers (topic TBD)

Previous Sponsors & Brands Represented

CONFERENCE DINNER: $15,990 (limited to 1) •

Five-minute video presentation during the general session

•

Table in the Sponsor Networking Area

•

4 Staff Registrations

•

Full-page color ad in the conference guidebook

•

Participation in a panel discussion led by one of your customers (topic TBD)

(800) 289.4232 ext. 202

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( Visit franchiseconsumermarketing.com for a complete list of sponsors and brands represented)

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2014 MEDIAKIT

Franchise Leadership & Development Conference The 16th Annual L&D Conference brings CEO’s, Presidents and Top Development Executives together for a powerful two and a half day conference that combines the impact of exciting presentations with peer-to-peer problem-solving workshops and roundtables. This comprehensive educational and networking event is designed to share challenges, find solutions and improve franchise growth. Direct access to leading sales and development experts and take away ideas and solutions to immediately implement and boost performance. You’ll engage with franchising’s premier service partners. From technology, social media experts, marketing agencies, law firms and more.

Attendance Demographics

October 15-17, 2014

Intercontinental Hotel, Atlanta, GA

Franchisors by Category:

250

Service

franchisors representing over 200 franchise brands

Food Retail

Sponsor exhibit hall continuously sells out – prime networking with franchise partner community

(800) 289.4232 ext. 202

40% 39%

11%

Retail Food 10%

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Franchise Leadership & Development Conference Franchisors by Title: Under $50,000 = 8% $50,000-$100,000 = 13% $100,000-$250,000 = 21% $250,000-$500,000 = 27%

36%

Sales Directors & Managers

$500,000-$1,000,000 = 16.5% Over $1,000,000 = 12%

33%

VP’s, EVP’s, CDO’s & SVP’s $1,000,000 - $8,000,000 = 12% $8,000,000 - $20,000,000 = 8%

21%

10%

$20,000,000 - $40,000,000 = 8%

CEO’s, Presidents, & Founders

$40,000,000 - $60,000,000 = 9% $60,000,000 - $100,000,000 = 4%

CFO's, Operations Execs & In-house Communications

(800) 289.4232 ext. 202

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Over $100,000,00 = 53%

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2014 MEDIAKIT

Franchise Leadership & Development Conference 3% 29% 20%

What

SOCIAL

MEDIA do YOU use?

2%

17%

29%

STAR Awards

Honoring the best in franchise sales development. ( Admission to the STAR awards dinner is included in the conference registration)

85%

52% of attendees visited the Sponsor

met sponsors they intend to do business with

Networking Area more than 3 times

50+ Franchise Service Providers with

solutions to keep franchises in top shape

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Franchise Leadership & Development Conference

“

Testimonials “ Thank you Franchise Update Media Group! I would strongly recommend you to any sponsor or franchise group looking to network, to meet and build real business relationships. Awesome networking! Franchise Update Media is outstanding!”

– Art Boldetskiy, Senior Account Manager, ProspectPro Advertising

“ I enjoyed the conference. I think it is my 8th. I liked this one the best. I loved the theme, speakers and networking is always awesome. I always recommend this to my clients.”

– Sylvia McAndrew, Senior Sales Consultant, FranchiseGator

“Like all of Franchise Update’s conferences, the content, attendees and setting are top notch. We are already looking forward to next year’s FLDC conference.”

– S. Fox, PR Franchise Division Manager, Konnect PR

October 15-17, 2014

“ I look forward to this conference every year…It’s a great 3 days…I get to see old friends, meet new friends, visit with current suppliers and meet new ones. The educational content is always excellent, I have not left a conference yet without learning something new that I’ve taken back to my company and implemented immediately. Keep up the good work!”

Intercontinental Hotel, Atlanta, GA 3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254

This event is exclusively for Franchisor attendees and Supplier Sponsors

”

Bill Chemero, Executive Vice President, Jake’s Wayback Burgers

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Venue Info:

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2014 MEDIAKIT

Franchise Leadership & Development Conference Premier Sponsorship Opportunities

STAR AWARDS DINNER - $15,990 (LIMITED TO 1)

ALL PREMIER SPONSORSHIP OPPORTUNITIES INCLUDE:

•

4 staff registrations

•

Table in Sponsor Networking Area

•

5 minute video in the general session

•

Marketing exposure in all conference materials

•

Acknowledgement at the STAR Awards dinner

•

Directory listing in the conference guidebook

•

Full page color ad in the conference guidebook

•

E-mailed conference attendee lists (pre- and post-event)

C0-PLATINUM - $15,990 (LIMITED TO 2) •

4 staff registrations

•

5 minute video in the general session

•

I nsider Front Cover or first page full color ad in conference guidebook

Exclusive Sponsorship Opportunities ALL EXCLUSIVE SPONSORSHIP OPPORTUNITIES INCLUDE: • Presence

GOLD - $10,990 (LIMITED TO 4) •

3 staff registrations

•

2 minute video in the general session

•

Full page color ad in the conference guidebook

•

Directory listing in the conference guidebook

•

E-mailed pre-conference attendee list (pre- and post-event)

STAR AWARDS - $4,990

SILVER - $5,990 •

on conference marketing materials

2 staff registrations

(800) 289.4232 ext. 202

|

•

1 staff registration

•

Special acknowledgement during the general session and STAR Awards Dinner

•

Presentation of the STAR Awards at the dinner

franchising.com

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Franchise Leadership & Development Conference TOTE BAG - $4,990 •

WEDNESDAY BEVERAGE SPONSOR - $3,990

1 staff registration

•

•

Corporate logo (in color) on the conference bag

•

Tote Bags handed to each attendee at registration

•

One insert item in Conference Bag

• Listed

•

1 staff registration

• Listed

•

1 staff registration

•

Corporate logo listed as sponsor on signage during entire conference

•

Materials at the registration desk (subject to approval)

as sponsor on signage and materials space near beverage station

THURSDAY AFTERNOON REFRESHMENT SPONSOR - $3990 •

1 staff registration

• Listed

OPENING COCKTAIL RECEPTION - $3,990

as sponsor on signage and materials space near beverage station

HOSPITALITY - $3,490

•

1 staff registration

•

Special acknowledgement at the opening reception

•

CONFERENCE GUIDEBOOK - $3,990 •

as sponsor on signage and materials space near beverage station

THURSDAY MORNING COFFEE BREAK SPONSOR - $3,990

REGISTRATION DESK - $4,490

•

1 staff registration

1 staff registration

Previous Sponsors & Brands Represented

1 staff registration High impact cover ad on the conference guidebook distributed to all attendees

(Visit franchisedevelopmentconference.com for a complete list of sponsors and brands represented)

AGENDA AT A GLANCE - $3,990 •

1 staff registration

• C orporate

logo on all instances of Agenda at a Glance ENABLING SMARTER BUSINESS

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2014 MEDIAKIT

Multi-Unit Franchisee Magazine Multi-Unit Franchisee Magazine is the only publication dedicated exclusively to Multi-Unit Franchisees, today’s successful drivers of franchise growth. This publication targets the largest multi-unit and multi-brand franchise owners and operators in the United States.

Retail and Lodging 1%

9%

e 10%

and Lodging 1%

Food 89%

10 QUESTIONS EVERY BUYER SHOULD ASK

PeoPle n inVestment insiGhts n CUstomers CoUnt

Multi-Unit

Franchisee

Service 10%

ISSUE IV 2011

Multi-Unit ee Franchis PEOPLE

S P E C I A L

Donut Dynasty

RS COUNT n CUSTOME NT INSIGHTS n INVESTME

WHO’S IN THE TOP MSA RANKINGS IS HAVING MORE BRANDS BETTER?

lisa Batista, rob Branca and family operate 700 Dunkin’ Donuts units

ISSUE I 2013

Distribution:

Annual Dominators Lists Top operators by region

(800) 289.4232 ext. 202

Shuttering unprofi

2013

M

ISSUE IV

PeOPle n inVeStM ent inSi ghtS n cuS TO FRANCHISE tOMerS cOunt OPPORTUNITIES

M

THE 50 LARGEST MULTI-BRAND FRANCHISEES

Mobile food trucks deliver the goods

n DistresseD Units When to hold ’em, when to fold ’em

ISSUE II

n COUNTER

n TOP MSA

RANk

FOLD ’EM

MUF cover strip.indd 1

8/18/11 11:58 AM

FAMILIES

ing success n DYNAMIC family franchis Three tales

CULTU

How well do RE employees your front-line represent your culture?

2013

Franchising’s biggest U.S. INGS market ISSUs andIIIthe operato dominateEthem 2013 rs who

table units

PEOPLE n INVESTM ENT INSI GHTS n CUS TOMERS COUNT

ulti-Unit Fra nchisee

ulti-Unit e F r e a s i nchisee h Franc

to from 52 fi soars Tony Lut in 3 years 134 units WHEN TO

nt Ers CoU n CUstom n Deals on Wheels insigHts

Multi-Unit

9 Mega 9 n KNOW

E D I T I O N

6 TRENDS YOU NEED TO KNOW

n Dominators!

Ent inVEstm pEopLE n

Multi-Unit Franchisee Magazine reaches nearly twice as many multi-unit Franchisees than any other franchise publication in America. With over 12 years of data collection, our 2014 controlled circulation will reach over 10,000 multi-unit franchisees at their corporate headquarters. A recent FranData Audit confirmed that 83% of matched franchisees own over 10 units.

A N N U A L

Dominatin Forces! g Six multi-un it operato rs take com mand of their mar kets

of

n MEGA 99of the biggest operato

rs

Annual ranking

ice!

Twice as N up hall doubles greg Cutc nts in 5 states aura to 50 rest

Jason Duffy Managing Partner First Cup LLC

n POS 2.0+

Point-of-sale have come sale systems a long way, baby!

n Multi-uni

cOnFeren t FranchiSing ce rOcKS!

Record-setting

n Mu50

2013’s most

En sing Wom

it’s done! n EntErpri ees show how

Four female

to new heights for multi-unit

operators

2013 MV Ps! annual awa rds honor outstand ing operato rs

first! n safEty assets

Protecting your

n Top 50 multi-b

event soars

ranKingS

popular brands

franchis

hard-earned

ing mB 50 rank

rand operato

rs, by size and

brand

MVP Spencer and the GoldenSmith follows the system— Rule—to success

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2013

Multi-Unit Franchisee Magazine By the Numbers 2014

12,500

Total Print

10,000

Franchisees

Other

Conferences

Print Readership: (calculated at 2:1 ratio) 25,000 per issue

1,500

Franchisors

500

Digital Distribution: 61,000

500

Total Print & Digital Readership =

96,000

Web Channels: Franchising.com with over 1,500,000 visitors annually and over 40,000 annual visitors to the

per issue

“Multi-Unit Franchisee Channel�

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2014 MEDIAKIT

Multi-Unit Franchisee Magazine

“

Testimonials

Marketing Success

“ Without a doubt the most informative publication directed at the growing Multi-Unit operator. Great ideas, great insights and very well written.”

Research and data reveals that today’s “Zero Moment of Truth” that moment when a prospective customer decided to take action, and respond to you, requires over 10 customer engagements. An effective franchise development program requires a well thought out multimedia approach and stresses frequency and engagement.

– Greg Cutchall, President, Cutchall Management Co.

“ I’ve been a long time reader of Multi-Unit Franchisee Magazine and f ound it to be a valuable resource. I also highly recommend the Multi- Unit Franchising Conference to other Multi-Unit Operators.”

– Daniel A. Sonenshine, Far West Restaurant Group, LLC

“ The articles in Multi-Unit Franchisee inspire us to help better our business with peer experience through their pitfalls and successes.”

– David and Maureen Grimaud, President; Principal & Franchisee, Grimaud Enterprises Inc.

“ Multi-Unit Franchisee provides an infrastructure for peer to peer knowledge exchange with business operators of varying size and industry. By comparing notes and sharing best practices with other multi-unit operators, we gain perspective on our own operations without getting too insular and focused on the nuances of our business model or our franchisor relationship.”

Magazines are

#1

i n Reader Engagement The average reader spends 40 minutes reading each issue.

(magazine.org/factbook,

”

Source: GfK MRI, Fall 2012)

– Cheryl Robinson, Owner, Sapphire Ventures, Inc.,Franchisee: Supercuts

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Multi-Unit Franchisee Magazine

#1

Multi-Unit Franchisee Magazine is in ad receptivity

magazines

3x more

(index)

cost effective at reaching multi-unit franchisees than any other franchise magazine. (Based on direct comparison to competitor 2013

116

internet

95

+tv

96

media kit rates for 1x Full page insertion)

+Ad-supported programs only (Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012)

Editorial Excellence Awards

59%

took action or plan to take action as a result of exposure to specific print magazine ads Actions Included: •

have a more favorable opinion about the advertiser

•

consider purchasing the advertised product or service

•

gather more information about advertised product or service

•

recommend the product or service

•

visit the advertiser’s website

•

purchase product or service

Multi-Unit Franchisee Magazine’s editorial staff are some of the most experienced and respected writers and researchers in franchising.

Their focused and expert editorial helped Multi-Unit Franchisee

win in both 2012 and 2013. the prestigious “Niche Magazine Award” for b2b magazines

(Source: GfK MRI Starch, January-December 2012)

(Editorial Excellence = Maximum Reader Engagement)

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2014 MEDIAKIT

Multi-Unit Franchisee Magazine Quarter IV

2014 Editorial Calendar

FRANCHISEE DOMINATORS AND THEIR TERRITORIES (Special focus on “Hotel & Hospitality” franchising)

Quarter I

MEGA 99 – America’s Largest Franchisees

•

Franchisor/Franchisee Communications

•

Leasing & Real Estate: Doing It Right

•

Unit Growth: Succeed Or Sell

•

Customer Service & Loyalty Programs

•

Reconnect: Updating MU Profiles from the Past

•

Reconnect: Updating MU Profiles from the Past

Special Distribution at: Franchise Expo South

Special Distribution at: IFA Convention & Multi-Unit Franchising Conf.

Quarter II

Advertising Dimensions & Specs

POWER PLAYERS: Top Multi-Brand Franchisees • O utsourcing

Services: From HR and Payroll, To Marketing and Bill Paying

•

Special Distribution at: Multi-Unit Franchising Conf.and IFE Expo

Quarter III

1/3 Page Square

MUF 50 – Top Multi-Unit Franchisee Brands

1/4 Page Vertical

1/3 Page Vert.

Full Page

Reconnect: Updating MU Profiles from the Past

1/2 Page Horizontal

• A dvanced

HR: Hiring Practices, Assessment Tools, Compensation, PEOs

•

Reconnect: Updating MU Profiles from the Past

•

2013 MVP Awards

•

Multi-Unit Franchising Conference Review

Magazine Trim Size: 8.375 x 10.875 Full page, Bleed: 8.625 x 11.125 (incl. 1/8” bleed) Full page, Non-Bleed: 7.375 x 9.75 1/3 Square 4.75”x 4.75” 1/3 Vertical 2.25”x 9.75”

Special Distribution at: West Coast Expo

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1/2 Horizontal 7.375”x 4.875” 1/4 Vertical 3.625”x 4.75”

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Multi-Unit Franchisee Magazine HIGH IMPACT FRONT COVER ADVERTISING PROGRAM Front cover premium position – additional upgrade available for full page advertisers at $1,000, 1/2 page advertisers – $1,250. Specs: 8.375”x 1.25” (live space 4.375”x 1.25”).

Franchise Update Media, Att: Art Dept.

634 N. Santa Cruz Avenue, Suite 200 Los Gatos, CA 95030

Advertising Deadlines & Rates

Sponsored Content Combo – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article and Franchise Update formats article for publication.

POLYBAG PROGRAM AVAILABLE Save on direct mail postage! Call for pricing.

MATERIALS REQUIREMENTS

SALES DEADLINE

AD MATERIALS DEADLINE

QUARTER 1

12/6/13 12/13/13

QUARTER 2

2/28/14

3/7/14

QUARTER 3 6/6/14

6/13/14

QUARTER 4 9/5/14

9/12/14

•

InDesign or QuarkXPress file collection – include all linked images and fonts

•

High-resolution (300 DPI or higher), CMYK TIFF, EPS, or PDF files

FREQUENCY

•

P hotoshop (TIFF) – include all images & fonts Illustrator (EPS) – convert all fonts to outlines

TWO PAGE SPONSORED CONTENT COMBO $6,690 $6,590 $6,490 $6,390

•

Word, Publisher or PageMaker not accepted

BACK COVER

•

Compress files/collections via StuffIt or WinZip /create .zip folder

•

F ranchise Update Media does not accept responsibility for color shifting when converting RGB images to CMYK

INSIDE FRONT COVER $6,290 $6,090 $5,890

IFC, FACING IFC, TOC(2)

ARTWORK SUBMISSION Files smaller than 8 MB may be emailed to: art@franchiseupdatemedia.com.

For larger file submissions please send via Hightail.

If submitting on disk, send with a hard copy proof to:

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1X 2X 3X 4X

$6,490

$6,290 $6,090

$5,690

OR EDITOR’S NOTE

$5,790

FULL PAGE

$5,290 $5,190 $5,090 $4,990

1/2 PAGE

$3,490 $3,390 $3,290 $3,190

1/3 PAGE

$2,590 $2,490 $2,390 $2,290

1/4 PAGE

$2,290 $2,310 $2,090 $1,190

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$5,590 $5,490

$5,890

$5,390

2014 MEDIAKIT

Franchise Update Media Multi-Unit Marketing Report (eNewsletter)

Multi-Unit Franchisee Magazine

MUFC Annual Board Meeting

Empire Builders.tv (Video Channel)

Multi-Unit Engagement Channels

Franchising.com (Multi-Unit Franchisee Channel)

Multi-Unit Franchising Conference

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Annual Buyer’s Guide Edition The Multi-Unit Franchisee Annual Buyer’s Guide is the single most cost

10 QUESTIONS EVERY BUYER SHOULD ASK

• $ 5990

Full Page Listing Ad

effective

annual edition to reach multi-unit franchisees (Based on direct comparison to competitor 2013

S P E C I A L

Distribution 10,000 Multi-Unit Franchisees

•

New Multi-Unit Franchisee Magazine Subscribers

Multi-Unit Franchising Conference: Las Vegas

•

International Franchise Expo: New York City

•

West Coast Franchise Expo: Anaheim

•

Fast Franchise Facts

2015 Franchise Expo South

Franchising Since: Founded in 1936, franchising since 1952.

Total Franchise Operating Units: 109 Bob’s Big Boy Restaurants and 25 Frisch’s Big Boy Restaurants all operating in the US.

Qualifications

Online

Digital edition available on Multi-Unit Franchisee Channel of Franchising.com at: franchising.com/multiunitfranchisees

Company Operating Units: 20 Bob’s Big Boy Restaurants and 96 Frisch’s Big Boy Restaurants all operating in the US.

Bob’s Big Boy is seeking franchisees committed to the operations of their restaurants and an interest in multi-unit ownership. Business and restaurant experience preferred.

Financial requirements include a documented net worth of $500,000 and cash liquidity of $250,000.

Capital Investment: $600,000 – $3,000,000

Demographics

SC, NC, WV and MD

Preferred trade area criteria includes: - Population of 30,000 within 2 miles and 10,000 daytime pop.

- Heavy traffic with mix of economic generators e.g. quality retail, business, School, and hospitals.

Franchise Fee (per unit): $40,000 Royalty Fee (per unit): 4% Advertising fee (per unit): 3% Earnings Claims: Yes Build-Out Options: Inline and Free Standing Available Territories: CA, AZ, TX, LA, NM, AL, MS, FL, GA,

Rankings & Awards Hot Concept 2007

Contact Steve Facione Vice President of Development (586) 755-8113 franchiseinfo@bigboy.com www.ownabigboy.com

THE 50 LARGEST MULTI-BRAND FRANCHISEES

• $ 8990

Page listing with up to 3 images

(800) 289.4232 ext. 202

OPPORTUNITY

MULTI-UNIT

DISCOUNTS: Our in-depth training program and on-going operational support after your store opens will provide you with all the tools you need to become a successful Pet Supplies “Plus” owner.

Description

SITE LOCATION

Assistance

Be part of the growing $53 Billion Pet Supply Industry! Pet Supplies “Plus” is the largest franchised specialty pet supply retailer in the nation, with over 240 stores in 23 states.

Our smaller store sizes and lower operating costs allow our franchisees to be successful in a variety of retail climates. PSP stores offer a selection of items that rival that of our big-box competitors, in a much more convenient and pleasing shopping environment.

Bob’s Big Boy provides: - A site criteria review package.

- Support during design and construction, as well as, sources for equipment, millwork, smallwares, and food product.

- Training of your management team.

- Strategic marketing ideas.

- A Franchise Business Director assigned in a support role.

Demographics

Trade areas for successful Pet Supplies “Plus” stores have a population base of 75,000 or greater. We target middle to upper-income shoppers, and prefer high retail traffic areas. Our smaller-sized stores are convenience oriented, so we can locate our stores closer to our customers homes than the larger big-box warehouse style competitors.

Fast Franchise Facts Franchising Since: 1989, founded 1988 Total Franchise Operating Units: 152 Company Operating Units: 92 Capital Investment: $650,000–$750,000 Franchise Fee (per unit): $40,000

Advertising fee (per unit): 2,500 per month Earnings Claims: No Build-Out Options: 8,000 to 10,000 square feet, 2nd generation space, In-line or Free-Standing Available Territories: Single- and multi-store areas available throught eastern and southern United States. Visit www. pspfranchise.com for detailed market availability.

www.petsuppliesplusfranchise.com

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• Multi-Unit Franchisee Magazine Advertisers: •

4x Frequency: 50% off

•

2x & 3x Frequency: 25% off

•

Premium Multi-Unit Conference Sponsors: 50%

Royalty Fee (per unit): $3,000/mo +2.25% over $83,333/mo

Marc Kiekenapp Direct (480) 664-0851 Mobile (480) 266-0169 mkiekenapp@petsuppliesplus.com

Franchisee candidates shouldhave a minimum net worth of $1 million and be able to make an equity contribution of no less than 50% of the total project cost.

Multi-Unit Franchisee Operating Units: 53%

Contact

www.ownabigboy.com

franchising.com

Double Page Spread

Buyer’s Guide

|

Back Cover Display Ad

If you enjoy working with the public in a fun retail environment, and have the ability to follow a well-defined successful program, Pet Supplies “Plus” is for you.

Bob’s Big Boy is a family casual dining restaurant, an iconic highly recognized Brand, and Home of the Original Double Deck hamburger. Bob’s is making Franchise Territories available to candidates who possess a passion toward restaurant service and creating the “It’s your Big Boy” guest experience.

MULTI-UNIT BUYER’S GUIDE 2012

Inside Back Cover Display Ad

Qualifications

Owning a Big Boy® franchise is like owning a piece of history. For over 75 years people have flocked to Big Boy® to enjoy delicious meals. For more information on becoming a Big Boy® franchisee visit the virtual brochure below.

28

• $ 5990

• $ 6990

SERVICES

This is not an offer to sell a franchise. An offer can only be made through our Franchise Disclosure Document (FDD). ©2012 Big Boy International LLC. Bob’s Big Boy and Big Boy are registered trademark of Big Boy Restaurants International LLC.

• F ull

Inside Front Cover Display Ad

Description

our burgers.

1/2 Page listing and 1/2 Page Ad

• $ 5990

6 TRENDS YOU NEED TO KNOW

OPPORTUNITY

An opportunity As big As

Two formats available: •

MULTI-UNIT

Buyer’s Guide

FOOD

E D I T I O N

IS HAVING MORE BRANDS BETTER?

Event Bonus Distribution •

A N N U A L

WHO’S IN THE TOP MSA RANKINGS

media kit rates for 1x Full page insertion)

•

RATES

MULTI-UNIT BUYER’S GUIDE 2012

SITE LOCATION

Assistance Pet Supplies “Plus” will work with you to secure the best sites in the best trade areas.

We can work with local real estate brokers, if necessary.

Our demographic program can tell you not only how many people live in a given trade area, but what types of pets they own and how much they spend on them.

Rankings & Awards Franchise Times Magazine: Consistently featured in the “Top 200 Franchising Chains” ranking since 2006, and in 2010 ranked as #119 in terms of overall sales.

SALES DEADLINE: JANUARY 17, 2014 MATERIALS DEADLINE: JANUARY 24, 2014

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Multi-Unit Franchising Conference The 13th annual Multi-Unit Franchising Conference is the premier event targeting multi-unit franchisees in the food, hospitality, retail and service sectors – along with developers, chain store operators and private investment groups looking to build and expand multi-unit operations. This is the ultimate deal making event for franchisors, multi-unit franchisees and service providers.

The only conference of its kind! Where the pages of Multi-Unit Franchisee Magazine come to life. Engage with growing franchisees from a variety of industries.

Discover new ideas and best practices. Find new opportunities to grow your empire.

13TH ANNUAL

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Multi-Unit Franchising Conference

$7.5+ Billion

Target Market / Demographics

1,200

2013 sets record attendance of over multi-unit franchisees, franchisors and franchise service providers.

in annual system-wide revenue

200+ brands 70%

Over 450

of the multi-unit franchisees attended in 2013 represented:

seeking additional brands

Who Attends MUFC?

9400+

• Multi-Unit Franchisees

operating units, and 180,000+ employees

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•

Multi-Concept Franchisees

•

Area Developers and Area Representatives

•

Franchisors

•

Franchise Investors

•

Real Estate Professionals

•

Finance Professionals

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2014 MEDIAKIT

Multi-Unit Franchising Conference Multi-Unit Franchisee Magazine is proud to honor franchisee excellence with our annual Most Valuable Performer (MVP) Awards. Each year, we look for the best and the brightest franchisees – the power operators, the innovators, the creative thinkers who have demonstrated outstanding performance in growing both their organizations and their brands.

2013

Awards

MVP Award winners will receive VIP passes to the Annual Multi-Unit Franchising Conference in Las Vegas, NV where they will be treated like franchisee royalty and recognized on stage during the general session. In addition, they will also receive an exclusive profile in MultiUnit Franchisee Magazine, a feature on mufranchise.com, and an impressive award to display back in their office.

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Multi-Unit Franchising Conference Silent Auction for Charity

“

Testimonials

Over the last 10 years at the Multi-Unit Franchising Conference, our sponsors and attendees have generously supported our Silent Auction, through their donations of gifts and cash. Our charitable efforts focus on supporting two beneficiaries each year – such as The Semper Fi Fund and The Little Rock Foundation.

“ Great opportunity to engage with franchisees to obtain best practices, what works, what has not worked for them and to get a strong overall perspective on the franchising business from experts in the field.”

– Kristi Brooks, National Account Executive, Seattle’s Best

“ The success and depth of knowledge of fellow attendees motivates me more than any other conference I attend.”

– Grant Simon, President, Simon Clips, Franchisee: Great Clips, Smoothie King, T-Mobile Premium Retailer

“ This is the must attend c onference of the year to meet the most high level franchisees in the same place at the same time.”

In 2012 and 2013 alone, FranchisingCares has raised almost

– Greg Vojnovic,VP Development, Popeye’s

$100,000

“ This conference brings us closer to the type of multi-unit franchisees our brand likes t o recruit.”

– Steve Dunn, VP of Development, Denny’s

for charity with the help of MUFC sponsors and attendees

“ A great place to find solutions to the challenges we face as multi-unit franchisees.”

”

– Robert Branca Jr., President, JLC., Franchisee: Dunkin’ Donuts

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2014 MEDIAKIT

Multi-Unit Franchising Conference Sponsorship Opportunities ALL SPONSORSHIP OPPORTUNITIES INCLUDE:

SILVER LEVEL: $5,990

•

Directory listing in conference guidebook

•

10 x 10 exhibit space

•

Presence on conference marketing materials

•

2 staff registrations & 2 VIP franchisee invitations (non-transferable)

•

Emailed attendee list (pre- and post-event)

GRAND LUNCHEON: $9,990 (LIMITED TO 4) Deliver your message to hundreds of Franchisors at this special lunch event.

PLATINUM LEVEL: $17,990 •

10 x 10 exhibit space

•

2 minute video during luncheon

•

5-minute General Session video

•

2 staff registrations

•

4 staff registrations & 4 VIP franchisee invitations (non-transferable)

•

Logo on pre-conference email invitation before the conference

• Full page color display ad in conference guidebook

MULTI-UNIT FRANCHISEE MAGAZINE MVP AWARD: $5,990

GOLD LEVEL: $12,990

•

Recognized on stage

•

10 x 10 exhibit space

•

Distribute MVP awards

•

2-minute General Session video

•

1 staff registration

•

3 staff registrations & 3 VIP franchisee invitations (non-transferable)

•

Full page color display ad in conference guidebook

TUESDAY EVENING MULTI-UNIT FRANCHISEE REGISTRATION & COCKTAIL RECEPTION: $5,990 (LIMITED TO 4) Network with hundreds of multi-unit franchisees at this exclusive cocktail reception.

FRANCHISEE ONLY LUNCHEON: $12,990 (LIMITED TO 5) •

10 x 10 exhibit space

•

2-minute video during franchisee-only luncheon

•

3 staff registrations & 3 VIP franchisee invitations (non-transferable)

•

Full page color display ad in conference guidebook

(800) 289.4232 ext. 202

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•

2 staff registrations

•

Attendance for 2 at cocktail reception

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Multi-Unit Franchising Conference Add-on Sponsorships

TWO-SIDED LANYARD: $5,990 •

1 staff registration & 1 VIP franchisee invitation

•

Logo on one side of lanyard

(Available to existing sponsors only. Registration not included) MULTI-UNIT FRANCHISEE MAGAZINE COVER CARD: $3,990

REGISTRATION DESK: $5,990 • •

1 staff registration

•

3 x 5 full-color card on the front cover of the conference issues

•

800 issues distributed

CONFERENCE GUIDEBOOK FULL PAGE AD: $895

Special signage and materials (subject to approval) at registration desk

•

CONFERENCE GUIDEBOOK: $5,990

Full page ad (5.5” w x 8.5” h, ¼” bleed)

•

1 staff registration

CONFERENCE TOTE BAG INSERT: $895

•

High impact cover ad (5.5” w x 1.75” h)

•

•

Full page back cover ad (5.5” w x 8.5” h, ¼” bleed)

(Items must be small and approved by FUM)

CONFERENCE TOTE BAG: $6,990 (EACH)

Previous Sponsors & Brands Represented

Franchisee Tote Bag Franchisor Tote Bag •

Your full color logo on the Conference Tote Bag

•

1 staff registration

•

One insert item in Conference Tote Bag

One item in the conference tote bag

( Visit multiunitfranchisingconference.com for a complete list of sponsors and brands represented)

HOSPITALITY: $2,990 •

1 staff registration

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2014 MEDIAKIT

Multi-Unit Franchising Conference Golf Tournament Sponsorship Opportunities RECEPTION SPONSOR: $5,000 •

O ne foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace

BEVERAGE SPONSOR: $2,500 • O ne

foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, and transportation to and from Caesars Palace

HOLE IN ONE SPONSOR: $2,500 (LIMIT 2) •

O ne foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace

HOLE & TEAM SPONSOR: $1,500 • O ne

foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace

CLOSEST TO THE PIN OR LONGEST DRIVE SPONSOR: $1,250 •

O ne twosome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace

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MUFC Annual Board Meeting Meet with the top Multi-Unit Franchisees in America at Franchise Update Media’s annual Multi-Unit Franchising Conference Advisory Board Meeting.

This exclusive event is limited to four corporate sponsors and offers an extraordinary opportunity to make a formal presentation and spend private time networking with the most successful and influential franchisees in the nation.

Fall 2014 meeting date and location TBD.

Sponsorship Opportunities $5,000 SPONSORSHIPS INCLUDE: (4 AVAILABLE)

“

Board Member Testimonials

•

• Logo

on signage at Breakfast and Lunch on Thursday and at Receptions and Dinners on both Wed. and Thursday nights.

“ The multi-unit franchising conference is an absolute must attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to.”

• L ogo

on cover, logo and contact information and description of services in advisory board meeting workbook.

– John Hotchkiss, Partner, L&M Restaurant Group, Franchisee: Little Caesars, Firehouse Subs

• S ponsor

attendees may attend Receptions, Dinners on both Wednesday and Thursday nights and Breakfast and Lunch on Thursday.

“ This is a networking conference that enables you to meet multi-unit franchisees you would never meet elsewhere. People that have much in common but have no forum for sharing best practices. This is what this conference is about.”

”

• 2

sponsors will present at the Thursday morning breakfast and 2 sponsors will present at the Thursday afternoon lunch.

• E ach

– Tony Lutfi, President/CEO, Marlu Investment Group, Franchisee: Arby’s, Church’s Chicken, Jack in the Box, Little Caesars, Sears, Sizzler

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2 attendees per sponsorship

sponsor will be given 15 minutes to present and then 10 minutes for Q&A.

(Room will be set for powerpoint presentations.)

|

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2014 MEDIAKIT

Franchising.com Visitor Demographics

Franchising.com is the world’s leading provider of franchise information on the web. Current content channels include up-to-date news and information on franchise opportunities, multi-unit franchising issues, franchise development, consumer marketing, franchise leadership and franchise law.

New visitors

84.5%

Returning Visitors 15.5%

Visitors Age Range 25-55

63% 65% Visitors with College Education Level

* (Per last 12 months as of Sept. 2013 – via Google Analytics)

26%

Visitors Household Income above $100K

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Franchising.com Franchise Opportunities

Testimonials

“

over 90,000 trackable visitor actions (leads, click-thrus Franchising.com has produced

“ A franchise system is only as good as its best franchisees, and connecting with qualified owners starts with getting in front of the best candidates.

We rely on franchising.com to put The Joint…the chiropractic place at the top of investors’ minds, giving us the greatest chance at finding the best people to represent The Joint brand nationwide.”

and calls) and is the leading franchise opportunity destination with over 1,000,000 advertiser ad

views in 2013. (Franchise Insider analytics, 2013)

The Internet was the leading source for Franchise Sales in 2013

– Brenda Digati, Local Store Marketing, The Joint Corp

(Annual 2013 Franchise Development Report)

“ Franchising.com continues to provide us with quality franchise recruitment traffic because it is the only site focused on providing information to the experienced multi-unit franchise operator.”

Proven Performance Franchising.com consistently ranks in the top 5 franchise lead generation web sites, and

– Mike Mettler, Director of National Franchise Sales, American Dairy Queen

in generating franchise prospects with liquid assets over

– Gary Matusiak, VP of Franchise Development, Panchero’s Franchise Corp.

“ We have received and closed some great leads that have come through the Franchising.com website. We look forward to working with franchising.com as we continue to grow Panchero’s Mexican Grill. Thanks again!”

Ranks #1

”

$500,000

(2013 Franchise Benchmark Industry Insight Report produced by eMaximation)

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2014 MEDIAKIT

Franchising.com Multi-Unit Franchisee Channel

Delivers useful and significant information for existing multi-unit franchisees and receives over 40,000 annual visits.

Social Media Outlets (Franchising.com) The Franchising Industry Multi-Unit Franchisee Franchising.com

Franchising.com

www.youtube.com/user/franchisingcom

Franchising_com

Franchise Opportunities Channel

franchiseupdateMG@gmail.com

Franchisor Channel

The most informative place for franchise opportunity seekers with over 1,000,000 advertiser ad views in 2013.

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Provides relevant content pertaining to Franchise Leadership, Development, Consumer Marketing and Franchise Law. This channel receives over 34,000 visitors annually.

sales@franchiseupdatemedia.com

Franchise Opportunities Channel

1. Franchise Spotlight Package ($1299/month)

2. Franchise Video

Limited to 5 companies 500 x 250 pixel banner (.jpg, .gif, .swf, .html) Display time 10 seconds. Max file size 25KB. Package Includes: Homepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment.

Logo position in category: Top tier

Spotlight Package ($1299/month)

1 2

Package Includes: Homepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities.

Listed in all industry categories, alphabetical and by investment.

Logo position in category: Top tier

3. Top Franchise Opportunities Package ($999/month)

H omepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment.

Logo position in category: Top tier

L imited to 5 companies 1080 pixel resolution (High Definition, 1920 pixels) Up to 2 GB in size Up to 15 minutes in length (.wmv, .mov, .mp4, .avi)

3

5. B asic Package

($599/month)

4. Hot Franchise Opportunities

Listed in all industry categories, alphabetical and by investment.

Logo position in category: Third tier

Package ($799/month)

Homepage: Rotating logo under Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment.

Logo position in category: Second tier

4

(800) 289.4232 ext. 202

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franchising.com

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sales@franchiseupdatemedia.com

2014 MEDIAKIT

Multi-Unit Franchisee Channel

1. Multi-Unit Franchisee

Spotlight $500/month (Franchising.com clients only)

1

S howcase your brand in front of thousands of Multi-Unit Franchisees

2. Animated Banner

628 x 250 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution.

Display time 10 seconds.

Max file size 25KB.

2

(800) 289.4232 ext. 202

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franchising.com

|

$500/month (Franchising.com clients only)

250 x 100 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution.

Max file size 25KB.

sales@franchiseupdatemedia.com

Franchisor Channel

2. Static Banner

$1400/6 months $2500/year

1. R esource Spotlight Banner $1750/6 months $3000/year

Maximum 5 companies in rotation 628 x 250 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution.

Display time 10 seconds.

Max file size 25KB.

F ixed/Non-shared banner exclusive for one company 250 x 100 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution.

Maximum file size 25KB.

2 1

3. F ranchise Resources Package $1500/year

3

.

(800) 289.4232 ext. 202

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franchising.com

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sales@franchiseupdatemedia.com

Rotating logo on Franchisor, Multi-Unit Franchisee (if applicable) & Resources Channels. Your company logo and listing will also appear in the resource categories of your choice.

Includes link to website or landing page.

2014 MEDIAKIT

Franchising.com Express The Franchising.com Express e-Newsletter is a weekly opt-in information source for franchise opportunity seekers.

We put franchisors in touch with serious franchise buyers.

Discover up-to-date news and information on franchise opportunities, multi-unit franchising issues, franchise development, consumer marketing, franchise leadership and franchise law.

Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)

Average opens 4,445

Average click-thru actions 630

Responsive design for online and on the go Timely and relevant industry news to help opportunity seekers find the perfect franchise opportunity.

Deployment Frequency

4x

a month =

4x

the reach Opt-in Subscribers 52,000

Franchising.com Express is emailed to opt-in subscribers once a week, every month. For the highest impact and broadest reach of any of the e-Newsletters FUM offers.

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

Franchising.com Express

Leaderboard $900 728x90 pixels

DEPLOY MONTH

WK #1-2 MATERIALS DUE

WK #3-5 MATERIALS DUE

January

12/27/2013

1/10/2014

1/3/2014

1/17/2014 1/24/2014

1/3/2014

2/14/2014

2/7/2014

2/21/2014

2/28/2014

3/14/2014

3/7/2014

3/21/2014

3/28/2014

4/11/2014

4/4/2014

4/18/2014

February March April

Section Banner $750 728x90 pixels

May

4/25/2014

5/9/2014

5/2/2014

5/16/2014 5/23/2014

5/30/2014

6/13/2014

6/6/2014

6/20/2014

July

6/27/2014

7/11/2014

7/4/2014

7/18/2014

August

7/25/2014

8/8/2014

8/1/2014

8/15/2014 8/22/2014

8/29/2014

9/12/2014

9/5/2014

9/19/2014

9/26/2014

10/10/2014

10/3/2014

10/17/2014 10/24/2014

10/31/2014

11/14/2014

11/7/2014

11/21/2014

11/28/2014

12/12/2014

12/5/2014

12/19/2014

June

Anchor Banner (not shown) $600 728x90 pixels

September October

November December

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Franchise Consumer Marketing Report The Franchise Consumer Marketing Report is a bimonthly opt-in information source for Franchise Consumer Marketing professionals. Focusing entirely on franchise consumer marketing issues – it is a must read for the franchise marketing executives whose job it is to increase product and services sales.

Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)

Average opens 1,360

Responsive design for online and on the go

Average click-thru actions 98

Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.

Deployment Frequency

2x

a month =

2x

the reach

The Franchise Update Sales Report is emailed to opt-in subscribers the second and fourth Tuesday of every month.

(800) 289.4232 ext. 202

Opt-in Subscribers 6,900

|

franchising.com

|

sales@franchiseupdatemedia.com

Franchise Consumer Marketing Report

Leaderboard $750 728x90 pixels

Section Banner $500 546x90 pixels

DEPLOY MONTH

WK 2&4 MATERIALS DUE

January

1/7/2014

February

2/4/2014

March

3/4/2014

April

4/1/2014

May

5/6/2014

June

6/3/2014

July

7/1/2014

August

8/5/2014

September

9/2/2014

October

10/7/2014

November

11/4/2014

December

12/2/2014

Anchor $500 728x90 pixels

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Multi-Unit Franchisee Report The Multi-Unit Franchisee Report is a weekly, opt-in information source for growing multi-unit franchisees.

Targeted multi-unit franchisees are able to stay connected with what is driving current multi-unit operations and expansion.

Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)

Average opens 1,380

Responsive design for online and on the go Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.

Deployment Frequency

4x

a month =

4x

Average click-thru actions 136

the reach

The Multi-Unit Franchisee Report is emailed to opt-in subscribers

every Wednesday of every month.

(800) 289.4232 ext. 202

Opt-in Subscribers 8,900

|

franchising.com

|

sales@franchiseupdatemedia.com

Multi-Unit Franchisee Report

Leaderboard $1000 728x90 pixels

Section Banner $750 546x90 pixels

DEPLOY MONTH

WK #1-2 MATERIALS DUE

WK #3-5* MATERIALS DUE

January

12/18/2013

1/8/2014*

February

1/29/2014

2/12/2014

March

2/26/2014

3/12/2014

April

3/26/2014

4/9/2014

May

4/30/2014

5/14/2014*

June

5/29/2014

6/11/2014

July

6/25/2014

7/9/2014

August

7/30/2014

8/13/2014*

September

8/27/2014

9/10/2014

October

9/24/2014

10/8/2014*

November

10/29/2014

11/12/2014

December

11/26/2014

12/10/2014

(*month with 5th week deployment)

Anchor $750 546x90 pixels

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Franchise Update Sales Report The Franchise Update Sales Report is a bi-monthly opt-in information source for franchise sales and development professionals. Targeting franchise development experts, and providing practical real-time advice and information at your finger tips.

Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)

Average opens 1,260

Responsive design for online and on the Go

Average click-thru actions 180

Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.

Deployment Frequency

2x

a month =

2x

the reach

The Franchise Update Sales Report is emailed to opt-in subscribers the first and third Tuesday of every month.

Opt-in Subscribers 6,300

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

Franchise Update Sales Report

Leaderboard $750 728x90 pixels

DEPLOY MONTH

WK 1&3 MATERIALS DUE

January

1/2/2014

February

1/28/2014

March

2/25/2014

April

4/1/2014

May

4/29/2014

June

5/27/2014

July

6/24/2014

August

7/29/2014

September

8/26/2014

October

9/30/2014

November

10/14/2014

December

11/25/2014

Section Banner $500 546x90 pixels

Anchor $500 546x90 pixels

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Franchise Update Studios The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.

There is an increased need in the franchising world for a new, more effective form of communication between customers, potential new franchisees, and the media.

Franchise Update Studios offers high quality custom video production and editing services. Get the most out of your video needs with an experienced crew that not only understands franchising, but can deliver HD video products. This untapped resource can provide you with the tools and support necessary for success.

100 million Internet users watch online videos each day.

Custom Video & Production Services: •

Conference Videos

•

Development Videos

•

Product Videos

•

Corporate and Store Footage

•

Training Videos

•

And more…

Online video is the fastest growing ad format in 2012, with nearly

55% growth (Statistics per inneractionmedia.com/blog, and invodo.com, 2013)

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

Franchise Update Studios

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT

Franchise Update Media In the record setting year of 2013 Franchise Update Media worked with

Founded in 1988, Franchise Update Media is the leading integrated content provider in the franchise arena, connecting franchise industry decision makers with the information and resources they need to do business – anytime, anywhere. We provide advertisers access to their targeted audience through digital e-marketing and web, print magazine and conference media programs – helping them drive sales growth for their companies.

over 431 franchisors & service providers over 1,964

Company Facts

with a total conference attendance of

Founded: 1988 Industry: Franchising Type:

Privately Held

Address: PO Box 20547 San Jose, CA 95160

franchise professionals.

Phone:

(408) 402-5681

Fax:

(408) 402-5738

Email:

sales@franchiseupdatemedia.com

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

Franchise Update Media

(800) 289.4232 ext. 202

|

franchising.com

|

sales@franchiseupdatemedia.com

2014 MEDIAKIT